Your Judgment Is What People Pay For | Businessing
The cost of information is going to zero. The cost of your judgment is going up. If you lean on AI and only on AI, you're going to become a commodity.
On today's Businessing, Pat Miller makes the case that the way you think is the thing people actually pay for, and he gives you four ways to stay sh…
How to Build a Collaboration That Works | Businessing
Collaborations and joint ventures are one of the best ways to grow your business when you don't have a pile of marketing dollars to spend.
Today I walk through the exact five steps to build a collaboration that actually works, from getting crystal clear on who you serve to creating something fresh…
Stop Telling Customers You Use AI | Businessing
The more your customers use AI, the less they trust it, and a new Gallup poll says that's a warning shot for anyone bragging about AI in their marketing.
Thirty-nine percent of Americans now have a negative view of AI, up from thirty-one percent a year ago, and only twenty-seven percent think busi…
Less Friction Means More Sales | Businessing
Every time you make buying easier, people spend more. Amazon's new Alexa numbers prove it, and it should change how you run your sales process.
On today's Businessing, Pat Miller breaks down the Amazon report showing voice shoppers spend 40 percent more per order, and why less friction always means…
S3 E22: Fear vs Facts: Australia's Shark Culling Debate
They’ve claimed the lives of thousands of marine animals along Australia’s east coast, including turtles, whales, dolphins, rays and dugongs. No, we’re not talking about sharks. We’re talking about the shark nets and baited drum lines deployed by the Queensland and New South Wales governments.
But …
How to Name Anything So It Sticks | Businessing
Most owners name their best offer something boring and forgettable, and it costs them sales. Today I'll show you how to name anything so it actually sticks.
Seven hundred-plus Idea Slams in, naming is still the number one question I get. So here's the playbook I use: name the transformation, not …
Most Deals Close After 5 Follow-Ups | Businessing
Only 2% of deals close on the first contact, so if you give up after one follow-up, you're leaving most of your sales on the table.
Today's Businessing breaks down why your proposals go silent and what the numbers actually say about closing more of them. Pat covers the five-follow-up rule, why cus…
Raise Your Rates, Even If You Lose Clients | Businessing
The math on raising your rates is not what you think. Bump a price 10%, lose a quarter of your clients, and you still walk away with the same profit and more free time.
Today Professor Miller hits the whiteboard to show exactly what a rate increase does to your bottom line, and he hands you the t…
S3 E27: Saving Wildlife from Deadly Shark Nets with Brenton Owens, Kaelan Lockhart and Pierick Martin
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The whale was bellowing out for help - so Brenton Owens weighed up the risks, and acted. A few days later, he received an infringement notice.
In 2024, diver and environmental scientist Brenton Owens and a group of neighbours paddle-boarded out to rescue a humpback whale entangled …
How Scarcity Gets People to Buy | Businessing
Scarcity is one of the oldest moves in sales, and it still works: give people a real deadline and watch what happens.
Today I break down how to use scarcity to sell more, using the surprise theatrical run of Hadestown as the example, plus the one thing scarcity will never fix. Then my business BFF…
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