# Eva Karlsson

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Supporting a Relational Business Model with Eva Karlsson, Houdini Sportswear

Our guest on the latest episode of the Ecosystem Member podcast is Eva Karlsson, CEO of Houdini. If you aren't familiar with Houdini, it is a Swedish sportswear company that is one of the most forward thinking and environmentally responsible companies on the planet. And a lot of that is down to Eva…

FOREVER CHEMICALS: The Rise and Limitations of PFAS Regulations

Regulatory efforts across the globe have been pushing for removing certain types of PFAS in specific product categories. Still, there are many limitations, and regulators often receive pushback from chemical companies. In episode four of the Forever Chemicals ten-part podcast series, we break down…

4. The Rise and Limitations of PFAS Regulations

Regulatory efforts across the globe have been pushing for removing certain types of PFAS in specific product categories. Still, there are many limitations, and regulators often receive pushback from chemical companies. In episode four of the Forever Chemicals ten-part podcast series, we break dow…

6. European Companies Are Far Ahead

The goal of this series is to provide useful information for consumers regarding PFAS, specifically within the outdoor industry, but also for those of us working in the industry. I learned from every single person that I interviewed and talked to about the topic of PFAS, and one of the patterns I n…

FOREVER CHEMICALS: European Companies Are Far Ahead

The goal of this series is to provide useful information for consumers regarding PFAS, specifically within the outdoor industry, but also for those of us working in the industry. I learned from every single person that I interviewed and talked to about the topic of PFAS, and one of the patterns I n…

FOREVER CHEMICALS: Are PFAS-Free Products Possible?

It seems that many brands are moving in the right direction in terms of phasing PFAS out of their products, but one of the many aspects complicating this process is the potential for contamination. In this episode, we hear directly from leading outdoor industry brands like Keen, Outdoor Research,…

9. PFAS as a Cautionary Tale

Throughout this series, we’ve learned not only about how harmful PFAS is as a class of chemicals but also what the outdoor industry is doing to address the issue. While we may have started too late, we are on the right track now, but the work is far from over.  Guests featured in this episode: - …

233. Eva Karlsson - Sustainable business, common sense and measurement

Eva Karlsson (LinkedIn), CEO of Houdini Sportswear visited the podcast. We got to talk about solutions that are not solutions, the planetary boundaries in business, measurement, common sense, why joy at work is a radical thing to focus on. We also spoke of the benefit of having a strict set of desi…

The Power of Circular Business Models: Lessons from Eva Karlsson, Houdini’s Long-Time CEO on Sustainable Innovation

Discover how Houdini's Former CEO, Eva Karlsson, has been revolutionizing the outdoor apparel industry for over twenty years by pioneering circular business models and driving sustainable innovation.   In this insightful episode, we delve into how Houdini balances environmental responsibility wit…

The Escape Act. Houdini CCO, Eva Karlsson.

What if a whole industry is going a different way with materials, ownership, ethos, marketing? How do you escape that gravity?This is the story I explore with Eva Karlsson, Chief Creative Officer at Houdini, the pioneering Swedish outdoor brand.What outdoor industry norm do you think needs to trans…