46. 2023 State of the Industry - Event Trends and More!
Join Amanda Ma, CEO of Innovate Marketing Group, and Sara Rosas, Business Development Manager of Innovate Marketing Group, as they discuss what's trending in the events industry for 2023! From wellness, event tech, human connection, and much more, we got you covered!
Download our 2023 State of …
58. Unveil The Magic of Holiday Events!
Sara Rosas, Business Development Manager with Innovate Marketing Group, joins Amanda Ma, CEO of Innovate Marketing Group to all things holiday events and how to make your next holiday event one to remember! Listen now on EventUp!
65. 2024 Event Trends & Forecast
Join Amanda Ma, Founder & CEO, and Sara Rosas, Business Development Manager of Innovate Marketing Group, for an exclusive dive into the highly anticipated "State of the Events Industry 2024." Explore the trends, innovations, and strategic insights shaping 2024's events landscape. Whether you're a s…
80. Building Stronger Teams Through DEIB Strategies with Amanda Ma and Sara Rosas
Sara Rosas, Sales and Marketing Manager at Innovate Marketing Group, joins Amanda Ma to go behind the scenes of our DEIB Calendar's creation, exploring the inspiration, strategy, and goals that drove this project and how this calendar serves as a roadmap for diversity, equity, inclusion, and belong…
90. 2025 Unveiling Insights to Elevate your Strategy
Join Amanda Ma, Founder & CEO, and Sara Rosas, Revenue Director of Innovate Marketing Group, to discover what’s driving experiential marketing this year: from AI personalization to the return of in-person events and the rise of authentic brand experiences. Tune in now on EventUp!
Download our 2025…
91. Building an Inclusive Future with Deidra Green at European Wax Center
Deidra Green, VP, Field Performance and Inclusion at European Wax Center, joins Sara Rosas, Revenue Director at Innovate Marketing Group to discover how intentionality, curiosity, and inclusivity can transform workplace culture, create meaningful relationships, and celebrate the diverse identities …
101. Building Community Through Creator Development with Brooke Berry at Snapchat
Brooke Berry, Head of Creator Development at Snapchat joins Sara Rosas, Director of Partnerships at Innovate Marketing Group to discuss how Snapchat is reshaping their creator culture! Tune in now!
About the guest: Brooke began her career in 2012 working with writers, directors, and producers in S…
110. Turning Brand Moments Into Measurable Impact with Sara Rosas at Innovate Marketing Group
How do you transform events from memorable moments into measurable business impact? In this episode, Sara Rosas, Director of Partnerships at Innovate Marketing Group, breaks down why experiential ROI is so difficult to quantify and introduces a smarter, layered way to measure success.
Sara shares …
112. Corporate Event Strategy That Drives ROI with Ashley Erickson
Ashley Erickson, Executive Experiential Strategy at Starbucks and Founder of AC Experiential, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to break down how large organizations build corporate event strategies that align with business goals and deliver measurable impact. …
113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications
Bria Demetrius, Communications Marketing Manager at Cox Communications, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to explore how insight-led marketing drives real performance and stronger customer connections.
Bria shares her journey from broadcast journalism to consu…
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