บทถอดความฉบับเต็มของ Confidence Beyond Challenges with Scott Ballard

And so that's when I exited out of that and then was like, okay, what do I do with my life? I'm not a retired person. 46 00:03:34,971.27017221 --> 00:03:38,931.27017221 I was born in the fifties, but I, I, I love being in the marketplace. 47 00:03:38,931.27017221 --> 00:03:39,591.27017221 I love people. 48 00:03:39,591.27017221 --> 00:03:40,71.27017221 I loved it. 49 00:03:40,611.27017221 --> 00:03:45,591.27017221 And so I just had people that I knew in the industry who started reaching out to me saying. 50 00:03:46,111.27017221 --> 00:03:53,311.27017221 Can you help me with my leadership team? Or I got this problem, I have this huge problem, nobody else has been able to help me solve it. 51 00:03:53,581.27017221 --> 00:04:01,861.27017221 Can you come in and solve that problem with me or for me? And we didn't know it was coaching for the first five or 10 years. 52 00:04:02,101.27017221 --> 00:04:08,371.27017221 My wife is the owner of the company and she, I came home from a meeting one time, she goes, I think what you're doing is coaching. 53 00:04:08,611.27017221 --> 00:04:09,991.27017221 And I go, no, I played sports. 54 00:04:09,991.27017221 --> 00:04:10,621.27017221 I had a coach. 55 00:04:10,621.27017221 --> 00:04:11,521.27017221 This is not coaching. 56 00:04:11,791.27017221 --> 00:04:13,951.27017221 She goes, no, it's the business thing. 57 00:04:14,611.27017221 --> 00:04:16,111.27017221 So now everybody's a coach. 58 00:04:16,111.27017221 --> 00:04:17,761.27017221 Now everything is coach. 59 00:04:18,811.27017221 --> 00:04:22,501.27017221 But yeah, so that's, that's how we got into it. 60 00:04:22,531.27017221 --> 00:04:26,41.27017221 Kind of backwards and not as a strategy. 61 00:04:26,701.27017221 --> 00:04:30,481.27017221 And we haven't worked a day in 20 years because we get to do this. 62 00:04:30,481.27017221 --> 00:04:37,291.27017221 And I was just on a call with an amazing guy with a wealth advising firm that's doing incredible stuff and a client of mine. 63 00:04:37,291.27017221 --> 00:04:43,891.27017221 And yeah, we just work with amazing people all over the world and see them achieve their goals and dreams. 64 00:04:45,74.77017221 --> 00:04:45,494.77017221 That's it. 65 00:04:45,554.77017221 --> 00:04:46,244.77017221 That's excellent. 66 00:04:46,394.77017221 --> 00:04:49,824.77017221 What's been one of your favorite clients or projects or you know. 67 00:04:50,579.77017221 --> 00:04:55,469.77017221 Specific situations over the years where you, you feel like you've got a lot out of it and, and were able to have a great result. 68 00:04:57,101.27017221 --> 00:05:06,971.27017221 12 years ago I through our local church, we were doing a lot of relief work in building and schools and orphanages and. 69 00:05:07,281.27017221 --> 00:05:09,561.27017221 All kinds of things in Africa and Uganda. 70 00:05:10,401.27017221 --> 00:05:18,71.27017221 And a young guy that, that I'd been mentoring said, Hey, I want to go, I want to take my girlfriend, but I'm gonna propose to her. 71 00:05:18,251.27017221 --> 00:05:19,511.27017221 So she'll be my fiance. 72 00:05:19,511.27017221 --> 00:05:25,151.27017221 I want her to go, she's never been out of the US and I want her to go to Africa 'cause I wanna live there. 73 00:05:25,361.27017221 --> 00:05:28,571.27017221 I wanna start a business and really make a difference in the country. 74 00:05:29,351.27017221 --> 00:05:32,311.27017221 And so they came, she cried. 75 00:05:32,976.27017221 --> 00:05:33,516.27017221 Every day. 76 00:05:33,516.27017221 --> 00:05:35,736.27017221 For the first three days, I almost sent her home. 77 00:05:36,456.27017221 --> 00:05:46,686.27017221 And then he told her, you know, my dream is really to come here and start a business and teach people to fish, like, make people be self-sustaining and I have all these ideas. 78 00:05:46,686.27017221 --> 00:05:51,396.27017221 And so they got married six months later, they moved there. 79 00:05:51,446.27017221 --> 00:05:54,716.27017221 They failed in every attempt for the first five years of. 80 00:05:55,166.27017221 --> 00:06:07,806.27017221 Getting something to replicate, but I was coaching and mentoring them, and then we came upon this idea that trees, trees are a harvestable replenishable crop. 81 00:06:07,806.27017221 --> 00:06:14,346.27017221 I live in Oregon, the tree capital, timber capital of the United States, so I don't a little bit about trees. 82 00:06:15,36.27017221 --> 00:06:23,586.27017221 And so over the next couple of years, by bootstrapping and just figuring it out and learning how to grow trees in the. 83 00:06:24,81.27017221 --> 00:06:25,761.27017221 In a very harsh climate. 84 00:06:26,201.27017221 --> 00:06:30,521.27017221 We started and this year we planted 40 million trees. 85 00:06:31,31.27017221 --> 00:06:42,381.27017221 And I have 60,000 partners in northeastern Africa and are the biggest job creator or business creator incubator ever in Africa. 86 00:06:42,831.27017221 --> 00:06:45,996.27017221 And all these people are self-sustaining and their incomes are up. 87 00:06:46,786.27017221 --> 00:07:04,306.27017221 10000% because they have a crop and we buy the trees, make charcoal, and then here's the kicker of it, Rory, we didn't realize it, but we were creating a thing called carbon credits, and every big company in the world is trying to offset their carbon footprint. 88 00:07:04,786.27017221 --> 00:07:08,716.27017221 We're the biggest holder and producer of carbon credits in the world. 89 00:07:09,241.27017221 --> 00:07:21,381.27017221 So we were just able to sign with one of the 10th largest companies in the world, a multi multimillion dollar investment to buy our carbon credits over the next 10 to 20 years. 90 00:07:21,681.27017221 --> 00:07:24,411.27017221 And that's just the first of many that are lining up that are. 91 00:07:25,436.27017221 --> 00:07:28,766.27017221 The biggest companies in the

world 'cause we have that bandwidth. 92 00:07:29,396.27017221 --> 00:07:35,66.27017221 So that's been a really cool journey from a lot of fail failing and failing fast. 93 00:07:35,426.27017221 --> 00:07:38,786.27017221 Doing it in a third world country, which is a huge challenge. 94 00:07:39,56.27017221 --> 00:07:46,16.27017221 People in America don't realize how much easier it is to build a business here than in Africa or other parts of the world. 95 00:07:46,496.27017221 --> 00:07:49,416.27017221 But I'm super proud of him and, and them. 96 00:07:50,196.27017221 --> 00:07:51,66.27017221 They still live there. 97 00:07:51,66.27017221 --> 00:07:56,856.27017221 They have a couple of kids now, and it's just like, there's just opportunity everywhere now. 98 00:07:56,856.27017221 --> 00:08:01,386.27017221 And Africa's the emerging economy of the next 40 years in the world. 99 00:08:01,506.27017221 --> 00:08:04,86.27017221 It's the youngest continent in the world. 100 00:08:04,476.27017221 --> 00:08:07,746.27017221 Medium age in the countries we operate is like 18 to 20. 101 00:08:08,341.27017221 --> 00:08:25,321.27017221 And so yeah, so these are young adults, so we're teaching them how to be sustainable, how to make a profit, how to run a business that's replicatable and duplicatable, and it's changing the whole face of that part of Africa. 102 00:08:25,321.27017221 --> 00:08:29,911.27017221 And we have a lot of other open doors now, so to speak. 103 00:08:30,109.77017221 --> 00:08:30,499.77017221 Yeah. 104 00:08:30,621.27017221 --> 00:08:39,271.27017221 Because it's it really works and it works and it does so much good all the way across the environment, people, the economy just in every way. 105 00:08:39,931.27017221 --> 00:08:45,91.27017221 But it was built out of tremendous failure and then willingness not to quit and get back up. 106 00:08:45,91.27017221 --> 00:08:46,381.27017221 One more time and one more time. 107 00:08:46,381.27017221 --> 00:08:49,801.27017221 In Quinn Neely, the CEO, the founder of this. 108 00:08:50,266.27017221 --> 00:08:55,376.27017221 Is, is a world class entrepreneur, phenomenal leader, phenomenal. 