บทถอดความฉบับเต็มของ A Clear Advantage: How Carlex Is Engineering Smarter Windshields

We were really impressed with the people that we met. 00:02:23.120 --> 00:02:32.879 And anybody can buy capital, but what makes the difference of a piece of equipment, it can be valuable, but what makes it priceless is the talent that runs it. 00:02:32.879 --> 00:02:33.199 Yes. 00:02:33.199 --> 00:02:38.080 And so when we looked at that, we saw a diamond in the rough, something that we can build. 00:02:38.080 --> 00:02:47.599 And when you look at how that business and that process works from a manufacturing for glass, it starts with raw sand. 00:02:47.599 --> 00:02:53.039 And we bring in 12 train loads of sand basically a day. 00:02:53.039 --> 00:02:53.599 Okay. 00:02:53.599 --> 00:02:56.000 And these rail cars come in. 00:02:56.000 --> 00:03:01.759 We're dumping sand in sand, dolomite, soda, ash, iron oxide gets mixed together. 00:03:01.759 --> 00:03:10.400 In 1500 degree Celsius, it's melted, and which is about 2,700 degrees Fahrenheit. 00:03:10.400 --> 00:03:18.719 So high temperature environment, the the manufacturing process, it's a basically a five-story, five stories tall. 00:03:18.719 --> 00:03:20.639 Three of it is below ground. 00:03:20.639 --> 00:03:45.439 So we have a basement three stories down, two stories up, and sand comes in with these other ingredients, heated up, floats on a bed of tin, and this is why it's called float glass, and it rides on this tin, it's slowly pulled through like a ribbon, and then it's heated up, it's then it's slowly cooled down after it gets mixed through, and then cut and shaped post. 00:03:45.439 --> 00:03:55.120 And so the the line is about a quarter mile long, and it runs, the piece of equipment runs for 15 years nonstop. 00:03:55.120 --> 00:03:59.360 If we don't have use for the glass, we crush it, which you don't want to do. 00:03:59.360 --> 00:04:00.960 So you always want to have a use for it. 00:04:00.960 --> 00:04:02.560 But the equipment never stops. 00:04:02.560 --> 00:04:08.479 And so you're pulling basically 17 miles of glass a day, we make. 00:04:08.479 --> 00:04:13.120 And when we talk about when somebody says, Well, how do I quantify 17 miles? 00:04:13.120 --> 00:04:27.199 It would basically be putting, if you've seen the entire Empire State Building, it would basically be resurfacing with glass the Empire State Building every day, 365 days a year for 15 years. 00:04:27.199 --> 00:04:34.240 So it is it's a very complicated process, but we've been making glass for thousands of years in in different forms over another. 00:04:34.240 --> 00:04:36.720 But it is uh it's really exciting when you see what we do. 00:04:37.040 --> 00:04:41.920 It's interesting because like like a lot of products, it's like a special recipe. 00:04:41.920 --> 00:04:50.399 You know, when you first started the description, it's like it maybe for baking, you know, you have your flour, you have all your other goodies you put in there, and then you bake it. 00:04:50.399 --> 00:04:53.920 In this situation, it's another recipe, right? 00:04:53.920 --> 00:04:57.519 And uh do you how often would you change a recipe? 00:04:57.519 --> 00:05:02.959 Or is it so perfect, do you leave it the way it is because there are certain specs? 00:05:03.439 --> 00:05:06.879 Well, you're trying to accomplish different things for different pieces of glass. 00:05:06.879 --> 00:05:08.399 And so color matters. 00:05:08.399 --> 00:05:20.000 How the glass is going to perform, the thickness from how you how you manage that, and how you give it various strength and cr criticality to the performance. 00:05:20.000 --> 00:05:48.560 So we walk through the glass making process, but then we take that glass to make a windshield, a side light, a backlight, and then it goes through a number of other pieces where that glass is cut and ground, then it is bent, so it's heated up again, and then it's formed into a shape, and then it goes through various lamination processes, and and so there's a number of steps to get it to the optical quality that you need for a windshield. 