บทถอดความฉบับเต็มของ Liked vs. Trusted: The Leadership Secret to Building Credibility | Alycia Huston

from San Diego to work with us on her thought leadership for LinkedIn. 00:01:59.599 --> 00:01:59.920 Yes. 00:02:00.159 --> 00:02:02.719 And we just did 24 videos. 00:02:05.120 --> 00:02:09.759 And as the videos were happening, she's she's talking from a leadership perspective. 00:02:10.000 --> 00:02:27.120 And I really wanted to talk to you because there is so much crossover between leadership and um and teams and the building of credibility and trust and visibility utilized as a as a um tool, if you will, to get there. 00:02:27.360 --> 00:02:30.479 And a couple different things came up today when we were chatting. 00:02:31.120 --> 00:02:36.639 One of them being there is a difference between being liked and being trusted. 00:02:36.960 --> 00:02:37.680 Yes, there is. 00:02:37.919 --> 00:02:38.560 Yes, there is. 00:02:38.719 --> 00:02:39.280 Yes, there is. 00:02:39.439 --> 00:02:41.520 I I want to dig into that a little bit more, right? 00:02:41.599 --> 00:02:49.280 And so again, I'm looking at it from okay, if there's a difference between being liked and being trusted, how do we, how do we show that? 00:02:49.759 --> 00:02:50.960 How do we show that? 00:02:51.360 --> 00:02:53.840 In your experience, what are you seeing in the field? 00:02:54.080 --> 00:02:55.280 And then let's kind of break it down. 00:02:55.439 --> 00:02:56.159 Yeah, I love that. 00:02:56.319 --> 00:02:58.719 And so here's the thing about being liked and being trusted. 00:02:58.879 --> 00:03:01.599 And and we're having a very transparent conversation, right? 00:03:01.919 --> 00:03:04.800 There was a time where I didn't realize the difference. 00:03:04.960 --> 00:03:06.080 I wanted to be liked. 00:03:06.159 --> 00:03:09.039 You know, I wanted to be liked, I wanted to be received well. 00:03:09.199 --> 00:03:12.000 Um, I don't know if it's part of the gen X in me too. 00:03:12.080 --> 00:03:12.400 Yeah. 00:03:12.560 --> 00:03:27.360 Um, but I had to learn that being trusted was actually more valuable than being liked because people could trust that I was gonna show up the same every day, that I was gonna be the same to you, Carol, that I would be to Billy over here. 00:03:27.680 --> 00:03:27.840 Yeah. 00:03:28.000 --> 00:03:37.439 And so that level of being honest and being um authentic and being real and being kind though in the delivery of everything, right? 00:03:37.599 --> 00:03:40.800 Like you can still be kind and be very direct as well. 00:03:41.120 --> 00:03:46.240 And so I had to kind of learn how to walk in that myself in my own leadership journey. 00:03:46.479 --> 00:03:46.639 Yeah. 00:03:46.800 --> 00:03:57.680 And I saw how it really began to move me into a position of I know with Alicia, she's a straight shooter, but she's kind with it and she's gonna tell it to me real. 00:03:58.080 --> 00:04:04.560 And it's gonna help me grow and see maybe what needs to change within me or what I'm even my technique and what I'm doing. 00:04:04.719 --> 00:04:05.120 Right, right. 00:04:05.280 --> 00:04:05.919 Yeah, yeah. 00:04:06.000 --> 00:04:07.919 So being liked, that's great. 00:04:08.080 --> 00:04:09.680 You're kind so people like you. 00:04:09.840 --> 00:04:10.159 Yes. 00:04:10.319 --> 00:04:15.360 But the consistency of how you show up is how the trust starts being built, right? 00:04:15.680 --> 00:04:16.879 Absolutely carefully and the credibility. 00:04:16.959 --> 00:04:20.879 And that's where can can I trust this person to keep showing up? 00:04:21.040 --> 00:04:23.199 Can I trust this person to do right? 00:04:23.360 --> 00:04:27.439 Can I trust this person to be honest about what's happening? 00:04:27.680 --> 00:04:28.160 That part. 00:04:28.319 --> 00:04:31.759 And not just build the likability without the trust. 