109 00:08:55,876.27017221 --> 00:09:09,496.27017221 But it's not easy and nobody wants to hear about the hard, the pain, the, the failures, the five years, the no, the running outta money, the borrowing money, the from your family, from your friends, from, you know, all these things. 110 00:09:09,496.27017221 --> 00:09:18,26.27017221 But my, my job and still today is to, you know, to be his coach and, and to keep the vision alive. 111 00:09:19,61.27017221 --> 00:09:20,21.27017221 Now we can do this. 112 00:09:20,21.27017221 --> 00:09:32,171.27017221 Now can we do the whole continent of Africa? Can we change the world with this simple idea? Planting a tree and harvesting it? It's so simple, but it's life changing for these people. 113 00:09:32,291.27017221 --> 00:09:41,541.27017221 It's, you know, and and their kids are getting educated now and they're getting healthcare and their villages coming alive and the center living is up. 114 00:09:41,961.27017221 --> 00:09:42,771.27017221 Enormously. 115 00:09:43,311.27017221 --> 00:09:48,651.27017221 So yeah, that's a pretty epic story for a guy like me that's been in business a long time. 116 00:09:49,341.27017221 --> 00:09:50,811.27017221 But I've spent a lot of time in Africa. 117 00:09:50,811.27017221 --> 00:09:54,111.27017221 I've spent a lot of time, I've been to 63 countries around the world. 118 00:09:54,111.27017221 --> 00:09:58,221.27017221 But it's exciting to do it there because it's a bigger accomplishment. 119 00:09:58,791.27017221 --> 00:09:59,421.27017221 It just is. 120 00:09:59,481.27017221 --> 00:10:02,271.27017221 It's just, it's such a bigger mountain to climb. 121 00:10:02,571.27017221 --> 00:10:09,741.27017221 So we went to the hardest place to see if we could do it, and we've had arguably the biggest success in that sense. 122 00:10:09,741.27017221 --> 00:10:09,981.27017221 So. 123 00:10:11,134.77017221 --> 00:10:12,34.77017221 That's very cool. 124 00:10:12,124.77017221 --> 00:10:15,904.77017221 Yeah, I think a lot of people over here take it for granted how much infrastructure and, and everything. 125 00:10:15,904.77017221 --> 00:10:20,164.77017221 You know, if you wanna start a business, you can log on online, pay a little bit of money, and boom, you have a business. 126 00:10:20,164.77017221 --> 00:10:20,674.77017221 Like no. 127 00:10:21,664.77017221 --> 00:10:27,274.77017221 in a country where there's not enough internet, you gotta walk in person to some dude who's corrupt may or may not just steal your money. 128 00:10:27,274.77017221 --> 00:10:27,484.77017221 Like. 129 00:10:28,534.77017221 --> 00:10:31,114.77017221 the, the number of problems are exponential. 130 00:10:31,114.77017221 --> 00:10:32,614.77017221 So that's, that's a really cool story. 131 00:10:32,614.77017221 --> 00:10:35,584.77017221 And obviously you, you said you knew him from the church. 132 00:10:35,614.77017221 --> 00:10:37,26.27017221 I think that was, you Yeah. 133 00:10:37,101.27017221 --> 00:10:37,431.27017221 Yeah. 134 00:10:37,431.27017221 --> 00:10:40,791.27017221 We're, we're people of faith, the local community church here. 135 00:10:40,871.27017221 --> 00:10:50,291.27017221 And I was very involved in taking young people overseas to serve and get a dose of reality of this is the majority world. 136 00:10:51,11.27017221 --> 00:10:54,431.27017221 Like this is the, this is how 80% of people live. 137 00:10:54,821.27017221 --> 00:11:07,811.27017221 And then just exercise their faith and their belief and, and really get them to reevaluate, okay, what's, what is life about? What's important and, and how blessed you are really, I mean, to be born here. 138 00:11:08,411.27017221 --> 00:11:11,831.27017221 Is the most unfair advantage of all Yeah. 139

00:11:11,847.77017221 --> 00:11:13,647.77017221 but a lot of kids. 140 00:11:13,871.27017221 --> 00:11:14,141.27017221 true. 141 00:11:14,247.77017221 --> 00:11:21,267.77017221 So we took about 500 kids over a number of years, India, Africa, Haiti. 142 00:11:21,267.77017221 --> 00:11:25,167.77017221 Spent a lot of time in Haiti trying to rebuild it after the earthquake. 143 00:11:25,167.77017221 --> 00:11:27,27.77017221 And yeah, it's great. 144 00:11:27,27.77017221 --> 00:11:30,927.77017221 It's, it, it has, it's really helped me be a much better coach. 145 00:11:31,597.77017221 --> 00:11:36,307.77017221 Because I have a worldview of like the reality of what's going on globally. 146 00:11:36,307.77017221 --> 00:11:37,186.27017221 So, Right. 147 00:11:37,387.77017221 --> 00:11:37,747.77017221 yeah. 148 00:11:38,766.27017221 --> 00:11:39,396.27017221 Very cool. 149 00:11:39,396.27017221 --> 00:11:42,66.27017221 And so obviously you've been around for a long time, which is a feat. 150 00:11:42,66.27017221 --> 00:11:49,536.27017221 All of'em its own, I mean, most small businesses, I think the average is five years, right? So most people don't survive when they have a new coaching business as an example. 151 00:11:49,816.27017221 --> 00:11:59,882.77017221 Has it been mostly referrals and warm market for you? Or what, how have you grown the business over the years? Yeah, I mean, I, it is really unsophisticated, Rory. 152 00:11:59,912.77017221 --> 00:12:03,2.77017221 I mean, it, it has really been word of mouth. 153 00:12:03,172.77017221 --> 00:12:03,442.77017221 Of course. 154 00:12:05,32.77017221 --> 00:12:08,512.77017221 Because of my career, 'cause of my other businesses. 155 00:12:08,992.77017221 --> 00:12:13,822.77017221 I mean, I, I wasn't going out there starting this not knowing anybody or whatever. 156 00:12:14,542.77017221 --> 00:12:26,162.77017221 And I've also done a lot of speaking and I love to speak and I've gotten a lot of really huge feedback and opportunities because of the speaking that I do. 157 00:12:26,732.77017221 --> 00:12:32,652.77017221 And, so it's been 90% all referral, all word of mouth. 158 00:12:32,832.77017221 --> 00:12:37,452.77017221 We have some pretty phenomenal testimonies, you know, for people to look at. 159 00:12:37,872.77017221 --> 00:12:41,982.77017221 And I'm not, you know, I'm not living in the world where I'm the coach for everybody. 160 00:12:41,982.77017221 --> 00:12:43,722.77017221 I don't want to coach a million people. 161 00:12:44,352.77017221 --> 00:12:46,512.77017221 I want to coach 20 people. 162 00:12:46,947.77017221 --> 00:12:53,667.77017221 25 people in a given year, and I want to see 20 of them have the best year of their business and their life. 163 00:12:54,207.77017221 --> 00:12:55,287.77017221 I coach the whole person. 164 00:12:55,317.77017221 --> 00:13:01,437.77017221 'cause I don't believe you can detach your personal life from your business or your business from

