TRANSKRİPT 🔗
WEBVTT
00:00:00.959 --> 00:00:02.319
Hi, I'm Daniela.
00:00:02.319 --> 00:00:07.120
What if your toughest moments are the very things that fuel of growth?
00:00:07.120 --> 00:00:16.640
What happens when the role you learn to play for others, the peacemaker, the achiever, the reliable one, slowly disconnects you from your own voice?
00:00:16.960 --> 00:00:21.679
It started me down this path of becoming a people leader, but also understanding the value of connection.
00:00:21.679 --> 00:00:25.280
And through those shared experiences, you ultimately build a story together.
00:00:25.280 --> 00:00:27.679
And that's truly all that we really need to do.
00:00:27.679 --> 00:00:28.480
We need forgive.
00:00:29.039 --> 00:00:41.200
My guest is Stephen Seidel, TEDx keynote speaker, media expert, brand strategist, best-selling author, and co-founder of the men's collective Gents Journey.
00:00:41.200 --> 00:00:42.479
Let's enjoy his story.
00:00:42.479 --> 00:00:43.920
Welcome Stephen to the show.
00:00:44.240 --> 00:00:45.439
Thank you so much for having me.
00:00:45.439 --> 00:00:46.000
I appreciate it.
00:00:46.240 --> 00:00:53.759
Yes, I'm I'm glad you're here because I was watching your TEDx and I know you're big on connections, so that's perfect that you're sharing a story.
00:00:54.000 --> 00:00:54.240
Yes.
00:00:54.479 --> 00:00:56.399
Yes, and why do you want to share your story?
00:00:56.719 --> 00:01:01.520
You know, I think that's ultimately what we're here to do is we're here to share stories and to connect with others.
00:01:01.520 --> 00:01:04.319
And so that's why we gravitate tremendously when we watch a movie.
00:01:04.319 --> 00:01:07.840
We have the hero's journey and they go through trials and tribulations and troubles.
00:01:07.840 --> 00:01:08.319
Yes.
00:01:08.319 --> 00:01:09.760
And it's driven by conflict.
00:01:09.760 --> 00:01:18.560
But at the end of the day, you're able to use that as a teaching moment or an opportunity to learn and use that obstacle as an opportunity to, you know, build upon who you are and be better.
00:01:18.560 --> 00:01:22.000
And so I've been through many of them and hopefully I can inspire someone.
00:01:22.239 --> 00:01:22.799
Yeah, great.
00:01:22.799 --> 00:01:24.879
And so when does your story start?
00:01:25.200 --> 00:01:26.480
I think it's different for everyone.
00:01:26.480 --> 00:01:27.680
Everybody has a different story.
00:01:27.680 --> 00:01:29.200
We we have a multitude of stories.
00:01:29.200 --> 00:01:35.439
We have the story we're telling ourselves, with the story that we share publicly, the story we share on social media, which we know about that one.
00:01:35.439 --> 00:01:40.000
Um, but for me, my story and a lot of people's stories typically starts, you know, when you're younger.
00:01:40.000 --> 00:01:44.640
And so for me, I grew up product of divorce when my parents divorced when I was one.
00:01:44.640 --> 00:01:47.200
I was stuck in between both my mom and my dad.
00:01:47.200 --> 00:01:51.040
And uh, you know, I started to gravitate as being the connective tissue.
00:01:51.040 --> 00:01:53.760
And that gradually created me as a people pleaser.
00:01:53.760 --> 00:01:54.879
I wanted to please my mom.
00:01:54.879 --> 00:01:55.840
I wanted to please my dad.
00:01:55.840 --> 00:01:58.959
I think somewhere deep down, I thought maybe they would get back together.
00:01:58.959 --> 00:02:04.400
It started me down this path of becoming a people pleaser, but also understanding the value of connection.
00:02:04.400 --> 00:02:16.639
If I could connect with my dad and he could share stories, and I could connect with my mom and she would still share stories, then ultimately I could bring people together to find common ground by be being empathetic.
00:02:16.639 --> 00:02:19.360
And so that's when my start story started.
00:02:19.360 --> 00:02:23.120
I ultimately wanted to become a dad because my dad wasn't around a lot.
00:02:23.120 --> 00:02:24.719
I'm now a you know a happy father.
00:02:24.719 --> 00:02:27.120
I run my own business with two daughters.
00:02:27.120 --> 00:02:29.680
I'm an entrepreneur, my mom was an entrepreneur.
00:02:29.680 --> 00:02:40.719
But the story started with, you know, back in divorce, people pleasing, and realizing that connection truly is the most important currency, I believe, in the world, especially now with the rise of AI.
00:02:40.719 --> 00:02:41.599
We've seen a lot.
00:02:41.599 --> 00:02:43.520
I'm almost 50 years old.
00:02:43.520 --> 00:02:49.360
So I've seen the internet, I've seen television, I've seen FaceTime, and now here we are with automation and AI.
00:02:49.360 --> 00:02:55.599
But at the end of the day, we still need people, we still need love, we still need connection in order to feel fulfilled.
00:02:55.840 --> 00:02:56.560
Yes, that's true.
00:02:56.560 --> 00:02:57.120
That's true.
00:02:57.120 --> 00:03:02.719
You were struggling between knowing the connections was very important, but also being a people's pleaser.
00:03:02.719 --> 00:03:03.599
So what happened?
00:03:03.919 --> 00:03:06.159
Yeah, and uh it takes time.
00:03:06.159 --> 00:03:17.360
I think as we grow, I in high school, I was in one of the guys who's friends with a multitude of groups, you know, it's connected, but I didn't have that deep-rooted sense where I felt like, hey, this is where I belong.
00:03:17.360 --> 00:03:20.639
Um, and I didn't grow until I was uh senior in high school.
00:03:20.639 --> 00:03:30.319
So there was a lot of things coming into play, you know, whether it was external sources of validation, you know, growing up in a household where, you know, it wasn't a nuclear family or something where maybe I felt safe.
00:03:30.319 --> 00:03:33.199
And then in addition to that, a low level of self-esteem.
00:03:33.199 --> 00:03:38.000
And so that part of that was just, you know, not growing and being a little behind and grow spurts.
00:03:38.000 --> 00:03:41.520
But eventually when I got to
Load full transcript
college, I realized, okay, this is my time to shine.
00:03:41.520 --> 00:03:44.159
Um, I remember my sister saying, You're gonna be like everybody else.
00:03:44.159 --> 00:03:47.919
You were so good at school, you're gonna get to college and you're gonna fail out or something crazy is gonna happen.
00:03:47.919 --> 00:03:49.120
But for me, that was a catalyst.
00:03:49.120 --> 00:03:50.560
It's like, no, I'll show you.
00:03:50.560 --> 00:04:02.000
And so once I got to, I went to Penn State and I became the social chair and just really tried to find connections and really uh share stories with, you know, I was in a fraternity and a lot of just different organizations.
00:04:02.000 --> 00:04:04.960
And I think action is really the most important part.
00:04:04.960 --> 00:04:07.280
In order to become motivated, we needed to take action.
00:04:07.280 --> 00:04:11.039
And by taking action, I found myself amongst many other individuals.
00:04:11.039 --> 00:04:17.759
And that's where I started to move forward and realize: look, it's not about me pleasing others, it's about understanding what my true value is.
00:04:17.759 --> 00:04:22.160
What are the gifts that God has given me, and how can I utilize these gifts for the greater good?
00:04:22.160 --> 00:04:43.839
And for me, it was relationships, communication, finding ways to bring people together, to make sure that leaders lead with intention and they have conviction and they have grit, gratitude, resilience, integrity, and trust so that others can see themselves in you and realize yes, I'm connecting, but they're also on my team and they want what's best for me.
00:04:44.079 --> 00:04:44.319
I see.
00:04:44.319 --> 00:04:46.000
You mentioned the word belonging.
00:04:46.000 --> 00:04:54.959
So you were able to connect with many, many groups and you know, be like a glue in different places, but you really didn't belong to one specific uh group.
00:04:54.959 --> 00:04:56.639
So can can you talk more about that?
00:04:56.879 --> 00:04:57.199
Sure.
00:04:57.199 --> 00:05:03.120
So um one of the most effective ways to find a sense of belonging is through shared experiences.
00:05:03.120 --> 00:05:06.639
And through those shared experiences, you ultimately build a story together.
00:05:06.639 --> 00:05:09.680
And so there's a really amazing book called Crucial Conversations.
