279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield
In today's conversation, I am joined by McDonald's Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science. Last fall I saw them give a talk at IIEX Behavior on how they used behavioral science to create an "irrational" loyalty program at Mcdonald's. It was instantly clear th…
Virtual Walk Talk Listen with Michelle Auerbach (episode 111)
Michelle Auerbach is a world-builder and community-maker who uses all her geeky skills to support and educate change shapers. Michelle works as a consultant, educator, and writer focused on change shaping, creativity, and leadership for individuals, organizations, and communities. Michelle has been…
288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)
Stories have a tremendous impact on the way we perceive the world and make decisions. They are deeply rooted in our human nature and can be incredibly effective for marketing and brand strategy. Utilizing storytelling in marketing creates an emotional connection with the audience, which is integral…
289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences
In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences while still delivering powerful messages. Short stories leave out unnecessary details while retaining the most critica…
293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then expanding on it through a series of complementary stories. While each narrative can stand alone, together they create a comprehensive and compelling representati…
Virtual Walk Talk Listen with Nicole Civita (episode 118)
Nicole Civita is a food systems thinker, experiential educator, applied ethicist, integrative lawyer, and responsive consultant who grounds in ecological knowledge, attends to relationships of care and reciprocity, and pursues collective liberation. Nicole’s efforts propelled multi-year projects to…
310. Using Availability Bias to Generate Buzz (Refreshed Episode)
Understanding cognitive biases can inform marketing and advertising strategies in businesses. Availability bias causes individuals to rely on immediate information, which is easily accessible, instead of thorough research. If it comes to mind easily, we think it is more true or likely than if it do…
michelle auerbach, nicole civita(Feeding Each Other: Shaping Change in Food Systems through Relationship: Resetting Our Future) Season 12 Episode 18
Bios
Michelle Auerbach: Michelle Auerbach is in the business of saving lives and increasing bravery. When things fall apart, Michelle is the world builder and a community maker who uses all her geeky skills to transform what we’ve got to work with into a more just and loving place where more peopl…
348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You're Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Draw…
436. The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode)
In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intrigui…
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