your personal life. 165 00:13:01,977.77017221 --> 00:13:14,607.77017221 And oftentimes the real challenge or the roadblock that I find with my clients is, is actually not in their business, but it's either inside themselves or in their personal, somewhere in their personal life. 166 00:13:15,147.77017221 --> 00:13:25,797.77017221 And so so I'm certainly not a person for everybody that, you know, the person that just wants to scale and it's all numbers and they don't wanna go or talk about anything else. 167 00:13:25,857.77017221 --> 00:13:26,847.77017221 I'm not that person. 168 00:13:27,27.77017221 --> 00:13:29,727.77017221 'cause, 'cause I'm really here to serve all of you. 169 00:13:30,512.77017221 --> 00:13:37,822.77017221 Whatever that takes, whether that's walking in a graveyard, whether that's taking a trip somewhere where you're totally outside your comfort zone. 170 00:13:38,242.77017221 --> 00:13:46,592.77017221 Whether that's being at the masters and seeing what real performance is under the biggest pressure we really try to mix it up. 171 00:13:46,802.77017221 --> 00:13:49,742.77017221 Whether that's a retreat with a bunch of business owners. 172 00:13:49,742.77017221 --> 00:13:55,772.77017221 We, we do the Fearless Mastermind retreat, you know, in different locations, in different conditions. 173 00:13:56,352.77017221 --> 00:14:02,232.77017221 So we're really trying to stretch people, really trying to help them find their, what we call their God-given identity. 174 00:14:02,652.77017221 --> 00:14:14,67.77017221 Who, who are they truly? And then if they can find that, then what does that allow them to do in their business and their life? Because when we work from that true identity you, you, you just have endless. 175 00:14:14,302.77017221 --> 00:14:19,492.77017221 Resource and power, but most of us are living a lie and they're living in a false identity. 176 00:14:19,942.77017221 --> 00:14:30,562.77017221 So we have a false ability and a false vision and mission for our life, and that's why we're unhappy, or it's not fulfilling, or we don't have the results financially that we want. 177 00:14:31,172.77017221 --> 00:14:33,992.77017221 So we, we challenge people to face their fears. 178 00:14:33,992.77017221 --> 00:14:37,52.77017221 To tell the truth is how all progress begins. 179 00:14:37,682.77017221 --> 00:14:39,122.77017221 It begins by telling the truth. 180 00:14:39,127.77017221 --> 00:14:39,207.77017221 Rory. 181 00:14:39,892.77017221 --> 00:14:45,22.77017221 Until we can tell the truth about ourselves for ourselves, I, I really can't help you. 182 00:14:45,682.77017221 --> 00:14:47,872.77017221 And so sometimes that takes a one-off. 183 00:14:47,872.77017221 --> 00:14:52,582.77017221 Sometimes we work a year for a CEO of a company to go, okay. 184 00:14:52,912.77017221 --> 00:14:54,262.77017221 The truth is I'm the problem. 185 00:14:55,342.77017221 --> 00:15:03,922.77017221 My ego, my pride, my past failure is preventing the company from moving forward or doing what it needs to do. 186 00:15:04,522.77017221 --> 00:15:04,732.77017221 Yeah. 187 00:15:05,617.77017221 --> 00:15:08,527.77017221 I live for those conversations, for those moments. 188 00:15:09,17.77017221 --> 00:15:15,912.77017221 They're life changing and I want do this until it's time to, to go home. 189 00:15:17,192.77017221 --> 00:15:17,482.77017221 Yeah. 190 00:15:18,346.27017221 --> 00:15:18,976.27017221 I love that. 191 00:15:19,516.27017221 --> 00:15:23,666.27017221 And my, my friend and mentor has a saying that income improvement follows self-improvement. 192 00:15:24,26.27017221 --> 00:15:33,626.27017221 That you can't, like your, just your ability to produce or earn or have more of really anything that you want as a product of you getting better and becoming the person that you need to become. 193 00:15:33,626.27017221 --> 00:15:33,806.27017221 Right. 194 00:15:33,806.27017221 --> 00:15:39,766.27017221 And I think that's I think that's overlooked, especially for people that maybe are new to entrepreneurship or like you said, they're kind of hitting a wall. 195 00:15:39,766.27017221 --> 00:15:41,626.27017221 A lot of people are like, oh, if I could just crack. 196 00:15:43,81.27017221 --> 00:15:47,941.27017221 new customer acquisition or if I could just decrease cost, that that's the thing that's holding us back. 197 00:15:47,941.27017221 --> 00:15:53,521.27017221 And like you said, it's like it's very often is us like something we're doing right. 198 00:15:54,367.77017221 --> 00:15:57,367.77017221 Yeah, or something we're believing about ourselves. 199 00:15:57,367.77017221 --> 00:15:59,41.27017221 That's not true Yeah. 200 00:15:59,917.77017221 --> 00:16:03,667.77017221 because that, you know, that false identity. 201 00:16:04,472.77017221 --> 00:16:15,902.77017221 That, that lie that you've believed about yourself, that may be a parent, a coach, or a manager, a a friend told you that's what's blocking you from really moving forward. 202 00:16:16,606.27017221 --> 00:16:17,56.27017221 Right. 203 00:16:17,192.77017221 --> 00:16:19,832.77017221 we dig big time into that. 204 00:16:20,462.77017221 --> 00:16:22,952.77017221 And you know, for some people that's too much. 205 00:16:22,952.77017221 --> 00:16:33,62.77017221 And for other people that are like, okay, this is, I've done all those other coaching things, I have all those other, I've gone to Tony, Rob, I've done all, but I've never really personally. 206 00:16:33,647.77017221 --> 00:16:35,297.77017221 Address that for myself. 207 00:16:36,557.77017221 --> 00:16:39,857.77017221 And boom, that's where breakthrough happens. 208 00:16:39,857.77017221 --> 00:16:47,537.7701722 That's where transformation, that's where, you know, a person can go from here to here in a moment. 209 00:16:48,221.2701722 --> 00:16:48,511.2701722 Yeah. 210 00:16:49,337.7701722 --> 00:16:59,666.2701722 you know, when you

change that, so And so it sounds like I mean the relationships you have with people, it sounds like these span many years, like once you get a client, it's not like a three months and they're outta here. 211 00:16:59,696.2701722 --> 00:17:02,216.2701722 It sounds like people are staying with you for quite a while. 212 00:17:02,247.7701722 --> 00:17:02,517.7701722 right. 213 00:17:03,402.7701722 --> 00:17:08,142.7701722 My, my record so far is 15 years with a client Every month. 214 00:17:08,502.7701722 --> 00:17:08,802.7701722 Yeah. 215 00:17:08,802.7701722 --> 00:17:09,822.7701722 For 15 years. 216 00:17:09,822.7701722 --> 00:17:12,512.7701722 So yeah, they, they're much longer. 217 00:17:12,512.7701722 --> 00:17:35,72.7701722 I, I don't, you know, I hear from time to time that, you know, these coaches do these one month or 90 days or six months and, and I'm like, how do you effectively serve somebody in three conversations? To the level that, I guess my expectation is like, I, I don't, I'm not interested in somebody that's looking for a 30 day fix. 218 00:17:35,732.7701722 --> 00:17:37,532.7701722 I don't, I don't even get that. 219 00:17:37,592.7701722 --> 00:17:38,72.7701722 I'm like. 220 00:17:39,47.7701722 --> 00:17:41,237.7701722 I, I don't, that's not me. 221 00:17:41,237.7701722 --> 00:17:42,977.7701722 I know there's a million people that do that. 222 00:17:43,67.7701722 --> 00:17:55,327.7701722 I have no, you know, I intend, like the 15-year-old, 15 year client actually is the most successful, most, most financially wealthy dentist in our state. 223 00:17:55,777.7701722 --> 00:17:57,727.7701722 And I met him, he was working on me. 224 00:17:58,882.7701722 --> 00:18:02,572.7701722 He was, he, he, he was telling me all the problems that he was having. 225 00:18:03,142.7701722 --> 00:18:18,862.7701722 He was a million dollars in debt and he had bought this practice so it was empty and had no patients and the insurance companies were not paying him as much anymore, and he had a bunch of debt from dental school and all these things, and so he worked doing all this restorative work on me. 226 00:18:18,862.7701722 --> 00:18:19,477.7701722 I'm like, I can't. 227 00:18:20,492.7701722 --> 00:18:24,362.7701722 I hate being at the dentist, and I'm like, I, I just want it done and get outta there. 228 00:18:25,292.7701722 --> 00:18:34,702.7701722 But, you know, we started working on it and you know, he now works three days a week, takes probably two months off a year. 229 00:18:35,122.7701722 --> 00:18:36,352.7701722 He owns three homes. 230 00:18:36,352.7701722 --> 00:18:40,887.7701722 He has a car collection that is worth millions of dollars. 231 00:18:41,482.7701722 --> 00:18:46,492.7701722 And, you know, he makes more money than any dentist. 232 00:18:47,142.7701722 --> 00:18:54,822.7701722 Our state, you know, last year he, he, he cleared personally working three days a week, over $2 million personal income. 