Kristin Messerli: How to Fix Losing Gen Z Homebuyers (Before It’s Too Late)
In this episode of Laugh, Lend & Eat, Fobby brings on one of the most respected voices in housing research, Kristin Messerli, to tackle a problem the mortgage industry can’t afford to ignore:
👉 Loan officers are losing Gen Z homebuyers — fast.👉 And most LOs don’t even realize it’s happening.
Gen Z …
Why first-time buyers don’t trust the system
This week on Power House, Clayton Collins sits down with Kristin Messerli to unpack one of the most persistent challenges in housing: why first-time homebuyers feel overwhelmed, underprepared, and increasingly distrustful of the financial system.
They explore the role of education in bridging the …
Building Trust at Scale: Kristin Messerli on Financial Literacy, AI, and the Modern Mortgage Advisor
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Trust in financial institutions is declining — and the mortgage industry is feeling it more than most.
In this in-depth episode of The Way with Dino Katsiametis, Dino sits down with Kristin Messerli, CEO and Founder of First Home IQ, to unpack why consumer trust is eroding — and ex…
The Mortgage Industry Doesn’t Have a Product Problem. It Has a Trust Problem.
What if the biggest challenge facing the mortgage industry isn’t rates, guidelines, or loan products—but trust?
In this episode of Laugh, Lend & Eat, Fobby Naghmi sits down with Kristin Messerli, Executive Director of FirstHome IQ, to unpack the growing trust and knowledge gap between the mortgage…
Closing the Trust Gap: How Education is Transforming First-Time Homebuyers with Dave Savage and Kristin Messerli
The mortgage industry is facing a critical inflection point—millions of qualified buyers remain on the sidelines, not affordability alone, but due to a deep lack of trust and financial understanding. In this episode, industry leaders Kristin Messerli and Dave Savage unpack a powerful solution: lead…
Next-Gen Homebuyers: AI, Trust Gaps & Must-Know Tips for Loan Officers w/ Kristin Messerli
First-time homebuyers aren’t just waiting longer… they’re thinking differently.In this episode of Market Shares, I sit down with FirstHome IQ's Kristin Messerli to unpack the massive shift happening with Millennials and Gen Z - and what it means for loan officers and real estate professionals.From …
The Real Reason Next Gen Buyers Won't Call You
Most loan officers are solving the wrong problem.
They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards.
The data disagrees.
Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study…
7 out 10 Customers Trust their Loan Officer
Seven out of ten buyers don't believe their loan officer is acting in their best interest. That's not a perception problem — it's the biggest barrier standing between you and your pipeline.
Kristin Messerli returns to Laugh, Lend & Eat to share six years of consumer research and one powerful truth:…
Future Proof: The Future Homebuyer
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AI can explain a mortgage in seconds; the lender that wins will be the one that turns information into clarity, strategy, and trust.
In this episode of the Future Proof podcast, Melissa Langdale and James Duncan debrief Melissa’s webinar conversation with Kristin Messerli, Founder …
Behind the Curtain with the Mortgage Nerd
Denise Donoghue closed 724 families in her best year — solo. Less than 2% of it came from social media.
Donoghue, known across the industry as "The Mortgage Nerd," joins Fobby Naghmi and Justin Neal to pull back the curtain on what actually drives numbers like that.
We talk about the discipline be…
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