บทถอดความฉบับเต็มของ Grow Your Network through Summit Speaking with Steph Wharton

Steph Wharton: 00:02:02 exposure into those untapped audiences and - queue - make more sales regardless Steph Wharton: 00:02:08 of the size of your current community! Steph Wharton: 00:02:11 So regardless of your followers, regardless of your email list, those Steph Wharton: 00:02:14 vanity metrics, honestly don't matter. Steph Wharton: 00:02:18 So this is all thanks to visibility because through visibility, you can Steph Wharton: 00:02:23 actually go ahead and make really meaningful connections and utilize a Steph Wharton: 00:02:27 signature visibility framework that I am absolutely obsessed with that can help Steph Wharton: 00:02:32 you do things such as making $22,000 from a single podcast interview or attracting Steph Wharton: 00:02:40 over 1500 people into, let's say your challenges, your workshops, things that Steph Wharton: 00:02:47 you're putting on for free - or maybe even paid - and even get to invited to Steph Wharton: 00:02:52 speak inside of masterminds and get paid for it because yes, you can actually get Steph Wharton: 00:02:57 paid to guest speak by multi-six figure entrepreneurs with massive audiences. Steph Wharton: 00:03:02 I'm talking about like 20,000, 40,000 plus. Steph Wharton: 00:03:07 What would that feel like having that much exposure into people who could be dream Steph Wharton: 00:03:13 clients who have no idea who you are yet? Steph Wharton: 00:03:16 But it's all possible through my signature visibility framework. Steph Wharton: 00:03:19 Whether it's a summit, whether it's a podcast or some other visibility Steph Wharton: 00:03:24 strategy, you can actually go ahead and monetize that exposure. Steph Wharton: 00:03:28 And it all starts - you guessed it - with the connections Steph Wharton: 00:03:31 that you make starting today. Steph Wharton: 00:03:34 So let's go ahead and get that introduction out of the way. Steph Wharton: 00:03:38 I am Steph, the freaking queen of leadership and visibility. Steph Wharton: 00:03:42 And like you can probably guess, I'm here to share with you the exact methods Steph Wharton: 00:03:46 that allowed me to build a successful coaching business, where the connections Steph Wharton: 00:03:49 that I make actually lead to being invited to speak on summits, to get Steph Wharton: 00:03:54 interviewed in podcasts, and collaborate with other leaders in the online space Steph Wharton: 00:03:59 in ways that are going to bring in new clients into your business on autopilot. Steph Wharton: 00:04:05 So other than the business side, when I'm not coaching clients on all things Steph Wharton: 00:04:09 business, you can find me with a big glass of red wine watching Spanish Steph Wharton: 00:04:14 shows on Netflix and making paella. Steph Wharton: 00:04:16 It comes out delicious. Steph Wharton: 00:04:18 I know I'm a little bit biased, but that's my schtick. Steph Wharton: 00:04:21 And let's be honest, I'm daydreaming of one day living on a Spanish Villa. Steph Wharton: 00:04:24 So go ahead and follow me because one day I'm making that dream a reality. Steph Wharton: 00:04:30 Okay, let's dive in. Steph Wharton: 00:04:32 That is enough of an introduction. Steph Wharton: 00:04:33 Making connections inside summits as -yes - a speaker, because I know a lot of you Steph Wharton: 00:04:39 inside of this summit are either looking to speak on multiple summits and gain Steph Wharton: 00:04:44 more exposure and just be able to attract and connect with a lot more people. Steph Wharton: 00:04:50 And some of you may have already been an expert on top of like, a panel or a Steph Wharton: 00:04:56 summit, whether virtual, maybe even a live conference, but you're looking for Steph Wharton: 00:05:00 different ways in which you can enhance that experience to leverage that and Steph Wharton: 00:05:05 see more results, essentially, inside of your own business - whether that's more Steph Wharton: 00:05:08 followers, more money, again, just more exposure, build up that authority, that Steph Wharton: 00:05:14 leadership as the go-to expert in the online space - whatever you're looking for Steph Wharton: 00:05:18 as part of a transformation - connections, visibility, speaking, being that authority Steph Wharton: 00:05:23 - is something that can help get you there. Steph Wharton: 00:05:26 So let's talk about that a little bit, right? Steph Wharton: 00:05:28 Like that authority, because when you're a speaker, you automatically Steph Wharton: 00:05:32 are positioning yourself as a leader. Steph Wharton: 00:05:34 Don't you think so? Steph Wharton: 00:05:35 You're showing up, you're speaking on a virtual