# Jason Patel

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SEO Is Dead. Here's How to Get Your Business Found Inside ChatGPT

SEO isn't dead, it's evolving into something bigger and more lucrative. In this episode of the GenZEO Playbook, Jason Patel breaks down why the next gold rush isn't building AI, it's getting found inside of it. Jason is a two time founder who built and sold an EdTech company called Transition, and…

Why Charging Fairly Isn't Greed: Lessons from a Shop Owner Who Almost Gave It All Away

Plenty of shop owners walk in with a big heart and walk out with a struggling business, convinced that charging fairly and taking care of people are opposites. This episode breaks that myth down piece by piece, showing what it actually looks like to run a generous shop that's also a profitable one.…

You're Not in the Car Business. You're in the Relationship Business.

Most shop owners think about relationships as a soft skill; something you're either naturally good at or you're not. David Nour thinks that's exactly the kind of thinking that keeps small businesses stuck. Relationships are a system, and like any system in your shop, they can be built, measured, an…

If Your People Can't Change, You Have to Change Your People

Most shop owners say they want a great team. What they actually build, without realizing it, is a team of people they're too afraid to hold accountable. This episode is a candid, unscripted conversation with two veteran owners who both hit that wall, blew up their teams, and rebuilt them the right …

You're Paying for Shop Software You're Not Using. Here's What to Fix.

Most shop owners who invest in shop management software are using maybe a third of what they're paying for. They swap the old manual process for a digital one, call it an upgrade, and move on. But that's not an upgrade; it's just a translation. In this episode of Maximum Octane, Jason Patel sits do…

Body Shops Don't Market. Here's Why That's About to Catch Up with Them

Most collision shops have spent the last 50 years letting insurance companies bring them work and calling it a strategy. It worked for a long time. It's working a lot less now, and the shops that haven't built any presence outside of their DRP relationships are starting to feel it. This episode is …

Your Human Resources Department is Here to Help. Here’s What You Need to Know

Human resources often gets a bad rap. It’s been stigmatized as the last resort for managing harassment claims and inner office conflicts. But the department and the people behind it do so much more. In this episode of Maximum Octane, Jason Patel sits down with Lindsay Kvasnik, an HR veteran with ov…

No Effort Will Always Equal No Reward

At some point, every shop owner questions the keys to success. Is it customer retention? Good leadership? Or maybe it’s having a strong digital footprint. The good news is you don’t go at it alone. Enter: KUKUI, the California-based auto repair shop marketing platform, working with shops to grow in…

Marketing to the Customers You Already Have. How CRM Software Can Benefit Your Business

Customer communication is essential for success. But what does that really mean? Too often, shop owners are relying on outdated software installed on day one. It’s not the best, but it works, right? Wrong. This episode is all about learning to utilize multi-channel communication strategies that act…

The First 20 Seconds: What Your Phone Is Really Telling Customers

As a shop owner, you tackle big issues like bay efficiency, DVI compliance, marketing, and advertising spend. But what about phone calls and operational communications? While it may sound mundane, recording your calls is one of the single most important factors in maintaining a healthy customer con…