233 00:18:55,421.2701722 --> 00:18:55,661.2701722 Wow. 234 00:18:55,662.7701722 --> 00:18:59,412.7701722 And he, you know, it's like, it's, it's almost part-time. 235 00:18:59,442.7701722 --> 00:19:00,822.7701722 'cause that was the vision. 236 00:19:01,546.2701722 --> 00:19:01,896.2701722 Right. 237 00:19:01,902.7701722 --> 00:19:10,832.7701722 And you know, I said to him a couple of months ago, I go, I go, doctor, why, why do, why do you keep hiring me? Like, why are you, he goes, oh no. 238 00:19:11,192.7701722 --> 00:19:12,482.7701722 He goes, you're my secret weapon. 239 00:19:13,397.7701722 --> 00:19:16,667.7701722 He goes, if we can do this, we can do this. 240 00:19:17,387.7701722 --> 00:19:21,587.7701722 And then he, he said, here's the new vision of what we want to do. 241 00:19:22,97.7701722 --> 00:19:22,997.7701722 And he goes, no. 242 00:19:23,57.7701722 --> 00:19:26,987.7701722 He goes, that, that is, that is something that will never change. 243 00:19:27,647.7701722 --> 00:19:32,777.7701722 And I'm, I'm, I'm looking for people that always have that greater vision. 244 00:19:33,167.7701722 --> 00:19:36,47.7701722 They're not afraid to face the challenge. 245 00:19:36,47.7701722 --> 00:19:40,187.7701722 They're not afraid to face their own fears and doubts and uncertainty. 246 00:19:40,667.7701722 --> 00:19:42,347.7701722 They're not afraid to face. 247 00:19:44,297.7701722 --> 00:19:45,257.7701722 Are holding back. 248 00:19:46,186.2701722 --> 00:19:46,486.2701722 Yeah. 249 00:19:48,46.2701722 --> 00:19:48,496.2701722 Very cool. 250 00:19:48,496.2701722 --> 00:19:57,316.2701722 And so if I was gonna say, if you're, so you, you know, if you're working with a small handful of clients and they're staying for 5, 10, 15 years, then it would, would seem like. 251 00:19:58,366.2701722 --> 00:20:03,376.2701722 As the CEO or if you're running this company, you're probably not evaluating it based on new client acquisition. 252 00:20:03,376.2701722 --> 00:20:03,556.2701722 Right. 253 00:20:03,556.2701722 --> 00:20:14,402.7701722 In terms of success, so like what does success look like for you in the business? How are you gauging, you know, if we're on the right track or we're not? No, I, I think I said this at the beginning. 254 00:20:14,402.7701722 --> 00:20:19,472.7701722 Maybe I didn't, but, but I'll say it, it, it really is in my people winning. 255 00:20:20,267.7701722 --> 00:20:28,37.7701722 Meaning my, my people are, are the people that I serve and support and I'm their coach or their chief belief builder. 256 00:20:28,37.7701722 --> 00:20:30,707.7701722 Whatever they want to call me doesn't really matter. 257 00:20:31,187.7701722 --> 00:20:39,647.7701722 That's how I measure it because ultimately in the work that I do, that's really the only true, honest measure. 258 00:20:39,647.7701722 --> 00:20:53,47.7701722 Everything else is just, kind of made up up, right? Because, because it, it, it would be like me being a

doctor and, and not judging whether or not the surgery was success was successful. 259 00:20:53,617.7701722 --> 00:20:57,727.7701722 Like, no, that's the only thing that matters to me if I'm gonna have the surgery done. 260 00:20:57,727.7701722 --> 00:21:03,326.2701722 Like, how many of these have you done and how many are successful? And those people, are they alive? Right. 261 00:21:03,817.7701722 --> 00:21:08,527.7701722 I choose to look at it that way, but, but I've been in business and an entrepreneur so long. 262 00:21:09,127.7701722 --> 00:21:15,547.7701722 That to me, that that's really the only thing that's gonna matter at the end of the day, right? Is my people winning. 263 00:21:15,907.7701722 --> 00:21:18,427.7701722 Now, winning could be a better marriage. 264 00:21:18,427.7701722 --> 00:21:27,57.7701722 Winning could be attending both of their sons, you know sporting events across the country because they're college athletes Winning. 265 00:21:27,207.7701722 --> 00:21:28,377.7701722 Winning can like. 266 00:21:28,947.7701722 --> 00:21:32,277.7701722 I'm not defining it only as a business profit number. 267 00:21:32,837.7701722 --> 00:21:39,47.7701722 So we have a lot of different ways of winning, but that's, that's how we keep score. 268 00:21:39,497.7701722 --> 00:21:41,507.7701722 And I find that winning. 269 00:21:41,927.7701722 --> 00:21:56,652.7701722 When we win and other people hear about how our people are winning, then that's kind of how we've been able to not kind of how that, that's how the business has really gone for 20 years is, is really in that cycle. 270 00:21:57,916.2701722 --> 00:21:58,276.2701722 Right. 271 00:21:59,147.7701722 --> 00:22:01,682.7701722 If, if I, I know if that makes sense, but. 272 00:22:01,711.2701722 --> 00:22:02,611.2701722 No, no, it does. 273 00:22:02,611.2701722 --> 00:22:03,31.2701722 Yeah. 274 00:22:03,841.2701722 --> 00:22:04,741.2701722 Makes perfect sense. 275 00:22:04,741.2701722 --> 00:22:16,397.7701722 So have you, so you haven't really had to do any, any real marketing in terms of ads or content or anything like that? I mean, it's been mostly word of mouth, No, no, we, I mean, we, we put stuff out. 276 00:22:16,397.7701722 --> 00:22:17,837.7701722 I mean, we have a YouTube channel. 277 00:22:17,837.7701722 --> 00:22:24,897.7701722 We have, you know, I speak, I mean, I just spoke at two events in, in, in Phoenix and in down in Houston. 278 00:22:25,347.7701722 --> 00:22:27,687.7701722 Yeah, I mean, we, people find us that way. 279 00:22:27,687.7701722 --> 00:22:31,137.7701722 And then, you know, it's interesting because I am who I am. 280 00:22:31,647.7701722 --> 00:22:32,907.7701722 And I don't try to hide that. 281 00:22:33,297.7701722 --> 00:22:40,737.7701722 It either resonates really deeply and people, you know, or they're like, no, no, that scares me, or That's not the guy for me. 282 00:22:40,737.7701722 --> 00:22:46,817.7701722 Or, you know, I don't hold an MBA, I don't hold I wasn't the CEO of a Fortune 100. 283 00:22:47,207.7701722 --> 00:22:52,427.7701722 I wasn't like, you know, I mean, we grew our company to, to 4,000 people, but. 284 00:22:53,57.7701722 --> 00:22:54,317.7701722 You know, in 42 states. 285 00:22:54,317.7701722 --> 00:22:56,297.7701722 But I mean, we were privately held. 286 00:22:56,297.7701722 --> 00:23:01,817.7701722 I mean, it was our company, like, so, you know, we don't have all, I don't have all of that background. 287 00:23:02,117.7701722 --> 00:23:06,267.7701722 The other thing is I'm severely dyslexic, so I don't really read and write. 288 00:23:06,637.7701722 --> 00:23:09,217.7701722 I don't, I don't have any of those skills. 289 00:23:09,757.7701722 --> 00:23:28,837.7701722 But because I'm dyslexic, I am sub, I have a huge muscle on the right brain, and so I immediately see as an entrepreneur, like I can, somebody sit with somebody 10 minutes and they can tell me certain things and I can, I'm, I'm right 95% of the time like, okay, this is the problem here. 290 00:23:28,927.7701722 --> 00:23:34,777.7701722 Like, you know what I mean? Like, so I have an unfair advantage of being dyslexic and also. 291 00:23:35,477.7701722 --> 00:23:39,647.7701722 Being in the marketplace so long, I've pretty much seen everything. 292 00:23:40,87.7701722 --> 00:23:42,457.7701722 You know, I've lost a major lawsuit. 293 00:23:43,32.7701722 --> 00:23:47,227.7701722 I, I, I have been threatened my life because of a business. 294 00:23:47,227.7701722 --> 00:23:51,307.7701722 I started and I failed in 10 businesses in my twenties, 10 in a row. 295 00:23:51,787.7701722 --> 00:23:58,627.7701722 And my wife said, what'd you learn? What are you gonna do next time? And the 11th one was our insurance company and it just blew up. 296 00:23:58,821.2701722 --> 00:23:59,241.2701722 Mm-hmm. 297 00:23:59,257.7701722 --> 00:24:00,607.7701722 mean, I've been on all. 298 00:24:02,542.7701722 --> 00:24:03,712.7701722 I've been in every spot. 299 00:24:04,492.7701722 --> 00:24:12,772.7701722 You know, I've been without, I've been, I owed a million dollars and I had three weeks to pay it, and I didn't have, I didn't have a penny and we, we paid it. 300 00:24:13,582.7701722 --> 00:24:19,312.7701722 You know, like, so that's, that's just wisdom that comes, that's its age. 301 00:24:19,732.7701722 --> 00:24:25,312.7701722 The one benefit of being as old as I am being born in the fifties and now is that. 302 00:24:26,257.7701722 --> 00:24:37,837.7701722 There's no shortcut to real life wisdom experience like and then, and then traveling all over the world and seeing how people work and how the world works and all. 303 00:24:38,227.7701722 --> 00:24:41,137.7701722 That's all my education. 304 00:24:42,457.7701722 --> 00:24:48,81.2701722 And then I've worked with a lot of people that have done some pretty amazing things, Yeah. 305 00:24:48,367.7701722 --> 00:24:51,487.7701722 you

