#27: AI is Here - Is Your Association Ready? with Tori Miller Liu of AIIM
Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voic…
#28: How to Create High-Value Sponsorships with Bruce Rosenthal
If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.
Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate …
#29: How to Attract the Next Generation with Tamesha Logan of American Mensa
Culture can make or break an organization. The right culture creates safety, fuels creativity, and gives people the freedom to solve problems. But outdated mindsets, organizational politics, and micromanagement can hold even the best teams back.
In this episode, host Christine Shaw talks with Tame…
#30: How to Unite Association Members, with Ronn Nozoe of NASSP
Community is the most powerful member benefit that associations have. And that’s exactly what Ronn Nozoe, CEO of the National Association of Secondary School Principals (NASSP), is working to build.
Ronn’s background is deeply rooted in education—from classroom teacher to principal to Deputy Assi…
A Thanksgiving Message from Naylor Association Solutions
We are taking a break this week to celebrate the Thanksgiving holiday in the U.S. and wanted to share our gratitude to you for being a listener. From our host Christine Shaw and everyone at Naylor Association Solutions, we wish you a happy holiday season! Tune in next week for a brand new episode o…
#31: How to Lead a Resilient Association with Larry Sloan of AIHA
The role of an association leader has never been more complex. Today’s leaders must navigate political pressures, respond to crises, and adapt to new technologies—all while keeping their members informed, supported, and inspired.
In this episode, Larry Sloan, MBA, CAE, FASAE, CEO of the American I…
#32: How to Build a Workplace Culture for the Future with Wendy-Jo Toyama of AES
The future of associations isn’t just about adopting new technologies—it’s about building cultures where people can thrive. In this episode of the Association Adviser Podcast, host Christine Shaw sits down with Wendy-Jo Toyama, CEO of the American Epilepsy Society, to discuss what it really takes t…
Lose Slowly or Lose Suddenly: The Uncomfortable Truth About Relevance
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was sha…
#33: How to Unlock Association Revenue with Naylor Association Solutions
Revenue is top of mind for just about every association right now—but the real question is, are we thinking about it the right way?
In this Season 4 preview, Christine is joined by two Naylor colleagues: Taylor Kessel-Salomonsson, Chief Growth Officer, and SaraCatherine Goodwin, VP of Member Sales…
#40 Why Taking Smart Risks Will Grow Your Association with Sheri Jacobs of Avenue M Group
Many associations looking to increase revenue focus on pricing, sponsorships, or new offerings. But according to Sheri Jacobs, they should first look at their capacity for risk.
In today’s conversation, host Christine Shaw speaks with Sheri Jacobs, the CEO of Avenue M Group and a four-time bestse…
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