00:05:48.959 --> 00:05:57.600 It's interesting because I don't think most people think about optical quality as an important feature when they're buying a car, let's say, and they're looking through that glass. 00:05:57.600 --> 00:06:00.399 A lot of people just assume it's gonna be clear. 00:06:00.399 --> 00:06:02.160 Can you talk a little more about that? 00:06:02.160 --> 00:06:05.040 A windshield has changed over the years. 00:06:05.199 --> 00:06:12.319 If you let's say a decade, 15 years ago or so, it really was just about seeing through it. 00:06:12.319 --> 00:06:15.519 And it was more of a protectant, so it was a windshield. 00:06:15.519 --> 00:06:22.639 It really is becoming more of a wind screen because there is more and more that's happening on that windshield. 00:06:22.639 --> 00:06:26.959 It's not just to keep, you know, the wind or the bugs from hitting you. 00:06:26.959 --> 00:06:30.639 It is now part of an active part of the vehicle performance. 00:06:30.639 --> 00:06:33.439 It is part about car cabin comfort. 00:06:33.439 --> 00:06:46.000 So the acoustic capabilities, there's acoustic capabilities designed into the windshield and different inner layers that you may not are invisible to the eye, but that are in there between the two pieces of glass. 00:06:46.000 --> 00:06:47.680 Your heads-up display. 00:06:47.680 --> 00:07:01.600 So the optical quality when you look at that, your ADOS systems, your safety systems, your automatic braking, your lane departure, your rain sensors, all those are built into the windshield. 00:07:01.600 --> 00:07:05.600 And why having the original equipment windshield is so important. 00:07:05.600 --> 00:07:07.439 And it's years of development. 00:07:07.439 --> 00:07:08.800 It's structural. 00:07:08.800 --> 00:07:14.560 So the in an accident, how the windshield performs and how it's part of the body. 00:07:14.560 --> 00:07:17.279 And now we have more complex roofs. 00:07:17.279 -->

00:07:20.079 So panoramic roofs are part of your vehicle. 00:07:20.079 --> 00:07:21.759 And that again is structural. 00:07:21.759 --> 00:07:25.519 It is not just a a a piece of art on your car. 00:07:25.519 --> 00:07:30.000 It is actually helps the rigidity and the performance of your vehicle. 00:07:30.480 --> 00:07:37.120 You know, the as you're speaking about this, I'm thinking about one of my cars has a H U, you know, a heads-up display. 00:07:37.120 --> 00:07:37.600 Right. 00:07:37.600 --> 00:07:45.600 And it's it's a little older now, but that tech when it first came out, it was very it just amazed people's minds, right? 00:07:45.600 --> 00:07:46.000 Right. 00:07:46.000 --> 00:07:57.759 Where it's gone today, and I I'd like to talk a little bit about you know, you're bringing up other communication features that are being displayed into the glass, among other things. 00:07:57.759 --> 00:07:59.040 So I'm curious. 00:07:59.040 --> 00:08:10.560 Can you talk a little bit about research and development and how do projects come into CarLex so that you know what the car manufacturers are going to want in advance? 00:08:11.519 --> 00:08:22.720 So the the innovation process, something obviously you're very familiar with, actually is it's multiple years, it's two or three years before the vehicle is even launched. 00:08:22.720 --> 00:08:29.680 So the brainstorming on what the consumer needs, you know, everything is safety is paramount. 00:08:29.680 --> 00:08:39.279 The first thing you start with is the safety of the piece of glass and how does it integrate to ensure safety of the vehicle. 00:08:39.279 --> 00:08:43.679 And then you start thinking about what does a consumer want and need. 00:08:43.679 --> 00:08:57.279 And when you look at, um, let's say for a roof, having a switchable roof, having it clear when you want to look up to the sky, having it dark when it maybe you you want your kids in the backseat to fall asleep. 