know, and I'm just the guy in the back of the room when they're. 306 00:24:52,402.7701722 --> 00:24:53,242.7701722 Award going. 307 00:24:53,302.7701722 --> 00:24:53,602.7701722 No. 308 00:24:53,602.7701722 --> 00:24:56,2.7701722 I told you five years ago that you were gonna be the guy. 309 00:24:56,751.2701722 --> 00:24:57,171.2701722 Right. 310 00:24:57,352.7701722 --> 00:25:03,711.2701722 Like my power is, I see what they can't see in themselves till they can Mm-hmm. 311 00:25:04,162.7701722 --> 00:25:05,242.7701722 I see the greatness. 312 00:25:05,782.7701722 --> 00:25:06,622.7701722 'cause it's in you. 313 00:25:07,372.7701722 --> 00:25:08,62.7701722 It's in you. 314 00:25:08,691.2701722 --> 00:25:09,51.2701722 Yeah. 315 00:25:09,172.7701722 --> 00:25:09,622.7701722 Right. 316 00:25:09,771.2701722 --> 00:25:13,391.2701722 I'm I too, having seen so much would love to get your thoughts on ai. 317 00:25:13,421.2701722 --> 00:25:16,302.7701722 How has that affected your business? How's it affected your love it. 318 00:25:16,451.2701722 --> 00:25:17,891.2701722 are you seeing really. 319 00:25:18,57.7701722 --> 00:25:18,657.7701722 love it. 320 00:25:18,717.7701722 --> 00:25:19,437.7701722 I love it. 321 00:25:19,617.7701722 --> 00:25:23,247.7701722 In fact, I was looking, I, I didn't, I I wasn't aware of you. 322 00:25:23,457.7701722 --> 00:25:37,727.7701722 I was looking at your site and, and I love what you're doing and I was just the keynote at this event in Phoenix and one of the speakers there Trent Gillespie was the head of AI for Amazon for 20 years. 323 00:25:38,671.2701722 --> 00:25:41,477.7701722 Oh He was the head guy and he spoke there before I did. 324 00:25:41,807.7701722 --> 00:25:42,317.7701722 Wow. 325 00:25:42,857.7701722 --> 00:25:49,217.7701722 I mean, it's such a great tool and so, you know, I I, I wanna employ that. 326 00:25:49,217.7701722 --> 00:25:51,617.7701722 I wanna, I want to get those agents out there. 327 00:25:51,617.7701722 --> 00:25:56,567.7701722 I wanna, you know, like, because it's just, it's so powerful. 328 00:25:56,927.7701722 --> 00:26:04,907.7701722 And who am I not reaching because I haven't connected with 'em or they don't know the way I work, or, you know, like there's some people. 329 00:26:06,257.7701722 --> 00:26:08,477.7701722 They're on my kind of dream list of someday. 330 00:26:08,477.7701722 --> 00:26:15,757.7701722 I'd like to coach that you know, that this, I think is a vehicle that could really put us in front of them. 331 00:26:16,267.7701722 --> 00:26:23,917.7701722 And nothing, if nothing else have that conversation where I get to ask the most powerful question, you know, of them. 332 00:26:23,917.7701722 --> 00:26:36,727.7701722 What do you want? What do you really, really want? Not, not what you're supposed to say, not the speak or whatever, but like, what do you really, really want? And then, you know, really dig into that. 333 00:26:36,997.7701722 --> 00:26:44,917.7701722 And then what's stopping you, man? Like, why, like what, what is in the way? And most of the time it's not external. 334 00:26:46,131.2701722 --> 00:26:46,551.2701722 Right. 335 00:26:46,687.7701722 --> 00:26:47,17.7701722 not. 336 00:26:47,167.7701722 --> 00:26:50,241.2701722 It's, it's just not, every time, it's just, Yeah. 337 00:26:50,241.2701722 --> 00:26:51,42.7701722 There's, it's right here. 338 00:26:52,27.7701722 --> 00:26:55,507.7701722 You know? It's this nine inches, this nine inches. 339 00:26:56,317.7701722 --> 00:26:57,967.7701722 It's a big, long journey, man. 340 00:26:58,297.7701722 --> 00:26:58,897.7701722 Long journey. 341 00:26:59,646.2701722 --> 00:27:00,457.7701722 Yeah, Yeah. 342 00:27:00,636.2701722 --> 00:27:06,306.2701722 There's, there's no no new problem in business, right? Like it's all been solved. 343 00:27:06,306.2701722 --> 00:27:15,216.2701722 There's somebody has solved the revenue issue, the operations issue that like we're not inventing new problems here, but somehow we all keep facing them. 344 00:27:15,546.2701722 --> 00:27:16,956.2701722 We keep having the same issues. 345 00:27:16,956.2701722 --> 00:27:17,646.2701722 Right. 346 00:27:17,736.2701722 --> 00:27:19,26.2701722 That's just so fascinating. 347 00:27:19,342.7701722 --> 00:27:20,632.7701722 It's the human condition. 348 00:27:21,786.2701722 --> 00:27:22,86.2701722 Yeah. 349 00:27:23,857.7701722 --> 00:27:33,697.7701722 Which, you know, you know, all, all these people are, you know, they, when I spoke at this event, everybody's like, well, AI's gonna replace me and this and that, and I go. 350 00:27:34,837.7701722 --> 00:27:49,927.7701722 I think AI just amplifies what I can do because it frees me to, to, to more with my emotional intelligence, my spiritual intelligence, my business intelligence with the wisdom that I have. 351 00:27:50,437.7701722 --> 00:27:57,367.7701722 Like it just is enhances what I'm able to do for my people to so they can win like it does. 352 00:27:57,397.7701722 --> 00:27:59,467.7701722 It's, it's, it's like a rocket ship. 353 00:28:00,187.7701722 --> 00:28:03,841.2701722 Why would I not get on the rocket ship? Right. 354 00:28:04,87.7701722 --> 00:28:10,687.7701722 Well, I don't, I don't, and, and I, and I teach a lot about fear is stopping you from what you really want. 355 00:28:10,687.7701722 --> 00:28:14,827.7701722 Like we have a mastermind called the Fearless Mastermind, like a lot, there's a lot around that. 356 00:28:14,827.7701722 --> 00:28:23,287.7701722 But this ai, I mean, I, I was shocked at this event, like how afraid the room got when the, when he was talking. 357 00:28:24,37.7701722 --> 00:28:27,787.7701722 Like, it just, it was almost like, and I go, wait a second. 358 00:28:28,252.7701722 --> 00:28:35,371.2701722 Is that really a foe? Is that a fear or, or is that actually the juice you need Mm-hmm. 359 00:28:35,422.7701722 --> 00:28:40,132.7701722 really

