From brand friend-zone to market dominance
What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why…
The brand value equation: why your pricing problem is actually a value problem
What separates brand builders who last from those who chase performance forever? Doug Zarkin has spent three decades answering that question across franchise, retail, and direct selling, and his framework is more transferable to D2C than most operators expect.
Bryan and Doug unpack the brand value …
The Future of Auto Marketing: Building Brands Through Human Connection Today
In this episode of Adspeak by ADWEEK, host Rebecca Stewart leads a live BrandWeek conversation with Matt Kerbel of Turo, Scott Baker of Porsche, and Doug Zarkin of Take 5 Oil Change on the future of automotive branding. As electrification, AI, and changing ownership models transform the industry, t…
Episode 6: Brand New Ways to Think Human
In a world overflowing with choices, how do brands earn and foster meaningful connections? In this episode, Linda and Finley are joined by Doug Zarkin, CMO and best-selling author, who offers a fresh perspective. He shares why brands need to work harder to earn trust and explains the importance of …
Douglas Zarkin (Take 5 Oil Change, Pearle Vision, Avon & Victoria's Secret) Notebook Not Playbook: What Brand Love Teaches You About Leadership and Fatherhood #046
In this episode of CEOs & ABCs, Kevin sits down with Doug Zarkin, former CMO of Pearle Vision and Take Five Oil Change, to explore what happens when you stop arriving with a playbook and start arriving with a notebook, and why that shift matters just as much at home as it does in the boardroom.
Do…
Executive Perspectives On Letting Go of Perfect #052
In this episode of CEOs & ABCs, Kevin pulls together seven conversations with executives who learned what it costs to expect perfection from yourself at work and at home at the same time. It starts with a phrase most leaders grew up on, good is the enemy of great, and asks what happens when a high-…
Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin
Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack of it).
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with the CMO and author of “Moving Your …
AdWeek's Uncaged panel – Insights from industry leaders on technology adoption. The role of AI as a tool for marketers.
The UNCAGED Show was at the Adweek and we were able to gather an amazing panel of specialists.
Francois-Xavier Reodo (FX), Chief Marketing Officer at EY- Parthenon
Doug Zarkin , Chief Marketing Officer at Driven Brands Inc.
Michael Harrison , Chief Executive Officer Winterberry Group
Lauren Patta…
Can AI build brand love? Doug Zarkin on trust and growth
Analyze your brand messaging for free at www.jacquard.com
In this episode of The Array by Jacquard, Toby and Jasper speak with Doug Zarkin, CMO at Take 5, bestselling author, and TEDx speaker, about what it takes to build brands that earn customer trust and drive lasting growth.
Across a career spa…
DPAA 2026 - Conference Recap
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On this special edition of the Digital & Dirt podcast, Ian Dallimore takes the show live from DPAA in New York City for conversations with some of the biggest names in the industry.
Podcast Breakdown
0:46-11:12 Barry Frey, DPAA11:18-19:34 Katie Burell, StackAdapt19:42-30:42 Alex Gr…
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