00:08:57.279 --> 00:09:00.080 And having that switchable glass is important. 00:09:00.080 --> 00:09:13.440 On the windshield, and when we look at augmented reality, and and and take a step forward to an autonomous vehicle where you don't need a driver, you actually the piece of glass can serve as a different function. 00:09:13.440 --> 00:09:21.440 It could be augmented reality, it could be a TV screen, so you can sit back in the car and watch TV since you're not, you know, you have autonomous driving. 00:09:21.440 --> 00:09:34.960 And so what you're looking at and developing in the windshield is as much as you can imagine a TV can do, and what what you watch on a TV is the potential that we could be doing on a windshield. 00:09:34.960 --> 00:09:41.120 And those are the types of things that we're doing for working on vehicles of tomorrow. 00:09:41.120 --> 00:09:44.639 That is what that that's actively what's happening. 00:09:45.039 --> 00:09:45.919 That's exciting. 00:09:46.399 --> 00:09:47.360 It really is, actually. 00:09:47.679 --> 00:09:49.279 For a product you don't necessarily think about. 00:09:49.279 --> 00:09:50.000 Right. 00:09:50.000 --> 00:09:59.919 Something that originally started as a device to stop the bugs from, you know, and the and the wind from, you know, hitting you as as vehicles increased in speed. 00:09:59.919 --> 00:10:00.559 Right. 00:10:00.559 --> 00:10:07.360 But yeah, to see the differences today and to hear you talk about these new technologies, it's it's an exciting world. 00:10:07.360 --> 00:10:09.279 And it sounds like you're pioneering a lot. 00:10:09.279 --> 00:10:12.720 So where are you finding these pioneers to add to your factory? 00:10:12.720 --> 00:10:12.960 Trevor Burrus, Jr. 00:10:13.120 --> 00:10:19.840 It's our engineering department, it's what happens in the factories, it it it happens throughout the organization. 00:10:19.840 --> 00:10:27.759 And and part of w when we bought the business, it was creating a new culture, a culture of innovation. 00:10:27.759 --> 00:10:34.159 And how do you look at a business problem in a creative manner? 00:10:34.159 --> 00:10:58.639 So as much as we'll we talk about innovation in in a product, it's also innovation in our services, it's innovation in how we do work, it's innovation in how we're organized, because it all creates every dollar that we free up, we're putting back into capital, equipment, new tech new technology, putting it back into our engineering labs. 00:10:58.639 --> 00:11:01.919 And so it's kind of a little bit of word of mouth. 00:11:01.919 --> 00:11:15.840 We our team is global, while our manufacturing is 100% in the United States, and something that we believe strongly in, and we've actually continued to invest and bring manufacturing to the U.S. 00:11:15.840 --> 00:11:24.320 We've won business that was ex somebody else was importing into, we won it with new c new customers, and we're manufacturing it here in the United States. 00:11:24.320 --> 00:11:26.000 So that's that's important to us. 00:11:26.000 --> 00:11:28.879 But our engineering team is global. 00:11:28.879 --> 00:11:32.799 A lot of advanced technology and glass happens in Europe. 00:11:32.799 --> 00:11:36.159 So we wanted to get people who are on the forefront of that. 00:11:36.159 --> 00:11:53.360 We have a strong European team of engineers that are headquartered in in Italy that are designing, they are looking to the future, and then how do we localize that technology with the team here and bring some pretty creative products forward? 00:11:53.679 --> 00:11:56.159 Well, you know, innovative products. 00:11:56.159 --> 00:12:02.240 One of my folks were telling me about windshields could potentially have a power source or become a power source. 00:12:02.240 --> 00:12:04.240 Could you talk a little bit about that? 00:12:04.240 --> 00:12:04.960 Is that accurate? 00:12:05.279 --> 00:12:06.000 So that is accurate. 00:12:06.000 --> 00:12:10.559 So it's photovoltaic and it would be what you would put on your roof of your