00:04:32.000 --> 00:04:32.319 Yeah. 00:04:32.480 --> 00:04:35.759 And one thing that is very real, this is gonna sound strange. 00:04:36.319 --> 00:04:40.959 People hear, they hear how you show up. 00:04:41.600 --> 00:04:42.959 That's what they really hear, right? 00:04:43.040 --> 00:04:45.199 They don't hear the words that are coming out of your mouth. 00:04:45.279 --> 00:04:52.639 Yeah, they hear how you show up and the consistency and the continuity of who you are. 00:04:52.800 --> 00:04:53.040 Yeah. 00:04:53.199 --> 00:04:53.519 Right. 00:04:53.680 --> 00:05:02.800 And and so they hear all of those things about you and they formulate their opinion as to how they're going to also interact and engage with you. 00:05:02.879 --> 00:05:03.199 Yeah. 00:05:03.360 --> 00:05:17.680 And this is where first impressions are so important because again, they're hearing, but really what also has happened is visually speaking, they've seen, yes, and now they're determining if they're gonna continue to listen. 00:05:17.920 --> 00:05:18.560 Yes, Carol. 00:05:18.800 --> 00:05:20.560 And what are they taking in? 00:05:20.720 --> 00:05:28.319 Because are they distracted by something that they're seeing visually that now has them thinking about something else and they're no longer hearing the message? 00:05:28.560 --> 00:05:29.279 Right, right. 00:05:29.920 --> 00:05:38.480 So that's where that visual component, along with the auditory component and the ability to communicate and stay on message, they all have to work together. 00:05:38.720 --> 00:05:39.199 Yes, ma'am. 00:05:39.279 --> 00:05:39.759 Yes, ma'am. 00:05:40.079 --> 00:05:40.319 They do. 00:05:40.399 --> 00:05:42.480 It's all a beautiful little team right there. 00:05:42.720 --> 00:05:43.439 Yeah, yeah. 00:05:43.680 --> 00:05:45.439 And I shared a story with you. 00:05:45.519 --> 00:05:50.399 I worked with um somebody years ago and amazing, amazing woman. 00:05:50.560 --> 00:05:56.399 And she was showing up in flannels and jeans, and and she had lots of people that were in her corner. 00:05:56.480 --> 00:05:56.879 Yeah. 00:05:57.360 --> 00:06:01.439 And the problem was is that they were in her corner, but they weren't paying her. 00:06:02.240 -->

00:06:09.600 And so we we did some um exercises and we did some strategy work to determine really how did she need to show up. 00:06:09.680 --> 00:06:09.839 Yeah. 00:06:10.160 --> 00:06:13.519 What would what would turn the page, what would alter some of the things. 00:06:13.759 --> 00:06:15.120 And we made some changes. 00:06:15.199 --> 00:06:26.160 And she said to me, I used to be the person somebody wanted to go and have a beer with, but now I'm the person that they know that they are gonna have a solution and they will pay for that solution with. 00:06:26.959 --> 00:06:30.639 And all we did was change the outer part of her. 00:06:30.800 --> 00:06:32.560 Her business strategy didn't change. 00:06:32.720 --> 00:06:32.959 Exactly. 00:06:33.199 --> 00:06:40.319 The way she communicated to with people didn't change, but now they saw her and her perceived value went up. 00:06:40.399 --> 00:06:46.879 Yes, and their trust went up, and the credibility that she came forward with was there. 00:06:47.040 --> 00:06:47.680 Yeah, yeah. 00:06:47.839 --> 00:06:49.120 Yeah, that's powerful. 00:06:49.439 --> 00:06:50.800 That's really a powerful statement. 00:06:51.040 --> 00:06:52.800 And it's a powerful testament. 00:06:52.959 --> 00:06:58.240 Like that is a demonstration, that is tangible proof that truly how we show up, right? 00:06:58.480 --> 00:07:00.720 How we present, quite honestly. 