บทถอดความฉบับเต็มของ Todd Katcher on Digital Signage, AI Innovation, and Purpose-Driven Tech

the cellular company's 71 00:04:08,215 --> 00:04:12,294 cards, to connect to their network to be able to service ours... 72 00:04:12,294 --> 00:04:15,735 Our customers and the content at each of these locations. 73 00:04:16,055 --> 00:04:20,830 And then after we went into automotive and pivoted, we were buying screens. 74 00:04:20,830 --> 00:04:24,590 I believe there are NEC screens at that time, and they were commercial grade screens. 75 00:04:24,750 --> 00:04:25,710 And they weren't even... 76 00:04:25,710 --> 00:04:30,189 They were thirteen sixty eight by seven sixty six, something like that as far as the numbers 77 00:04:30,189 --> 00:04:30,750 go. 78 00:04:30,830 --> 00:04:33,550 And that's what seven twenty p is today. 79 00:04:33,949 --> 00:04:35,514 Of course, four k is... 80 00:04:35,514 --> 00:04:37,035 People are familiar with today. 81 00:04:37,194 --> 00:04:41,274 So, like, it's it's many, many years ago, but not only that, the TVs weighed over a 100 82 00:04:41,274 --> 00:04:42,154 pounds each. 83 00:04:42,235 --> 00:04:45,514 So they were very thick, and they were all commercial grade. 84 00:04:45,514 --> 00:04:49,669 And you couldn't just go to a local Best Buy or go to Amazon and pick them up at that time. 85 00:04:49,669 --> 00:04:55,509 You had to get them delivered and ordered, by a truck, by freight because they were so heavy, 86 00:04:55,509 --> 00:04:57,509 and it would take weeks to go ahead and get them. 87 00:04:57,509 --> 00:04:59,189 So different world altogether. 88 00:05:00,004 --> 00:05:01,045 And then we had to... 89 00:05:01,045 --> 00:05:06,645 At some point, I was making computers for our systems and and customizing them on my floor in 90 00:05:06,645 --> 00:05:13,045 my condo and had 12 screens on a second bedroom wall in my condo. 91 00:05:13,045 --> 00:05:17,509 And so really is all about problem solving and just doing whatever needs to get done in order 92 00:05:17,509 --> 00:05:20,230 to deliver the results for our customers at the time. 93 00:05:21,509 --> 00:05:21,910 Yeah. 94 00:05:21,910 --> 00:05:24,949 And it's not just the kids who, don't know. 95 00:05:24,949 --> 00:05:30,165 I I think a lot of us have forgot where where he come from, you know, to to go back in time 96 00:05:30,165 --> 00:05:34,245 like that, and remember a time before a lot of these things. 97 00:05:34,245 --> 00:05:34,564 You know? 98 00:05:34,564 --> 00:05:40,379 For now, a good equivalent is kind of trying to remember a time before AI is going to be that 99 00:05:40,379 --> 00:05:43,740 we talk about, you know, five, ten years from now, be... 100 00:05:43,740 --> 00:05:48,939 Because it is becoming ubiquitous across the culture, completely, for better or worse, I 101 00:05:48,939 --> 00:05:49,180 guess. 102 00:05:49,180 --> 00:05:52,860 I'll kind of, preface that a little bit in case things go south. 103 00:05:52,860 --> 00:05:53,340 Sure. 104 00:05:53,625 --> 00:05:54,345 Yeah. 105 00:05:54,345 --> 00:05:55,305 So, I mean, if... 106 00:05:55,305 --> 00:06:00,425 Even I think you had those those times in history that really have been impactful. 107 00:06:00,425 --> 00:06:01,944 AI is definitely one. 108 00:06:02,024 --> 00:06:05,545 If you go ahead and think of, the calculator and what people thought when calculators first 109 00:06:05,545 --> 00:06:07,110 came out, they said, you know, how... 110 00:06:07,110 --> 00:06:07,270 Your... 111 00:06:07,270 --> 00:06:09,750 People aren't gonna be be doing math anymore. 