The Buyer-Led Future: Why GTM Playbooks Are Broken with Santosh Sharan
Traditional go-to-market playbooks no longer work. Buyers now control 80% of their journey before ever talking to sales, and sellers are left struggling with outdated approaches.
In this episode of The Next Decision, Santosh Sharan, Co-Founder and CEO of Zeeb.ai, joins Jarie Bolander, General Mana…
Tapping Neighbor Networks: Rentgrata's GTM Accelerator
In this episode of The Next Decision, host Jarie Bolander welcomes Sam McArtor, co-founder and COO of Rentgrata, a platform redefining how people choose where—and how—to live.
At the heart of Rentgrata is a simple idea: trust your neighbors. By letting prospective renters connect directly with cur…
Humans Optional? Trust Issues in the Age of AI
In this episode of The Next Decision Podcast, host Jarie Bolander speaks with Seymour Duncker, Executive Strategist at Decision Council and founder of MindScale AI, about one of the most urgent questions in artificial intelligence today: Can we trust AI when humans are no longer at the center?
The…
Unlocking Growth – The Missing Product-Marketing Lever (with Rob Le Piane)
In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.
We explore:
How misalignment between product, marketing, and sales slows momentum
Why produ…
Trust at Scale: Why Direct Mail Is Making a Comeback
In this episode of The Next Decision, Jarie Bolander sits down with Dennis Kelly, CEO and Co-Founder of Postalytics, to discuss the massive resurgence of direct mail. While digital noise is at an all-time high, physical mail is carving out a unique space for building genuine "Trust at Scale."
Denn…
Horizontal SaaS Is Dead. Here’s What Replaces It | Brett House & Jarie Bolander
In this episode of The Next Decision, Jarie Bolander sits down with Brett House, Founder & CEO of HighSignals, to explore the structural shift happening inside B2B software.
Horizontal SaaS once dominated the market. Today, AI, automation, and data orchestration are rewriting the rules.
They disc…
Fast Feedback, Faster Growth | John Li & Jarie Bolander
In this episode of The Next Decision, Jarie Bolander sits down with John Li, Co-Founder of PickFu, to discuss how real-time consumer validation changes the way teams build, test, and launch.
John breaks down the practical mechanics of rapid polling, why untested assumptions cost companies growth, …
Scaling with Structure: How Companies Actually Grow Feat. Tim Springer
What actually makes a company scale?
In this episode of The Next Decision, Tim Springer (Founder & CEO, 1 to 100) and Jarie Bolander (General Manager & Executive Partner, Decision Counsel) break down the real mechanics behind growth.
This conversation focuses on structure, systems, and decision-m…
Results in the Front. Software in the Back. The Future of Agencies | Farzad Rashidi
Modern agencies are shifting from effort-based work to system-driven execution.
Farzad Rashidi joins Jarie Bolander to discuss how high-performing agencies build internal infrastructure that consistently produces results without increasing complexity.
Topics include:
Outcomes vs deliverables
…
Male Friendship with Jarie Bolander
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We do an interview with Jarie. Haven't listened yet so apologize if the sound quality isn't great. We do our best.
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