Kicking Off the Guide Podcast (And Why We're Doing This)
Welcome to the StoryBrand Guide Podcast...a brand new show by Guides, for Guides. In this kickoff episode, Tyler Pigott and Annie Figenshu introduce what's coming: real conversations with real Guides about what's actually working in their businesses, how they're using StoryBrand resources like the …
Is the Guide Retreat Worth It? Two Guides Show the Math
Should you go to the StoryBrand Guide Retreat? In the very first episode of the StoryBrand Guide Podcast, Tyler Pigott and Annie Figenshu pull back the curtain on a question buzzing through the community right now: is the investment actually worth it?
They sit down with two Certified Guides who an…
Turn One StoryBrand Link Into Warm Leads and Mailbox Money
You have powerful resources through your StoryBrand Certification, but turning them into revenue and warm leads is not always clear, so they sit unused. We get it.
In this episode, Annie Figenshu and Tyler Pigott show you how the StoryBrand Your Business Live workshop becomes the easiest link you …
The StoryBrand Messaging Canvas (and What to Do When They Say You're Too Expensive)
A prospect just told you your rate is too high. Now what?
In episode 10, Annie Figenshu and Tyler Pigott answer a question from the Ask the SB Community about pricing a first proposal, and the answer is not "discount it." They cover why you should never eat your own travel costs, how to trade valu…
The Guide's Journey: Your Playbook for Attracting More Clients
Most guides don't actually have a client problem. They have a "treat your own business like your best client" problem.
In this episode, Tyler Pigott and Annie Figenshu unpack the Guide's Journey, the new Marketing Business Playbook inside the StoryBrand Guide community. It's a three-phase, fifteen…
#83: Knowing Isn't the Missing Piece: Doing Is
I believe most of us already have the diagnosis. What stands between you and getting unstuck is almost never another framework, and it is almost always the deliberate decision to run the one you already have on yourself.
Last week I was in Nashville for the StoryBrand Your Business Live workshop. I…
Unlocking Clarity in Messaging: Lessons Learned from Tyler Pigott and StoryBrand
From Confusion to Commitment: Mastering Tyler Pigott’s Triangle of Clarity in Messaging
In today’s episode, Dan Cantillana dives into what he learned about messaging and clarity from a recent StoryBrand workshop led by Tyler Pigott. Dan shares how most business and leadership challenges aren’t real…
Get Unstuck Faster: Inside StoryBrand Office Hours
Every StoryBrand Certified Guide has access to a weekly resource most people don't know about. In this episode, Tyler pulls back the curtain on office hours: what it is, what Guides actually ask, and the aha moments that come from workshopping your offer, your Soundbites, or your next move with som…
Foundation Fridays: The Hour That Gets You Unstuck
Most StoryBrand Guides don't have an information problem. They have a shipping problem and a deciding problem. This week, co-hosts Annie Figenshu and Tyler Pigott sit down with Shell Gower and Macy Robison to unpack Foundation Fridays, the weekly working session built to help first- and second-year…
Call Me When You're Ready to Make Money: Sales Lessons with Brooke Greening
Great marketing gets you the call. Sales gets you the client.
In this episode, Annie Figenshu and Tyler Pigott talk with StoryBrand Certified Guide Brooke Greening, who has led over 100,000 sales conversations across a 20-year career. Brooke shares the most common sales mistake marketers make, why …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
