# Catherine Erdly

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Christmas Retail Strategy: Why August Decides December

The retailers who have a brilliant Christmas are not the ones working hardest in December. Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. It is the middle of August, and I know that for a lot of you the word "Christmas" right now produces a small internal flinch. B…

Retail Cash Flow at Christmas: Four Ways to Ease the Squeeze

Your sales aren't bad. So why does it suddenly feel like there is no money in the bank? Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. Every September and October I have the same conversation, and it is almost always with someone who is convinced they have done som…

Retail Christmas Range: Stop Trying to Stock Everything

The biggest Christmas mistake I see is not ordering too little. It is trying to stock everything. Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is sponsored by Capify Every year I watch independent retailers try to turn themselves into a one-stop sho…

Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything

If your Christmas promotional strategy is "20% off everything", then you probably haven't got a Christmas promotional strategy. Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is brought to you by our sponsor Capify - business funding made simple. Find …

Retail Christmas Stock Planning: How Much Should You Actually Buy?

Before you place one more Christmas order, stop and ask a different question. Not "how much money have I got left to spend?" but "is my stock actually ready for Christmas, and where are the genuine gaps?" Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode…

Is A Stylist A Luxury Or A Business Expense? | Sophia Bayly

Is a stylist a luxury or a business expense? My own stylist has an answer, and a number that settles it. Hi, I'm Elizabeth Stiles, host of this podcast, and this one's a bit personal. Sophia Bayly is my stylist — she has been since the early days of her business, back when I'd come out of lockdown…

Retail Christmas Forecast: What the Summer Numbers Really Tell Us

So how was the summer for retail in general, and more importantly, what does that tell us about what's ahead for Christmas? Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is brought to you by our sponsor Capify - business funding made simple. Find out …

Retail Opening Hours: How 8 Independent Shops Decide When to Open

What are the right opening hours for your shop, and what should you actually be using to make that decision? Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.…

The Shopping Forecast Podcast - 'Special Listen In' Episode

I just wanted to let you have a quick listen to my other podcast. Retail consultant Catherine Erdly (host of The Resilient Retail Game Plan and I teamed up to launch "The Shopping Forecast" which is a podcast that proves shopping is about so much more than what's in your basket. Each episode we bri…

Retail Websites: Do Bricks-and-Mortar Stores Really Need One?

Everyone says your shop needs a website. So why do nearly two-thirds of independent retailers make less than 10% of their revenue online? Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is brought to you by our sponsor Capify - business funding made sim…