00:07:00.879 --> 00:07:02.480 You know, you can say what you want to say. 00:07:02.639 --> 00:07:04.720 Listen, I get, I get the world we live in. 00:07:04.800 --> 00:07:15.199 I know we can, you know, that people may poo-poo on things, or they may say, you know, well, I want to wear my pajama pants, you know, all the things. 00:07:15.279 --> 00:07:18.959 And this is just, we're having a very candid dialogue here. 00:07:19.439 --> 00:07:21.680 People formulate opinions. 00:07:21.920 --> 00:07:24.079 They formulate, can they trust you? 00:07:24.240 --> 00:07:29.040 Or there's someone that they're like, you look like a nice person, but I really don't want to engage with you. 00:07:29.199 --> 00:07:30.480 I don't want to give you my money. 00:07:30.639 --> 00:07:35.199 I don't trust you enough to put to invest in you that you're gonna provide me with what I need. 00:07:35.360 --> 00:07:35.680 Exactly. 00:07:35.839 --> 00:07:37.920 And so we have to be, it's just what it is. 00:07:38.079 --> 00:07:39.279 We got to walk the line there. 00:07:39.360 --> 00:07:41.839 Yeah, and you have to understand that that is human behavior. 00:07:42.000 --> 00:07:42.959 Yeah, yeah, exactly. 00:07:43.040 --> 00:07:48.639 And it's not just happening in person, it's now we have to take the digital component, right? 00:07:49.279 --> 00:07:54.879 So now we might meet somebody, you know, maybe we did a podcast with them, or maybe we met them at networking. 00:07:55.120 --> 00:07:56.319 We go home, we Google. 00:07:56.399 --> 00:07:57.839 Yes, and what do we find? 00:07:58.000 --> 00:07:58.319 Yes. 00:07:58.560 --> 00:08:00.639 What what do we find, Carol? 00:08:01.040 --> 00:08:03.920 That's the that's the one million dollar question. 00:08:04.079 --> 00:08:04.240 Yeah. 00:08:04.399 --> 00:08:05.120 What do we find? 00:08:05.199 --> 00:08:07.279 And it's definitely not the same all around, right? 00:08:07.519 --> 00:08:07.759 Exactly. 00:08:08.000 --> 00:08:09.680 You can tell even organizations. 00:08:09.759 --> 00:08:15.040 I think I was sharing with you, there was a company I was working with, and um, they were an HVAC company. 00:08:15.279 --> 00:08:21.360 And one of the customers said it was really great because I knew the technician was coming to my house. 00:08:21.519 --> 00:08:31.199 She was able to go on their website, and they had taken the time and invested in headshots for their people and a little blurb about the technician so that they wouldn't feel like such a stranger. 00:08:31.279 --> 00:08:34.639 Because you're coming into someone's home and then you're allowing someone into your home. 00:08:34.720 --> 00:08:34.879 Yeah. 00:08:35.039 --> 00:08:42.399 So to be able to go onto that website and to learn a little bit more about Susan or Sam, right? 00:08:42.480 --> 00:08:50.879 And to see them and then to know when they're at the door, like, oh hi, right, immediately there's a level of there is a level of trust that is established in that percent. 00:08:51.279 --> 00:08:57.279 Because they have may have liked the brand of the company and they may have liked the person that set the appointment. 00:08:57.360 --> 00:09:05.039 Yes, but now they get to go and see somebody and build the trust and know that they will know the person coming into their home. 00:09:05.360 --> 00:09:05.600 Home. 00:09:05.919 --> 00:09:07.279 Into their home being intimate. 00:09:07.519 --> 00:09:08.639 And all it took was a picture. 00:09:08.960 --> 00:09:09.279 A picture. 00:09:09.600 --> 00:09:10.720 And a little statement. 00:09:10.879 --> 00:09:11.519 Yeah, yeah. 00:09:11.759 --> 00:09:30.720 Another thing that you that we talked or that you talked about during our production um days was the fact that 32%, 32% of business will be depleted if there is a problem that they have encountered. 00:09:30.960 --> 00:09:31.519 Yes, right? 00:09:31.840 --> 00:09:32.639 That is not solved. 00:09:32.879 --> 00:09:34.240 That is not solved, right? 