112 00:06:09,830 --> 00:06:14,230 And before calculators came out, you had to do things by hand, and they taught that in school, 113 00:06:14,389 --> 00:06:15,830 right, how to do basic math. 114 00:06:15,830 --> 00:06:19,670 And so now, you know, when the Internet first came out, then you had, like, how how do we 115 00:06:19,670 --> 00:06:23,615 have it without, you know, email and how we communicate with that... 116 00:06:23,615 --> 00:06:24,895 With each other before email. 117 00:06:24,895 --> 00:06:26,895 And then when email first came out, we... 118 00:06:26,895 --> 00:06:28,895 Everybody's email addresses were very long. 119 00:06:28,895 --> 00:06:29,214 Right? 120 00:06:29,214 --> 00:06:29,615 And then... 121 00:06:29,615 --> 00:06:31,295 So it's like this this... 122 00:06:32,415 --> 00:06:32,814 We... 123 00:06:32,814 --> 00:06:37,050 We've continually evolved, but then there's always this doom and gloom that happens 124 00:06:37,050 --> 00:06:42,810 whenever that evolution comes in with something that is so revolutionary, that we go ahead and 125 00:06:42,810 --> 00:06:45,209 change the ways that we perform our day to day lives. 126 00:06:46,834 --> 00:06:47,235 Well... 127 00:06:47,235 --> 00:06:53,634 And and speaking of evolution, the digital signage space has obviously evolved, you know, 128 00:06:53,634 --> 00:06:58,754 not just on the technology side or on the, you know, the products that you're using side. 129 00:06:58,949 --> 00:07:00,550 Thank goodness they've become lighter. 130 00:07:00,550 --> 00:07:04,069 I'm sure, Todd, you appreciate that in in in many ways. 131 00:07:04,310 --> 00:07:10,389 But it's where they are placed, the the things that we can put on them, the messages that we 132 00:07:10,389 --> 00:07:12,949 can, you know, give out to the world. 133 00:07:13,354 --> 00:07:18,074 And and now with with, you know, QR code technology and everything, the the interaction 134 00:07:18,074 --> 00:07:22,555 that you can get from that digital signage as well has really changed the way that it goes. 135 00:07:22,555 --> 00:07:28,139 So, Todd, I'd love for you to kind of, maybe there's two key points in there that you can 136 00:07:28,139 --> 00:07:33,180 elaborate on that have been game changers, for you and and your companies. 137 00:07:33,420 --> 00:07:36,939 Well, I think one of the things to consider when you talk about digital signage is 138 00:07:36,939 --> 00:07:40,060 providing the right message to the right person at the

right time. 139 00:07:40,060 --> 00:07:42,685 So digital dealership system, that's in a car dealership. 140 00:07:42,685 --> 00:07:46,365 So if you think about a car dealership, there's distinct areas in that car dealership. 141 00:07:46,365 --> 00:07:51,245 So for instance, the messaging that you have in the service drive where you drive in and where 142 00:07:51,245 --> 00:07:55,199 your adviser would meet you and you drop off your car, that messaging is gonna be different 143 00:07:55,199 --> 00:07:55,919 in the lounge. 144 00:07:55,919 --> 00:07:57,839 Your dwell time is also important. 145 00:07:57,839 --> 00:08:01,120 And so dwell time is how long you're in any particular area. 146 00:08:01,120 --> 00:08:05,120 So most of the time, you're gonna be in the service drive for under ten minutes you hope as 147 00:08:05,120 --> 00:08:06,159 you get checked in. 148 00:08:06,159 --> 00:08:07,235 And then you're in the lounge. 149 00:08:07,235 --> 00:08:10,754 If you're waiting in the lounge, the average wait time in a lounge is gonna be about sixty 150 00:08:10,754 --> 00:08:13,475 to seventy five minutes depending on what you're getting done. 151 00:08:13,555 --> 00:08:16,115 And then you think the other aspect is in the showroom. 152 00:08:16,194 --> 00:08:20,514 When you walk into the showroom, you see video walls and TV screens and and lots of 153 00:08:20,514 --> 00:08:21,795 information like that energy. 