00:05:09.680 --> 00:05:14.079
It talks about when you're going into a high intense conversation where there's bound to be some conflict.
00:05:14.079 --> 00:05:17.439
But when you have these crucial conversations, you ultimately have an intention.
00:05:17.439 --> 00:05:18.399
What do I want to have?
00:05:18.399 --> 00:05:24.720
Well, I want to be invited to the party, or I want to be on the uh on the on the board, or I want this company to hire me.
00:05:24.720 --> 00:05:28.000
Then when you have these difficult conversations, you know what the outcome is.
00:05:28.000 --> 00:05:33.839
But oftentimes we feel as if we know how that's going to occur, but we don't really need to know that.
00:05:33.839 --> 00:05:35.680
We just need to set a solid intention.
00:05:35.680 --> 00:05:37.199
You don't need to figure it all out.
00:05:37.199 --> 00:05:38.240
It's like GPS.
00:05:38.240 --> 00:05:41.600
You have goals, you have performance, you have success, the skills that get you there.
00:05:41.600 --> 00:05:49.680
But from a sense of belonging is when you have these shared experiences and you come from a place from happiness, not for happiness.
00:05:49.680 --> 00:05:55.439
And that's something that I learned later on, and then I talked to a lot of individuals around is if it's funny, it's done.
00:05:55.439 --> 00:06:00.639
So back then, I didn't feel a sense of belonging because I wanted to have friends.
00:06:00.639 --> 00:06:10.560
I wanted to be in a group where I felt like I was seen or heard, but I was coming from a place of lack, from fear, false evidence appearing real.
00:06:10.560 --> 00:06:12.879
And I was going for happiness.
00:06:12.879 --> 00:06:15.120
I felt this group of friends would make me happy.
00:06:15.120 --> 00:06:19.279
But really, I needed to take a step back and figure out how can I love myself?
00:06:19.279 --> 00:06:21.199
What are the things that really light me up?
00:06:21.199 --> 00:06:27.360
And then these friendships or the sense of belonging will come from these individuals that have those shared experiences.
00:06:27.680 --> 00:06:28.079
Yes.
00:06:28.079 --> 00:06:35.040
For you, in in that sense that you were getting along with many people, however, you still didn't believe that you belong.
00:06:35.040 --> 00:06:36.319
So how how is that?
00:06:36.639 --> 00:06:38.399
So that was a story that I was telling myself.
00:06:38.399 --> 00:06:44.959
And there's a story that we tell ourselves of these limiting beliefs that I'm not good enough, that I don't belong here, or you know, they're better than I am.
00:06:44.959 --> 00:06:49.120
And that's a lot of what I talk about, you know, from a leadership perspective and leaning.
00:06:49.120 --> 00:06:50.639
And that's the most important thing.
00:06:50.639 --> 00:06:55.040
You know, I talked to my daughter about making sure that you have tough positive self-talk.
00:06:55.040 --> 00:06:58.720
When you look for the things that you want to have in this world, they begin to show up.
00:06:58.720 --> 00:07:04.399
When you look for the things, if you play in a victim mindset, which I was doing back then, I was a victim.
00:07:04.399 --> 00:07:05.759
Look, I didn't have friends.
00:07:05.759 --> 00:07:06.879
You know, they don't like me.
00:07:06.879 --> 00:07:07.680
I'm too short.
00:07:07.680 --> 00:07:11.839
This is what I was talking about when I was talking about self-esteem and not having confidence.
00:07:11.839 --> 00:07:18.959
Placing blame on things outside of who I was instead of taking accountability for who I was and saying, look, there's no reason why I don't belong here.
00:07:18.959 --> 00:07:22.639
You may be a bunch of the football players, but that doesn't mean I can't be friends with you.
00:07:22.639 --> 00:07:25.199
They have different shared experiences that they have.
00:07:25.199 --> 00:07:27.279
They have a football game that they played together.
00:07:27.279 --> 00:07:28.399
I don't have that.
00:07:28.399 --> 00:07:32.399
That doesn't mean that I still can't connect with them or relate with them.
00:07:32.399 --> 00:07:39.120
But in that instance, I was choosing to use that as an excuse that, you know, I'm not like they are.
00:07:39.120 --> 00:07:40.639
But really, we're all humans.
00:07:40.639 --> 00:07:41.439
We want to be loved.
00:07:41.439 --> 00:07:44.160
We want to be feel feel seen and heard.
00:07:44.160 --> 00:07:47.199
And those moments, that's where I felt in certain areas.
00:07:47.199 --> 00:07:50.079
But yet there still were individuals that I did get along with.
00:07:50.079 --> 00:07:56.639
I might not have gotten along with the quarterback, the running back, the wide receiver, and the tight end, but I knew the running back.
00:07:56.639 --> 00:07:59.920
His name was Luke Moroni, and we were both in student government associations.
00:07:59.920 --> 00:08:01.279
So I had a great friendship with them.
00:08:01.279 --> 00:08:06.000
So I would hang out with him when I hung out with him, but I then I wouldn't go and hang out with all of the football players.
00:08:06.000 --> 00:08:10.160
But I had relationships that were furthering who I was and my sense of connection.
00:08:10.399 --> 00:08:15.040
It it is an advantage that you were able to connect with many different people, not just one group.
00:08:15.040 --> 00:08:17.439
Sometimes that makes you a well-rounded person.
00:08:17.759 --> 00:08:20.959
Yes, that and for when you go out, take a look at who your friends are.
00:08:20.959 --> 00:08:30.000
Hopefully they're on they have differentiating viewpoints, especially now in today's political climate, you know, Republicans, independent, liberals, whatever it might be, people are entitled to their beliefs.
00:08:30.000 --> 00:08:31.600
I don't think that that makes them a bad person.
00:08:31.600 --> 00:08:33.440
And so that's one thing that I look for.
00:08:33.440 --> 00:08:34.799
I look for diversity.
00:08:34.799 --> 00:08:37.120
I look for individuals who are different from me.
00:08:37.120 --> 00:08:41.279
When I was at Penn State, I chose to work at the Paul Robeson Cultural Center.
00:08:41.279 --> 00:08:44.159
I was the only Caucasian individual who worked there.
00:08:44.159 --> 00:08:52.720
Everybody else was, you know, Chinese or Japanese, black, African American, Indian, but I was the only Caucasian individual who was able to work there.
00:08:52.720 --> 00:08:53.759
And to me, I loved it.
00:08:53.759 --> 00:08:55.600
I got to immerse myself in different cultures.
00:08:55.600 --> 00:08:56.480
I got to learn.
00:08:56.480 --> 00:09:00.000
What I was doing was replacing
that judgment with curiosity.
00:09:00.000 --> 00:09:03.600
How could I have that curious mindset so that I'm learning more?
00:09:03.600 --> 00:09:06.320
I'm learning their stories like we talked about earlier.
00:09:06.320 --> 00:09:13.279
And through them sharing their stories and I'm seeing who they truly are and where they come from, then we connect on a deeper level.
00:09:13.279 --> 00:09:18.399
For example, I worked at the Cultural Center and there are a lot of rap songs.
00:09:18.399 --> 00:09:25.120
I now I don't know if you listen to rap music, but back then it was like the rise of Puff Daddy, source B-IG, Tupac, you name it.
00:09:25.120 --> 00:09:28.720
They say the N-word a lot, which is not a very appropriate word.
00:09:28.720 --> 00:09:30.639
And I don't subscribe to that one bit.
00:09:30.639 --> 00:09:33.919
In the song, sometimes people sing the songs and they say these words.
00:09:33.919 --> 00:09:37.440
And I had a moment where I said, Hey, is it all right for me to ask you a question?
00:09:37.440 --> 00:09:42.000
Because I built a sense of trust through that resilience and connection.
00:09:42.000 --> 00:09:44.720
Normally I wouldn't just go up to somebody and say, Hey, can I say this?
00:09:44.720 --> 00:09:46.240
They would say, immediately not.
00:09:46.240 --> 00:09:47.440
They would say, No way.
00:09:47.440 --> 00:09:50.639
Since we had built trust, we worked together, we had shared experiences.
00:09:50.639 --> 00:09:55.840
I said, What's your take on it if I'm singing a rap song and the n-word comes up and I sing it in that song?
00:09:55.840 --> 00:09:57.279
Is that okay in your opinion?
00:09:57.279 --> 00:09:58.240
And they said, No.
