How to Find Your Voice: Storytelling Techniques That Resonate with Marc Gutman
What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, a…
How does storytelling help a brand on social media? | Marc Gutman (4 of 5)
## In This Episode
Marc Gutman returns to discuss how storytelling transforms a brand's social media presence. He argues that the real conversation is happening on social — not on TV or websites — and brands that only talk about themselves become a bore. Marc draws parallels between brands and peo…
What is the Anatomy of a Great Story? | Marc Gutman (3 of 5)
## In This Episode
Marc Gutman, Chief Strategist at Wild Story, draws on his Hollywood training and mentorship under screenwriting coach Robert McKee to break down what makes a great story. He explains the classic three-act structure — inciting incident, a flawed but likable hero, the distinction …
Week 5 | Storytelling
## This Week's Theme: Storytelling
Week 5 dives into the power of storytelling for brands and businesses. Adam and Alicia explore how narrative principles and practices can help you connect with different types of people, from crafting the anatomy of a great story to telling engaging narratives in…
Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)
## In This Episode
Marc Gutman, Chief Strategist at Wild Story, tackles the question of whether there is a right and wrong way to tell a story on social media. Marc draws a parallel between social media and television — just as TV shows entertain first and sell through commercials, brands should l…
Week Four Theme | Content Creation
## This Week's Theme: Content Creation
Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.
…
What role does storytelling play in Design Thinking? | Marc Gutman (1 of 5)
## In This Episode
Marc Gutman explains the deep connection between storytelling and design thinking, arguing that both are rooted in empathetic thinking — putting yourself in the shoes of your audience and hero. He warns that storytelling can also become a trap when we rush to categorize behavior…
Week 3 Theme | Digital Products
## This Week's Theme: Digital Products
Digital products are a hot topic for entrepreneurs seeking alternate income streams that generate revenue around the clock. This week dives into the strategy behind building courses and digital offerings that actually deliver results — from choosing the right…
Chris Do
Chris Do is the founder of The Futur, an education business with 2.79 million YouTube subscribers.
But he didn't start there. He spent two decades running Blind, an Emmy-winning motion graphics studio working with Nike, Google, Microsoft and the NFL. At its peak, Blind was the kind of business most…
He Snuck Onto Hollywood Lots. Then He Built a Brand Empire.
Marc Gutman is the Founder of Wildstory, a Boulder-based storytelling and content strategy agency that helps brands stand out by creating authentic connections. Under Marc's leadership, Wildstory has earned a reputation for its unique narrative-driven approach, with Marc himself amassing over 7,000…
PODCAST SEARCH ENGINE
You can use our website to search 3,835,638 podcasts and 197,453,315 episodes by people, places, or topics.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
EDIT
Thank you for helping to keep the podcast database up to date.
