# Jeff Payne
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jeff payne (born 25 September 1938) is a Bermudian middle-distance runner. He competed in the men's 1500 metres at the 1968 Summer Olympics.
Episode #71: How Google Ranks Pages
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For 25 years, an entire industry has believed that somewhere inside Google is a formula — and if you could just find it, you'd win. Sworn testimony from Google's federal antitrust trial says otherwise.
Google's own Search VP testified under oath about a system called Navboost — one…
Episode 73: Wrong Room, Right Advice
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Marketing teams have suddenly and urgently become interested in Reddit this year — not because their customers moved there, but because AI search engines have started citing it constantly.
Jeff Payne breaks down why that's the wrong reason to invest in any platform, why the keyword…
Episode 74: The AI Agent Doesn't Know You Exist
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In May of this year, automated internet traffic passed human traffic for the first time in history \u2014 and infrastructure providers now estimate that gap could widen to a thousand times human traffic within five years. Most of that shift isn't just bots reading content. It's AI …
Episode 76: The Metric That Argues for Itself
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There's a meeting that happens at every company, and the same thing wins it every time.
Two marketing options go head-to-head. One arrives with a dashboard — a number, an upward line, a screenshot. The other arrives with a story about customers who found you, trusted you, and event…
Episode #78: The Inquiry Is a Receipt
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A CEO gets an inquiry on a Tuesday, and it feels like the beginning of something. It is not. It is the last step in a decision that was finalized weeks ago, in a room nobody invited you into.
In this episode, Jeff Payne makes the case that the inquiry is not a lead — it is a receip…
Episode 79: The Loudest Number in the Room
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Two assessments land on your desk in the same week. One comes back with a score, a chart, and a list of fixes. The other is three paragraphs of judgment from someone who has watched your market for a decade. Most executives take the first one more seriously — and a survey of 131 pr…
Episode 80: A Moment Versus A Record
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Two marketing investments can cost roughly the same, launch the same week, and feel equally exciting on the day they happen. Three months later, one of them is still working, and the other one is gone without a trace.
In this episode, Jeff Payne draws the line between a moment and …
Episode 85: Named From Memory: The AI Brand Mentions Your Website Can’t Earn
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An AI answer named three companies. Two of them weren't anywhere in its sources.
In this episode, Jeff Payne explains why being missing from an AI answer can mean two very different things. A citation gap is a publishing problem: the AI pulled from pages, and none were yours. A men…
Episode 86: Nobody Hired You To Make A Video
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A client asked for a video. Their internal team said they could handle it, and they did: music, motion, smooth transitions, a confident voiceover. What it didn't have was the company. Not one project, not one person, not one reason for a customer to choose them.
In Episode 86, Jeff…
Episode 87: The Public Position
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In 2018, Google's search team gave an internal presentation that told engineers not to discuss how clicks are used in search, except on a need-to-know basis. One line said it plainly: Google has a public position.
That deck, now a public court exhibit from the U.S. antitrust case a…
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