# Francis Brero

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How He Built a $10M AI Company with ZERO Cold Calls (Sales Intelligence Secrets)

Your go-to-market strategy is failing because your channels are saturated. Most B2B teams are still using a decade-old playbook that no longer works. In this video, learn the strategic partnership approach that helped MadKudu punch above its weight class. 🔥 Do you want to double your demo pipeline…

How He Built a $10M AI Company with ZERO Cold Calls (Sales Intelligence Secrets)

Your go-to-market strategy is failing because your channels are saturated. Most B2B teams are still using a decade-old playbook that no longer works. In this video, learn the strategic partnership approach that helped MadKudu punch above its weight class. 🔥 Do you want to double your demo pipeline…

The Data Science Edge Behind High-Performing Sales Teams - ep. #021

Are you relying on gut feeling when your data is trying to tell you something smarter? In this episode of the Return to People podcast, Kaleem Clarkson sits down with Francis Brero, Co-founder and Chief Product Officer of MadKudu, to explore how data science is transforming the way modern B2B sale…

Stop Using ChatGPT for Sales Routing — It's Killing Your Pipeline | Francis Brero, MadKudu

What if you could reverse-engineer your best salespeople's instincts into a repeatable algorithm? Francis Brero, co-founder of MadKudu and Stanford-trained engineer, did exactly that. In this episode, Francis breaks down how he went from building math algorithms to cracking the code on buying signa…

#174 | A-Players, Task Monkeys, and the AI Reckoning w: Francis Brero (VP AI Strategy @HG Insights)

▶︎ #174 | A-Players, Task Monkeys, and the AI Reckoning w/ Francis Brero (VP AI Strategy @HG Insights)In this episode of the Leman Tech Leadership Podcast, Alex welcomes Francis Brero: VP of AI Strategy at HG Insights and Co-Founder of MadKudu, a French-born engineer who swapped the grandes ecoles …

How Data and AI Are Revolutionizing B2B Sales

Summary In this episode, Francis Brero, VP of AI Strategy at HG Insights, shares insights on how AI is transforming sales, the importance of quality data, and practical strategies for leveraging AI effectively in sales processes.   Key  topics The role of high-quality data in AI-driven sales T…

How AI Supports Sales and Marketing Collaboration, with Francis Brero

Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company’s AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence…

Building an AI Native Enterprise with Francis Brero

In Episode 197 of Open Tech Talks, host Kashif Manzoor speaks with Francis Brero, VP of AI Strategy at HD Insights, about what it really means for an enterprise to become AI native. Francis shares his experience helping an established enterprise organization move into the AI era and explains why A…

Building an AI-First organization with Francis Brero, VP AI and Strategy HG Insights

Francis Brero, VP of AI Strategy at HG Insights, joins Ray Rike to unpack what it actually takes to move a established software company toward an AI first operating model. Francis founded MadKudu, which was acquired by HG Insights, and was given a mandate to infuse AI into both the product and the …

Fueling Your GTM Strategy with AI Insights with Francis Brero

Send us Fan Mail In this episode of the Human-First AI and Marketing Podcast, Mike Montague sits down with Francis Brero of HG Insights to explore how AI is changing go-to-market strategy across sales and marketing. They unpack the growing complexity of B2B buying committees, the shifting role of S…