do and be more of who you are? It's an enhancer. 360 00:28:40,282.7701722 --> 00:28:44,992.7701722 It's never gonna replace me because it doesn't have the experience I have. 361 00:28:44,992.7701722 --> 00:28:46,102.7701722 It doesn't have the wisdom. 362 00:28:46,102.7701722 --> 00:28:49,72.7701722 It doesn't, it doesn't have the emotional intelligence. 363 00:28:49,582.7701722 --> 00:28:52,972.7701722 I can tell by looking at somebody before they speak what's going on. 364 00:28:53,906.2701722 --> 00:28:54,326.2701722 Mm-hmm. 365 00:28:54,622.7701722 --> 00:28:55,282.7701722 a gift I have. 366 00:28:55,282.7701722 --> 00:28:57,892.7701722 It freaks people out and I'm like, this is what you're thinking. 367 00:28:59,482.7701722 --> 00:29:04,342.7701722 How do you do that? Well, that's, I believe part of that's a gift from God. 368 00:29:04,342.7701722 --> 00:29:07,282.7701722 Like I have insight that other people don't have. 369 00:29:08,1.2701722 --> 00:29:08,331.2701722 Yeah. 370 00:29:08,452.7701722 --> 00:29:10,942.7701722 I'm gonna use that to serve you for good. 371 00:29:11,992.7701722 --> 00:29:13,222.7701722 That's all AI is. 372 00:29:13,252.7701722 --> 00:29:20,32.7701722 AI can only do what AI can only do, and that's as good as what's put into ai. 373 00:29:21,126.2701722 --> 00:29:21,476.2701722 Right. 374 00:29:22,281.2701722 --> 00:29:22,611.2701722 Yeah. 375 00:29:22,642.7701722 --> 00:29:34,717.7701722 I can never hug my clients and I can never cry with them on the phone when they lost their son and it can never do their funeral of their dad that died suddenly. 376 00:29:35,561.2701722 --> 00:29:35,811.2701722 Yeah. 377 00:29:36,67.7701722 --> 00:29:38,432.7701722 I can, I want to, I will. 378 00:29:39,501.2701722 --> 00:29:39,891.2701722 Right. 379 00:29:41,241.2701722 --> 00:29:41,511.2701722 Yeah. 380 00:29:41,511.2701722 --> 00:29:47,271.2701722 People, I, I think a lot of people worry about getting replaced by ai, but I think the much more accurate fear is being replaced. 381 00:29:48,41.2701722 --> 00:29:51,316.2701722 it should be that being replaced by somebody who's using AI when you aren't. 382 00:29:52,221.2701722 --> 00:29:58,911.2701722 Because to your point, the human element, we're a long, long way from AI even being able to get close. 383 00:29:59,121.2701722 --> 00:30:00,861.2701722 And anybody who's used it enough will know that. 384 00:30:00,861.2701722 --> 00:30:05,211.2701722 I mean, I can, I can't even hardly get it to give me a good cookie recipe half the time. 385 00:30:05,211.2701722 --> 00:30:06,651.2701722 It's got me doing things that will burn. 386 00:30:06,681.2701722 --> 00:30:11,361.2701722 You know, like there's just these fundamental little things where like AI just hallucinates and loses its mind. 387 00:30:11,361.2701722 --> 00:30:15,921.2701722 And I'm like, it's probably not gonna be, you know, managing our global defense yet. 388 00:30:15,921.2701722 --> 00:30:19,31.2701722 But but I think a lot of people just don't know, right? They're just not up to date on. 389 00:30:19,676.2701722 --> 00:30:21,326.2701722 What it can and can't do, but I agree with you. 390 00:30:21,326.2701722 --> 00:30:28,886.2701722 I think the natural side effect outsourcing and delegating more things to AI is now your brain. 391 00:30:28,886.2701722 --> 00:30:41,456.2701722 You can either work less, like you said, if that's your priority, take some time off, or now the time that you do have, you can do bigger and better problem solving because you're not QuickBooks and moving data between Google Sheets and doing these little tasks. 392 00:30:41,697.7701722 --> 00:30:43,42.7701722 I don't worry. 393 00:30:43,42.7701722 --> 00:30:44,302.7701722 I don't wanna do any of that. 394 00:30:45,296.2701722 --> 00:30:45,596.2701722 right. 395 00:30:45,762.7701722 --> 00:30:48,72.7701722 not really what's significant. 396 00:30:48,312.7701722 --> 00:30:52,452.7701722 It's not gonna allow and get my people to win. 397 00:30:52,662.7701722 --> 00:30:53,772.7701722 That's not the answer. 398 00:30:54,456.2701722 --> 00:31:11,622.7701722 Right, So it's just bringing that, it's bringing this whole group of people to realize, oh, now I, even people that have all the AI and they're using all of it, they still have, they're still like, okay, but I still don't. 399 00:31:12,567.7701722 --> 00:31:16,407.7701722 I have meaning in my work or I'm still struggling. 400 00:31:16,707.7701722 --> 00:31:26,787.7701722 The balance between me running this company and raising five kids and like, how do I do this? Well, A, I can't help you with that. 401 00:31:27,537.7701722 --> 00:31:28,647.7701722 I've done that in my own life. 402 00:31:29,846.2701722 --> 00:31:30,146.2701722 Yeah. 403 00:31:30,177.7701722 --> 00:31:36,867.7701722 I went from working 80 hours a week to four hours a month in my last company because I wanted to be there with my kids. 404 00:31:36,867.7701722 --> 00:31:48,837.7701722 I wanted, as they were teenagers, I wanted to them to come and travel the world with me and my wife and, and like we wanted to, to have him and what do they talk about now with their kids? This is what grandpa and grandma did with us. 405 00:31:49,601.2701722 --> 00:31:50,51.2701722 Yeah. 406 00:31:52,497.7701722 --> 00:31:53,457.7701722 It's more important. 407 00:31:54,221.2701722 --> 00:31:54,641.2701722 Right. 408 00:31:55,767.7701722 --> 00:31:56,667.7701722 It's more important. 409 00:31:57,611.2701722 --> 00:32:00,252.7701722 I I, I mean, I know it's obvious, it's probably obvious here. 410 00:32:00,642.7701722 --> 00:32:02,952.7701722 I'm, I have a very deep faith person. 411 00:32:02,952.7701722 --> 00:32:05,472.7701722 Like my faith is, it overrides everything. 412 00:32:05,832.7701722 --> 00:32:12,882.7701722 Like I, I can't do what I do and then say, well, I did this outside of, I did this myself. 413 00:32:12,882.7701722

--> 00:32:12,942.7701722 No. 414 00:32:14,106.2701722 --> 00:32:14,456.2701722 Right. 415 00:32:14,982.7701722 --> 00:32:19,572.7701722 This is what I call a God-given mission like is to, to help people. 416 00:32:19,782.7701722 --> 00:32:23,502.7701722 The marketplace is the greatest opportunity in the world. 417 00:32:23,682.7701722 --> 00:32:29,142.7701722 Everywhere I go, very few people go to church on Sunday, but Monday morning everybody goes to work. 418 00:32:29,292.7701722 --> 00:32:30,912.7701722 Everybody goes to the marketplace. 419 00:32:31,661.2701722 --> 00:32:32,141.2701722 Right. 420 00:32:32,952.7701722 --> 00:32:43,122.7701722 Why would I not be there? Why would I not bring the value that I can bring to those people? 'cause they're really the world changers. 421 00:32:43,991.2701722 --> 00:32:44,291.2701722 Yeah. 422 00:32:46,862.7701722 --> 00:33:00,236.2701722 I worry about these people that put all their hope in government or a politician or a party or whatever, like how, how, why can't you grasp that's not gonna, that's not never gonna be the answer Yeah. 423 00:33:02,187.7701722 --> 00:33:02,517.7701722 anyway. 424 00:33:03,267.7701722 --> 00:33:06,417.7701722 I don't mean to get too political or religious, but. 425 00:33:07,316.2701722 --> 00:33:08,306.2701722 No, I'm here for it. 426 00:33:08,366.2701722 --> 00:33:10,886.2701722 I I agree on almost every count. 427 00:33:10,886.2701722 --> 00:33:14,956.2701722 I feel like we need a lot more a lot less waiting for somebody to save us. 428 00:33:14,956.2701722 --> 00:33:17,776.2701722 What, whatever institution or thing it is, like just. 429 00:33:18,916.2701722 --> 00:33:19,906.2701722 Get, save yourself. 430 00:33:20,86.2701722 --> 00:33:29,986.2701722 Like, and goes back to what we talked about earlier, because as soon as you turn that, that, that spotlight inward, then you realize all the areas where you gotta improve and grow and get better. 431 00:33:30,46.2701722 --> 00:33:30,976.2701722 I don't know how to do this. 432 00:33:30,976.2701722 --> 00:33:31,786.2701722 We'll figure it out. 433 00:33:31,786.2701722 --> 00:33:33,316.2701722 I don't know how to Well figure it out. 434 00:33:33,316.2701722 --> 00:33:38,746.2701722 Like, you do that enough times, and like you said, you can build a life that you really, really love. 435 00:33:39,557.7701722 --> 00:33:40,907.7701722 Well, and a, and a legacy. 436 00:33:41,297.7701722 --> 00:33:45,107.7701722 You know, I'm at the age where it's like, this is not so much about me anymore. 437 00:33:45,797.7701722 --> 00:33:49,187.7701722 You know, we just had two granddaughters born last weekend, 24 hours apart. 438 00:33:49,187.7701722 --> 00:33:50,867.7701722 Our two, two daughters gave birth. 439 00:33:51,467.7701722 --> 00:33:56,687.7701722 They're thir second, third, and then we have a grandson being born in February. 