# Anastasia Leng
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Top podcast episodes featuring anastasia leng.
AI and Digital Creative with CreativeX CEO - Anastasia Leng
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special gues…
The Power Of Creative Data
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to mea…
Cannes Day 5: The unexpected secret to 'making cool sh-t'
How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC's David Tiltman.
Guests: Sean Summers, Chief Marketing Officer, Mercado Libre; Fernando Ribiero, Global Chief Strategy Officer, GUT; Anastasia Leng, …
Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)
How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf.
They've both chosen AI search…
How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng
In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creat…
Creating Better, Not Just More: Rethinking Creative in the AI Era
On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative ex…
How This Founder Turned Paranoia Into Her Superpower with Anastasia Leng
Anastasia Leng's first company got everything a founder is supposed to want. Time named it a top 10 startup to watch. The press loved it. She still couldn't raise a dollar, and it died a slow, public death.
What she built next, CreativeX, now works with Unilever, Heineken, and Google. This conversa…
The harsh reality of advertising's shift to 'churn and burn'
New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down…
How Boots is operationalizing creative effectiveness
The gap between creative and media is closing, with large scale creative data and next-gen measurement tools combining to predict commercial outcomes, not just clicks. Boots' Peter Grant, CreativeX's Anastasia Leng and DAIVID's Ian Forrester join the pod to share the lessons from a pilot experiment…
E452 Anastasia Leng: The Creator Got the Views. What Did Your Brand Get?
Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, repre…
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