car. 00:12:10.559 --> 00:12:15.759 So if you think about a solar panel on the roof of your home, think about that on your vehicle. 00:12:15.759 --> 00:12:38.240 So as your your vehicle's out there being able to create energy that could charge your battery or help extend range of an electric vehicle, because while the roof may not be enough to completely recharge the battery, it could run your AC unit or it could run your stereo system. 00:12:38.240 --> 00:12:40.240 So it can support the production. 00:12:40.240 --> 00:12:42.000 So that technology, we have it. 00:12:42.000 --> 00:12:45.679 We're developing it, you know, further developing it to commercialize it. 00:12:45.679 --> 00:12:55.519 Because you know better than most, innovation in itself is a great thing, but the ability to commercialize it and making it manufacturable and repetitive. 00:12:55.519 --> 00:13:03.440 I mean, this is something that when when we design a windshield, we're designing it for the life of a vehicle, which could be 15-20 years. 00:13:03.440 --> 00:13:13.120 So the the the OEM wants a very robust product, wants it to perform over time under a wide range of thermal conditions. 00:13:13.120 --> 00:13:22.799 I mean, you think about that car's gotta perform in in a desert environment and it's gotta perform in the coldest of environments. 00:13:23.679 --> 00:13:36.000 You know, the more I think about, you know, how you're talking about energy and how it can go into a windshield, in general, it's technology and innovation, as you're saying. 00:13:36.000 --> 00:13:43.759 Sometimes the jump from thought or need, you know, requires a lot of experimentation, right? 00:13:43.759 --> 00:13:58.080 And that process of prototyping and failing your way forward to identify how to manufacture something at scale, at a price that the market will absorb and see the benefits of. 00:13:58.080 --> 00:14:02.559 Is that a part of the formula as to how you look at innovation? 00:14:02.559 --> 00:14:04.720 As is it scalable? 00:14:04.720 --> 00:14:12.000 Can I fill a need that is not being filled by competitors currently to give me an advantage? 00:14:12.000 --> 00:14:18.399 Can you paint a bit of a picture as to the thinking from your office as you're shaping your investment? 00:14:18.399 --> 00:14:19.519 Is that part of it? 00:14:19.919 --> 00:14:20.320 It is. 00:14:20.320 --> 00:14:29.200 So if you think of the the role of the CEO, in many cases it's around allocation of resources. 00:14:29.200 --> 00:14:36.320 How do you decide where you should split your time, talent, and treasure of your team? 00:14:36.320 --> 00:14:56.799 And when you look at what we do from a development standpoint, it is trying to understand one, what are what our competitors are doing, what is the market looking for, and then is there a white space or a gap that the market's underserved served or the consumers underserved? 00:14:56.799 --> 00:14:59.120 And that is a big part of how we start. 00:14:59.120 --> 00:15:06.480 So it's looking at the products, it's it's experimenting, and failure is a good thing. 00:15:06.480 --> 00:15:11.759 And and how do you how do you promote the, you know, really a fail fast? 00:15:11.759 --> 00:15:15.200 I mean, so you don't want to work on a bad idea for a real long time. 00:15:15.200 --> 00:15:25.840 So if it's not making progress or you don't see something, you know, one of these things is fail fast, fail frequently is in a case of any development, but then how do we how do we find what we're doing? 00:15:25.840 --> 00:15:37.840 And then once you have a great idea, and once you make some prototypes, once you experiment with it, then you have to look at the you have a product idea, then how do you tie process technology? 