# Ashley Nickelsen

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547 Ashley Nickelsen: Founder & CEO of B.T.R. Nation

On this episode of The Kara Goldin Show, we dive into an insightful conversation with Ashley Nickelsen, the Founder and CEO of B.T.R. Nation. Not your ordinary snack company, B.T. R. Nation is dedicated to using food and nutrition as preventative medicine with a mission that extends far beyond prov…

Ashley Nickelsen of B.T.R. Nation

B.T.R. NATION founder Ashley Nickelsen was inspired to create a truly clean snack while serving as the main caretaker for both of her parents as they battled rare forms of cancer. On a mission to create the snacks that were never available to her family, Ashley leveraged her background in food stu…

Ashley Nickelsen, Founder & CEO B.T.R. NATION

Ashley Nickelsen, founded B.T.R. Nation to fix our broken food system one snack at a time. Over 5 years ago, Ashley's parents were diagnosed with rare forms of cancer. She was eating high sugar snacks full of junk out of hospital vending machines while taking care of them. She started creating her…

Creating a Snack Company From Scratch with Ashley Nickelsen, Founder of BTR Nation

BTR Nation is on a mission to fix our broken food system, one better-for you snack at a time. After losing both her parents to rare forms of cancer and eating hospital vending machine junk for years, Ashley Nickelsen made it her mission to help people Snack Better. She created BTR Nation ("be Bold,…

365: The Shocking Truth About Food Labels, Natural Flavors, Dyes and Why Our Food System is Broken with Ashley Nickelsen

Ashley Nickelsen is an entrepreneur and founder of B.T.R Nation, a healthy snack company on a mission to help fix our broken food system. With a background in biochemistry, Ashley has a unique understanding of the science behind many of the ingredients found in our food. She joins the show to discu…

B.T.R. Nation aims to make bars better

In this episode of Since Sliced Bread, Ashley Nickelsen, founder and CEO of B.T.R. Nation, shares her mission to provide bars that support health and quality of life.

199: Listen to This While Grabbing a Snack

Ashley Nickelsen experienced a dearth of healthy options while spending frequent time in the hospital with both her parents. She set out to do something about it, creating B.T.R. Nation to deliver good-for-you and good-tasting snacks. We’re chatting about a failed flavor, the marketing channels B.T…

How to build a brand with an unstoppable mission, Ashley Nickelsen, BTR Nation

Today’s episode is an inspiring conversation with Ashley Nickelsen, founder of BTR Nation. Ashley shares the deeply personal story behind her mission to reimagine "junk food" found in hospital vending machines, driven by her experience as a caretaker for her parents, who both battled rare forms of …

She Built A 'Nation' Of Millions In CPG's Toughest Category

Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team. In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand's growth, from using DTC zip-code data to unlock retail expansion,…