00:09:58.240 --> 00:10:06.799
If it was somebody else who hasn't gone through that and doesn't know the cultural ramifications and all the strife that we've gone through, I don't think that we'd be appropriate.
00:10:06.799 --> 00:10:07.759
Absolutely not.
00:10:07.759 --> 00:10:13.039
And they were like, since I know you and I know that's not how you feel and that's not how you think, sure, go for it.
00:10:13.039 --> 00:10:29.200
And so these were just some of these individual moments where when you can connect on a deeper level, you could connect heart to heart, eye to eye, versus nowadays when people are connecting on social media, text message by text message, or Instagram messages where you don't really see the results of your actions.
00:10:29.200 --> 00:10:36.960
It was a little bit different back then because I was able to build one-to-one, heart to heart, separate myself from my head and get into my heart.
00:10:36.960 --> 00:10:40.159
And that was a really genuine experience that helped me learn.
00:10:40.399 --> 00:10:40.960
Oh, wonderful.
00:10:40.960 --> 00:10:45.919
And what did you decide to study after knowing so much that connections was so valuable to you?
00:10:46.159 --> 00:10:52.320
So when I went to college, my parents, I was good at science and mathematics,
and they said, Look, I really think that you should pursue engineering.
00:10:52.320 --> 00:10:53.200
It's a great field.
00:10:53.200 --> 00:10:59.440
I loved entertainment and acting, but I had never done it before because I've talked about growing up, I had limited self-esteem.
00:10:59.440 --> 00:11:05.200
A lot of this baggage that I held behind me and it didn't allow me to be the fullest version of myself.
00:11:05.200 --> 00:11:17.200
So I went as an engineer and I decided to do industrial engineering because it was a little bit more business and practicality versus chemical engineering where you're working on, you know, with chemicals or mechanical with buildings and trusses.
00:11:17.200 --> 00:11:22.000
So I went for industrial engineering, which allowed a lot more personal interaction.
00:11:22.000 --> 00:11:28.080
And then I decided, hey, look, I really love I loved movies, I love stories, I love the hero's journey.
00:11:28.080 --> 00:11:30.159
I went on an audition and I failed miserably.
00:11:30.159 --> 00:11:31.759
I forgot my whole entire monologue.
00:11:31.759 --> 00:11:33.440
And so I ran out of the room.
00:11:33.440 --> 00:11:37.519
Then eventually, after I got out of college, I got a job as an engineer.
00:11:37.519 --> 00:11:39.919
And then I found again, you know, constantly checking.
00:11:39.919 --> 00:11:41.440
See, is this fulfilling me?
00:11:41.440 --> 00:11:44.320
It wasn't fulfilling me because I was working for Motorola.
00:11:44.320 --> 00:11:52.399
We were making cell phone chips and I was in a fabrication facility where we have a full suit because none of the silicon wafers can be contaminated.
00:11:52.399 --> 00:11:54.960
If they are, the phone won't work, the circuits won't work.
00:11:54.960 --> 00:11:58.799
And at which point I ended up getting laid off and I said, look, this is a message.
00:11:58.799 --> 00:12:02.159
You know, when we have these hard times, I was able to realize this was a message.
00:12:02.159 --> 00:12:09.200
And I pursued entertainment and I became an actor for 12, 15 years and really dove deeper into expressing myself.
00:12:09.200 --> 00:12:12.639
And, you know, then I was able to have the left brain and the right brain come together.
00:12:12.639 --> 00:12:21.200
And that's when after pursuing acting, giving my power away again, once again, looking for validation, kind of a recurring theme from people pleasing.
00:12:21.200 --> 00:12:26.240
I realized, look, you can still express yourself, you can still find stages, you can still share your story.
00:12:26.240 --> 00:12:32.320
But when you're in the field of acting, you're ultimately waiting for that director or the casting director to say, yes, you're the right person.
00:12:32.320 --> 00:12:35.120
So I switched it and started creating my own content.
00:12:35.120 --> 00:12:38.799
In 2011, YouTube was a couple of years in existence.
00:12:38.799 --> 00:12:46.399
I sold a show for YouTube and I said, look, I can create my own content and I can have the power to share my own stories and my own voice.
00:12:46.399 --> 00:12:52.480
And then that ultimately led to creating media and marketing and then working with change makers who have a story to tell as well.
00:12:52.720 --> 00:12:54.879
And so what did you create it on on YouTube?
00:12:55.279 --> 00:12:57.679
So back in 2011, I created a show.
00:12:57.679 --> 00:13:04.559
Well, previous to that, I feel like if you're going to be successful in what you're doing, you have to lose all sense of time.
00:13:04.559 --> 00:13:06.159
You have to lose yourself in the moment.
00:13:06.159 --> 00:13:10.399
And so that's where when I work with clients, we ultimately do a Venn diagram.
00:13:10.399 --> 00:13:13.519
We figure out what your skills are on the top circle, in the bottom circle.
00:13:13.519 --> 00:13:14.799
It's what are your passions?
00:13:14.799 --> 00:13:19.759
And on the other circle, where they connect in the middle, that's where you want to try and find a position.
00:13:19.759 --> 00:13:22.879
That's your unique access or your positioning or your purpose.
00:13:22.879 --> 00:13:24.080
I created a YouTube show.
00:13:24.080 --> 00:13:25.759
It was called Renegade Reporting.
00:13:25.759 --> 00:13:26.960
I love telling stories.
00:13:26.960 --> 00:13:29.759
I love interviewing people and having discussions and learning more.
00:13:29.759 --> 00:13:35.039
And so I used to take my video camera around in New York City when I was living in New York City and interview people.
00:13:35.039 --> 00:13:39.039
And then ultimately that led to me partnering with another gentleman who was doing the same thing.
00:13:39.039 --> 00:13:42.000
And we we sold a show to Omnivision Entertainment.
00:13:42.000 --> 00:13:47.200
It was 24 episodes where it was different social experiments because we wanted to see how people would react.
00:13:47.200 --> 00:13:52.320
Certain situations, how would society allow you to react differently?
00:13:52.320 --> 00:13:56.720
Does your upbringing almost like what would you do with John Kinonis before it went out?
00:13:56.720 --> 00:14:02.159
But I created that show and then ultimately I utilized that background to work with other influencers.
00:14:02.720 --> 00:14:03.360
Can you tell me more?
00:14:03.360 --> 00:14:04.480
What was the experiment?
00:14:04.799 --> 00:14:06.639
Oh, there was there was a lot of different experiments.
00:14:06.639 --> 00:14:07.840
It was kind of a comedy show.
00:14:07.840 --> 00:14:18.720
We went to the park and we decided to see if people would pick up after their own dogs and if they were picking up the, you know, when the dogs were walking up and through the we would have, you know, we called ourselves the Pooh Pooh Policeman.
00:14:18.720 --> 00:14:23.840
And so we wanted to do it in a fun way where it was fun and self-deprecating but not too intimidating.
00:14:23.840 --> 00:14:32.639
And so we would ask them and we would videotape them and you know ask them
why they would why they did or did not pick up at, you know, and if that was something they felt should be done.
00:14:32.639 --> 00:14:39.759
We did the situation escalate where you're walking up an escalator and you're like waving to people and seeing if they interact, say hello.
00:14:40.000 --> 00:14:42.720
And you're filming this at the to see the reaction again.
00:14:42.960 --> 00:14:45.039
Yes, we filmed it and then we put it on YouTube.
00:14:45.039 --> 00:14:58.240
We we also did where we it was almost like a pranks situational experiment show where we did naps in public where we would like have people fall asleep in public and see if people would wake them up and see if they felt like they were just different experiments and how that reacted.
00:14:58.240 --> 00:15:01.759
But ultimately, it allowed me to create this show.
00:15:01.759 --> 00:15:11.120
We were we did the first ever comedy live stream on YouTube back in 2011 with Omnivision Entertainment, and that got me down the path of creating content and making an impact.
00:15:11.120 --> 00:15:15.120
And then that's how I started my uh you know socially good agency, this Idell agency.
00:15:15.360 --> 00:15:17.200
You're an actor and a comedian as well?
00:15:17.519 --> 00:15:19.039
Yeah, I mean I've trained in improv.
00:15:19.039 --> 00:15:24.159
I've done you know five different years in improv, but I was an actor for 12, 15 plus years.
00:15:24.159 --> 00:15:25.440
I still do it from time to time.