stage on your area of expertise. Steph Wharton: 00:05:42 You're essentially sharing a lot of value or perhaps some interesting like insight Steph Wharton: 00:05:47 or perspective that you might have. Steph Wharton: 00:05:49 That's different than what people may have already been exposed to, so Steph Wharton: 00:05:53 you're showing up and you're sharing all of this with the masses, which Steph Wharton: 00:05:58 thousands and thousands of people who are there to specifically listen to you Steph Wharton: 00:06:04 speak, to specifically learn on that topic that you are so well-versed in. Steph Wharton: 00:06:09 And sometimes those people that are attending those summits are even Steph Wharton: 00:06:12 paying, if let's say they've upgraded for the VIP summit experience, so Steph Wharton: 00:06:17 they're paying to be in your energy to be inspired by you, to be mentored by Steph Wharton: 00:06:22 you, to learn something and take that away into their own business or life, Steph Wharton: 00:06:26 depending on the industry that you're in. Steph Wharton: 00:06:29 So with all that leadership, why let it end with the summit, right? Steph Wharton: 00:06:33 Why not leverage it; leverage that

leadership and Steph Wharton: 00:06:36 visibility to open more doors? Steph Wharton: 00:06:38 What I'm talking about is creating genuine relationships - keyword: Steph Wharton: 00:06:42 genuine - with folks during a summit and within your business Steph Wharton: 00:06:46 overall, to create new opportunities for you, such as collaborations, Steph Wharton: 00:06:51 new leads and - yes - sales. Steph Wharton: 00:06:53 Now, when it comes to making these connections, or honestly, when it comes Steph Wharton: 00:06:57 to speaking on a summit overall, some of the common mistakes that I keep seeing Steph Wharton: 00:07:02 speakers make time and time again - and this is from past experiences, as I've Steph Wharton: 00:07:06 been a speaker inside of multiple summits by now - is that a lot of people tend Steph Wharton: 00:07:10 to submit the material as a speaker, they promote for the summit - let's say Steph Wharton: 00:07:15 for that week, two weeks, depending on what the standard requirement is or how Steph Wharton: 00:07:19 much they want to do - and then they move on without creating any connections Steph Wharton: 00:07:24 with other speakers or the attendees. Steph Wharton: 00:07:26 So it's kind of like in, out, done. Steph Wharton: 00:07:29 Now, another mistake I tend to see is positioning yourself as that authority, Steph Wharton: 00:07:33 that expert, that leader, whatever you want to call it; I know a lot of Steph Wharton: 00:07:36 people have different preferences on how you communicate that leadership. Steph Wharton: 00:07:41 Regardless, you position yourself as such and what you miss the mark in, I'll Steph Wharton: 00:07:46 say specificall,y is not necessarily that if people see the real you. Steph Wharton: 00:07:51 So it's all teach, teach, teach, teach, here's your value, goodbye. Steph Wharton: 00:07:55 There's a lot of missed opportunities there. Steph Wharton: 00:07:58 And finally is viewing other speakers or leaders in your industry as competition. Steph Wharton: 00:08:04 We're going to go ahead and touch a little bit on that and how you can Steph Wharton: 00:08:07 leverage those communities and people so that everybody can succeed, right? Steph Wharton: 00:08:11 We all get results and it's not about, "oh, they're succeeding. Steph Wharton: 00:08:16 They're doing this either better or earlier or faster than me," right? Steph Wharton: 00:08:20 We're abolishing that altogether. Steph Wharton: 00:08:22 So I want to show you a little bit of the summit timeline. Steph Wharton: 00:08:26 In my experience, what I've seen is very common. Steph Wharton: 00:08:29 You go through the motions. Steph Wharton: 00:08:30 Like I said, one of the common mistakes is creating and submitting the material Steph Wharton: 00:08:34 you see at the very top, right? Steph Wharton: 00:08:36 You submit that, you promote the summit to your community Steph Wharton: 00:08:40 on Instagram, your emails, etc. Steph Wharton: 00:08:42 And then, if you're aware of this, and this is something that you do inside Steph Wharton: 00:08:46 of your business, you plug a lead magnet, which to be perfectly honest Steph Wharton: 00:08:50 is a great way to utilize visibility through a summit in order to capture Steph Wharton: 00:08:55 those leads and then continue to build relationships, continue to connect Steph Wharton: 00:08:59 with people on a more personal way, and maybe even go ahead and promote and sell Steph Wharton: 00:09:03 within an email sequence