00:15:37.840 --> 00:15:38.240 Yes. 00:15:38.240 --> 00:15:51.600 And so a lot of our innovation is not only in the product, but it is in creating a repeatable process that we can make millions of units on that will perform every time. 00:15:51.600 --> 00:15:55.759 And what we're also driving is traceability all the way back. 00:15:55.759 --> 00:15:58.559 So we can know what's happening in a piece of equipment. 00:15:58.559 --> 00:16:02.720 A year in the past, go back and say, okay, we had this product, we made it. 00:16:02.720 --> 00:16:04.639 What was the temperatures of the ovens? 00:16:04.639 --> 00:16:05.919 What were what was the bending? 00:16:05.919 --> 00:16:06.960 What was the tooling? 00:16:06.960 --> 00:16:10.080 We have that traceability, that's part of our manufacturing process. 00:16:10.399 --> 00:16:11.120 That makes sense. 00:16:11.120 --> 00:16:24.399 So you're able to look at analytics, so to speak, and find out if you can find that sweet spot on volume down the line, temperature that you got your best performance, et cetera, et cetera. 00:16:24.799 --> 00:16:27.360 Lowest scrap rate, highest throughput, highest yield. 00:16:27.360 --> 00:16:27.679 Yes. 00:16:27.679 --> 00:16:30.799 And a lot of this is done through simulation. 00:16:30.799 --> 00:16:47.120 So we've spent uh a lot of those dollars have been in our ability to simulate and and look at and take the math and the data, and this is where AI comes into play from analytics and looking at a mass amount of data that we get from a piece of equipment. 00:16:47.120 --> 00:16:52.480 How do we take that to find out how different things relate to each other? 00:16:52.480 --> 00:17:03.360 So the speed of the the oven with the throughput, the temperature, what was the thickness of the glass, for example, all this comes back to say, can you increase the yield a little bit? 00:17:03.360 --> 00:17:06.799 Can you can you m push it through the process a little bit faster? 00:17:06.799 --> 00:17:09.039 Is there a way to reduce scrap? 00:17:09.440 --> 00:17:09.759 Yes. 00:17:09.759 --> 00:17:16.319 Uh Ramsey, I like this interview because uh, you know, the a lot of the thinking you're doing, I'm doing as well with our organization.

00:17:16.319 --> 00:17:18.079 Very different companies. 00:17:18.079 --> 00:17:20.400 But that same kind of thinking is going on. 00:17:20.400 --> 00:17:20.720 Right. 00:17:20.720 --> 00:17:24.160 Yeah, best allocation, we're scaling, innovation. 00:17:24.160 --> 00:17:28.640 And so the understand how you're doing it sounds very familiar. 00:17:28.640 --> 00:17:37.279 Um thank you for sharing that with the So let's uh if we could talk to the audience in a different way for a moment. 00:17:37.279 --> 00:17:43.599 Just kind of like project out beyond where you are today, if you could. 00:17:43.599 --> 00:17:48.079 What should we come to expect windshields to be in the future? 00:17:48.640 --> 00:17:51.759 I do see it as that windscreen. 00:17:51.759 --> 00:18:01.759 I I see it as an active part of the consumer, the the drivers, or in this case, maybe the passengers experiencing a vehicle. 00:18:01.759 --> 00:18:10.079 And it won't necessarily be in only a car, but it could be in a bus, it could be in an airplane. 00:18:10.079 --> 00:18:16.880 That your piece of glass, when you look at that screen, you have a certain image. 00:18:16.880 --> 00:18:25.279 And you can watch the show, you can watch tomorrow's world today on a screen as you're coming into the office, as your car's driving you. 00:18:25.279 --> 00:18:34.799 And that interactive, the passenger next to you would be looking at the same screen, but have a different vision. 00:18:34.799 --> 00:18:45.680 It can be done because of angle that you're sitting, how you're approached, and so it's going to be a very interactive part of the vehicle for the passenger, for the rider. 00:18:45.680 --> 00:18:56.960 But also, again, all your ADOS systems, your automatic braking, your lane departure, all those are housed inside that piece of glass. 00:18:56.960 --> 00:19:06.960 So the safety part of glass is so critical, and how it's used in the vehicle architecture is critical for the consumer. 