00:15:25.440 --> 00:15:32.879
My daughter's now an actor, so they'll have auditions where they need a dad to step in, and I do that, and it's fun for me, it's a way of self-expression.
00:15:32.879 --> 00:15:34.799
And so that's why I love to come on podcasts too.
00:15:34.799 --> 00:15:41.759
We get to meet cool and interesting people like yourself and share our stories, and it's just like I was a host for a period of time.
00:15:41.759 --> 00:15:43.200
I hosted a show for MSN.
00:15:43.200 --> 00:15:46.399
It was called DV Guide, and it was all about streaming content.
00:15:46.399 --> 00:15:51.120
And this was again back in 2011, before people even knew about streaming TV shows.
00:15:51.120 --> 00:15:57.919
I did, I think it was a hundred episodes where we would talk about different things that you can stream, different devices like Roku.
00:15:57.919 --> 00:16:00.960
This was all before you know people started to cut the cord.
00:16:00.960 --> 00:16:06.080
And so I try and stay on trend and learn more about where things are going from a media perspective.
00:16:06.080 --> 00:16:08.000
And now we see where it's going.
00:16:08.000 --> 00:16:14.480
AI, automation, a lot of different things that are allowing people to progress their careers.
00:16:14.480 --> 00:16:20.399
But part of who we are, part of our empathy and part of our connection is being lost in that process.
00:16:20.399 --> 00:16:22.879
So that's why, you know, I love to talk to you.
00:16:22.879 --> 00:16:33.120
Um, you know, we did a TEDx talk about the hidden power of grief and how connection truly is the most important thing if you want to find fulfillment in what you do and you know the people around you.
00:16:33.440 --> 00:16:35.279
How do you decide it to be a TEDx?
00:16:35.679 --> 00:16:38.720
I've always wanted to speak on a TEDx stage.
00:16:38.720 --> 00:16:44.159
Simon Sinek, if you've ever heard Start With Why, it's probably one of the most famous TEDx talks.
00:16:44.159 --> 00:16:49.120
He talks a lot about when you build a company, an organization, you want to start with why are you building that?
00:16:49.120 --> 00:16:54.240
And so when I started my agency, I build a lot of that through some of these pioneers like him and Tony Robbins.
00:16:54.240 --> 00:16:55.279
I've worked with him as well.
00:16:55.279 --> 00:16:58.960
We have a four-framework process where you start with your mission.
00:16:58.960 --> 00:17:00.799
That's your why, your highest commitments.
00:17:00.799 --> 00:17:02.240
Why do you do anything that you do?
00:17:02.240 --> 00:17:05.839
Because if you're not doing it for a reason, then you're probably not going to continue it.
00:17:05.839 --> 00:17:08.400
But you start with your mission, then you get into your message.
00:17:08.400 --> 00:17:10.079
What is that message that you're sharing?
00:17:10.079 --> 00:17:19.279
Because we want people to vote in you, like vote with their clicks, vote with their dollars, vote with their time and videos, and then you get into your media and then ultimately build a movement.
00:17:19.279 --> 00:17:24.000
But for me, my message, uh, I became the caretaker in 2020.
00:17:24.000 --> 00:17:27.039
We relocated my business, the Sidale Agency to Kentucky.
00:17:27.039 --> 00:17:31.920
Pandemic happened, and me as a connector, I saw, look, we were all connected.
00:17:31.920 --> 00:17:32.960
People were dying.
00:17:32.960 --> 00:17:34.799
People are unable to connect with others.
00:17:34.799 --> 00:17:36.880
We're all isolated in our own silos.
00:17:36.880 --> 00:17:39.200
Me personally, I had a one-month-old baby.
00:17:39.200 --> 00:17:40.240
We relocated.
00:17:40.240 --> 00:17:42.160
I was running my business from my house.
00:17:42.160 --> 00:17:46.640
My mom got stage four cancer, and I had to take her in and be her caretaker.
00:17:46.640 --> 00:17:54.000
And so the extra bedroom that I had running my business since we just moved was now given to her, and I had to take Zoom calls from the laundry room.
00:17:54.000 --> 00:17:57.039
And I lost multitude of clients and I had nobody to talk to.
00:17:57.039 --> 00:18:02.000
And so in that instance, I created a men's group because I knew I needed a safe community.
00:18:02.000 --> 00:18:13.359
I was dealing with so much pressure to provide for my mom, to provide for my five-year-old and my one-month-old, to provide for my family, to provide for myself, and I had nowhere to turn.
00:18:13.359 --> 00:18:15.759
And so I said, I need to
find some friends.
00:18:15.759 --> 00:18:17.599
And we built Gent's journey.
00:18:17.599 --> 00:18:22.160
It's been five years, I think, to the day where this became a safe community.
00:18:22.160 --> 00:18:26.400
And I knew I needed to share this message because too many men have nowhere to turn.
00:18:26.400 --> 00:18:32.079
They can't talk to their wife because their wife is busy or they're, you know, they have too much stuff on their shoulders.
00:18:32.079 --> 00:18:34.720
They're best friends, they just want to have a beer with them.
00:18:34.720 --> 00:18:38.240
They don't want to weigh them down with their stories or the things that are challenging in their life.
00:18:38.240 --> 00:18:43.039
So it became my mission to share this safe space that I built and how I built that.
00:18:43.039 --> 00:18:48.720
So that other caretakers who are men or just caretakers in general, everybody loses something.
00:18:48.720 --> 00:18:52.640
They lose a job, they lose a loved one, they lose something that meant a lot to them.
00:18:52.640 --> 00:18:57.920
We feel like that part of us is gone forever, but really that love exists forever.
00:18:57.920 --> 00:19:00.240
We think that it's gone, but it's always going to be there.
00:19:00.240 --> 00:19:10.799
And so I created the TEDx talk so that we could reconnect, rebuild relationships and a sense of meaning, and then reclaim your purpose or reclaim the story that you were been telling or that you need to tell.
00:19:10.799 --> 00:19:14.880
So that's where the TEDx came because I knew I needed to use my mom's passing.
00:19:14.880 --> 00:19:19.359
She always would tell me you should help other people, you should be a therapist, you should connect.
00:19:19.359 --> 00:19:20.799
You're so good at speaking with them.
00:19:20.799 --> 00:19:23.519
And so to honor her, I wanted to share her story.
00:19:23.519 --> 00:19:31.279
And ultimately, at the end of the day, on the TEDx talk, it's all about having a safe space like you're doing and giving people a chance to share their story.
00:19:31.359 --> 00:19:31.599
Yeah.
00:19:31.839 --> 00:19:37.359
Because to the world, you might be one person, but to one person, you might be the world, and your story matters.
00:19:37.359 --> 00:19:39.119
And so that's why I do what I do.
00:19:39.119 --> 00:19:39.440
Yeah.
00:19:39.519 --> 00:19:40.079
Well, wonderful.
00:19:40.079 --> 00:19:41.359
I'm sorry about your mom.
00:19:41.359 --> 00:19:42.000
Thank you.
00:19:42.000 --> 00:19:44.880
So people that you I keep her right here.
00:19:44.960 --> 00:19:46.559
She's right here in loving memory.
00:19:46.880 --> 00:19:47.119
Wonderful.
00:19:47.119 --> 00:19:49.519
I'm glad she had you to take care of her.
00:19:49.759 --> 00:19:50.000
Thank you.
00:19:50.160 --> 00:19:58.480
And it was difficult for sure to have babies, your five-year-old, yeah, your wife, no, no working, because that's what happened to most people.
00:19:58.480 --> 00:20:01.359
And uh, and then your mom, that's that's hard.
00:20:01.359 --> 00:20:06.480
And and also you were talking about men that they don't have anybody to talk about, which they wouldn't go to counseling anyway.
00:20:06.720 --> 00:20:16.400
Yeah, it's changed a little bit, but you know, you look at boomers versus us, it's it's uh the the boomer generation, they never would, but at least we're trying to build a new modern male where we're open to doing that.
00:20:16.640 --> 00:20:16.880
Yes.
00:20:16.880 --> 00:20:18.240
So, how do you build that?
00:20:18.240 --> 00:20:19.680
How was that idea?
00:20:19.680 --> 00:20:21.119
Like, how do you get people?
00:20:21.440 --> 00:20:22.720
Yeah, so that's a great question.
00:20:22.720 --> 00:20:26.079
So we have 6,000 people that we have a substack.
00:20:26.079 --> 00:20:30.960
And so we first created this men's group and we decided, hey, how can we impact more men?
