# John Horsley

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Erin Chin, Logitech G: Creators Are Business Partners, Not Marketing Channels | Cannes Lions

In this episode of The Business of Marketing, John Horsley sits down with Erin Chin, Global Head of Brand Marketing at Logitech G, live from Cannes Lions, for a wide-ranging conversation about brand, creators, fandom and the changing media landscape. Erin explains why Logitech G treats creators as…

Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies

Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity, brand building and the future of agencies. Emma explains why the role of a modern agency goes far beyond making advertising. The best agenc…

Cannes Lions: Alastair Hill, On Device on Why Marketing Measurement Is Still Broken

Recorded live at Cannes Lions, John Horsley sits down with Alistair Hill, Co-Founder of On Device, to explore why marketing measurement still gets so much wrong. They discuss why click-through rates can be a terrible measure of brand effectiveness, the growing problem of survey fraud, how brands c…

Cannes Lions: Why First-Party Data Still Isn’t Working with Rob McLaughlin

Most brands say they have a first-party data strategy. Far fewer are actually using that data to shape the media they buy. Recorded live at Cannes Lions, John Horsley sits down with Rob McLaughlin, Founder and CEO of AUDIENCES, to explore why so much customer data still fails to make it into media…

Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing

AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done. John Horsley is joined by Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp, for a wide-ranging conversation about the infrastructure behi…

Cannes Lions: Olaf van Gerwen of Chuck Studios on Why Food Advertising Sells the Category, Not the Brand

What makes a burger look like your burger? Or a beer look like your beer? For Olaf van Gerwen, Founder & Global Creative Director of Chuck Studios, that question gets to the heart of a problem facing some of the world’s biggest food and drink brands: too much advertising makes the category look go…

Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment

Recorded live at Cannes Lions, John Horsley is joined by Pierce Cook-Anderson, Managing Director, Advertising at Mail Metro Media. After more than 20 years spanning publishing, media sales and ad tech, including roles at Future, Sky, the FT, Newsweek, OpenX and Equativ, Pierce has returned to publ…

Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent

Commerce media is emerging as one of the biggest shifts in digital advertising. Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and other businesses are building media businesses around something potentially even more valuable: first-party customer relationship…

Cannes Lions: Yahoo COO Matt Sanchez on How Marketing and Media Are Being Rewritten in Real Time

The rules of marketing and media are being rewritten in real time. Recorded live at Cannes Lions, John Horsley sits down with Matt Sanchez, Chief Operating Officer of Yahoo, for an in-depth conversation about what comes next for one of the internet’s most recognisable companies, and for the indust…

Cannes Lions: Why Brand Is the Engine of Growth | John Morris, Design Bridge and Partners

For years, marketing has tilted towards performance: measurable clicks, immediate conversions and short-term returns. But is the pendulum swinging back towards brand? Recorded live at Cannes Lions, John Horsley sits down with John Morris, CEO of Design Bridge and Partners, to explore why long-ter…