00:19:06.960 --> 00:19:16.319 So we're gonna drive in an autonomous vehicle, you are gonna drive faster, you're gonna drive closer to each other because the vehicles are gonna be talking to each other. 00:19:16.319 --> 00:19:22.240 The ability to have that optic clarity, the optical clarity in that piece of glass is gonna be only more critical. 00:19:22.240 --> 00:19:31.279 The ability to make sure that it performs and it has the strength and it has the integrity, the acoustics are gonna be important. 00:19:31.279 --> 00:19:34.480 And so it is going to be an exciting part of it. 00:19:34.480 --> 00:19:36.480 And then you think about that's the windscreen. 00:19:36.480 --> 00:19:49.839 Then you have the roof, and then to be able to have a switchable glass or be able to lean back in your seat and project on the ceiling or the ceiling of your car, again, will also be part of it. 00:19:49.839 --> 00:19:56.240 If you want to look at the stars, if you want to understand the constellation, you can do interactive things on your windshield as well. 00:19:56.240 --> 00:20:07.759 And these are technologies we're working on already, and some of them, not all the way to the extent I've described, but are in process or in prototype or customers' OEMs are are looking at looking at them. 00:20:07.759 --> 00:20:08.000 Trevor Burrus, Jr. 00:20:08.160 --> 00:20:09.680 Ramsey, that is so exciting. 00:20:09.680 --> 00:20:10.240 It is. 00:20:10.240 --> 00:20:15.440 I mean, it's never did I think this is what I'd be involved in, but it is pretty cool. 00:20:15.440 --> 00:20:20.720 Aaron Powell You know, for a product that's been around a long time, it's it's really advancing quickly. 00:20:20.720 --> 00:20:22.319 And I uh that's exciting to me. 00:20:22.319 --> 00:20:25.119 I think our audience are gonna find that very exciting in the future. 00:20:25.200 --> 00:20:34.079 Aaron Ross Powell And and one of the things, George, is it's not only what we're doing on the original equipment side of a piece of glass, but also when you replace a piece of glass. 00:20:34.079 --> 00:20:39.599 And unfortunately, this is a product that is designed to last the life of the vehicle. 00:20:39.599 --> 00:20:45.759 So if you have your car 10, 12 years, 15 years, this windshield is designed to perform to that level. 00:20:45.759 --> 00:20:47.839 It is designed with that robustness. 00:20:47.839 --> 00:20:54.640 The camera bracket stays in place, the sound quality that it it it manages, it is all designed. 00:20:54.640 --> 00:20:59.759 Unfortunately, a rock from some a truck in front of you can hit and break your windshield. 00:20:59.759 --> 00:21:13.200 And this is where we, from our perspective, and what I would always tell a consumer is to replace your glass with the original piece, original equipment brand in piece of glass. 00:21:13.200 --> 00:21:17.440 Because there's only one piece of glass that was completely designed for your vehicle. 00:21:17.440 --> 00:21:26.960 You talked about your heads-up display, to have it so it doesn't ghost that it's crisp crisp and clear, the sound quality that goes into the acoustics. 00:21:26.960 --> 00:21:33.839 I mean, how many times I've heard from friends where they replace a piece of glass and they say, My car seems louder. 00:21:33.839 --> 00:21:45.759 And it because the OEM piece of glass, and they didn't use the OEM piece of glass, and they heard a TV commercial and they they replaced the glass with, you know, just without understanding. 00:21:45.759 --> 00:21:46.160 Yes. 00:21:46.160 --> 00:21:51.279 And they recognize that the OEM piece of glass was acoustically tuned to your car. 00:21:51.279 --> 00:21:54.880 So your hands free device is clearer. 00:21:54.880 --> 00:21:59.759 So when an OEM goes through in that years of development, is making sure that. 00:21:59.759 --> 00:22:04.319 It's how do your windshield wipers interface with that piece of glass? 00:22:04.319 --> 00:22:08.240 How does your stereo system interface with that piece of glass?