00:09:34.639 --> 00:09:36.879 And so again, trust and like. 00:09:36.960 --> 00:09:44.159 They may like you, but you didn't solve the problem in a way that moved the needle and built trust and credibility. 00:09:44.399 --> 00:09:45.039 Right, right. 00:09:45.279 --> 00:09:49.120 32%, that is a crap load of business loss. 00:09:49.279 --> 00:09:50.240 Yeah, that's significant. 00:09:50.399 --> 00:09:50.720 Yeah. 00:09:50.879 --> 00:09:54.879 And and like we were talking about, like in that in that conversation, we are human. 00:09:54.960 --> 00:09:56.320 We are gonna make mistakes, right? 00:09:56.399 --> 00:09:57.679

Like it's going to happen. 00:09:57.759 --> 00:09:59.279 We want to minimize those, of course. 00:09:59.360 --> 00:10:01.440 We want it that margin to be very small. 00:10:01.679 --> 00:10:02.960 But things are going to happen. 00:10:03.039 --> 00:10:04.799 Sometimes there's things even out of our control. 00:10:04.960 --> 00:10:07.679 Maybe you're receiving a product and that vendor has a challenge. 00:10:07.840 --> 00:10:10.960 You know, there can be all kinds of opportunities for challenges. 00:10:11.039 --> 00:10:11.360 Yes. 00:10:11.519 --> 00:10:13.519 But how do you navigate the challenge? 00:10:13.919 --> 00:10:20.799 How do you show the customer I see you, I respect you, I honor you, and I appreciate your business. 00:10:20.960 --> 00:10:22.000 How do they feel that? 00:10:22.159 --> 00:10:23.679 How do they see that, right, Carol? 00:10:24.080 --> 00:10:31.919 And how do they say, I trust you enough that I'm going to trust your word, I know it's going to be handled, and I want to continue the relationship. 00:10:32.080 --> 00:10:32.399 Yeah. 00:10:32.480 --> 00:10:32.720 Yeah. 00:10:33.120 --> 00:10:35.200 And if you think about that at scale, right? 00:10:35.360 --> 00:10:39.120 So sometimes there's organizations where there's a big failure. 00:10:39.360 --> 00:10:42.399 And again, if you say nothing, that says everything. 00:10:42.639 --> 00:10:43.279 Yes. 00:10:43.440 --> 00:10:54.399 But if you allow yourself to have some visibility, and maybe you do have a um a fireside chat with another leader to explain what happened to the masses, right? 00:10:54.559 --> 00:10:55.759 Video can be one to many. 00:10:55.919 --> 00:10:56.799 Oh my goodness. 00:10:57.200 --> 00:11:05.600 Or you said, or let's say it happens internally, and you as a leader jump on video and explain what happened and let them see. 00:11:05.759 --> 00:11:06.000 Yes. 00:11:06.159 --> 00:11:13.440 Let them see um and hear what happened and see your demeanor and how you present that solution. 00:11:13.759 --> 00:11:14.000 Yes. 00:11:14.159 --> 00:11:18.720 Because it's not just, you know, I mean, we we can imagine 32% of business lead leads. 00:11:19.039 --> 00:11:26.879 What happens internally when leadership isn't um having the right conversations with the the internal employees? 00:11:27.039 --> 00:11:27.279 Right. 00:11:27.440 --> 00:11:27.600 Right. 00:11:27.679 --> 00:11:30.080 Right so that you know, they're they're clients too. 00:11:30.240 --> 00:11:30.639 That's right. 00:11:30.799 --> 00:11:30.960 Right. 00:11:31.120 --> 00:11:31.519 That's right. 00:11:31.759 --> 00:11:37.440 And be and between uh organizations within a company, you know, you have an external client, you have an internal client. 00:11:37.600 --> 00:11:38.000 Yes, ma'am. 00:11:38.240 --> 00:11:39.200 How are you communicating? 00:11:39.360 --> 00:11:40.320 Yes, all those things. 00:11:40.559 --> 00:11:41.840 And then how are you showing? 00:11:41.919 --> 00:11:47.759 I love what you were saying

