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Marc Robertz Schwartz: So number one core value that most companies claim in some different way of wording it is that they are a people-first organization. You can't be a ⁓ organization and be behind closed doors trying to figure out how are you going to lay off 10% of your staff by integrating AI and other technology. ⁓ a conflict in your values there. So is a big part of the timeliness of this topic, which was never intended at the time. It just sort of worked out that way. Thank you to the universe. But a big part of the conversation in the audiences that I speak with that are wrestling with ⁓ how we balance the role of technology, AI, other apps how we treat people. know, are we are we teaching them how to utilize these resources as opposed to replacing them? and so that's what's made you know sort of the the the curve of this experience pretty exciting for me.