440 00:33:56,687.7701722 --> 00:33:58,457.7701722 And I'm like, like. 441 00:33:58,622.7701722 --> 00:34:01,82.7701722 I, I wanna do this for them. 442 00:34:01,82.7701722 --> 00:34:09,542.7701722 I want, I want them to realize that, that their grandparents were actually, we did something significant to, to make the world better. 443 00:34:10,232.7701722 --> 00:34:17,852.7701722 Like, you know what I mean? Like, we have a lot of friends our age that have, you know, gone into retirement. 444 00:34:17,852.7701722 --> 00:34:20,882.7701722 They're chasing the white ball, their, this, their, whatever, whatever. 445 00:34:21,242.7701722 --> 00:34:21,857.7701722 They're miserable. 446 00:34:22,861.2701722 --> 00:34:23,281.2701722 Yeah. 447 00:34:23,432.7701722 --> 00:34:35,912.7701722 They're not only physical, they're mentally depressed, but they're all physically getting all these sicknesses and illness like, and I'm like, I don't think that was ever the, the, the purpose of somebody's life. 448 00:34:36,631.2701722 --> 00:34:36,961.2701722 Right. 449 00:34:37,442.7701722 --> 00:34:40,802.7701722 I mean, stopping and it all being about me. 450 00:34:41,402.7701722 --> 00:34:42,422.7701722 That's dangerous. 451 00:34:43,96.2701722 --> 00:34:45,887.7701722 Yeah, I mean, that's super mental health. 452 00:34:45,887.7701722 --> 00:34:53,327.7701722 Like you start thinking about just the mental health crisis in America and you go, well, that's because we're all focused just on us. 453 00:34:53,776.2701722 --> 00:34:54,526.2701722 exactly. 454 00:34:55,697.7701722 --> 00:35:00,647.7701722 You wanna be healthy, you wanna be well, you wanna be alive, you wanna have an exciting life. 455 00:35:01,607.7701722 --> 00:35:04,937.7701722 Go serve some somebody else deeply. 456 00:35:05,507.7701722 --> 00:35:06,377.7701722 Be there for them. 457 00:35:07,97.7701722 --> 00:35:08,872.7701722 Be there for them when it's their worst day. 458 00:35:11,597.7701722 --> 00:35:13,562.7701722 I guarantee your life will be dramatically better. 459 00:35:15,436.2701722 --> 00:35:16,261.2701722 Yeah, I agree. 460 00:35:16,502.7701722 --> 00:35:23,702.7701722 One of the things I tell my clients when I onboard them, I say, I will be the one person that will walk in when everybody else walks outta your life. 461 00:35:24,632.7701722 --> 00:35:25,682.7701722 That's my guarantee. 462 00:35:26,132.7701722 --> 00:35:30,152.7701722 I can't guarantee any financial result or any other result, but that's my G guarantee. 463 00:35:33,782.7701722 --> 00:35:35,72.7701722 Whether you're getting married. 464 00:35:35,582.7701722 --> 00:35:40,682.7701722 Or you're bearing somebody, or it's the worst day of your life for some other reason. 465 00:35:41,672.7701722 --> 00:35:45,2.7701722 That's what I, that's what I bring to this relationship. 466 00:35:46,172.7701722 --> 00:35:48,962.7701722 Then guess what? That's what most people like. 467 00:35:49,142.7701722 --> 00:35:51,212.7701722 That's what they're missing in their life, Rory. 468

00:35:51,542.7701722 --> 00:35:52,862.7701722 Like that's what they're missing. 469 00:35:53,372.7701722 --> 00:35:54,662.7701722 They don't have that person. 470 00:35:57,886.2701722 --> 00:35:58,246.2701722 Yeah. 471 00:35:59,86.2701722 --> 00:35:59,626.2701722 I agree. 472 00:36:01,396.2701722 --> 00:36:02,446.2701722 That's great stuff, Scott. 473 00:36:02,446.2701722 --> 00:36:06,826.2701722 So what are you, what are you focused on over the next year? I mean, obviously we're wrapping up this year. 474 00:36:06,966.2701722 --> 00:36:14,452.7701722 What does 2026 look like for Confidence Coach, for you personally? I mean, what are the things you're excited about and, and putting your attention on? Yeah. 475 00:36:14,827.7701722 --> 00:36:15,427.7701722 Two things. 476 00:36:15,427.7701722 --> 00:36:15,817.7701722 Thanks. 477 00:36:15,817.7701722 --> 00:36:16,837.7701722 Thanks for asking that. 478 00:36:16,837.7701722 --> 00:36:23,687.7701722 Two things, one of the things that's, that's, that's just kind of morphed on its own is a couple of years ago we. 479 00:36:23,957.7701722 --> 00:36:31,247.7701722 Know, we, we had a client and they started doing events, pretty big events for the people in their business and network. 480 00:36:31,787.7701722 --> 00:36:35,577.7701722 And we started going there and just as an a way to serve them. 481 00:36:36,87.7701722 --> 00:36:47,977.7701722 We provide a one-on-one coaching during the event, during the three days, so people could sign up, spend an hour with me, have a breakthrough, transformation, whatever, and then, and then learn what they got in it. 482 00:36:48,402.7701722 --> 00:36:50,772.7701722 In the event and really make a difference. 483 00:36:50,772.7701722 --> 00:36:52,182.7701722 Well, it just kind of blew up. 484 00:36:52,182.7701722 --> 00:36:57,882.7701722 Like I did 46 one-on-ones and two and a half days at their first event. 485 00:36:57,942.7701722 --> 00:37:08,892.7701722 And it was just like, and people were mad 'cause they didn't get, and so out of that, we're starting to do more of that where we actually go to event to serve the people in the event. 486 00:37:08,892.7701722 --> 00:37:11,441.2701722 While their mind is open, their heart is open, Right. 487 00:37:11,682.7701722 --> 00:37:13,932.7701722 re, they wanna make a change. 488 00:37:14,722.7701722 --> 00:37:20,212.7701722 And, and then, and then the adjunct of that is I've started speaking, telling my own story. 489 00:37:20,642.7701722 --> 00:37:23,832.7701722 'Cause I was suicidal at seven and eight almost. 490 00:37:23,892.7701722 --> 00:37:25,242.7701722 I tried to kill myself. 491 00:37:25,242.7701722 --> 00:37:30,282.7701722 I Oh all kinds of problems with school because I grew up in the sixties. 492 00:37:30,282.7701722 --> 00:37:36,457.7701722 There was no learning for dyslexia or any, they thought, anyway, I, I tell my story of. 493 00:37:37,442.7701722 --> 00:37:47,882.7701722 Failure and fast and believing the lie about who, who I was and until I found the truth and that once I found the truth, boom, all these other good things started happening in my life. 494 00:37:47,882.7701722 --> 00:37:52,52.7701722 And, and so now we're getting more the, so more speaking. 495 00:37:52,487.7701722 --> 00:37:59,297.7701722 In front of these business owners, entrepreneurs, these, and then more coaching, intensive coaching at these events. 496 00:37:59,687.7701722 --> 00:38:04,847.7701722 And I'll tell you, Rory, it is the biggest high of my life to like coach 15, 20 people in a day. 497 00:38:04,847.7701722 --> 00:38:06,167.7701722 Just boom, boom, boom. 498 00:38:06,257.7701722 --> 00:38:07,547.7701722 It's so energizing. 499 00:38:07,757.7701722 --> 00:38:14,567.7701722 And then to see them have a breakthrough the next morning, you know, run in and go, Hey, I called that person last night and I'm gonna fall through. 500 00:38:14,597.7701722 --> 00:38:15,917.7701722 I'm gonna get that deal. 501 00:38:15,917.7701722 --> 00:38:20,207.7701722 Or I told my wife that, you know, on Fridays I'm gonna be home now. 502 00:38:21,301.2701722 --> 00:38:21,751.2701722 Right. 503 00:38:21,812.7701722 --> 00:38:25,742.7701722 be home and like give her a break, like whatever it may be. 504 00:38:25,742.7701722 --> 00:38:27,662.7701722 Or we're gonna buy our biggest competitor. 505 00:38:28,982.7701722 --> 00:38:30,662.7701722 We're doing it, we hired the team. 506 00:38:30,692.7701722 --> 00:38:39,422.7701722 Like these are real, like, you know, it's real life and like it happens because in that event, they're ready, like their, their heart and mind is ready. 507 00:38:39,422.7701722 --> 00:38:43,322.7701722 They have courage, they have, they have more confidence, they have all that. 508 00:38:43,772.7701722 --> 00:38:50,462.7701722 So those two things going in 2026, and I just spoke and I just got all the feedback from the event in Phoenix. 509 00:38:51,992.7701722 --> 00:38:56,942.7701722 Like, God's given me the ability to communicate my story in it profoundly moves people. 510 00:38:57,512.7701722 --> 00:39:01,342.7701722 And I just wanna do more of that and you know, make a difference. 511 00:39:01,342.7701722 --> 00:39:05,602.7701722 Like, you know, like, I don't know what, I don't know if I'm gonna be around tomorrow. 512 00:39:05,632.7701722 --> 00:39:06,802.7701722 Nobody really knows that. 513 00:39:07,552.7701722 --> 00:39:10,402.7701722 But, you know, at my age it's like every day is a gift. 514 00:39:10,672.7701722 --> 00:39:11,572.7701722 Every year's a gift. 515 00:39:11,962.7701722 --> 00:39:15,57.7701722 And that's just a way of exponentially doing more good. 516 00:39:16,152.7701722 --> 00:39:17,832.7701722 Is, is doing that type of thing. 517 00:39:17,832.7701722 --> 00:39:27,612.7701722 So if you know anybody that's looking for a speaker, if you know anybody that has an event where we, we come on our own, we, we