about video because I think um, you know, sometimes people can be apprehensive, right, to be on video. 00:11:47.840 --> 00:11:50.879 And so sometimes we can hide behind the words, right? 00:11:51.039 --> 00:12:01.360 You know, typing them on the computer, but really showing up with a presence on video, allowing people to feel, you know, that the disappointment that you may have, right? 00:12:01.600 --> 00:12:08.799 Or even to see, you know, like like you're saying, to convey even uh an all hands, right? 00:12:08.960 --> 00:12:12.799 A video that's like the numbers didn't come in like we thought, guys, right? 00:12:12.960 --> 00:12:25.200 Like not just a uh a memo, right, right, that's sent to everyone, but a video from the leadership, like really showing a level of empathy, compassion, because hard decisions have to be made at a leadership level. 00:12:25.360 --> 00:12:26.080 We know that. 00:12:26.159 --> 00:12:30.879 Yeah, and and decisions aren't always gonna be, you know, warm and fuzzy. 00:12:31.039 --> 00:12:31.279 Exactly. 00:12:31.519 --> 00:12:38.000 But to come onto a camera, to have a dialogue, to be honest, to be authentic, that will build a level of trust. 00:12:38.080 --> 00:12:44.080 That will build also a level of loyalty to an organization because they know the organization does have their back. 00:12:44.320 --> 00:12:44.480 Right. 00:12:44.559 --> 00:12:44.879 Yeah. 00:12:45.120 --> 00:12:46.080 Let me ask you a question. 00:12:46.240 --> 00:12:46.480 Sure. 00:12:46.639 --> 00:12:51.919 How do you feel about AI being used in a situation like that? 00:12:52.080 --> 00:13:02.240 So instead of getting on the camera or instead of having that conversation from you, you implement AI to do a video that is explanatory. 00:13:02.480 --> 00:13:05.120 Yeah, I'm so I'm very relational. 00:13:05.519 --> 00:13:06.639 I am not transactional. 00:13:06.720 --> 00:13:11.360 And I think that is why I'm very um I do have the great opportunities I have. 00:13:11.519 --> 00:13:15.120 Oops, oops, in business and all of that too. 00:13:15.360 --> 00:13:18.240 Um so I believe in relationships. 00:13:18.320 --> 00:13:20.080 Like I said, it might be the Gen X are in me. 00:13:20.159 --> 00:13:20.720 I don't know. 00:13:20.960 --> 00:13:26.480 But um, I believe in relationships matter, people matter, humanity matters. 00:13:26.799 --> 00:13:33.039 So I know there's all these things, I think they're called AI twins or something because they're you and they can do all your mannerisms. 00:13:33.120 --> 00:13:35.679 But baby, there is no substitute for the real thing. 00:13:35.840 --> 00:13:36.080 Exactly. 00:13:36.639 --> 00:13:37.279 Yeah, the real thing. 00:13:37.519 --> 00:13:38.159 And we can tell. 00:13:38.320 --> 00:13:40.399 I mean, as good as it is, you just can tell. 00:13:40.559 --> 00:13:41.519 There's something off. 00:13:41.679 --> 00:13:48.000 There's a emotion that doesn't make sense or a cadence that doesn't make sense, or the look in the eye

isn't there. 00:13:48.480 --> 00:13:51.519 Yeah, it's like looking to the left or the point and in the moment, right? 00:13:52.080 --> 00:13:52.639 In the moment. 00:13:52.799 --> 00:13:56.720 And this is one of the things, uh kind of going off topic, but I want to I want to bring this up. 00:13:56.879 --> 00:14:00.879 We don't script things out for our clients because of that. 00:14:01.120 --> 00:14:13.519 Yes, because you'll you'll be trying to be in cadence with the with the script, and you'll be trying to follow it, and yeah, and like you said, it'll feel very robotic, it won't feel genuine, yeah, you know, and now and then the trust diminishes. 00:14:13.919 --> 00:14:14.559 Yeah, it does. 00:14:14.799 --> 00:14:21.519 And it and it's it's it's a unique situation because you always want to get your message right. 