# Joe Nicchi

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Episode 25 – Die Hard, A Drinking Game

Joe Nicchi (Karl), Anthony Lerner (John McClane) and Natalie Lynch (Holly McClane) in 'Die Hard, A Drinking Game' Once a month, I’m part of an undeniably awesome theater experience.  Since November of 2011, “A Drinking Game” has taken live  stage readings of the best films of the 80s and combine…

90who10, Episode 40 - CVT Softserve Founder Joe Nicchi

Joe Nicchi is an actor, entrepreneur and father of four kids. Big deal, though, he also founded one of the hottest and fastest-selling ice cream brands in the world, CVT Soft Serve. Starting out with one truck in the San Fernando Valley, CVT exploded throughout the world, now sold in supermarkets…

BABOYOT with Joe Nicchi of CVT Soft Serve: Packaging Innovation, Avoiding Trends, and the Power of Luck

What happens when nostalgia meets innovation? Sarah sits down with Joe Nicchi, founder of CVT Soft Serve, who transformed a simple craving for East Coast soft serve ice cream into a nationwide success now in 3,000 stores. After investing $150,000 in a vintage 1961 truck to bring authentic East Coas…

Why Soft Serve is Different: Viral Moments, Bill Murray, & New Twists w/ CVT Soft Serve | Knead To Know Baking Podcast

This week on Knead to Know, Gemma and Ami are joined by Joe Nicchi, the creator of LA’s cult favorite CVT Soft Serve and mastermind behind the “influencers pay double” sign that went global. They talk viral ice cream trucks, how Jeff Bezos installed a soft serve machine at home, and why soft serve …

Viral Ice Cream & Stunning Pastries – Joe Nicchi & Michelle Palazzo | Knead To Know Baking Podcast

Two unforgettable Knead to Know interviews in one sweet package. First, Joe Nicchi, founder of CVT Soft Serve, shares how a childhood love for seasonal ice cream in upstate New York became LA’s cult favorite soft serve truck. From the viral “Influencers Pay Double” sign to a Bill Murray encounter t…

743 Joe Nicchi: Founder & CEO of CVT Soft Serve

On this episode of The Kara Goldin Show, we’re joined by Joe Nicchi, Founder and CEO of CVT Soft Serve — the Los Angeles–based brand that turned a classic chocolate-vanilla twist into a cultural phenomenon. What started with a single soft serve truck in 2014 has grown into a beloved brand with mult…

Soft Serve, Big Stakes: Inside CVT’s Penguin Pitch Win

In this episode of Chill & Chat, Kate Landis, Senior Director of Marketing, NFRA, and Kelley Rodriguez, Editor-in-Chief, Refrigerated & Frozen Foods, sit down with Joe Nicchi, founder of CVT Soft Serve and the grand prize winner of NFRA’s 2025 Penguin Pitch Contest. During the conversation, Nicchi …

Meet Joe Nicchi, Founder of CVT Soft Serve

Founded as a food truck in 2014, Joe Nicchi initially brought soft serve to the streets of LA. In the decade since, he has scaled the business, entering over 5,000 retail doors and winning the grand prize of NFRA’s second annual Penguin Pitch: Emerging Brand Contest Recorded at NFRA Convention 2025

Joe Nicchi: Creating the Soft Serve Empire

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Joe Nicchi on Turning a Soft Serve Truck Into a National Brand & Building CVT Without a Business 68Plan

In this episode of From Vision to Creation, Alexander sits down with Joe Nicchi, founder of CVT Soft Serve, for a funny, honest, and deeply insightful conversation about entrepreneurship, risk, creativity, and what it really takes to turn a simple idea into a national brand. Joe’s journey did no…