# Matt Collette

Top podcast episodes
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Can this AI Tool Spot Your Next PR Crisis Before You Do?

As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days.  Probably in the last week.  Probably earlier today.  And at some point you’ve had the same experience: you put in a prompt, you get back something that’s technically competent and completely generic. You …