00:14:21.679 --> 00:14:27.360 You do, but there is a temperament of getting your message right and the humanity that goes along with it. 00:14:27.519 --> 00:14:28.000 Yeah, yeah. 00:14:28.240 --> 00:14:39.519 And I want to talk about your point along those same lines too, someone delivering a a video that um maybe there's some some challenging um outcomes that are gonna be a part of that, right? 00:14:39.759 --> 00:14:56.799 And to have that delivered to you from an AI standpoint, I think you're I don't think I know you are going to lose people anyway because they're gonna be like, wow, Alicia didn't even care enough about us to just come on screen and just be real with us. 00:14:56.960 --> 00:14:58.320 Like that's not her. 00:14:58.480 --> 00:15:01.200 Yeah, why, you know, so I can't trust her. 00:15:01.279 --> 00:15:04.240 And I don't know if I want to stay with an organization that I can't trust. 00:15:04.399 --> 00:15:09.039 And yeah, even if they don't check out physically and leave, they may check out mentally, right? 00:15:09.120 --> 00:15:12.159 There may become a void in the work that they're producing, all the things. 00:15:12.240 --> 00:15:18.080 So there could be, it may not be this physical, I'm leaving your organization, although that is also an outcome. 00:15:18.320 --> 00:15:25.279 It could be they become detached from the organization, they stopped volunteering, they stop, they're just kind of present. 00:15:25.600 --> 00:15:33.200 And so then what's happened is that you took an opportunity where yes, you had to give your time, right? 00:15:33.360 --> 00:15:35.039 But your time is expensive. 00:15:35.360 --> 00:15:48.240 So you chose to do something that would be less expensive and less time on your side, and it has cost you, it has cost you manpower, it has cost you um recruiting all the things. 00:15:48.399 --> 00:15:54.720 So your$200,000 leader now just cost you$400,000,$500,000 to replace. 00:15:55.039 --> 00:16:00.159 In the meantime, you've stressed everybody else out because you've uh you know unloaded their stuff on everybody else. 00:16:00.399 --> 00:16:00.799 Exactly. 00:16:00.960 --> 00:16:13.679 And so literally, you could have jumped on video, yeah, had a conversation, put yourself out there, built up trust, and instead what you did was you diminished trust and you cost your organization a lot of money and frustration. 00:16:14.080 --> 00:16:14.240 Right. 00:16:14.399 --> 00:16:16.639 And another thing you just oh, go, go, go, go, go. 00:16:16.799 --> 00:16:17.200 And guess what? 00:16:17.360 --> 00:16:17.759 What's that? 00:16:17.919 --> 00:16:18.960 They didn't like you for it. 00:16:20.159 --> 00:16:20.799 That part. 00:16:21.600 --> 00:16:23.039 They left you for it. 00:16:23.360 --> 00:16:24.240 Yeah, yeah. 00:16:24.320 --> 00:16:26.559 So now you're not likable and you're not trustworthy. 00:16:26.960 --> 00:16:27.200 Exactly. 00:16:27.279 --> 00:16:27.519 Yeah. 00:16:27.600 --> 00:16:28.480 All both of those things. 00:16:28.639 --> 00:16:30.080 And you just made me think of something too. 00:16:30.159 --> 00:16:32.000 Yes, we live in a digital age too, right? 00:16:32.080 --> 00:16:34.480 Where video, where you can disperse and have it. 00:16:34.960 --> 00:16:40.639 Um, but even when you have a hybrid opportunity, like you can still do things in person, right? 00:16:40.720 --> 00:16:46.240 You can still sit down and say, hey, we're gonna have, we're gonna have a meeting in the big auditorium or something, right? 00:16:46.639 --> 00:16:53.039 And you can be present physically too and speak to the people that are present on site as well, right? 00:16:53.120 --> 00:16:57.440 Like I I think that this is the things that AI cannot replace. 00:16:57.679 --> 00:17:00.080 They just cannot replace that human dynamic. 00:17:00.240 --> 00:17:00.399 Right. 00:17:00.559 --> 00:17:05.839 So, like you said, it is the it is, it is perceived and received a certain way. 00:17:06.079 --> 00:17:13.279 So even when we're on a stage in person, that is still giving your time, giving your energy, right? 