154 00:08:22,079 --> 00:08:26,079 And then you have the back end systems, which are motivator boards and connected with the 155 00:08:26,079 --> 00:08:30,560 dealership enterprise software that goes ahead and motivates them to sell more or to... 156 00:08:30,560 --> 00:08:35,120 On the adviser side, on the fixed side, or on the, the the sales side. 157 00:08:35,120 --> 00:08:39,615 And then outside the automotive industry, I always like comparing things to Vegas because 158 00:08:39,615 --> 00:08:42,414 whenever you go to Vegas, you can't help but see digital signs. 159 00:08:42,414 --> 00:08:45,694 So when you're outside, what messaging do you wanna see when you're outside? 160 00:08:45,694 --> 00:08:47,214 That's digital signs too. 161 00:08:47,534 --> 00:08:48,095 You're... 162 00:08:48,095 --> 00:08:50,975 You have a message, but people will only see it for a limited amount of time. 163 00:08:51,240 --> 00:08:53,240 So what messaging do you have? 164 00:08:53,240 --> 00:08:57,240 How long is the frequency of each individual ad up on a screen? 165 00:08:57,240 --> 00:09:00,200 And then what are you actually marketing when you're at the win? 166 00:09:00,279 --> 00:09:02,120 They're not marketing for the MGM. 167 00:09:02,120 --> 00:09:02,919 That's a competitor. 168 00:09:02,919 --> 00:09:03,159 Right? 169 00:09:03,159 --> 00:09:07,705 So they wanna keep you on their premises by showing you all the things you can do there and 170 00:09:07,705 --> 00:09:09,384 then go to, a restaurant. 171 00:09:09,545 --> 00:09:10,585 And I always... 172 00:09:10,585 --> 00:09:14,504 I like the analogy of, like, when you go to a restaurant, they capture the email address of 173 00:09:14,504 --> 00:09:16,504 the person who pays if they pay electronically. 174 00:09:16,504 --> 00:09:16,745 Right? 175 00:09:16,745 --> 00:09:19,465 Like, where they swipe or they use Toast or something like that. 176 00:09:19,870 --> 00:09:24,029 Well, if you're with a party of four or five people, how do you capture those other people's 177 00:09:24,029 --> 00:09:27,470 email addresses or contact information or phone number? 178 00:09:27,470 --> 00:09:33,044 So if you put that up on a TV screen, a QR code to register or a text back phone number, and 179 00:09:33,044 --> 00:09:38,325 you make it interactive, you could increase your database as well and promote off days. 180 00:09:38,325 --> 00:09:43,284 So most bars and restaurants are very busy on Friday, Saturday, but how do you promote the 181 00:09:43,284 --> 00:09:45,044 other days that you're not so busy? 182 00:09:45,044 --> 00:09:49,389 And if you think about retail businesses, you know, how do you have that add on services? 183 00:09:49,389 --> 00:09:54,269 Maybe you do some concierge services or a premium service or if you buy this, you get 184 00:09:54,269 --> 00:09:55,149 this for free. 185 00:09:55,309 --> 00:09:56,190 Well, that's... 186 00:09:56,190 --> 00:09:58,990 The reason why you do that is to increase your overall sales. 187 00:09:59,285 --> 00:10:03,445 And if you're still using, like, an eight and a half by 11 sheet of paper on the wall or you're 188 00:10:03,445 --> 00:10:05,445 using a trifold folder, then... 189 00:10:05,445 --> 00:10:06,004 Or try... 190 00:10:06,004 --> 00:10:09,764 You know, like, a trifold piece of paper that you give out to everybody, you're you're stuck 191 00:10:09,764 --> 00:10:12,004 in the in the eighties when that first came out. 192 00:10:12,429 --> 00:10:15,550 And in 2026, people are more digitally enhanced. 193 00:10:15,550 --> 00:10:20,429 So you could go ahead and have a QR code to go ahead and subscribe, or you could go ahead and 194 00:10:20,429 --> 00:10:24,029 get more information about a particular fit in a retail store. 