Focus on Personality to Improve Sales and Marketing Effectiveness
In this episode, Jeff interviews Scott Gillum, who is the Founder and CEO of Carbon Design, a marketing agency that uses audience insight and personality to increase conversations, engagement, and revenue for clients. Scott believes that in order to differentiate a message or get people to advocate…
Scott Gillum on the Role of Challenger and Personality Based Marketing in ABM
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Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to…
CEOs on Social Media: A Direct Correlation to Increased Revenue
In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on "Sales Talk for CEOs" podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs…
Scaling to $22 Million ARR: Sales Insights from Retention.com's CEO
Another company that scaled to over $20M in ARR. How does Alice Heiman keep finding them?
In another insightful episode of "Sales Talk for CEOs" Alice Heiman was joined by Adam Robinson, CEO of Retention.com, who shared his remarkable journey of bootstrapping his company to a $22 million ARR in jus…
Content is KEY: From "Publish or Perish" to "Adapt or Die", with Scott Gillum | Ep #683
As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today's guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketer…
Pioneering Flexible Work Cultures: Scott Gillum and Carbon Design
Dive into discussions on Carbon Design's unique staffing model, their focus on meaningful, flexible work for freelancers, and how they manage to maintain high client satisfaction with minimal overhead. Join us to hear Scott share valuable insights and strategies that could transform how you think a…
Episode 2: Revival
In this episode, Managing Editor Marsha Robinson speaks with father/son ministers, Dr. Brian Sutton and Pastor Will Sutton about the November White Wing Messenger article, “Becoming a Church with Impact,” followed by a talk with Florida State Bishop Scott Gillum, who gives an update on COGOP member…
What AI Knows About Your Buyer with Scott Gillum
AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?
In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marke…
Why B2B Buyers Really Buy: The Hidden Buyer Journey with Scott Gillum
Most GTM teams have gotten very good at tracking what buyers do. They can see form fills, intent signals, CRM activity, demo requests, and pipeline movement.
But those systems often miss the people, pressure, risk, trust, and hidden stakeholders shaping the actual decision.
In this conversation, …
Episode 145: "The Hidden Buyer Journey" with Scott Gillum
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