Nailing Workstyle Video and Turning Viewers Into Superfans With Heike Young
Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn …
Breaking Down the Walls of Enterprise Content Marketing (Season Intro)
“How do the largest, most complex B2B SaaS teams actually get content out the door?”
Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing.
Ty shares firstha…
How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354
What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?
Viral growth, 35K+ followers, and a whole new playbook for B2B content.
Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. He…
The Future of B2B is Integrated: Creative Marketing with Heike Young
From LinkedIn Videos to Integrated Marketing: Heike Young on Creativity, Connection & B2B Marketing
What happens when one of LinkedIn's most engaging B2B creators brings her storytelling skills inside some of the world's biggest tech brands? In this episode, Heike Young joins Lee Odden to share ho…
How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?
Viral growth, 35K+ followers, and a whole new playbook for B2B content.
Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. He…
Heike Young: Taste Gets You in the Room; Results Keep You There
Taste is having a moment in marketing conversations—and for good reason. But Heike Young, who's spent years leading content innovation at scale, says taste alone won't close the gap between good marketers and great ones. The other half of that equation is what this episode is really about.
Heike h…
Employee Generated Content: 5 Proven Strategies Marketers Need Now - with Heike Young
Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generated content (EGC) in a world saturated with AI-driv…
#71 The Heike Young Route
In this episode, consultant, speaker, and creator, Heike Young, shares her journey from leading content teams at Salesforce and Microsoft to building her own business helping B2B brands create content through employees, customers, and creators. She reflects on leaving a successful corporate career…
101: People-Generated Content: How to Build an Engine With Employees, Creators, and Customers
Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles.
And that gap is only getting wider.
A month ago, we talked to Josh Cons about the importance of founder-led content. Today's episode takes things a step further.
On this episode, host Jenn Mancusi sits down with Heike Yo…
#102: How to Build an Employee Creator Program ft. Heike Young
Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not create thought leadership.
After leading content and social med…
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