195 00:10:24,029 --> 00:10:27,615 So all these different applications providing the right content to... 196 00:10:27,615 --> 00:10:31,934 With the right messaging in front of somebody at the right time is really what digital signs 197 00:10:31,934 --> 00:10:32,815 are all about. 198 00:10:34,254 --> 00:10:40,254 I'm heavily involved in the world of XR, and I wanna kinda come back to that because I wanna 199 00:10:40,254 --> 00:10:40,575 make a 200 00:10:40,575 --> 00:10:41,615 few points about what you... 201 00:10:41,615 --> 00:10:42,495 You've done here. 202 00:10:43,529 --> 00:10:47,210 A lot of digital sign companies and places that you... 203 00:10:47,210 --> 00:10:50,490 With that, we've seen them, at least as consumers, if you haven't bought a car or 204 00:10:50,490 -->

00:10:54,169 something of that nature, they're advertising for other businesses inside of that. 205 00:10:54,169 --> 00:10:56,649 Maybe they're turning a buck on it or or providing that. 206 00:10:57,105 --> 00:11:01,345 But what they're not necessarily taking advantage of is the opportunity to upsell and 207 00:11:01,345 --> 00:11:05,584 promote the things that are happening inside of their own place as well. 208 00:11:05,584 --> 00:11:09,424 And I think that's something that you identified very early on in the automotive 209 00:11:09,424 --> 00:11:11,024 industry is that, look. 210 00:11:11,024 --> 00:11:12,384 We we have this space. 211 00:11:12,759 --> 00:11:15,799 We could be upselling without having to upsell. 212 00:11:15,879 --> 00:11:22,120 We can be using this opportunity and without a salesperson or anyone inside of the building 213 00:11:22,120 --> 00:11:28,324 having to make a conscious effort to advance and to, you know, deepen that relationship with 214 00:11:28,324 --> 00:11:31,125 a customer, we could be using these screens around us. 215 00:11:31,125 --> 00:11:36,485 And I think to me, that's like the one thing, that I found super intriguing about the the 216 00:11:36,485 --> 00:11:43,009 initial, you know, advancements that you are making in that kind of sales and relationship 217 00:11:43,009 --> 00:11:47,649 building inside of the dealerships and now taking that with Zony kind of outside of the 218 00:11:47,649 --> 00:11:53,009 dealership and how can we do these same things and and apply these principles to every other 219 00:11:53,009 --> 00:11:54,049 business that's out there. 220 00:11:54,644 --> 00:11:55,045 Yeah. 221 00:11:55,045 --> 00:12:00,245 And so what you're referring to there is, the silent salesperson versus an ad network. 222 00:12:00,245 --> 00:12:04,565 So an ad network is kinda like they do a lot of swapping to drive traffic. 223 00:12:04,805 --> 00:12:10,200 And so if you allow me to put this TV screen in your store, I'll go ahead and put your ads in 224 00:12:10,200 --> 00:12:10,920 other places. 225 00:12:10,920 --> 00:12:12,840 So that's the offset for the cost. 226 00:12:13,000 --> 00:12:18,040 And then that provider is doing the same at other places, but then on top of that, that 227 00:12:18,040 --> 00:12:19,800 helps them build their network for free. 228 00:12:20,534 --> 00:12:25,174 And then they go ahead and sell ads on top of that to, hey. 229 00:12:25,174 --> 00:12:31,174 Buy an ad in my network for 50 or 100 or $200 or more a month, and then those are the ones 230 00:12:31,174 --> 00:12:33,334 that are offset in between the free ads. 231 00:12:33,699 --> 00:12:36,419 So that's kind of the concept of the two. 232 00:12:36,740 --> 00:12:39,620 When we started in the bars and restaurants, we... 233 00:12:39,620 --> 00:12:43,220 I didn't realize at that time we were doing an ad agency because we would have... 234 00:12:43,220 --> 00:12:49,965 It would be for promoting services to the bar patrons, but then also the events that the bar 235 00:12:49,965 --> 00:12:50,684 would have. 236 00:12:50,684 --> 00:12:56,605 So we we weren't familiar or I wasn't familiar at that time with the ad network and how that 237 00:12:56,605 --> 00:12:57,004 actually worked. 