What’s Behind the 4-Minute Mile Starbucks and the Moon Landing? The Power of Impossible Thinking
Impossible thinking. It is what put men on the moon allowed Starbucks to turn a commodity product into a powerful global business and permitted Roger Bannister to run the four-minute mile. While not every “impossible thought” can become a reality very often the greatest obstacle to transforming o…
Just-in-Time Education: Learning in the Global Information Age
Is the lecture hall outdated? Management education needs to be radically rethought for an Internet age becoming more customizable with delivery anytime and anyplace and more applied interactive learning. Two Wharton professors Jerry Wind and David Reibstein discuss a new paradigm for manageme…
SPOS #548 - Beyond Advertising With Catharine Hays
Welcome to episode #548 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #548 - Host: Mitch Joel. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve? This…
Looking Outside Marketing Science: Byron Sharp, Marketing Research Professor
Marketing is often thought of as a creative field, in part because it leans into the art of negotiation to sell a product, but it must be done with rigor. In this episode, we explore that rigorous side of marketing, and the research that should shape its decisions, with Marketing Science research p…
Embracing Creativity in the Age of AI with Jerry Wind
We sat down with Dr. Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, to explore what creativity means in an era where AI can generate art, ideas, and strategies in seconds.
A pioneer in marketing science and strategic innovation, Jerry shares how human imagi…
Creativity in the Age of AI | Jerry Wind
In his new book Creativity in the Age of AI, Wharton’s Jerry Wind explores ways to use AI to unlock creativity for personal and professional success. This episode is part of the “Meet the Authors” series.
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Creativity in the Age of AI: Prof. Jerry Wind’s Toolkit for the Modern Mind
Prof. Yoram (Jerry) Wind, Lauder Professor Emeritus and Professor of Marketing at The Wharton School, University of Pennsylvania, shares profound insights from his acclaimed book, “Creativity in the Age of AI: Toolkits for the Modern Mind”.
This episode with Prof. Yoram (Jerry) Wind delves into ho…
Creativity in the Age of AI with Barbara Eberlein and Jerry Wind
Host Peter H. Miller, Hon AIA interviews award winning interior designer Barbara Eberlein, and Jerry Wind, author and professor. Listen in as they discuss how integrating AI into the creative process can help architects and designers do their best work.
Rethinking Political Division and Media Segmentation
Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, joins Dan Loney to discuss how political polarization in the United States has evolved beyond traditional party lines into a deeper ideological divide. Drawing from a marketing and segmentation perspective, Jerr…
Jerry Wind: Market Segmentation, B2B Buying Centers, and Overcoming Mental Models
A History of Marketing / Episode 56
Yoram “Jerry” Wind has spent six decades at the frontier of marketing. He has won virtually every major award a marketing scholar can receive, and his CV is more than 100 pages long.
In B2B marketing ,the shift from single leads to buying groups is framed as a ne…
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