Ep 156: MALWARE - Grok-2, MetaMask Mastercard, SSN Hack, Waymo cars honking + Mayur Gupta, CMO at Kraken on marketing in crypto
Malware is a non-technical look at the tech news of the week.
This week, Deana and Natasha breakdown four stories happening in the news:
Grok-2
MetaMask Mastercard - Press Release
SSN Hack
Waymo cars honking
Then they are joined by Mayur Gupta, CMO at Kraken to talk through the current …
RELOAD: The Human Side of Marketing and Growth with Mayur Gupta
Welcome to the What's Next! Podcast with Tiffani Bova.
This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly …
398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta
Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotif…
162: Mayur Gupta on Freshly, Spotify and harnessing chaos
This week on “Marketing Today,” Alan interviews Mayur Gupta, the chief marketing officer at Freshly. Mayur's experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the glo…
GEN C: Building Lasting Crypto Brands with Mayur Gupta
This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.
Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing ex…
Building Lasting Crypto Brands with Mayur Gupta
This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.
Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing ex…
How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Ep. 304
How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?
Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Lear…
20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the fir…
Scaling Trust in Crypto — Insights from Consensus Miami
In Part 1 of our What the Fraud? special from Consensus Miami 2026, we explore how crypto is moving beyond early adoption and into mainstream finance. From regulation and compliance to payments and user growth, the conversation focuses on what it takes to scale digital assets safely in the real wor…
Kraken's Mayur Gupta on Creating Value When Product Isn’t Enough
Mayur Gupta is an engineer who spent eight years writing code before he ever touched marketing, and that beginning shapes everything about how he thinks about value. Across 26 years at Spotify, Kimberly Clark, Gannett, and now as Chief Growth and Marketing Officer at Kraken, he's lived the same inf…
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