#1168: Stop reading the shadows: The Amazon data edge nobody taught you
Two sellers pull up the same ASIN. Same Keepa chart. One buys, one walks and both think they're right. They're not. They're staring at the same data and seeing two completely different markets. Here's the problem: Amazon changed how it reports sales rank, and most sellers never updated their eyes. …
#1172: The Panic Window and the Sweet Spot: Two Edges Hiding in Plain Sight
You boxed up your FBA shipment, sent it in, and now your inventory is just sitting there. A sale, then nothing for three days, then maybe another a few days later. Your gut says drop the price. Your gut is wrong.
In this episode, Brian and Robin Joy close out the three-part Seller's Secret Edge…
#1178: He hit $10K a month. Then his coach told him to stop working harder!
A coaching client got on Robin's calendar this week sitting at ~$10,000 a month in sales and feeling stuck. He's an engineer, so the math felt obvious: $50K is just $10K, five times over. Do what's working, five times as much, and you're there. Except that's the trap, and by the end of the call he …
Profit Tune-Up: Scaling Beyond ROI Limits
About 20 minutes into a coaching session, Brian said something he had never said to a client before: "I don't know what I would change."
Not one red line. A seller one year into the business, running just under $14,000 a month in revenue with more than $2,000 a month in net profit. A 3.29 multiplie…
What Counts as a Rep: The Number You've Been Measuring Wrong
James Dyson built 5,127 prototypes. The first 5,126 didn't work. That's a success rate of two hundredths of one percent.
Frank Sinatra recorded more than a thousand songs and only 209 ever touched a chart. Picasso made around 50,000 works, and well under one percent are considered masterpieces. Bab…
CARCAST: He Was Checking 14 Things. All the Wrong Ones
Brian had a coaching session this morning with a seller about ten months in, and inside twenty minutes the guy had racked up three strikes without knowing it.
Strike one: counting sales rank drops. Amazon changed how it presents sales rank in May 2025, and Keepa's drops were redesigned to average o…
The Coffee Cake Is 325, Not 350
Last July we wrote a book called PATH. Prospect, assess, test, harvest. Brian handed the whole manuscript to ChatGPT as context and built officialolsons.com off of it.
Then one day he asked it to confirm that its suggestions followed PATH protocol. It said yes, of course. So he asked it to define t…
7 Steps to Undeniability
Brian had two coaching sessions back to back this week. Same hour, same price, two different sellers. One of them got about half the value of the other, and it had nothing to do with how smart either one was.
The first seller spent the opening 15 minutes on two-factor authentication, screen sharing…
Diversifying Across Marketplaces: Don't Put All Eggs In One Basket
Selling on Amazon is like renting a storefront in the busiest mall anywhere. The customers are already walking by, and the landlord handles security, checkout and the returns desk. But you live by the landlord's rules, and he can change them whenever he wants.
Brian knew for certain they were renti…
Q4 Is Going to Break Things: Be Ready and Make the Money Others Won't
Robin Joy has two predictions for Q4 2026. First, Amazon is going to have a harder time than ever keeping up with everything going in and going out: backorders, delivery dates that slip, Prime orders that suddenly take four more days. Second, regating, the same problem we've watched for the past tw…
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