The ABM Maturity Scale: Why Most Teams Aren’t Ready
Episode #338:
Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, skills, and long-term investment needed to earn executive trust. He also shows why strong segmentation and buyer relevance cre…
Part Fourteen: The Revenue Logic of Customer Obsession
Episode #339:
Michael Gumiela, Chief Revenue Officer at Rabine, explains why customer obsession is a revenue strategy, not simply a service mindset. He shares how trust, honest conversations, and operational expertise create lasting customer relationships. Michael also outlines how AI can strengthe…
The Modern CMO: From Chief Marketing Officer to Chief Growth Architect
Episode #340:
James Nester, Chief Marketing Officer and Senior Director of Client Advocacy at MCNC, explains why the modern CMO must become a chief growth architect. He shares how deep customer understanding can connect marketing, sales, product, and customer success around shared business outcomes…
The Great Sales and Marketing Turnaround Story
Episode #341:
Amy Martin, Chief Marketing Officer at TRG, explains why strong sales and marketing alignment cannot be created through shared dashboards alone. She shares how daily relationships, honest discussion, customer understanding, and shared accountability make collaboration real. Her approa…
Why Long-Term Growth Requires More Than Demand
Episode #342:
Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future bu…
Part Fifteen: The Revenue Logic of Customer Obsession
Episode #343:
Tim Farrel, Chief Sales Officer at Soleo, explains why customer obsession is the operating logic behind sustainable revenue growth. He shares how companies can replace heroic wins with repeatable systems, build trust before buyers are ready, and align teams around customer needs. Tim …
Part Sixteen: The Revenue Logic of Customer Obsession
Episode #344:
Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities,…
The Growth Pivot: Stop Building for Yesterday’s Customer
Episode #345:
Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations with enterprise buyers revealed new challenges, changed positioning, and strengthened internal decisions. Charlie also …
The Growth Asset Most Companies Barely Use
Episode #346:
Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley …
Part Seventeen: The Revenue Logic of Customer Obsession
Episode #347:
Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer understanding, and brand consistency align complex B2B organizations. Her perspective shows how marketing can build trust b…
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