The State of Content Operations and an Expensive Way to Be Stupid Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026.
But first, they discuss Optimizely's recent retirement of the Digital Experience Platform (DXP) label, a prominent vendor in th…
The Death (or not) of DXP and the Death (or not) of Blogging Episode
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term DXP, or Digital eXperience Management, is being dropped, and how our enterprise ma…
Summer Cognoscenti Wrap-up with Ian Truscott
Episode 59 - Summer Cognoscenti Wrap-up with Ian Truscott
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions…
The Marketing Horsepower and Jargon Busting Episode
This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing.
Ian sees a parallel for marketers: as electric engines in relatively inexpensive cars make performance numbers like 0-60 times and horsepower less relevant indicators of desi…
The Curating a Martech Museum and Questions of Provenance Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, dive into her “Bear Essentials” article series to discuss whether we are curating a martech museum and avoid overbuying while staying up to date.
They discuss:
The analogy of Martech stacks as museums rather than systems
The …
The Causal Analytics and an Alignment Trick Episode
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to test whether a new trend, technique, buzzword, or technology is a one-hit wonder or a Wonderwall. In other words, is this something we should pay attention to, or a fad?
This week, they…
The Print Is Not Dead, But Marketing Engineers Might Be Episode
This week, Sebastian Hardung, the CMO of Priint, joins our host Ian Truscott to discuss his career and adding print to our marketing mix, before Ian joins Robert Rose in our virtual bar to discuss the term “marketing engineer”.
Priint is best known for priint:suite, an enterprise publishing platfor…
The Reach and Recognition on an IBM Selectric Episode
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, returns for her regular visit to discuss reach and recognition, and her colleague Robert Rose joins Ian in the bar to discuss AI disclosure.
Before they dive into Cathy’s Bear Essentials article, Reach is Rented. Recognition is Owned,…
The Official 400th Episode
This week, as the podcast migrated to SimpleCast, Ian noticed that if you add all the regular shows, additional mini-series, and mid-week specials, we hit 400 episodes on the stream.
Ian celebrates with regular guest and former Forrester Research Director Jeff Clark, who joined the show as a regul…
The Efficiently Different and AI Mentions Are Not Equal Episode
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, returns for her regular visit to discuss how being efficient doesn’t make you different, and her colleague Robert Rose joins Ian in the bar to share that not all AI mentions are equal.
Cathy and Ian discuss a recent article of hers fr…
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