# Jessica Yarbrough

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The Real Advantage of Selling to Companies (B2B Coaching & Consulting Strategy)

Are you a coach or consultant wondering how to transition from B2C to B2B coaching and consulting? In this episode, Jessica Yarbrough breaks down the biggest advantages of selling coaching and consulting services to companies instead of relying on lower-ticket individual clients. Learn how to land…

How to Raise Your Prices as a Coach or Consultant (And Charge What You’re Worth)

Are you undercharging for your expertise? In this episode, Jessica Yarbrough breaks down the real reasons coaches and consultants struggle to raise their prices and what it takes to confidently move into premium and ultra high-end engagements. Learn how positioning, audience, offer design, and owni…

The Truth About AI and Why It Is Keeping Established Coaches and Consultants Stuck

AI can help you create content faster, improve your systems, and increase efficiency. But it can't fix the foundation of your business. In this episode, Jessica Yarbrough explains why so many established coaches and consultants stay stuck despite using AI, and what actually needs to change to land…

#181 - How Better Agency Operations Increase Business Value w/ Jessica Yarbrough

In this episode of Business Refocused, Carey and Lindsay welcome back Jessica Yarbrough, COO and co-owner of Johnson Insurance and founder of Agency Ops Advantage, to discuss how operational excellence can increase agency value while creating a better experience for employees and clients. Jessica s…

You Built a Business for Freedom. Here Is Why It Is Running You Instead.

You didn't leave corporate to create another job.You wanted more freedom, more impact, and more control over your time. But if your coaching or consulting business depends on you for every client, every decision, and every engagement, you've simply traded one demanding job for another.In this video…

How Former Executives Step Into the Identity That Commands Six-Figure Fees

You have the expertise. You have the experience. So why does quoting a six-figure fee still feel uncomfortable? For many established coaches and consultants, the biggest barrier to commanding premium fees isn't another strategy. It's the gap between the expert they already are and the way they se…

Stuck Below Your Potential as a Coach or Consultant: The Five Systems Former Executives Use to Finally Scale

Scaling to seven figures isn't about getting more clients, creating more content, or working harder. It's about building a business that no longer depends entirely on you. In this episode, Jessica Yarbrough breaks down the five systems established coaches and consultants need to move beyond the s…

The Real Reason Former Executives Undercharge in Their Coaching Business And What It Is Costing You

You spent decades building expertise at the highest levels. So why are you charging a fraction of what it's worth? For many former executives turned coaches and consultants, the problem isn't experience. It's the gap between the expert you've already become and how you're positioning, pricing, and…

How Established Coaches & Consultants Break Through Their Revenue Ceiling

What if your expertise has already outgrown your business model? I've worked with established coaches and consultants who were stuck at $300K, selling $15K packages, or generating strong revenue while still being buried in delivery. They didn't need another certification, more experience, or thou…

Stop Replacing Your Nine to Five. Build a Business Around the Life You Actually Want.

You didn't leave corporate to build another demanding job for yourself. Yet many successful coaches and consultants find themselves doing exactly that. They're generating multiple six figures, but their calendars are packed. Revenue depends on them. Vacations still include work. And the freedom t…