Beyond the Last Click: Intent and Participation in Gaming with Digitas’ Morgan Pomish
This month, Nathan Lindberg is joined by Morgan Pomish, the SVP of Innovative Experiences at Digitas North America. A strategist by trade, she’s spent over a decade in advertising and has led innovation at Digitas for the past four years. In this episode, hosted by Nathan Lindberg, VP Global Brand …
Creating Fans for Life: Capcom’s Marketing Playbook with Takuya Inoue
This month, Nathan Lindberg is joined by Takuya Inoue, the Director and Head of Marketing at Capcom USA.
In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:
How Capcom shifted its marketing to an "entertainment-first" approach that builds lifelong fans.…
Gaming as a Culture, Not Only a Channel, with Generation Media's Zach Smith
This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, …
Tee to Green: Nathan Lindberg, Kevin Gorg, Travis Milleman, Chad Weise and Brandon Popp
Common, Paul, and Craig are live at the Minnesota National! The MGA brings us Nathan Lindberg, Kevin Gorg joins the show to talk about his late father, they’re joined by Travis Milleman from PING, and by Chad Weise and Brandon Popp to talk about Minnesota National!See omnystudio.com/listener for pr…
Why Attention Metrics Are Reshaping Media Buying with Adelaide's Marc Guldimann
This month, Nathan Lindberg is joined by Marc Guldimann, CEO and Co-founder of Adelaide. Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media …
The Hidden Creator Economy Built on Top of Games, with Nathan Lindberg of Overwolf
If George Clooney walks into a coffee shop, everyone looks up. If Banksy walks in without the mask, nobody does, and the work outside is worth millions.That's
Nathan Lindberg's description of the gaming creator economy, and he's spent twenty years inside it. GamePro through the print-to-digital co…
Why CTR Is Gaming's Worst Metric with DEPT®'s Kevin Veenman
This month, Nathan Lindberg is joined by Kevin Veenman, Strategy Director at DEPT®. Kevin has spent fifteen years at DEPT® - first as a client, then as a "Depster”, growing with the company from 60 people in the Netherlands to 4,000 across the globe. Based in Chicago, he leads their retail media ex…
Episode 115: Gaming is the Media Plan with Nathan Lindberg
In this new episode of The Digital Marketeer, Nathan Lindberg joins Stefanie Beach for a conversation about the rapidly evolving world of gaming and why brands should start thinking about gaming as more than just a channel; it can be the media plan itself. With a career spanning agencies, publishin…
You Reached a Million Gamers. Now What? With UM by Omnicom's Josh Mallalieu
This month, Nathan Lindberg is joined by Josh Mallalieu, SVP, Global Managing Director at UM (Omnicom). Josh has spent 20+ years helping brands navigate the intersection of media, gaming, technology, and culture, leading the agency's Epic Games and Fortnite partnership for the last decade while bui…
Live from Gaming Upfronts: Part 1
Gaming is part of mainstream culture, but what will it take for media plans to catch up? In the first of two episodes recorded at IAB UK’s Gaming Upfronts, Robert Jeromson speaks to Overwolf and ESL FACEIT Group about the opportunities for brands to connect with audiences through play.
First, Overw…
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