00:20:30.960 --> 00:20:33.519
How can we help them change who they are?
00:20:33.519 --> 00:20:40.720
So we created a journey deck, which after five years of meeting, there were questions that just kept coming up to the surface.
00:20:40.720 --> 00:20:48.640
And we felt we tried to build a few other meetings and run them, but it didn't, it wasn't necessarily successful because people got different schedules and things.
00:20:48.640 --> 00:20:50.480
And so we said, look, we created this thing.
00:20:50.480 --> 00:20:51.599
It's called the journey deck.
00:20:51.599 --> 00:20:55.519
It's a deck of cards that have 52 of the most important questions that kept coming up.
00:20:55.519 --> 00:20:57.839
And we felt, look, we don't need to have the answers.
00:20:57.839 --> 00:21:01.839
But if we're asking the right questions, it'll allow these men to share their story.
00:21:01.839 --> 00:21:05.039
And by sharing a story, other men can hear that or find common ground.
00:21:05.039 --> 00:21:10.319
When they find that common ground, like I talked about before, these shared experiences, then they will have meaning.
00:21:10.319 --> 00:21:15.519
They will have a sense of belonging, and then they will begin to identify some of these areas that they might need to improve upon.
00:21:15.519 --> 00:21:17.039
So we created the journey deck.
00:21:17.039 --> 00:21:19.839
We also have a sub stack where we email our community.
00:21:19.839 --> 00:21:21.119
We have 6,000 men.
00:21:21.119 --> 00:21:23.359
We also have the seven pillars of manhood.
00:21:23.359 --> 00:21:29.519
Uh, it's it's faith, it's family, it's friendships, it's finances, it's fitness, focus, and it's freedom.
00:21:29.519 --> 00:21:35.440
And those are all different areas where we want you to have a mindfulness around because that with which we focus on can grow.
00:21:35.440 --> 00:21:37.279
And what we go through, we grow through.
00:21:37.279 --> 00:21:38.799
So here is this card deck.
00:21:38.799 --> 00:21:41.200
I would love if you would answer one of the questions.
00:21:41.200 --> 00:21:42.880
Would you be
open to answering one of the questions?
00:21:43.119 --> 00:21:43.279
Sure.
00:21:44.559 --> 00:21:46.799
It's like a magic trick, but the magic is in your answer.
00:21:46.880 --> 00:21:47.359
All right, all right.
00:21:47.359 --> 00:21:49.039
There, that one.
00:21:49.279 --> 00:21:49.359
Okay.
00:21:49.920 --> 00:21:50.079
Okay.
00:21:50.319 --> 00:21:51.599
This is a powerful question.
00:21:51.599 --> 00:21:52.640
And so we bring these.
00:21:52.640 --> 00:21:55.680
I bring these to local men's initiatives and donate my time.
00:21:55.680 --> 00:21:58.720
Um, and we do this in Gent's journey as well in our monthly meetings.
00:21:58.720 --> 00:22:00.400
When was the last time you You cried.
00:22:00.799 --> 00:22:02.559
That's an easy one for women, don't you think?
00:22:02.720 --> 00:22:03.119
Yeah.
00:22:03.119 --> 00:22:05.599
But it's not just about being an easy one though.
00:22:05.599 --> 00:22:09.839
I think I think it's about sharing that and and when you share it, don't you feel better when you share it?
00:22:09.839 --> 00:22:10.480
Go ahead and tell us.
00:22:10.640 --> 00:22:11.680
Oh well, you know what?
00:22:11.680 --> 00:22:16.319
I am Latin and I'm a woman, so I don't have a problem sharing at all.
00:22:16.319 --> 00:22:20.000
That to me is super important that I cry.
00:22:20.000 --> 00:22:21.119
What about you?
00:22:21.440 --> 00:22:27.119
Well, my wife and I love to watch America's Got Talent with our children because to us, that's a show.
00:22:27.119 --> 00:22:33.440
When we were growing up, we had sitcoms, we would sit down, we'd watch a program, and usually it was PG and that was your time to really bond.
00:22:33.440 --> 00:22:37.039
Everybody's doing so many different things, and we live in this world of busyness.
00:22:37.039 --> 00:22:40.640
And so for us, we like to take time and watch America's Got Talent.
00:22:40.640 --> 00:22:47.839
I have a uh 11-year-old who's uh aspiring actress, and my five-year-old, she's very uh artistic as well.
00:22:47.839 --> 00:22:53.200
So every time they have the golden buzzer, they hit the golden buzzer, somebody wins.
00:22:53.200 --> 00:22:56.960
My wife and I are both crying because to us it goes back to connection.
00:22:56.960 --> 00:23:02.720
We can connect to that person and how much desire and how long they've been pursuing this dream.
00:23:02.720 --> 00:23:06.079
And every time our daughters will look at us and be like, Oh, you're crying again.
00:23:06.079 --> 00:23:13.200
But to us, it's just amazing to see artists as well, because we're artists, I'm an artist, but everybody's an artist in their own right.
00:23:13.200 --> 00:23:25.359
But to see something that they've created to get on a stage in front of millions of people and the courage it takes, but also them crush it and you know, really get out there and do it and celebrate their success.
00:23:25.359 --> 00:23:31.839
Too often there's a lot of people who live in a uh a finite mindset where they want, oh,
if they do better, then that means I can't.
00:23:31.839 --> 00:23:33.039
No, we can celebrate.
00:23:33.039 --> 00:23:36.880
Creativity is endless, love is endless, connection is endless.
00:23:36.880 --> 00:23:39.920
And so that's the show that we watch, and it makes us cry.
00:23:40.319 --> 00:23:49.200
Also, when people are very empathetic and have a lot of compassion, they tend to be more sensitive than people that don't have that as a talent or as a superhero power.
00:23:49.519 --> 00:23:49.759
Yeah.
00:23:49.759 --> 00:23:57.599
The more that we can do as individuals to lead by example, to show up, to honor our story and to rewrite the story, but you have to be willing to put in the work.
00:23:57.599 --> 00:24:01.920
My my roommate in Penn State, I talked about going to Penn State, and that's when a lot of things changed.
00:24:01.920 --> 00:24:08.640
My roommate's father was an FBI agent, and he was responsible for bringing down the biggest cocaine dealer ever to come through Philadelphia.
00:24:08.640 --> 00:24:10.160
And there were two books written about them.
00:24:10.160 --> 00:24:16.079
And it was a story that I was very fascinated about because I loved citizen journalism and true crime, and it was my friend's father.
00:24:16.079 --> 00:24:24.240
And so in 2023, when my mom unfortunately was coming to the end of days, I created a podcast.
00:24:24.240 --> 00:24:25.920
It was called Wolves Among Us.
00:24:25.920 --> 00:24:28.799
And it took me 20 years to make this podcast.
00:24:28.799 --> 00:24:30.319
I had the rights to both books.
00:24:30.319 --> 00:24:31.200
They came and went.
00:24:31.200 --> 00:24:34.160
This is where I talk about if you're passionate about something and you believe in it.
00:24:34.160 --> 00:24:35.519
Um, it took me 20 years.
00:24:35.519 --> 00:24:39.920
We made that podcast, and it's now um in the process of being developed into a TV show.
00:24:39.920 --> 00:24:41.920
And I narrated it, I produced it.
00:24:41.920 --> 00:24:43.440
But I think things take time.
00:24:43.440 --> 00:24:48.559
But if you truly believe in something, it's up to you to put in that time and put in the work.
00:24:48.559 --> 00:24:50.000
And it's not going to happen overnight.
00:24:50.240 --> 00:24:50.799
I understand.
00:24:50.799 --> 00:24:56.559
I I still not clear on how you started to get men into these programs.
00:24:56.559 --> 00:25:04.480
So how you were working from home during the pandemic, and so how were you like you have a few friends, and the few friends told the few friends, so what happened?
00:25:04.720 --> 00:25:04.880
Sure.
00:25:04.880 --> 00:25:10.640
So for Gen's Journey, I started this organization with five of my closest friends that identified.
00:25:10.640 --> 00:25:16.319
I said, we need to have growth friends, or a growth friend is somebody that encourages you to grow.
00:25:16.319 --> 00:25:28.640
And so I I made a specific list literally on Excel of my friends who were fathers because I was a father and I wanted to have that shared experiences that were entrepreneurs because entrepreneurs are willing to take risks.
00:25:28.640 --> 00:25:30.400
They also have flexible schedules.