after the fact. Steph Wharton: 00:09:06 Now, the problem - why this is one of those things that some people do, the Steph Wharton: 00:09:10 lead magnets, some people don't, but it's still kind of like missing the mark - is think about it: 00:09:15 on any given summit you might have anywhere between like 10, 30, think about it: 00:09:22 maybe even 40 speakers who are sharing on their own area of expertise, right? think about it: 00:09:27 So as an attendee, you are now signing up to all these lead magnets. think about it: 00:09:31 You're learning from all these amazing experts, but then once, either that think about it: 00:09:36 presentation is over or the summit itself is over, you are now flooded think about it: 00:09:41 with hundreds of emails, being like, "Hey, thank you so much for attending! think about it: 00:09:45 Hey, it was so nice to meet you. think about it: 00:09:47 Hey, this is my other freebie. think about it: 00:09:48 Hey, do this. think about it: 00:09:49 Hey, buy from me," right? think about it: 00:09:51 So although those are very well-intended and they are very successful - those think about it: 00:09:56 funnels do convert very well - the problem is it's a lot of noise. think about it: 00:10:01 So for the attendees to be able to properly remember you, properly care think about it: 00:10:06 about you as a speaker and then go through your funnels, it's a little bit hard. think about it: 00:10:11 You're one in about a hundred emails, flooding their inbox, think about it: 00:10:14 and that's just the summit alone. think about it: 00:10:15 Imagine all the other things they've subscribed to. think about it: 00:10:18 So when we look at the bottom side of this timeline there, these are think about it: 00:10:23 all the things that you can do in terms of building really meaningful think about it: 00:10:26 connections with people in order to be remembered more, in order to get people think about it: 00:10:31 to actually click on your emails or to just connect with you in general, think about it: 00:10:35 even if you don't have a lead magnet, and even if you don't have a funnel. think about it: 00:10:38 So in that case, we are looking at connecting with summit hosts - the think about it: 00:10:43 person that actually put this amazing summit together - then connecting

think about it: 00:10:47 with summit speakers - all the other leaders that yes, could be competition, think about it: 00:10:52 or we could get over our ego and say, these could be amazing, let's say think about it: 00:10:57 business besties or collaborators, or just people to inspire us, right? think about it: 00:11:01 And finally connect with the attendees. think about it: 00:11:03 Now, regardless of whether it's the host, the speakers, or the attendees, think about it: 00:11:07 you can continue to build and nurture those relationships both during the think about it: 00:11:11 summit and outside, in order to build relationships that are more substantial think about it: 00:11:15 as opposed to surface level relationships. think about it: 00:11:18 So the importance of connections is that they can actually help you think about it: 00:11:23 generate sales directly and indirectly. think about it: 00:11:27 And I find that the indirect version of making money through think about it: 00:11:30 connections, through summits, etc. think about it: 00:11:33 is almost the most powerful one and the one that gets missed the most because think about it: 00:11:37 people don't always connect the dots. think about it: 00:11:40 And that's where my visibility framework comes in. think about it: 00:11:42 It is a freaking gold mine because it shows you the potential when you think about it: 00:11:45 start to let go of expectations. think about it: 00:11:48 So let's start from the beginning when we're looking at building genuine think about it: 00:11:52 connections with attendees, because we talked about being that like very think about it: 00:11:56 strong and impactful leader, right? think about it: 00:11:58 You're there to share a lot of value. think about it: 00:12:00 People are there to listen to you for whether it's 10 minutes, half an think about it: 00:12:03 hour, or even a full hour, depending on the type of summit, right? think about it: 00:12:07 But that leadership goes beyond just being well-versed in any specific topic. think about it: 00:12:12 Being a leader is actually so much more about sharing common values, about being think about it: 00:12:17 vulnerable with people and connecting on a much deeper and more personal level. think about it: 00:12:22 That's what's going to make the difference because it's about letting think about it: 00:12:24 folks see the real and unfiltered you so it's a personal brand versus think about it: 00:12:30 just a company or a number or just somebody else that is teaching on XYZ. think about it: 00:12:37 So now that difference when people see that real you and they feel think about it: 00:12:42 a little bit more connected, they're going to be resonating with think about it: 00:12:46 what you have to share, period. think about it: 00:12:48 Whether it's with you as an individual, with what you have to say with you as a think about it:

00:12:53 business owner, as an expert, and that's what's going to make them to start paying. think about it: 00:12:57 The attention and that attention is what's going to end up manifesting into followers think about it: 00:13:02 on social media, into subscribers, on your email marketing platforms. think about it: 00:13:06 These are all people that consume your personal content, your free value-based think about it: 00:13:12 content, and eventually, yup, they're going to be consuming your marketing and think about it: 00:13:16 your sales content, which is all going to lead into actual conversions money think about it: 00:13:21 in your pocket because that relationship is the foundation to having people even think about it: 00:13:27 hear about your offers in the first place, at least to hear about them in think about it: 00:13:31 a way where they're actually paying attention, as opposed to just like think about it: 00:13:34 scrolling by, which is super awkward. think about it: 00:13:38 So before we move forward, I do want to make a point right here - very think about it: 00:13:42 important note - not to get stuck with focusing on connecting with think about it: 00:13:46 folks as a way to find and convert. think about it: 00:13:48 We've got to let go of that because when we're setting so much pressure think about it: 00:13:52 on ourselves to make money, first of all, it's a little bit inauthentic think about it: 00:13:56 and like, it's not where genuine relationships are built from, but you think about it: 00:14:00 also end up missing out on the best connections and opportunities because think about it: 00:14:03 you're always focused on the sale. think about it: 00:14:05 So it's almost like a return on investment, whether it's monetary think about it: 00:14:08 investment, time investment - aka time spent on a summit - the return think about it: 00:14:12 can only come as money, as sales. think about it: 00:14:14 No, no, no, no, no, no. think about it: 00:14:15 There's a million things that can happen positively to your business think about it: 00:14:20 when you let go of that sale. So the juicy bit: 00:14:23 massive exposure and indirect ROI. So the juicy bit: 00:14:29 This is where I thrive. So the juicy bit: 00:14:30 So we talked about letting go of results, such as conversions, because that can open So the juicy bit: 00:14:35 up a lot of more creative opportunities for an ROI, such as my absolute So the juicy bit: 00:14:41 favorite thing ever and the weirdest thing is it's highly underrated, right? So the juicy bit: 00:14:45 And this is the opportunity to collaborate with people such as other speakers and So the juicy bit: 00:14:50 even the summit hosts in order to then get a cool ROI, get more exposure, etc. So the juicy bit: 00:14:57 And the reason I mentioned specifically collaborating with other speakers that So the juicy bit: 00:15:01 you're speaking alongside and the host is because all these people, they're So the juicy bit: 00:15:05 folks that are likely going to have a very similar target audience to you, So the juicy bit: 00:15:09 which gives you the option to now mutually gain exposure into untapped So the juicy bit: 00:15:13 audiences full of dream clients. So the juicy bit: 00:15:15 Because if you're collaborating together, you're both promoting the exact same So the juicy bit: 00:15:19 thing to each of your audiences. So the juicy bit: 00:15:22 So now you will gain access to their audience and they'll gain access to yours. So the juicy bit: 00:15:26 It is magically as beautiful - magically; we'll make up that So the juicy bit: 00:15:29 word, right - it is beautiful. So the juicy bit: 00:15:31 And it has a lot of potential for really great success, impact, and sales. So the juicy bit: 00:15:36 In summary as a speaker, you have a great opportunity to connect with your host, So the juicy bit: 00:15:42 your fellow speakers, and the attendees in order to build genuine relationships. So the juicy bit: 00:15:46 Again, I will reiterate this: genuine relationships. So the juicy bit: 00:15:49 If it feels like you're forcing it, it's probably not meant to be. So the