00:22:08.400 --> 00:22:09.920 That's all part of replacement. 00:22:09.920 --> 00:22:23.680 And running all the experiments, the failure way forward as fast as you can. 00:22:23.680 --> 00:22:34.319 That all takes a lot of commitment, talent, capital, and you know, there are always these lower, I'll just call it knockoff companies, the way we refer to them. 00:22:34.319 --> 00:22:36.079 They're really not doing innovation. 00:22:36.079 --> 00:22:40.160 They're just trying to copy as best they can and and go at price. 00:22:40.160 --> 00:22:45.039 So I the value of getting the glass the way it's supposed to makes sense to me. 00:22:45.359 --> 00:22:45.519 Right. 00:22:45.519 --> 00:22:54.079 I mean it it's they they fit the hole, but there's so much more than protect, as we said, before a piece of glass was a shield. 00:22:54.319 --> 00:22:54.640 Right. 00:22:54.799 --> 00:22:57.519 Now it's actually a safety item. 00:22:57.519 --> 00:22:59.119 It's a performance item. 00:22:59.119 --> 00:23:04.319 It's part of the quality that when you bought your car, you want to bring your car back. 00:23:04.319 --> 00:23:12.319 And and yes, sometimes you have to work with your insurance company to remind them on the quality and the importance, the safety of your family in that vehicle. 00:23:12.319 --> 00:23:12.480 Yes. 00:23:12.480 --> 00:23:14.960 And you want the OEM car the product. 00:23:14.960 --> 00:23:17.519 And you can tell the OEM because it'll have that brand. 00:23:17.519 --> 00:23:24.160 It will have the brand of the car company that you bought would be on the windshield, or maybe it'd have some other branding on it. 00:23:24.160 --> 00:23:26.880 But there is a way to tell that you get the OEM product. 00:23:26.960 --> 00:23:27.920 And you should insist on it. 00:23:27.920 --> 00:23:28.160 Aaron Ross Powell, Jr. 00:23:28.160 --> 00:23:32.480 Yeah, you know, I don't think I'm glad you're bringing it up because I don't think most people know that. 00:23:32.480 --> 00:23:38.079 They just see the ad, like you said, and they whatever it is, they just think a windshield is a windshield, and it's not like that. 00:23:38.160 --> 00:23:38.720 Aaron Ross Powell Right. 00:23:38.720 --> 00:23:50.160 And part of you know the great thing about what you do, and from a standpoint of communicating to students as well as communicating to us adults is the difference to help educate us. 00:23:50.160 --> 00:23:56.400 And so this is part of educating the consumer, one to understand what's in your windshield. 00:23:56.400 --> 00:24:00.559 Most people don't realize behind your rear view mirror there's that big camera bracket. 00:24:00.559 --> 00:24:17.599 Cameras are back there, heating elements are back there, that it actually is part of the performance and the robustness, the sound quality, the color of the glass is tuned to the the the HVAC system for your car. 00:24:17.599 --> 00:24:27.680 So if somebody says the glass is too clear, actually it makes the interior of your car work harder because it's not there's a color to it. 00:24:27.680 --> 00:24:36.960 And if it's too clear in an aftermarket, a generic knockoff, as you said, if it's too warm, then all of a sudden your HVAC system has to work harder. 00:24:36.960 --> 00:24:40.960 And then if you're driving an EV, it's consuming your battery. 00:24:40.960 --> 00:24:51.599 So then, like people have said, my car seems louder because I put in an aftermarket, my bat also my battery range seems less because the HVAC system's working harder. 00:24:51.599 --> 00:24:59.440 And the problem is you're you think it's your car, it was your windshield that you put in that was an aftermarket or a generic windshield. 00:24:59.440 --> 00:25:04.480 And so I always tell people don't be fooled by creative marketing or advertising. 00:25:04.480 --> 00:25:08.799 Request, demand that your vehicles replace with the OEM windshield. 00:25:09.039 --> 00:25:10.400 Well, you've opened my eyes. 00:25:10.400 --> 00:25:12.559 And thanks for being on our show today. 00:25:12.559 --> 00:25:13.039 Thank you. 00:25:13.039 --> 00:25:13.599 It's been great. 00:25:13.599 --> 00:25:14.400 It's been a pleasure. 00:25:14.400 --> 00:25:20.160 Well, everybody, that's another edition of Tomorrow's World Today, and we'll see you next time. 00:25:20.799 --> 00:25:24.720 Thank you for listening to this episode of the Tomorrow's World Today podcast. 00:25:24.720 --> 00:25:31.039 Join us next time as we continue to explore the worlds of inspiration, creation, innovation, and production. 00:25:31.039 --> 00:25:39.920 Discover more at Tomorrow'sworld Today.com, connect with us on social media at TWT Explore, and find us wherever podcasts are available.