238 00:12:57,004 --> 00:12:57,485 They have to... 239 00:12:57,485 --> 00:13:00,605 They build the platform, but then you had to go build sales as well. 240 00:13:00,605 --> 00:13:03,085 And I wasn't adverse in that at all at the time. 241 00:13:03,085 --> 00:13:04,579 So different aspects. 242 00:13:04,579 --> 00:13:05,059 But if you... 243 00:13:05,059 --> 00:13:08,179 It's the same as as as building it internally. 244 00:13:08,179 --> 00:13:14,100 So as my example from before with the win versus, like, MGM, you know, the win is 245 00:13:14,100 --> 00:13:17,539 advertising their own stuff, but they're not paying themselves for it. 246 00:13:17,539 --> 00:13:20,795 But what they're doing is they're controlling the environment. 247 00:13:20,795 --> 00:13:26,634 Imagine, if they were advertising the MGM inside the Wynn or inside of Caesars, they were 248 00:13:26,634 --> 00:13:29,035 advertising, you know, the other casinos that are out there. 249 00:13:29,035 --> 00:13:29,915 It makes no sense. 250 00:13:30,339 --> 00:13:34,419 But what does make sense is trying to capture as much of that mind share as possible. 251 00:13:34,419 --> 00:13:38,100 Say, oh, they just opened up a new restaurant at the Wynn, or, there's this new show 252 00:13:38,100 --> 00:13:40,659 happening, or, oh, I don't have any plans for tonight. 253 00:13:40,659 --> 00:13:41,539 What's available? 254 00:13:41,539 --> 00:13:47,504 Or this this person is playing at the at at the, at the event center at the casino. 255 00:13:47,504 --> 00:13:51,745 So people relate to the casino analogy, but it works in lots of different places as well. 256 00:13:52,225 --> 00:13:52,465 Yeah. 257 00:13:52,465 --> 00:13:57,264 I think that's an easy an easy reference to make that most people are gonna be familiar 258 00:13:57,264 --> 00:14:00,850 with, especially when you talk a building that has a footprint of that size. 259 00:14:00,850 --> 00:14:04,850 They have a 100 things to promote within the one single building. 260 00:14:04,850 --> 00:14:10,690 But that's not to say that any business couldn't be using digital signage in in any 261 00:14:10,690 --> 00:14:11,810 number of ways to do this. 262 00:14:12,065 --> 00:14:18,144 And I think both facets are are, they pose a a lot of advantages for different companies. 263 00:14:18,144 --> 00:14:23,825 I I think one thing I find, really awesome about you, Todd, is that, one, you're you're 264 00:14:23,825 --> 00:14:27,940 unafraid to dive into things that you don't know everything about. 265 00:14:28,259 --> 00:14:30,819 And and I think the willingness to admit that, hey. 266 00:14:30,819 --> 00:14:35,620 I didn't know this at the time, but we dove in and we learned as we went. 267

00:14:35,620 --> 00:14:42,024 And I think it's just a general practice in any business that that mentality is something that, 268 00:14:42,264 --> 00:14:44,904 is going to champion you in the long term. 269 00:14:45,144 --> 00:14:45,384 Yeah. 270 00:14:45,384 --> 00:14:46,184 I appreciate that. 271 00:14:46,184 --> 00:14:51,200 I think the opportunity is funny, as I've I've chatted with some different people, and I tell 272 00:14:51,200 --> 00:14:54,879 the story about how a car dealership came up to me, I knew nothing about the car dealership. 273 00:14:54,879 --> 00:14:57,200 So my response was, what would it do? 274 00:14:57,360 --> 00:14:57,679 Right? 275 00:14:57,679 --> 00:15:03,200 And that's been formidable from that minute on, and I did it subconsciously at that time just 276 00:15:03,200 --> 00:15:07,625 as a mindset, maybe the way I was raised, instead of, like, go, no. 277 00:15:07,625 --> 00:15:09,784 I don't wanna do that because that's outside of my knowledge base. 278 00:15:09,784 --> 00:15:11,544 I I I wanted to learn. 