SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif
The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity instead of Google?
Tye sits down with Nancy Harnett (Head of Affiliate & Offsite AEO at HubSpot) and Guy Yalif (Webflow, former…
How to adapt with AEO: Webflow’s framework for upgrading websites for AI search with Guy Yalif
AI search is reshaping how buyers discover brands. But is organic traffic really on the decline — or just evolving?
In this episode of Called to Action, Guy Yalif, Chief Evangelist at Webflow, explains how to transition your website infrastructure and content marketing strategy from SEO to Answer E…
Brand Is Back: Guy Yalif on Marketing in the Agent Era
Guy Yalif, Chief Evangelist at Webflow, joins Wade Foster on Agents of Scale to discuss what that means for marketers, how the playbook is changing, and why your SEO team is already your AEO team.
Guy's point: AEO is a natural evolution of SEO, not a replacement. But the work is real. Content shift…
SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif, and Tye DeGrange
Nancy Harnett (Instantly) and Guy Yalif (Webflow) break down exactly how SaaS companies can grow their partner programs from single-digit contributions to 25% of pipeline and revenue. They cover partner ICP alignment, building a best-in-class partner experience, and why most programs stall before t…
The Agentic Web Is Here: Why Your Website Now Has Two Audiences
How does AI decide which brands to surface, and is yours showing up? In this episode, guest host Rex Paisley is joined by Guy Yalif, Chief Evangelist at Webflow, and Tim Ahlenius, VP Strategic Initiatives at Americaneagle.com. They break down AI search optimization, agentic web strategy, and why br…
96: How To Rank in AI Search: The Four Pillars of AEO
AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO.
Everyone wants to show up in AI-generated results. The challenge is knowing how.
A few weeks ago, we sat down with Ann…
Quick Fire Advice to Uplevel Your AEO with Guy Yalif, Chief Evangelist of Webflow
Guy Yalif is the Chief Evangelist at Webflow, the agentic web marketing platform helping developers, designers, and marketers build and optimize sites for both human visitors and AI answer engines. Before Webflow, Guy co-founded and served as CEO of Intellimize, a machine learning personalization c…
105: From Keywords to ChatGPT: The Wild Evolution of Search
Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.
Next week, we're tackling exactly what to do about it with a live webinar: "Why You're Invisible to ChatGPT and G…
108: Your B2B PR Strategy for AI Search Visibility
Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my brand."
But that disconnect might be the very thing holding your AI visibility back.
Earlier this year, Guy Yalif pointed out that when it c…
EP. 16 How To Win At AI Search: Guy Yalif, Head of AEO at Webflow
Most companies are still playing the old SEO game… while the rules are already changing. AI-powered answer engines like ChatGPT are reshaping how people search, and if your site isn’t built for this shift, you’re leaving massive growth on the table. In this episode, Guy Yalif, breaks down what AI s…
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