pay our way, we like and then just pour into their people. 518 00:39:28,92.7701722 --> 00:39:28,482.7701722 Wow. 519 00:39:28,572.7701722 --> 00:39:30,12.7701722 I mean, it is so cool. 520 00:39:30,132.7701722 --> 00:39:38,442.7701722 What happens? It's just, it's like a firestorm because the first couple of people, they go back into the event and they go, you need to go like this. 521 00:39:39,42.7701722 --> 00:39:42,792.7701722 You're doing this, but you gotta go do, and then it's just, boom, it blows up. 522 00:39:42,792.7701722 --> 00:39:43,812.7701722 So it's pretty exciting. 523 00:39:44,712.7701722 --> 00:39:47,502.7701722 So that's just something new we've done over the last year, year and a half. 524 00:39:48,192.7701722 --> 00:39:50,941.2701722 And it's really fun, Mm-hmm. 525 00:39:51,92.7701722 --> 00:39:56,792.7701722 for us when I mean us or my wife Orle and she runs all the logistics, all that. 526 00:39:57,212.7701722 --> 00:39:58,202.7701722 She's the CEO. 527 00:39:58,237.7701722 --> 00:40:03,692.7701722 And, and then I do, I do what I do and it's really fulfilling. 528 00:40:05,252.7701722 --> 00:40:07,652.7701722 I mean, we get to do. 529 00:40:08,506.2701722 --> 00:40:21,677.7701722 ask you, how, how do you find those events? Like, are you, are those people you know, or you just kind of landing your lap once in a while? They started landing in our lap and then, excuse me, then it's just kind of word of mouth. 530 00:40:22,907.7701722 --> 00:40:27,587.7701722 You know, these people that do these events for other business owners, entrepreneurs, whatever. 531 00:40:28,97.7701722 --> 00:40:30,707.7701722 And then it's just started to build. 532 00:40:31,97.7701722 --> 00:40:39,491.2701722 We haven't done anything to promote it, so to speak, but but we certainly are looking for it now, and we were never before, right. 533 00:40:40,827.7701722 --> 00:40:42,597.7701722 Yeah, it's really, it's really fun. 534 00:40:43,511.2701722 --> 00:40:44,81.2701722 Very cool. 535 00:40:44,261.2701722 --> 00:40:44,891.2701722 Very cool. 536 00:40:45,131.2701722 --> 00:40:49,451.2701722 Well, we're we're about to need to wrap up 'cause I wanna be respectful of your time and we're getting close to it. 537 00:40:49,701.2701722 --> 00:40:50,901.2701722 So just a couple more questions. 538 00:40:50,901.2701722 --> 00:40:55,341.2701722 So one thing, we we're, you, you mentioned the, what you're focused on for 2026. 539 00:40:55,341.2701722 --> 00:41:01,551.2701722 I'm curious if you had a magic wand and there were any frustrations or roadblocks or challenges in the business that you could just make, go away. 540 00:41:01,551.2701722 --> 00:41:10,912.7701722 Is there anything that holding you up right now? Well, I, I, I think just more, more time. 541 00:41:12,247.7701722 --> 00:41:13,807.7701722 To go deeper with people. 542 00:41:13,807.7701722 --> 00:41:18,217.7701722 Like, you know, like time is the most valuable asset that

we have. 543 00:41:18,937.7701722 --> 00:41:23,917.7701722 And just finding time to do that, be more effective with that. 544 00:41:24,157.7701722 --> 00:41:26,827.7701722 And I think, I think AI is gonna be part of that. 545 00:41:27,97.7701722 --> 00:41:39,637.7701722 I mean, I'm just at the tip of learning about that, but if I can build some AI agents that can do more of that, like an AI agent to find maybe some more speaking or events where we could serve people by coaching, like. 546 00:41:40,677.7701722 --> 00:41:45,67.7701722 You know, even that or just getting my voice out you know, about those things. 547 00:41:45,677.7701722 --> 00:41:50,297.7701722 I think that'll buy me more time and and put me in better opportunities. 548 00:41:50,297.7701722 --> 00:41:55,427.7701722 Not that they're not all good, but even like the one in Phoenix was phenomenal. 549 00:41:55,547.7701722 --> 00:42:00,707.7701722 Like you couldn't have scripted better for who was there for the whole thing. 550 00:42:00,817.7701722 --> 00:42:03,997.7701722 Yeah, so just leveraging that, I think. 551 00:42:05,42.7701722 --> 00:42:16,471.2701722 It can always be more efficient as you, I mean, you know this more than I probably do, but you know, how do you leverage something that's bespoke and very custom, Right. 552 00:42:16,472.7701722 --> 00:42:31,52.7701722 know? Because what we do is very, very unique and I've had enough coaches tell me now that it's, they either say it's unique or I don't, I don't, I don't, I don't understand how that could work, but that's okay. 553 00:42:31,502.7701722 --> 00:42:32,596.2701722 You know? Very cool. 554 00:42:33,182.7701722 --> 00:42:33,542.7701722 Yeah. 555 00:42:33,616.2701722 --> 00:42:35,86.2701722 this has been a great conversation, Scott. 556 00:42:35,86.2701722 --> 00:42:35,926.2701722 I've enjoyed it thoroughly. 557 00:42:35,926.2701722 --> 00:42:45,12.7701722 Why don't just let people know where can they connect with you or where should they reach out if they, they wanna get to know more, or where's the best place to go? confidencecoach.org, 558 00:42:45,32.7701722 --> 00:42:46,82.7701722 that's our website. 559 00:42:46,82.7701722 --> 00:42:47,42.7701722 You can go there. 560 00:42:47,252.7701722 --> 00:42:48,242.7701722 I'm on LinkedIn. 561 00:42:48,242.7701722 --> 00:42:50,722.7701722 Scott Ballard, I'm very active on LinkedIn. 562 00:42:50,752.7701722 --> 00:42:54,212.7701722 I mean active, but I mean, I'm, I'm on there quite a bit. 563 00:42:54,452.7701722 --> 00:42:55,952.7701722 And yeah, just reach out. 564 00:42:56,432.7701722 --> 00:43:02,582.7701722 I'd love to have a conversation if you're doing something and you really have a vision or something really compelling. 565 00:43:03,42.7701722 --> 00:43:06,312.7701722 And the best way to know if you are is if you have a really big problem. 566 00:43:07,392.7701722 --> 00:43:11,532.7701722 I love really big problems and I love to help people solve them. 567 00:43:11,532.7701722 --> 00:43:14,802.7701722 So, yeah, I guess that's it. 568 00:43:14,836.2701722 --> 00:43:15,226.2701722 great. 569 00:43:15,496.2701722 --> 00:43:21,886.2701722 I hope somebody will take you up on that because genuinely, usually when you have a very big problem, you mentioned earlier, that's when people walk out. 570 00:43:22,6.2701722 --> 00:43:23,506.2701722 That's not when people are walking in. 571 00:43:23,956.2701722 --> 00:43:24,552.7701722 So Yeah. 572 00:43:24,646.2701722 --> 00:43:25,816.2701722 have that person in your life. 573 00:43:25,966.2701722 --> 00:43:26,536.2701722 For sure. 574 00:43:28,36.2701722 --> 00:43:28,486.2701722 Very cool. 575 00:43:28,486.2701722 --> 00:43:29,836.2701722 Well, thank you so much for your time, Scott. 576 00:43:29,836.2701722 --> 00:43:30,766.2701722 This is a great conversation. 577 00:43:30,766.2701722 --> 00:43:31,996.2701722 I'm really appreciate you coming on. 578 00:43:33,107.7701722 --> 00:43:33,947.7701722 Thank you, Rory.