279 00:15:11,705 --> 00:15:15,144 And even today, I had a conversation with one of my staff members about, hey. 280 00:15:15,144 --> 00:15:18,184 Ask questions before telling someone how to do something. 281 00:15:18,184 --> 00:15:18,504 Right? 282 00:15:18,504 --> 00:15:23,519 Because you wanna learn why they do what they currently do instead of telling them what they 283 00:15:23,519 --> 00:15:25,519 should be doing when you don't know enough information. 284 00:15:25,519 --> 00:15:29,600 So gathering that information was really important to the day that I'm having 285 00:15:29,600 --> 00:15:32,125 conversation with car dealers today, and they go... 286 00:15:32,125 --> 00:15:33,004 They wanna know, hey. 287 00:15:33,004 --> 00:15:34,684 How long you've been in the automotive business? 288 00:15:34,684 --> 00:15:36,445 Was your family in the automotive business? 289 00:15:36,445 --> 00:15:36,845 Were... 290 00:15:36,845 --> 00:15:39,725 Like, did you used to own dealerships, or were you a manager at some time? 291 00:15:39,725 --> 00:15:40,204 Like, no. 292 00:15:40,204 --> 00:15:41,644 I just learned by listening. 293 00:15:41,884 --> 00:15:44,605 And I think that's the best way to just be open to that. 294 00:15:44,764 --> 00:15:45,804 And that's, the other... 295 00:15:46,309 --> 00:15:50,070 Know, I say that in the other companies we have, they might have a little bit of a passion 296 00:15:50,070 --> 00:15:52,230 project or, like, a need based service. 297 00:15:52,470 --> 00:15:55,990 When it came to digital dealership system when we made it, we... 298 00:15:55,990 --> 00:15:57,190 I didn't know anything about it. 299 00:15:57,190 --> 00:16:00,789 So even to this day, like, I had a meeting earlier on today with a car dealer, and I said, 300 00:16:00,789 --> 00:16:01,990 well, what are you actually looking for? 301 00:16:02,205 --> 00:16:03,884 What are you looking for this product to do? 302 00:16:03,884 --> 00:16:07,325 We have this full suite of products, but what are you looking to get out of it? 303 00:16:07,325 --> 00:16:11,725 Because it may not be a fit, or we may learn something new about how people are looking to 304 00:16:11,725 --> 00:16:18,220 use our services, and that's helped us to expand to to twenty, twenty plus products that 305 00:16:18,220 --> 00:16:22,379 we offer car dealers around digital signs because they were asking for it. 306 00:16:22,539 --> 00:16:27,500 And, you know, it's like if you start off with a question and not be close minded to that, 307 00:16:27,500 --> 00:16:31,500 then I think that's a different perspective on living life as well, but also in business. 308 00:16:33,304 --> 00:16:37,945 You may only have 10 products if you're not asking questions and those service lines 309 00:16:37,945 --> 00:16:40,904 because our our own knowledge is very limited. 310 00:16:40,904 --> 00:16:47,269 It's very hard to see everything from all sides of it, And I can relate to that in in the 311 00:16:47,269 --> 00:16:48,310 podcasting world. 312 00:16:48,310 --> 00:16:53,190 When I started this, it was about interviews with independent musicians and that was it. 313 00:16:53,190 --> 00:16:53,670 Right. 314 00:16:53,830 --> 00:16:55,830 It was a a means of promotion. 315 00:16:55,990 --> 00:16:59,910 But as I've gotten, you know, further along the line, I've been doing this two and a half years 316 00:16:59,910 --> 00:17:02,995 now, that there are lots of different reasons. 