Episode 10: Working the Plate (part two)
This episode discusses the three things that this show is named after: Balls, strikes, and bourbon. Guest Justin Sampson joins Bernnie and Josh to discuss calling balls and strikes, taking plays at home, and rotating to cover third base in the two-umpire system.
48: #48 Justin Sampson, Barb
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of …
The Future of Origin with Isba's Phil Smith
Origin, the world-first cross-media measurement platform led by Isba, went live in September through the launch of beta trials with 35 major UK advertisers.
While advertisers in the beta trials have signalled their excitement, Origin has been received with a more tepid response by some stakeholders…
asiCast 90: The new BARB contract – preparing for the next 10 years
In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our …
asiCast 30 – BARB UK viewing trends
Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the……
asiCast 6 – Justin Sampson talks Dovetail
BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objecti…
asiCast 192: Measuring YouTube – towards a media measurement loop?
In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what h…
The future of media currencies in the platform era
In the wake of the Google/YouTube measurement debacle, BARB's outgoing CEO Justin Sampson makes the case that the real battle in audience measurement isn't about technology or data abundance — it's about governance, trust, and who gets to define what success looks like. Hosts Justin Lebbon and Ian …
Broadcast Strategy, Paramount/WBD deal explained and the Cost-Cutting Trap
A feature-rich episode recorded with Justin on holiday in Maui and Ian holding the fort in London. The pair start with global-broadcaster feedback on last week's Justin Sampson interview, defend independent measurement in the age of AI, and turn to M&A — ITV/Sky, Paramount/WBD and the Banijay/All3M…
57: #57 Justin Sampson, Barb - Live Exit Interview
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview.
Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