00:25:30.400 --> 00:25:34.960
You know, the third piece is are they willing to reach out and help this grow?
00:25:34.960 --> 00:25:36.319
And so are where are they at?
00:25:36.319 --> 00:25:37.519
Are they a pillar of their community?
00:25:37.519 --> 00:25:39.839
Are they somebody that I can you know get behind?
00:25:39.839 --> 00:25:43.440
And so one of them was my friend who I did the social experiments with.
00:25:43.440 --> 00:25:46.160
Another one was one of my fraternity brothers in college.
00:25:46.160 --> 00:25:50.799
Another one was a gentleman that we had tried other you know programs that didn't necessarily work.
00:25:50.799 --> 00:25:56.079
But we built this, we had the meetings, they decided to tell other individuals, they all had their own businesses.
00:25:56.079 --> 00:25:59.599
So one of them is a self-help leader, his name's Dean Bakari.
00:25:59.599 --> 00:26:02.079
So he has a bunch of people that he works with.
00:26:02.079 --> 00:26:07.200
He takes nonfiction self-help books, distills them down into 10 minutes or 10 pages.
00:26:07.200 --> 00:26:09.200
He has a slew of men that he works with.
00:26:09.200 --> 00:26:13.119
Another gentleman who I did the social experiment videos, he's in Hollywood.
00:26:13.119 --> 00:26:14.400
So he's a comedian.
00:26:14.400 --> 00:26:18.319
He's also a very brilliant man who has his own community.
00:26:18.319 --> 00:26:20.480
And then for me, I have my own community.
00:26:20.480 --> 00:26:25.359
I know a lot of people that I've worked with between you know my 25 years of business.
00:26:25.359 --> 00:26:29.759
I've worked at Motorola, I've worked at startups, I've worked at Coca-Cola, I've worked with Amazon.
00:26:29.759 --> 00:26:31.359
So I knew a lot of individuals.
00:26:31.359 --> 00:26:33.119
So we started to reach out to them.
00:26:33.119 --> 00:26:36.640
Then we also started to sell the journey deck that I told you about.
00:26:36.640 --> 00:26:39.440
I pitched the journey deck at a couple of competitions.
00:26:39.440 --> 00:26:42.160
There's a local accelerator competition.
00:26:42.160 --> 00:26:48.960
I pitched it there, and then I started taking this deck to men's groups myself and facilitating them.
00:26:48.960 --> 00:26:54.799
So we would pull cards and I facilitated the men's group until we would go through and answer these cards.
00:26:54.799 --> 00:26:58.960
So it was a multi-pronged approach where we were advertising.
00:26:58.960 --> 00:27:02.720
We were, you know, we had a website, we were reaching out to our friends.
00:27:02.720 --> 00:27:07.440
Um, we were also building the Substack community where we send out emails, which is live right now.
00:27:07.440 --> 00:27:16.960
If you go to gentsjourney.co slash join, we have probably a hundred articles and we have a lot of
mini courses uh on ways that you can be the best man possible.
00:27:16.960 --> 00:27:26.079
And so, and then we do the monthly meetings where we bring these gentlemen into a meeting where we all talk about these subjects, but there's no one size fits all.
00:27:26.079 --> 00:27:28.400
It's just the fact that we continue to outreach.
00:27:28.400 --> 00:27:30.319
I run a PR and media agency.
00:27:30.319 --> 00:27:32.480
I reached out to a bunch of individuals.
00:27:32.480 --> 00:27:36.559
We were published in the Hollywood Reporter, we're published in some men's magazines.
00:27:36.559 --> 00:27:40.480
I reached out to Scott Galloway, who's a big men's uh health advocate.
00:27:40.480 --> 00:27:44.160
We're talking to him to see if we could potentially bring him on the show.
00:27:44.160 --> 00:27:48.480
So that it's a multi-pronged approach where we're just continuing to reach out to as many men as possible.
00:27:48.720 --> 00:27:50.960
So it's like a club, a membership that you have.
00:27:51.200 --> 00:27:51.440
Yes.
00:27:51.440 --> 00:27:51.680
Okay.
00:27:51.680 --> 00:27:54.400
So you can get the resources that you would like for free.
00:27:54.400 --> 00:27:56.000
You can get free emails.
00:27:56.000 --> 00:28:02.000
But if you want to go deeper and come to the meetings and have a safe space to share, yes, you can come.
00:28:02.000 --> 00:28:08.960
Every month we have a meeting where you can come and join the meetings where we talk about a keynote, just like our meetings started with these questions.
00:28:08.960 --> 00:28:13.519
We talk about it and we share and we find ways that we can deal with them and we have a safe space.
00:28:13.519 --> 00:28:15.519
There's a varying degree.
00:28:15.519 --> 00:28:24.319
You can get the free newsletter, you can, you know, go up and get you know a little bit more deeper to our courses, or you can actually escalate it and be involved.
00:28:24.319 --> 00:28:26.960
But but now we're actually giving away one membership.
00:28:26.960 --> 00:28:44.400
Everybody who signs up for a premium membership, we're giving a free membership to uh a uh younger male in need because a lot of these younger men are playing video games, they're not leaving the house, they're they're not building the relationships that we used to do out in public and in ball games and you know different experiences.
00:28:44.400 --> 00:28:47.279
So now we're donating a membership to these gentlemen as well.
00:28:47.519 --> 00:28:48.160
That's wonderful.
00:28:48.160 --> 00:28:52.559
Did you have a story of success of something that somebody was a member?
00:28:52.880 --> 00:28:53.039
Yes.
00:28:53.039 --> 00:28:53.359
Okay.
00:28:53.359 --> 00:28:54.160
Yes.
00:28:54.160 --> 00:28:55.920
So one of the stories.
00:28:55.920 --> 00:29:00.559
So when I came here, I work out at the YMCA locally after the pandemic went on.
00:29:00.559 --> 00:29:01.440
I'm talking to everybody.
00:29:01.440 --> 00:29:02.640
I'm new to Lexington.
00:29:02.640 --> 00:29:07.599
I met a gentleman there and we began to talk, and he worked at the local, it's called the Lexington Leadership.
00:29:07.599 --> 00:29:15.359
And then he works at the Fatherhood Initiative, where they help fathers who are either incarcerated in and out of jail or through in and out of rehab.
00:29:15.359 --> 00:29:19.200
There's a lot of people in Lexington, Kentucky that are struggling with addiction.
00:29:19.200 --> 00:29:22.960
And so they have monthly meetings and they said, Look, you can come and talk to them.
00:29:22.960 --> 00:29:25.440
So I brought my journey deck and we passed the cards around.
00:29:25.440 --> 00:29:27.839
And there was a lot of people that were in and out of jail.
00:29:27.839 --> 00:29:32.000
There was a young man there, I think he was like 18, and he was having some issues at home.
00:29:32.000 --> 00:29:33.519
They all opened up.
00:29:33.519 --> 00:29:34.880
We sat in a circle.
00:29:34.880 --> 00:29:37.839
There's something to be said about a circle, completing thoughts.
00:29:37.839 --> 00:29:40.720
One of the questions for the man, he was tattooed from head to toe.
00:29:40.720 --> 00:29:42.240
It's like, who do you have to forgive?
00:29:42.240 --> 00:29:43.519
Is the question on his card.
00:29:43.519 --> 00:29:49.039
And he spoke a lot about, you know, not seeing his kids, some issues with abuse and addiction.
00:29:49.039 --> 00:29:50.319
And he began to cry.
00:29:50.319 --> 00:29:54.720
And every time I tell the story, I get goosebumps because being in that room, that's what it's all about.
00:29:54.720 --> 00:29:56.960
That's my mission here moving forward.
00:29:56.960 --> 00:29:58.480
It's changes for people.
00:29:58.480 --> 00:30:04.079
For me, it's helping to change the world, especially men, by honoring their story and having accountability.
00:30:04.079 --> 00:30:06.000
But he cried and he was from Boston.
00:30:06.000 --> 00:30:12.640
I may look really mean, I may look really uh, you know, bad ASS, but the person that I really need to forgive is myself.
00:30:12.640 --> 00:30:15.119
And that's truly all that we really need to do.
00:30:15.119 --> 00:30:22.400
When you forgive, you get rid of all that energy, all that hate, all the things that are built around that, and you give yourself a path forward ahead.
