Sustainability Made Practical: Regulations and What Comes Next
Sustainability is becoming a bigger part of doing business in the promotional products industry, but knowing where to start can feel overwhelming. This week, Aaron and Terry welcome Liz Wimbush, PPAI’s Director of Sustainability & Responsibility, to help make the topic practical and easier to under…
Color Confidence: Better Workflows, Consistent Results
With Aaron and Terry away at a trade show, Cassie Green from Apparelist steps in to co-host alongside Producer Erich Campbell for a conversation all about better color, stronger workflows, and getting more from PRINTING United Expo. Their guest is Shelby Sapusek of ColorCasters, a color management …
Growing Pains: The Business Mistakes Holding Your Shop Back
Growth sounds exciting, but growing the wrong way can create more stress, smaller profits, and a business that controls your life. This week, Terry and Aaron welcome Colin Sinclair McDermott, The Online Print Coach, to explore the common mistakes print and apparel businesses make while trying to gr…
Stop Making Print So Damn Complicated
This week, Warren Werbitt, The Print Whisperer, is back to talk about something nearly everyone in the print industry has been guilty of: making things more complicated than they need to be. Whether you own the shop, sell the work, run production, manage a team, or are simply trying to grow your ca…
What’s Really Happening in Promo? The 2026 State of the Industry
Every year, ASI’s Counselor State of the Industry report gives us one of the clearest snapshots of what is really happening across the promotional products world. This week, we welcome back Theresa Hegel and C.J. Mittica from ASI to help us look beyond the headlines and break down what the 2026 num…
Stop the Slop: AI, Authentic Marketing & the Power of Community
AI makes it easier than ever to create marketing content, but easier does not always mean better. This week, Aaron and Terry welcome B2B marketing expert, print industry advocate, and author Joanne Gore to talk about how poorly used AI can strip the personality out of your marketing, blur what make…
Live from PRINTING United: What’s Making News and What’s Next
We’re live from PRINTING United Expo as we head into the final day, bringing together some of the industry’s sharpest eyes and ears. Dan and MJ from World Imaging News, Theresa Hegel from ASI, and Cassie Green from Apparelist join Aaron and Terry to break down what caught their attention, what peop…
INKclusivity: Building a Better Business by Seeing Ability
What if one of the best ways to build a stronger business is to start looking at the talent most companies overlook? This week, we welcome back Jed Seifert, co-founder of Stakes Manufacturing and the reigning 2025 REGGIE Award Industry Ambassador. Jed joins us to talk about the newly released book …
Would You Fire This Customer? Challenging Customer Reset
We all have customers who make us stop and wonder, “Is this order really worth it?” This week, Terry and Aaron are loading the Wheel of Names with some of the most frustrating, awkward, and all-too-real customer situations print shops deal with. The customer who always claims the counts are wrong. …
The Print Shop BS Detector: Myths, Bad Advice & Industry “Truths”
DTF costs pennies. Screen printing is dying. Customers only care about price. You need to be on every social platform. That machine will pay for itself. Sound familiar? This week, Terry and Aaron are firing up the Print Shop BS Detector and putting some of the decorated apparel industry’s most comm…
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giants.
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