00:17:13.359 --> 00:17:28.960 In that, in that arena, as well as, yeah, for those that may not be on site, also filming a video or filming that conversation in real time so that they also can get you, who you are, and get the real deal from your mouth to their ears. 00:17:29.279 --> 00:17:30.240 Yeah, yeah. 00:17:30.480 --> 00:17:36.880 So kind of, you know, bringing this full circle, the reason that you're here is to do video. 00:17:37.119 --> 00:17:37.839 That's right. 00:17:38.160 --> 00:17:39.759 Because it is important. 00:17:40.319 --> 00:17:40.640 Why? 00:17:40.799 --> 00:17:40.960 Yeah. 00:17:41.119 --> 00:17:41.839 Oh my gosh. 00:17:41.920 --> 00:17:43.039 So it is so important. 00:17:43.200 --> 00:17:48.079 What I what I did not realize too, Carol, is actually how important it was. 00:17:48.480 --> 00:17:52.160 So I was one of those who I knew there was something inside me. 00:17:52.240 --> 00:17:53.039 There was a message, right? 00:17:53.119 --> 00:17:56.559 There's messages, there's there's things that we have to share with the world. 00:17:56.799

--> 00:17:58.640 And listen, okay. 00:17:59.039 --> 00:18:00.240 I tried to do it on my own. 00:18:00.319 --> 00:18:01.759 You know, I told myself I was gonna do it. 00:18:02.000 --> 00:18:05.039 I'm gonna sit down and film these videos and I'm gonna do that. 00:18:05.839 --> 00:18:07.200 Come on, stop fooling yourself. 00:18:07.359 --> 00:18:07.680 Okay. 00:18:08.160 --> 00:18:09.599 I had to stop fooling myself. 00:18:09.680 --> 00:18:13.839 So I was here because you heard Carol say I filmed 24 videos. 00:18:14.000 --> 00:18:16.079 Hell there, 24 videos. 00:18:16.240 --> 00:18:21.359 So I had to prepare and I had to, and I had to do the work, right? 00:18:21.519 --> 00:18:30.319 And so now coming in and sharing the wisdom that's within me, because that's what I know I'm called to do, and to share insights and those little nuggets, right? 00:18:30.559 --> 00:18:41.440 And having them, having the support of you and your amazing team, right, to do that and to listen, and to tell me when to cut because uh no, you're not saying it that way, Alicia. 00:18:41.759 --> 00:18:42.799 It was so good. 00:18:43.039 --> 00:18:55.359 And so you have this, this, this team who you feel very supported with, um, and who you also know is going to help you shine in a manner that is authentic to you, right? 00:18:55.519 --> 00:18:56.880 And I think that's very important. 00:18:56.960 --> 00:19:01.839 You you you we all need a team of some sort, whatever the team looks like. 00:19:02.000 --> 00:19:02.160 Right. 00:19:02.319 --> 00:19:07.839 And so for me, this is important in this time in in my life and what I'm called to do and called to share. 00:19:08.000 --> 00:19:11.440 I knew I needed that team to help me get that message out there. 00:19:11.680 --> 00:19:14.240 And so it it has been really great. 00:19:14.319 --> 00:19:15.680 It's been challenging, I like it though. 00:19:15.759 --> 00:19:16.480 It's been challenging. 00:19:16.640 --> 00:19:19.039 It challenges me as a leader, too, right? 00:19:19.279 --> 00:19:22.400 But it also helps me to see. 00:19:22.960 --> 00:19:27.920 I know this sounds weird, but it helps me to see that, yeah, you actually do have something to share. 00:19:28.079 --> 00:19:28.559 Oh, yeah. 00:19:28.720 --> 00:19:31.839 You actually, you actually are good at what you do. 00:19:32.079 --> 00:19:32.799 Yes, we are. 00:19:33.200 --> 00:19:35.440 And you are who you say you are. 00:19:35.599 --> 00:19:45.599 Yes, and so that has been really helpful too, because it's actually been like a mirror, because you know, you do see your videos on LinkedIn, you know, you do, and you just like sometimes you're like, oh my gosh, turn it off. 00:19:45.680 --> 00:19:48.079 You know, and then at the time you're like, oh, that was a good point. 