171: How to Be Found & Never Forgotten as a Local Health Provider with Whitney Lee
Think you’ve got a great PR strategy? Let’s find out! In today’s episode, I have Whitney Lee of True Story PR on to help you measure the success of your public relations. We’re diving into paid vs. organic content, the client experience, and her best strategies for being discovered by potential new…
Running the Agency from Europe
Everyone talks about the freedom of working remotely, but few people talk about what it actually takes to keep a business running while you're hopping between countries and time zones. In this episode, Whitney Lee shares the real behind-the-scenes of managing her business while traveling through Eu…
Why Your AT and Strength Coach Should Never Compete! | Whitney Lee
Whitney Lee, MS, AT, LAT, CSCS is a dual-credentialed athletic trainer and strength coach currently supporting the U.S. Air Force's Operational Health and Wellness (OHWS) program in Okinawa, Japan. With more than 15 years of experience in athletic training, performance, and rehabilitation, she has …
Do Paid Ads Work for Agencies?
Most agencies hit a point where referrals stop being enough. The question is: do you pour money into ads, or double down on relationships? The answer isn't as obvious as people make it seem.
Business development isn't about chasing the newest marketing tactic. Whitney breaks down the strengths and …
Can Two Agencies Successfully Share a Client?
Agency partnerships can be one of the fastest ways to grow your business—or one of the quickest ways to create unnecessary headaches. The difference usually comes down to communication, expectations, and choosing the right partners.
Whitney breaks down what makes agency collaborations actually wor…
Local PR: Does Location Really Matter?
Think you need to be in the same city to land media coverage? Not anymore. The best PR strategies aren't limited by geography—they're built on strong relationships, smart storytelling, and knowing how to connect with the right people from anywhere.
Whitney shares how agencies can successfully mana…
From Fast Food to a $500K Budget to Agency Owner at 26 | Whitney Lee, APR, CPRC
She started at 16 working fast food. By her mid-twenties, she was managing a $500,000 marketing budget for the number one revenue-generating Hilton franchise in the world. At 26, she walked away from corporate, moved to a small beach town in Destin, Florida, and built an award-winning PR agency fro…
The Unstoppable American Tourist- Whitney Lee- Episode #66
What if running a thriving PR agency, traveling Europe for the summer, and turning 40 in Ibiza were all part of the same success strategy? The Unstoppable American Tourist, Whitney Lee, founder and principal of True Story PR, joins Rich Sanders to reveal how she built a business that she can run fr…
The Huge Opportunity I Almost Passed On
Not every client is the right client. The sooner you learn to spot red flags—and trust your instincts—the less time, money, and energy you'll waste trying to force the wrong fit.
Using two very different client experiences from this summer, Whitney breaks down what she looks for before saying yes,…
60: A Modern PR Playbook For Brands with Whitney Lee
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AI is already telling people where to eat, where to stay, and what brand to trust. The question is whether your business is giving it anything worth recommending. We sit down with Whitney Lee of True Story PR, a hospitality-focused PR and marketing leader.We get specific about the …
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