juicy bit: 00:15:52 You can still connect, but again, don't force it. So the juicy bit: 00:15:55 Don't try and make something happen that's not meant to happen, because at that So the juicy bit: 00:15:58 point, you're always going to be trying to work so hard to come up with something So the juicy bit: 00:16:01 to say and at that point, it sounds like you're forcing the sale, right? So the juicy bit: 00:16:05 You're focusing too much on the end results, the conversion, as opposed to So the juicy bit: 00:16:09 just letting things organically happen. So the juicy bit: 00:16:11 So these relationships that you're genuinely building, the connections are So the juicy bit: 00:16:15 going to, in turn, open up visibility opportunities for yourself through So the juicy bit: 00:16:19 collaborations that are going to increase your reach exponentially. So the juicy bit: 00:16:24 You go from having like, a couple thousand followers to all of a So the juicy bit: 00:16:27 sudden speaking in front of people of 6,000 - like, that's pretty freaking So the juicy bit: 00:16:30 impactful - that increase your reach and impact and, in turn, increase sales. So the juicy bit: 00:16:36 I'm done. So the juicy bit: 00:16:37 That is pretty much all. So the juicy bit: 00:16:38 I came here to stay. So the juicy bit: 00:16:40 I really hope you've taken something away from it. So the juicy bit: 00:16:42 Feel free to let me know. So the juicy bit: 00:16:43 I do want to give you a little goodie right at the end so that you So the juicy bit: 00:16:46 can start making connections today. So the juicy bit: 00:16:49 We did a little bit of an exercise between you and

me. So the juicy bit: 00:16:51 I hope you tagged me on Instagram, but I do want you to start practicing how So the juicy bit: 00:16:54 to connect with other people so that it becomes second nature, it becomes habit. So the juicy bit: 00:16:58 And then whether today or in a different summit, or when you speak in a summit, So the juicy bit: 00:17:02 you're able to use this in a way that can bring a lot of cool opportunities So the juicy bit: 00:17:05 and results into your business. So the juicy bit: 00:17:06 So I'm giving you today a guide and checklist to help you start making So the juicy bit: 00:17:11 connections as an attendee inside the summit, and maybe even start to So the juicy bit: 00:17:15 book your first collaboration so you can start gaining visibility even So the juicy bit: 00:17:18 without speaking inside of a summit. So the juicy bit: 00:17:21 Plus - because that's why we're here - there's going to be bonus steps for when So the juicy bit: 00:17:24 you're a speaker at a summit yourself. So the juicy bit: 00:17:26 It's really cool. So the juicy bit: 00:17:27 Let me know your thoughts. So the juicy bit: 00:17:28 I really hope you start to implement all these different things that So the juicy bit: 00:17:30 we've talked about today because they have a lot of potential. So the juicy bit: 00:17:33 It's my favorite way of - whether it's just building relationships, So the juicy bit: 00:17:36 making friends and all that stuff - it's my favorite way of So the juicy bit: 00:17:38 growing my business and making money. So the juicy bit: 00:17:39 Honestly, really cool. So the juicy bit: 00:17:41 There's not much more I can say about it not today. So the juicy bit: 00:17:44 So if you haven't already, here you can see where you can find me. So the juicy bit: 00:17:49 I've dropped Instagram, my website, and of course my podcast, the So the juicy bit: 00:17:53 Fiercely Visible CEO Podcast. So the juicy bit: 00:17:55 So I hope to talk to you soon. So the juicy bit: 00:17:56 Feel free to reach out if you're not too shy and I hope you So the juicy bit: 00:17:59 enjoy the rest of the summit. Jenn: 00:18:02 Steph has so much more wisdom to share, and we didn't have Jenn: 00:18:05 time to dive into it all today. Jenn: 00:18:07 In her session, though, she talked about how to connect with attendees, Jenn: 00:18:10 what to show up for at summits, choosing the right CTA - call to action Jenn: 00:18:14 - post-summit connections, and simple connection methods for collaborations. Jenn: 00:18:18 Don't miss her full session at sellwithasummit.com/speakeredition. Jenn: 00:18:25 Thanks for listening to Virtual Summit Success. Jenn: 00:18:28 Don't forget to leave a review and let others know your biggest Jenn: 00:18:30 takeaways from this episode. Jenn: 00:18:32 Every review helps others find us, and the more successful virtual Jenn: 00:18:35 summits there are, the more tips we'll have to share with you. Jenn: 00:18:38 For show notes, links, and other resources, go to virtualsummitsuccess.live