317 00:17:02,995 --> 00:17:08,115 And in the business world, we talk a lot about brand authority and and those things and 318 00:17:08,115 --> 00:17:09,234 realizing what it is. 319 00:17:09,234 --> 00:17:13,875 And now just being digital presence is a big part of why someone would do it. 320 00:17:13,875 --> 00:17:19,059 So it's now become a question for me regularly in the discovery calls is, what do you want to 321 00:17:19,059 --> 00:17:19,700 get out of this? 322 00:17:19,700 --> 00:17:20,019 Right? 323 00:17:20,019 --> 00:17:24,339 If you're coming on my show and you're gonna give me some time to come on the platform and 324 00:17:24,339 --> 00:17:28,819 especially if you're a part of, you know, a paid content package, I want this to serve you. 325 00:17:29,384 --> 00:17:29,785 Right? 326 00:17:29,785 --> 00:17:31,065 It's not about me. 327 00:17:31,065 --> 00:17:32,424 It's not about our audience. 328 00:17:32,424 --> 00:17:38,424 Although we love all of our listeners, it's how does this become useful to everyone involved. 329 00:17:38,424 --> 00:17:43,569 And I think those are just great, you know, philosophies for any business owner out there 330 00:17:43,569 --> 00:17:45,649 regardless of the industry that you're in. 331 00:17:45,890 --> 00:17:46,369 Exactly. 332 00:17:46,369 --> 00:17:48,369 And and then you have two different use cases. 333 00:17:48,369 --> 00:17:51,730 So, some of the businesses were developed bay... 334 00:17:51,730 -->

00:17:55,970 Well, digital dealership system was was built based on that conversation that I had, and 335 00:17:55,970 --> 00:17:57,169 we're continually building. 336 00:17:57,169 --> 00:18:01,884 We have a team of six developers that are constantly adding more value to that service. 337 00:18:02,285 --> 00:18:05,565 And then we have maintenance problems because we have such big databases now. 338 00:18:05,565 --> 00:18:08,684 But then we created Zony, which is z o n e y. 339 00:18:08,684 --> 00:18:09,484 Interesting name. 340 00:18:09,484 --> 00:18:11,085 I've had it for twenty plus years. 341 00:18:11,619 --> 00:18:18,339 But Zony was was built out of a need where digital dealership systems requirements change. 342 00:18:18,339 --> 00:18:23,059 And when I started looking for other digital sign companies to build our platform on, we 343 00:18:23,059 --> 00:18:24,179 created Zony instead. 344 00:18:24,684 --> 00:18:29,404 And so now Zony is built for those people that wanna create that ad network or they have that 345 00:18:29,404 --> 00:18:33,325 business or that casino that they wanna build their platform on. 346 00:18:33,325 --> 00:18:38,720 Zony became agnostic, but because digital dealership system has the experience of 347 00:18:38,720 --> 00:18:43,200 thousands of screens, we wanted to make sure that we worked for enterprise level first, and 348 00:18:43,200 --> 00:18:48,079 then other companies can go ahead and build their platform on a secure network that has all 349 00:18:48,079 --> 00:18:52,319 the bells and whistles built in because we use, at digital dealership system, the same exact 350 00:18:52,319 --> 00:18:54,775 platform, but our customers would never know it. 351 00:18:54,775 --> 00:18:59,095 They never, experience a zoning name because we white label that as an enterprise. 352 00:18:59,095 --> 00:19:05,015 So we are looking for, people to build their digital sign business or their ad network or 353 00:19:05,015 --> 00:19:05,494 their... 354 00:19:05,494 --> 00:19:08,375 They have a casino or a restaurant or a group of restaurants. 355 00:19:08,375 --> 00:19:12,490 They wanna build their platform either for an ad based platform where they could actually 356 00:19:12,490 --> 00:19:17,369 sell services or within their companies on the Zony platform that can handle anything. 357 00:19:17,369 --> 00:19:21,210 So some of the things that we built over time, just a couple of other businesses that we have, 358 00:19:21,484 --> 00:19:26,125 were built from a need based, and then we also have our side passion projects as well. 359 00:19:27,565 --> 00:19:33,580 Todd, I I had mentioned my involvement in the world of XR, and, you know, that's kinda the 360 00:19:33,580 --> 00:19:38,539 conversion of virtual reality and augmented reality and where it comes together. 