Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you couldn't show up tomorrow?
It's a question most entrepreneurs avoid asking, until life asks it for them.
In this deeply personal episode, Salena Knight opens up about the terrifying moment she was told she was likely facing cancer and how that experience …
It Didn't Work - Should I Try Again?
Every retailer has done it.
You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my store."
But what if the offer wasn't the problem?
In this short episode, Salena Knight shares a coa…
How to Get Customers to Say Yes
Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares a simple but powerful communication strategy that can help retail and ecommerce businesses increase…
How to Find the Money That You're Leaving On the Table
Are you working harder than ever but still feeling like profits aren't where they should be?
With rising wages, increasing software subscriptions, higher freight costs, and customers becoming more selective about how they spend their money, many retail and ecommerce business owners are finding the…
The Real Reason You're Still Doing Everything Yourself
Think you're the only one who can do it properly? That belief might be the thing keeping your business from growing.
If you've ever caught yourself saying "it's just quicker if I do it myself," this one's for you.
This week, Salena Knight exposes one of the biggest hidden traps in scaling a retai…
How This Retailer Quadrupled Orders in Just a Few Weeks
What would you do if your orders suddenly quadrupled in just a few weeks?
For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it looked like she'd found the perfect way to increase sales.
But was it really a …
She Lost Everything. Then Built a $50 Million Dollar Business.
Jennifer Ann Johnson knows what it's like to lose everything and start again.
After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't something you're born with. It's something you build.
In this conversation wi…
How to Make More Money From the Stock You Already Have
Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking.
In this episode of Bringing Business to Retail, Salena Knight sits down with Leon Bart-Williams, a former Amazon sales leader and founder of a retail technology platform, to talk about how the…
Why The Products That You Regret Buying Are More Important Than You Think
In this episode, Salena Knight explains why the products you regret buying can be some of the most valuable data in your retail or ecommerce business.
It is easy to focus on best sellers, products that sold out, and suppliers that performed well. But your clearance section, old stock, and products…
3 Simple Marketing Tips For When You're Busy
Q4 has a way of filling every available minute.
Stock is arriving. Orders need to be packed. Staff need to be rostered. Customers need help. Christmas ranges need organizing. And somewhere in the middle of all of that, you're still supposed to send your weekly email and keep showing up on social m…
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