The Museum Analogy Behind Rippling's Multi-Persona Content Strategy (w/ Regina Baumgartner, Head of Content)
Erik Jacobson sits down with Regina Baumgartner, Head of Content at Rippling, to explore how she manages content strategy across a complex multi-persona audience spanning HR, finance, IT, and startup teams. Regina shares the museum analogy that reframed how her team thinks about content creation an…
How Nectar Hit 2.6M YouTube Views in 8 Months (w/ Nate Bagley, Head of Content)
Erik Jacobson sits down with Nate Bagley, Head of Content at Nectar, to explore how one HR tech company is doing something almost no B2B brand has figured out: building a YouTube channel people actually want to watch. Nectar has racked up 2.6 million organic views in eight months by treating the pl…
[Best Of] 10 Timeless Content Marketing Principles (with Dave Gerhardt)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing…
[Best Of] How to Use LinkedIn to Drive Revenue (with Chris Walker)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Ref…
[Best Of] Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly …
[Best Of] “Surround Sound” Your Market Using Content (with Sam Kuehnle, VP of Marketing at Loxo)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are …
[Best Of] How GTM Fund Uses Content to Win the Best Founders
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they'…
Compassionate Care Conference 2026 Wrap-Up
We were so excited to take the trip back up to Utica, NY for the 3rd Compassionate Care Conference, hosted by Dr. Erik Jacobson and his team at Upstate Caring Partners. And the conference did not disappoint. In this extra-long bonus episode, we spend some time remembering our favorite moments regar…
[Best Of] Getting ClickUp to 200 million impressions per month (with Chris Cunningham, Head of Social)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per mo…
[Best Of] Use This B2B Thought Leadership Content Strategy (with Manuela Bárcenas)
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $…
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