00:30:22.400 --> 00:30:34.079
And so to see him share that, um, and then there's other examples, like one of the co-founders, my friend who we did the videos with, he created his own self-help course called The Cartoon, which is all about honoring your character.
00:30:34.079 --> 00:30:40.640
And when you go into a room, your character is who you are and what people say about you when you're not in that room.
00:30:40.640 --> 00:30:45.039
And so, with that, how can you build a character that is memorable but inspiring?
00:30:45.039 --> 00:30:53.119
There was also another gentleman who went who was going through bankruptcy with his company, and he had to take a
loss for, I think it was like $60,000 for all this equipment that he bought.
00:30:53.119 --> 00:30:59.119
And we held space for him, and he shared his hesitancies and asked us for suggestions and advice.
00:30:59.119 --> 00:31:00.640
He ultimately moved forward with it.
00:31:00.640 --> 00:31:06.720
But to lose your business that you built, your baby you built so long, that's tough, just like I talked about when you lose things.
00:31:06.720 --> 00:31:25.039
But having us as a safe space to share that and giving suggestions and then reaching out to our network to see if there's opportunities where we could help them find a new job, that's where that connection as currency can allow you to not only connect to your calling, but you can connect to your company, the company you keep and your comp company that you work at.
00:31:25.039 --> 00:31:31.440
And then lastly, your community to make sure that you're connected to all of them because that's what's really going to help us in the long run.
00:31:31.680 --> 00:31:32.559
No, that's beautiful.
00:31:32.559 --> 00:31:33.440
What else?
00:31:33.440 --> 00:31:35.039
So you you do have the podcast?
00:31:35.359 --> 00:31:38.480
So the podcast that we created is being turned into a TV show.
00:31:38.480 --> 00:31:42.240
Right now we have the monthly meetings that we're focusing on for Jen's journey.
00:31:42.240 --> 00:31:50.240
I have a couple other projects that I'm working on putting together, but I focus a lot of my attention on helping business owners elevate their story.
00:31:50.240 --> 00:31:54.880
For example, I have one woman, she makes uh Chinese noodles in New York City.
00:31:54.880 --> 00:31:58.079
It's a fun story because it's going back to the connection piece.
00:31:58.079 --> 00:32:01.440
I was an actor for some time and I connected with a buddy of mine.
00:32:01.440 --> 00:32:05.200
We shared our souls, and he said, Look, my wife started this restaurant.
00:32:05.200 --> 00:32:08.079
I know who you are, I know what you stand for, and I know you do amazing work.
00:32:08.079 --> 00:32:08.960
Will you help her?
00:32:08.960 --> 00:32:12.480
And so we helped her, but initially she did not want to share her story.
00:32:12.480 --> 00:32:16.559
It was it's called Noodle Lane in Brooklyn, and she just wanted to make noodles and help give them back.
00:32:16.559 --> 00:32:19.359
And the food was five-star, it was Michelin grade.
00:32:19.359 --> 00:32:28.319
But in order to really impact others, I had to stress to her any business, any company, it helps to have a face for your brand, especially if you're a young, growing company.
00:32:28.319 --> 00:32:31.119
And so eventually we introduced her to a few people.
00:32:31.119 --> 00:32:42.960
She shared her story, how she struggled with building the company through bullies, all sorts of personal achievements as she worked her way through, and how she learned how to cook in her kitchen with her mom when she was 11 years old in China.
00:32:42.960 --> 00:32:49.119
And that love of cooking and smelling the food and bringing them together and having that shared experience, like I talked about.
00:32:49.119 --> 00:32:53.920
That's really what brought her back because her son started to love Dan Dan noodles.
00:32:53.920 --> 00:33:06.559
And so when we tapped into that, other people could become empathetic, they could root for you, and that's where we went from mission to message to media, and then we started to build a movement, and then now she's opening her second location in Manhattan.
00:33:06.559 --> 00:33:13.599
But that's typically what we do is just to get deeper in that and really make sure that we can connect to what our story is that we're sharing to others.
00:33:13.839 --> 00:33:16.079
Oh, wow, that's a beautiful story for sure.
00:33:16.319 --> 00:33:17.039
Yeah, thank you.
00:33:17.200 --> 00:33:18.880
So you're doing so many good things.
00:33:18.880 --> 00:33:19.920
So that's wonderful.
00:33:19.920 --> 00:33:21.680
You must feel so fulfilled.
00:33:21.920 --> 00:33:22.799
Yeah, it's amazing.
00:33:22.799 --> 00:33:29.680
I mean, my mission at the a at the Sidel agency, which I started when we first began, is to do good, give back, and make an impact.
00:33:29.680 --> 00:33:31.920
So I donated time to my kids' school.
00:33:31.920 --> 00:33:36.160
We made their logo, it's on the side of their building, you know, work at the Fatherhood Initiative.
00:33:36.160 --> 00:33:42.880
I coach soccer, but at the end of the day, it's how can I help more people realize their dreams, be the best version of themselves?
00:33:42.880 --> 00:33:44.000
But they have to want to do it.
00:33:44.240 --> 00:33:44.880
Yes, of course.
00:33:44.880 --> 00:33:45.519
That's the thing.
00:33:45.519 --> 00:33:48.079
You can never really help whoever doesn't want to be helped.
00:33:48.319 --> 00:33:48.559
Yeah.
00:33:48.559 --> 00:33:52.240
At first I was I I have a coach myself, and it was like, well, what do you want?
00:33:52.240 --> 00:33:53.680
I said, I want to make people feel happy.
00:33:53.680 --> 00:33:55.039
What if they don't want to feel happy?
00:33:55.039 --> 00:33:59.359
Like you can't make anybody and can give them the information, can help them if they want to be helped.
00:33:59.359 --> 00:34:05.119
But if not, you know, hopefully you can find your way and have a safe community like Jets Journey where they can help you realize that.
00:34:05.359 --> 00:34:08.480
I can feel that you are so willing to help people.
00:34:08.480 --> 00:34:13.599
What do you do when you see that you could help somebody and you try to talk to them?
00:34:13.599 --> 00:34:14.559
Nothing happens.
00:34:15.039 --> 00:34:15.199
Right?
00:34:15.199 --> 00:34:16.400
They don't show the initiative.
00:34:16.400 --> 00:34:18.079
That happens to me all the time.
00:34:18.079 --> 00:34:21.760
Talking about becoming a people pleaser, I'm a recovering people pleaser.
00:34:21.760 --> 00:34:25.280
Kind of
like uh, you know, cover recovering addiction, but setting these boundaries.
00:34:25.280 --> 00:34:27.199
So, you know, I have siblings, right?
00:34:27.199 --> 00:34:32.480
That I see the patterns and you see what's happening and will offer suggestions.
00:34:32.480 --> 00:34:41.679
But one of the things that we talk about in our gents journey group is simply ask them the question do you want a solution or do you want to be heard?
00:34:41.679 --> 00:34:52.239
Because oftentimes people, when they have problems, they simply will want somebody to to share them with and to be a sounding board, like our community does, but they're not ready for solutions.
00:34:52.239 --> 00:34:56.639
But if they say yes, I'm looking for a solution, then great, but be happy to offer them a solution.
00:34:56.639 --> 00:35:03.920
But in your scenario, um, sometimes we'll offer solutions or I'll work with clients from a coaching perspective and they won't put in the work.
00:35:03.920 --> 00:35:09.840
And so it becomes apparent in your actions when you say what you do and you do what you say, then it makes sense.
00:35:09.840 --> 00:35:12.559
But what we're looking for is for a transformation.
00:35:12.559 --> 00:35:18.800
And I have a I have a five-step acronym that I break down for being great.
00:35:18.800 --> 00:35:23.039
And if you check off all these boxes, then you're a perfect candidate for that.
00:35:23.039 --> 00:35:26.159
But if you don't, then typically you're not the ideal candidate.
00:35:26.159 --> 00:35:30.480
But great for me is an acronym, being grateful.
00:35:30.480 --> 00:35:35.440
Do you demonstrate a sense of gratitude and being thankful for things that are happening?
00:35:35.440 --> 00:35:37.519
You don't have to go to work, you get to go to work.
00:35:37.519 --> 00:35:39.039
Are you reflective?
00:35:39.039 --> 00:35:39.599
Right?
00:35:39.599 --> 00:35:41.599
Are you thinking about how your day is going?
00:35:41.599 --> 00:35:43.599
And when I have a conversation, do you reflect on that?
00:35:43.599 --> 00:35:45.039
Like, oh, maybe that was wrong.
