# Doris Dev

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Justin Seidenfeld (Doris Dev + Canopy) - Why Focus on Durable Produces, How To Find The Right Manufacturers, and How Much Inventory Do You Produce

Our guest today is Justin Seidenfeld, who is the co-founder and CEO of Doris Dev and Canopy. Doris Dev is a full suite product development agency based in NYC with a dedicated engineering and manufacturing team in Hong Kong. Canopy is a consumer brand, and are making beauty & wellness routines effo…

Ep 9: Doris Dev x Canopy

Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.   Doris Dev is a product development studio that's developed products for some…

#052: From New York to Hong Kong: How Michael De Santis Scaled Doris Dev to Success

Michael De Santis, Managing Director of Doris Dev, leads a company that specializes in innovative product design and development, helping consumer brands bring their concepts to life. With teams in New York and Hong Kong, Doris Dev manages everything from initial design to supply chain setup, worki…

How to streamline your quality control | Prince Ghosh @ Factored Quality

In this episode of Blue Ocean by StartOps, we sit down with Prince Ghosh, CEO of Factored Quality. Prince started his career in aerospace engineering. After his software startup was acquired by Doris Dev, he turned his focus to fixing one of the least-digitized parts of the supply chain: quality …

Operations in the Time of Tariffs, with Prince Ghosh, Justin Seidenfeld, and Orita's Aaron Schwartz

When tariffs, mold, and manufacturing headaches collide… you get a masterclass in physical product building.In this episode, Aaron Schwartz (Orita) sits down with Justin Seidenfeld (Canopy, Doris Dev) and Prince Ghosh (Factored Quality, Pietra) to talk about what it actually takes to launch and sca…

Lucas Lappe on Building Canopy: Why You Need a Humidifier, How To Land Sephora, and Lessons from Founder Therapy | #5

Lucas Lappe, co-founder of Canopy and Doris Dev, joins Hot Takes, Big Stakes to share how he built a successful wellness brand from the ground up without raising venture capital. From launching his first absurd product (a hot glue gun for string cheese) to designing mold-resistant humidifiers now s…

From Doris Dev to Canopy: Building Beauty’s Most Innovative Hardware Brand

In this episode, I sit down with Justin Seidenfeld, Co-founder and CEO of Canopy, the beauty-meets-wellness hardware brand redefining humidifiers, shower filters, and home rituals.Justin shares his unique journey from agency operator at Doris Dev, where he worked with breakout brands like Magic Spo…

Mike De Santis @ Canopy

Meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations.  Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. .  We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, a…

Why Generalists Win, Deconstructing Great Ideas, and Building Hardware in the Age of AI w/ Michael De Santis (Part 1) - Ep. 47

What does it take to go from Chief of Staff to CEO in just a few years? And in a world being eaten by AI, where is the real, defensible opportunity for builders? We’re joined by Michael De Santis, CEO of the product development and incubation studio Doris Dev—the team behind brands like Canopy and …

How World-Class Hardware Gets Built & Why Your Word is Your Bond w/ Michael De Santis (Part 2) - Ep. 48

Welcome back to No Trade Secrets! We're jumping back in with product visionary Michael De Santis. In PART ONE, Michael unpacked the current state of product development and the mindset required to build what’s next. In PART TWO, we're turning our eyes to the horizon to explore the execution and fut…