# Legendary Example

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Real Influence Never Comes From a Pitch: Jay Jacobson on 20 Years as a Funeral Director, and What Letting Go of Control Actually Costs

For more than twenty years, Jay Jacobson had a job where you simply cannot pitch. Nobody walks into a funeral home to be sold to. All you can do is slow the moment down, be genuinely present, and let the way you serve speak for itself. That turns out to be the whole thing. Jay is a funeral direct…

How To Lead People Effectively: Understand Them First

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In this episode of The Expert Method, Ian sits down with Jay Jacobson to explore what effective leadership actually looks like when pressure rises, emotions escalate, and there is no clear playbook to follow. Drawing on 45 years in funeral service, Jay shares lessons from moments of real crisis—in…

Lead by Legendary Example: Jay Jacobson on Leadership, Service & Building a Lasting Legacy

What does leadership look like when the pressure is real, people are depending on you, and there’s no room for empty words?On this episode of I Am Refocused Radio, we sit down with Jay Jacobson, LUTCF, CPC, CFSP, founder of Jacobson Professional Staffing, author, educator, entrepreneur, consultant,…

6 Pillars of Leadership Where Most of Us Struggle

6 Pillars of Leadership Most Bosses Get Backwards You can’t cheat the harvest. Not in farming, not in funeral service, and not in leadership. That’s the line I kept coming back to after tonight’s conversation with Jay Jacobson, author of Lead by Legendary Example — a book forged inside a professio…

A Funeral Director’s Lessons from an Airplane Crash

Genevieve speaks with funeral director and author Jay Jacobson about the United Flight 232 disaster, the birth of organized disaster mortuary response, and how crisis, caregiving, and changing technology shaped his leadership philosophy and his book Lead by Legendary Example. Order Jay's book Lead…

Leadership Lessons Hidden in Tragedy

Episode 43 What can a funeral director teach you about integrity? In this episode, Tom sits down with Jay Jacobson — business owner, consultant, author of Lead by Legendary Example — for a conversation that started as an extension of integrity and opened into something bigger. Jay shares how leadin…

Communication Is the Work: Listen, Lead, Build Trust | Jay Jacobson

Leadership communication isn't simply about speaking clearly. For Jay Jacobson, it begins with listening closely enough to understand what someone is saying, what they're asking for and what they may not yet have the words to express. Jay brings more than four decades of experience across funeral s…

True Leadership Isn't Revealed When Its Easy, It's Revealed When Life Gets Hard

Anyone can lead when things are going well. But what happens when adversity strikes, decisions become difficult, and people are counting on YOU? That's when character, courage, and integrity truly matter! 🎙️ My guest, Jay Jacobson, author of Lead by Legendary Example, shares powerful leadership les…

Funeral Director, Entrepreneur, Author & Leadership Voice Jay Jacobson

Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with Jay Jacobson — Funeral Director, Entrepreneur, Author & Leadership Voice — about a remarkable career shaped by service, integrity, responsibility, and the moments when leadership matters most. Wi…

E231 - What 45 Years in Funeral Service Taught Him About Earning Trust with Jay Jacobson

You have about three minutes to earn someone's trust, and in funeral service that is all you ever get. Jay Jacobson spent 45 years in funeral service, founded Jacobson Professional Staffing, runs the gourmet cookie company Jay's Cookies, and wrote Lead by Legendary Example. He walks Rob through wha…