00:35:45.039 --> 00:35:48.800
And part of that is, do you have the strength to admit that you're wrong?
00:35:48.800 --> 00:35:52.400
We say oftentimes, do you want to be right or do you want to be happy?
00:35:52.400 --> 00:35:54.639
You have to have the reflective is the R.
00:35:54.639 --> 00:35:55.760
Be willing to let it go.
00:35:55.760 --> 00:35:57.280
The E is empathetic.
00:35:57.280 --> 00:35:58.159
How do you act?
00:35:58.159 --> 00:36:00.239
This is what we were doing in social experiments before.
00:36:00.239 --> 00:36:08.480
How do you act when somebody is, you know, not being heard or being pushed out, or like uh there's a problem where are you empathetic in that?
00:36:08.480 --> 00:36:10.719
And then the A stands for accountability.
00:36:10.719 --> 00:36:17.119
Do you show up and get the job done or take accountability and say, look, that was my fault, I shouldn't have done
that.
00:36:17.119 --> 00:36:19.599
Then lastly, are you transformational?
00:36:19.599 --> 00:36:21.360
And to me, that's what I talked about earlier.
00:36:21.360 --> 00:36:25.119
Are you coming from happiness or are going for happiness?
00:36:25.119 --> 00:36:27.679
And when somebody does not, it's a long-winded answer.
00:36:27.679 --> 00:36:37.679
I talk a lot, but if if somebody is not putting in the work, one of the simplest questions that a mentor has taught me is you ask them, how's that working for you?
00:36:37.679 --> 00:36:38.960
How's that working for you?
00:36:38.960 --> 00:36:41.039
Well, I did this, I did this, I did this.
00:36:41.039 --> 00:36:42.400
How's that working for you?
00:36:42.400 --> 00:36:45.599
If they say great, cool, go for it.
00:36:45.599 --> 00:36:48.800
If they say it's not going great, was that something that you would want to change?
00:36:48.800 --> 00:36:49.679
Yes.
00:36:49.679 --> 00:36:50.400
Okay, great.
00:36:50.400 --> 00:36:51.920
How committed are you for that?
00:36:51.920 --> 00:36:53.519
Well, I'm very committed.
00:36:53.519 --> 00:36:56.000
And then you can kind of gauge their level of commitment.
00:36:56.000 --> 00:36:57.519
But how's that working for you?
00:36:57.519 --> 00:36:59.519
Are you looking for a solution?
00:36:59.519 --> 00:37:01.760
Or are you just looking to be heard?
00:37:01.760 --> 00:37:05.840
And uh those are two simple questions that you can kind of distill through the noise.
00:37:05.840 --> 00:37:10.400
Um, and one of the final things a mentor tells me never tell anybody what they should do.
00:37:10.400 --> 00:37:11.360
We don't have the answers.
00:37:11.360 --> 00:37:12.079
You have the answers.
00:37:12.079 --> 00:37:13.920
You have the story, you have the magic.
00:37:13.920 --> 00:37:15.199
Ask them a question.
00:37:15.199 --> 00:37:16.960
How's that working for you?
00:37:16.960 --> 00:37:19.760
You know, uh what would you have done differently?
00:37:19.760 --> 00:37:26.639
Or like you can ask, find ways to ask questions, and if you still see a sense of resistance, then obviously it's it's a waste of your effort.
00:37:26.639 --> 00:37:28.400
People have to want to change wonderful.
00:37:28.480 --> 00:37:32.159
So tell me three things that you think you learned through your journey.
00:37:32.480 --> 00:37:33.840
Three things that I've learned through my journey.
00:37:33.840 --> 00:37:34.880
That's a great question.
00:37:34.880 --> 00:37:38.159
First and foremost, you matter and your story matters.
00:37:38.159 --> 00:37:44.960
Too often we play small, we feel like we're we're not deserving or we don't belong to come full circle or that we need to please other people.
00:37:44.960 --> 00:37:48.480
Secondly, your thoughts are not you, let them pass through.
00:37:48.480 --> 00:37:52.159
And so oftentimes I have these thoughts that come into my brain.
00:37:52.159 --> 00:37:53.760
I'm like, oh, I have to do this.
00:37:53.760 --> 00:37:58.239
And so just being mindful, making friends with the voice in the head, I think is crucial.
00:37:58.239 --> 00:37:59.039
Noticing that.
00:37:59.039 --> 00:38:00.880
And then lastly, share your story.
00:38:00.880 --> 00:38:02.000
That's the ultimate goal.
00:38:02.000 --> 00:38:04.000
That's why I talk about connection as currency.
00:38:04.000 --> 00:38:18.239
Without your story, without sharing that with everybody, and it could be a text message, it could be calling someone, but just do your best to share your story because that story is how you can connect to the outside world, and that's ultimately the most important currency investment that you can make.
00:38:18.239 --> 00:38:21.840
And listen too, because then you have a bond that you could never break.
00:38:22.079 --> 00:38:22.880
Yeah, wonderful.
00:38:22.880 --> 00:38:26.079
Anything else that we are missed that you want to share?
00:38:26.079 --> 00:38:34.239
We will all obviously we'll put uh all the in the show notes everything about your company and everything that you you want to explain to people.
00:38:34.239 --> 00:38:35.599
But anything else?
00:38:35.920 --> 00:38:36.320
Yeah.
00:38:36.320 --> 00:38:51.039
So would love for anybody who's a man out there and you're looking for safe community, go to gentsjourney.co that's C O Gents Journey, G-E-N-T-S, Gents, like gentlemen, gentsjourney.co slash join free.
00:38:51.039 --> 00:38:52.159
That's your substack.
00:38:52.159 --> 00:38:59.280
If you're a company or an organization and you really want to elevate your story and work with journalists and experts, I have a PDF for you.
00:38:59.280 --> 00:39:09.840
If you go to the Cidelagency.com slash media, so that's T-H-E S E I D E L agency.com slash media.
00:39:09.840 --> 00:39:14.800
It's a free PDF, has four platforms where journalists are looking for people to share their story.
00:39:14.800 --> 00:39:20.159
And then uh, you know, if you need coaching, you know, if you DM me over there as well if you're a company.
00:39:20.159 --> 00:39:21.519
But I want to leave you with this quote.
00:39:21.519 --> 00:39:23.199
This is for my TEDx talk.
00:39:23.199 --> 00:39:24.719
It's a quote from Rumi.
00:39:24.719 --> 00:39:30.320
Because too often when we lose something in our world, we feel like it's gone, but really it's never really gone anywhere.
00:39:30.320 --> 00:39:31.519
This love doesn't disappear.
00:39:31.519 --> 00:39:32.880
We carry it with us.
00:39:32.880 --> 00:39:38.960
So we have moments of serendipity that remind us um to just take a moment and realize that we're surrounded.
00:39:38.960 --> 00:39:40.320
But it's a quote by Rumi.
00:39:40.320 --> 00:39:47.119
Goodbyes are for those who love with their eyes, because for those who love with their heart and soul, there's no such thing as separation.
00:39:47.119 --> 00:39:48.400
We are all connected.
00:39:48.400 --> 00:39:51.039
Connection is the only currency that matters.
00:39:51.039 --> 00:39:55.519
And at the end of the day, we need to reconnect, rebuild, and reclaim our purpose.
00:39:55.519 --> 00:39:57.920
And the way we do that is by sharing your story.
00:39:57.920 --> 00:39:59.760
Thank you for letting me share my story.
00:40:00.000 --> 00:40:01.679
I know, thank you for that coach.
00:40:01.679 --> 00:40:04.559
Wonderful way of ending the episode.
00:40:04.559 --> 00:40:05.519
So thank you so much.
00:40:05.840 --> 00:40:06.320
Thank you again.
00:40:06.320 --> 00:40:07.039
Appreciate it.
00:40:07.519 --> 00:40:13.440
Stephen's story reminds us that belonging isn't something we earn by performing for others.
00:40:13.440 --> 00:40:18.719
It grows when we are willing to show up honestly and let ourselves be seen.
00:40:18.719 --> 00:40:25.519
Sometimes the spaces we are searching for don't exist yet until we create them for ourselves and for others.
00:40:25.519 --> 00:40:32.880
If something from this conversation stays with you, share it with someone who might need a reminder that their story matters.
00:40:32.880 --> 00:40:35.760
Join me next time for another story conversation.
00:40:35.760 --> 00:40:36.719
Thank you for listening.