00:19:48.400 --> 00:19:49.839 So thank you. 00:19:50.160 --> 00:19:56.400 And and and then what you are doing now weekly is building trust and likability. 00:19:56.480 --> 00:19:56.720 Yes. 00:19:56.880 --> 00:19:57.680 You're very likable. 00:19:57.759 --> 00:19:58.240 Well, thank you. 00:19:58.400 --> 00:19:59.200 And very trustworthy. 00:19:59.680 --> 00:20:04.720 And you are brilliant, and and it is an honor to sit across from you and to hear your nuggets. 00:20:04.880 --> 00:20:07.599 And you know, Marty and I always like, mm-hmm. 00:20:07.759 --> 00:20:08.079 Yeah. 00:20:08.240 --> 00:20:08.640 Mm-hmm. 00:20:09.359 --> 00:20:11.680 I said today, I wish there was like a uh, what did I say? 00:20:11.920 --> 00:20:17.039 I get an IV, an IV straight from your mouth into my arm with the with the wisdom that you're giving. 00:20:17.279 --> 00:20:22.160 So I can't wait for people to continue to follow you and to learn from you. 00:20:22.400 --> 00:20:22.720 Thank you. 00:20:22.880 --> 00:20:25.119 And to take those nuggets and implement them. 00:20:25.279 --> 00:20:25.759 Yeah, thank you. 00:20:26.000 --> 00:20:28.000 And you've got some really great things coming up too. 00:20:28.319 --> 00:20:31.039 So um, let's a couple different things. 00:20:31.119 --> 00:20:35.519 We've got the founders, the build the builders' brunch. 00:20:35.599 --> 00:20:36.319 The builder's brunch. 00:20:36.480 --> 00:20:37.039 The builder's brunch. 00:20:37.200 --> 00:20:39.119 The builder's brunch, and that is gonna be when? 00:20:39.279 --> 00:20:43.920 It's March 6th because it's all about International Women's Day and Women's History Month. 00:20:44.240 --> 00:20:45.839 So that is March 6th in Atlanta. 00:20:46.000 --> 00:20:46.240 Okay. 00:20:46.400 --> 00:20:46.720 Yes. 00:20:46.880 --> 00:20:52.640 So be on the lookout for that information and get yourself in the room because it is an amazing group of women. 00:20:52.960 --> 00:20:58.799 So, and I am going to try very hard to uh get myself out of the the D and into the A. 00:20:59.119 --> 00:20:59.599 I love it. 00:20:59.759 --> 00:21:00.160 I love it. 00:21:00.319 --> 00:21:02.079 You will not be disappointed. 00:21:02.319 --> 00:21:03.519 Yeah, you will have a great time. 00:21:03.680 --> 00:21:04.160 I'm excited. 00:21:04.400 --> 00:21:05.920 And we and we do a little jamming too. 00:21:06.079 --> 00:21:07.599 We have a DJ on site this year. 00:21:07.839 --> 00:21:08.480 Oh, yeah, honey. 00:21:08.720 --> 00:21:09.119 Yeah, yeah. 00:21:09.200 --> 00:21:10.400 We're gonna get blood pumping. 00:21:10.559 --> 00:21:11.279 That's right. 00:21:12.720 --> 00:21:16.640 And maybe the next time you see us together, we might be live from a dude ranch. 00:21:16.880 --> 00:21:17.920 We'll we'll talk about that later. 00:21:19.119 --> 00:21:20.160 Yeah, I love that. 00:21:20.480 --> 00:21:22.160 Well, Alicia, cheers to you. 00:21:22.480 --> 00:21:29.599 Thank you for trusting us, and thank you for sharing your wisdom and your insight and having this candid conversation with me because I think it's important. 00:21:29.920 --> 00:21:30.319 Very much so. 00:21:30.400 --> 00:21:30.960 Thank you for having me. 00:21:31.200 --> 00:21:31.519 All right, okay. 00:21:31.759 --> 00:21:33.519 All right, everybody, have a great day. 00:21:33.680 --> 00:21:35.359 As always, please like and follow. 00:21:35.440 --> 00:21:37.920 Make sure that you connect with Alicia. 00:21:38.319 --> 00:21:42.319 She is absolutely brilliant, and that is no lie. 00:21:43.039 --> 00:21:43.920 Thank you, my friend. 00:21:44.079 --> 00:21:45.359 All right, guys, we'll talk to you soon. 00:21:45.519 --> 00:21:46.160 Bye bye.