Lies, Damned Lies, and Marketing
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. H…
Marketing Lies and Market Research Mistakes with Author Atul Minocha
Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."
BizBooks: Atul Minocha
This conversation was with Atul Minocha about his new book Lies, Damned Lies, and Marketing.
Atul is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. …
Episode 106: Lies, Damned Lies, and Marketing with Atul Minocha
In this episode, Bradley interviews Atul Minocha. He is a partner at Chief Outsiders, a national marketing consulting firm that helps CEOs accelerate growth. His recent book, Lies, Damned Lies, and Marketing was named Forbes' #1 book to read for entrepreneurial success and is an Amazon best-seller.…
Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
How have your engineering skills helped you in marketing?
How is marketing like a bridge?
What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?
What is the difference between "Big M" and "Small m" marketing?
How can the obsession with…
Fix Your Failing Branding Strategy with Expert Atul Minocha
Most businesses get branding completely wrong.
They focus on logos, colors, fonts, and all the other visible elements that form the wrapper of a brand.
But that’s only a small part of what branding truly is.
In this episode, Atul Minocha, author, teacher, and fractional CMO with Chief Outsiders, e…
It Comes Down To This… Lies, Damn Lies, and Marketing Myths
What if the marketing promises you’re banking on are leading you straight to a dead end?
In this episode of It Comes Down To This…, I sit down with Atul Minocha, a marketing veteran and author of Lies, Damn Lies, and Marketing, to unpack the myths and missteps that trip up CEOs and business leader…
It Comes Down To This… Lies, Damn Lies, and Marketing Myths
What if the marketing promises you’re banking on are leading you straight to a dead end?In this episode of It Comes Down To This…, I sit down with Atul Minocha, a marketing veteran and author of Lies, Damn Lies, and Marketing, to unpack the myths and missteps that trip up CEOs and business leaders.…
Ep 276 This One Mindset Shift Will Change How You See Money, Success & Life
What if the pursuit of happiness is exactly what’s making you unhappy? In this episode, you’ll hear how one engineer-turned-marketer reframed goals, careers, money, and “work–life balance” into a life built on contentment, flexibility, and real freedom. On today's episode, Financial expert and #1 A…
Lies, Damn Lies, and Marketing: Atul Minocha on Fake ROI & the Book That Paid for Itself in 6 Months
Atul Minocha joins Travis Stoliker to talk about Lies, Damn Lies, and Marketing — the book an engineer wrote to fix marketing's trust problem. Atul explains the idea that became the seed of the whole project: "Fake ROI," the chapter (number 14) that argues that demanding an ironclad return on every…
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