The Lizard Eats Its Tail: Cognitive Load: Why Your Marketing Feels Hard to Read (and How to Fix It)
If your audience is bouncing, it might not be your product; it might be their brain.
In this episode, Brandon Keenen breaks down the psychology of cognitive load and how complexity kills conversion. From cluttered messaging to overloaded UX, you’ll learn how simplifying your communication can insta…
The Lizard Eats Its Tail: Episode 5 — Testing Isn’t Strategy: Why Mid-Market Brands Confuse Data with Insight
More tests ≠ more insight.
In this episode, Brandon Keenen explores why mid-market brands often mistake data for strategy and why constant A/B testing can lead to confusion instead of clarity. If you’re optimizing endlessly but still not connecting, you might be testing the wrong thing.
You’ll lear…
The Trust Signal: Why Familiarity Wins in a Distracted World
What elements contribute to a brand naturally feeling trustworthy?
In this episode, Brandon Keenen explores the psychology of familiarity, consistency, and emotional safety, revealing why we gravitate toward brands that feel like home. From Glossier’s soft, recognizable identity to Patagonia’s unsh…
The Lizard Eats Its Tail: The Dopamine Loop: How Brands Trigger Action (and When It Goes Too Far)
Why do we keep scrolling? Clicking? Buying?In this episode, Brandon Keenen unpacks the dopamine-driven design behind modern marketing, from social media’s slot machine logic to drop culture, flash sales, and behavioral triggers.
You’ll learn:
How dopamine loops shape consumer habits
Why variable…
The Lizard Eats Its Tail: Episode 1 — Identity, Archetypes & the Marketing Gap Brands Miss
Episode 1 – Identity, Archetypes & the Marketing Gap Brands MissMost marketers talk to demographics. But real connection happens when you understand identity — not just who someone is, but who they’re becoming.
In this debut episode, Brandon Keenen explores how psychological development, life stage…
Sharpen the Saw: How Learning Becomes Your Competitive Edge
Sharpen the Saw: How Learning Builds Confidence, Clarity, and Staying Power
Most people want to be sharper, more effective, and more confident in their work. But few actually stop to sharpen the saw.
In this episode of The Lizard Eating Its Tail, Brandon Keenen explores the psychology of learning a…
From Drummer to Frontman: What Superzero Taught Me About Growth, Fear, and Staying Alive
What happens when you step out from behind the kit and grab the mic?
In this episode of The Lizard Eating Its Tail, Brandon Keenen shares the personal story of how he went from drummer to lead singer in his band, SuperZero—despite never singing lead before. It was uncomfortable, unfamiliar, and com…
Nothing Has Changed: The Psychology of Marketing from 1920s Print to 2025 Feeds
Marketing has evolved in form, not in function. We may be running TikTok ads, Reddit AMAs, and influencer campaigns in 2025, but the psychology behind all of it has barely changed since the early days of 20th-century print.
In this episode of The Lizard Eating Its Tail, Brandon Keenen explores the …
The Ghost in the Feed: Psychology, AI, and the Fight to Stay Human
The Ghost in the Feed: Psychology, AI, and the Fight to Stay Human
In a world where AI can generate endless content in seconds, the hardest thing to preserve in marketing is not originality or scale. It is humanity.
In this episode of The Lizard Eating Its Tail, Brandon Keenen explores the growing …
Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs
What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication?
In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of at…
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