361 00:19:38,779 --> 00:19:45,740 Obviously, as the the cost of the metaglasses and the Ray Bans and all of these, you know, 362 00:19:45,740 --> 00:19:52,674 these the the opticals, right, become cheaper, it's going to become more widely accepted and 363 00:19:52,674 --> 00:19:53,875 used across the base. 364 00:19:53,875 --> 00:19:59,075 Is this something that's on your guys' radar about how you're going to incorporate that into 365 00:19:59,075 --> 00:20:00,275 your advertising as well? 366 00:20:00,900 --> 00:20:05,220 So one of the things to consider when looking at this is is the usability of the actual 367 00:20:05,220 --> 00:20:06,099 application. 368 00:20:06,259 --> 00:20:08,019 So I went to a local... 369 00:20:08,019 --> 00:20:08,660 A a conference. 370 00:20:08,660 --> 00:20:11,140 It's a national conference, not local, called Infocom. 371 00:20:11,140 --> 00:20:16,505 And there is this cool display where, you you scan a QR code and then you... 372 00:20:16,505 --> 00:20:17,704 It's a retail environment. 373 00:20:17,704 --> 00:20:21,224 You scan a QR code and then you manipulate the TV screen. 374 00:20:21,224 --> 00:20:26,664 So this big 75 inch screen, you manipulate the TV screen and build an outfit on the TV. 375 00:20:26,664 --> 00:20:28,744 Sounds great unless you have more than one user. 376 00:20:29,309 --> 00:20:34,029 And so that doesn't really work so well because while I'm using it, the next person is sitting 377 00:20:34,029 --> 00:20:36,190 there waiting and they're not having a good experience. 378 00:20:36,190 --> 00:20:36,749 Right? 379 00:20:36,829 --> 00:20:42,349 So I think the idea of virtual potentially could allow other people to interact with the 380 00:20:42,349 --> 00:20:45,384 same display at the same time in their headset theoretically. 381 00:20:45,545 --> 00:20:46,744 But one of the things about... 382 00:20:46,744 --> 00:20:51,144 That people get confused about digital signs is we're a display mechanism. 383 00:20:51,305 --> 00:20:57,384 So whether we're connected with a point of sale system at a at a retail store or we we have QR 384 00:20:57,384 --> 00:21:00,659 codes that become interactive in some way or we... 385 00:21:00,659 --> 00:21:05,940 You could go ahead and scan a QR code and, enter an experience like what you're referring 386 00:21:05,940 --> 00:21:07,619 to, you know, those types of things. 387 00:21:07,619 --> 00:21:11,139 Like, I I could see something like take a test drive of of a vehicle. 388 00:21:11,139 --> 00:21:11,380 Right? 389 00:21:11,380 --> 00:21:15,464 And you go ahead and scan a QR code with your glasses, then all of a sudden you're sitting in 390 00:21:15,464 --> 00:21:16,105 a vehicle. 391 00:21:16,105 --> 00:21:16,424 Right? 392 00:21:16,424 --> 00:21:21,865 So it kinda guides the experience or calls up that application into your in... 393 00:21:21,865 --> 00:21:22,984 Into your headset. 394 00:21:23,384 --> 00:21:26,105 I see that as a practical way of using it. 395 00:21:26,105 --> 00:21:30,299 So when someone says search my inventory, they could literally call up the inventory, but it 396 00:21:30,299 --> 00:21:33,579 starts with the

presentation, which is a simple QR code. 397 00:21:33,660 --> 00:21:37,580 And instead of these interactive platforms, could only be used for one person and has this, 398 00:21:37,580 --> 00:21:41,900 like, wow factor, but yet it only works for one person at a time when you're dealing with 399 00:21:42,034 --> 00:21:46,274 digital signs in a busy situation, you wanna be able to appeal to a wide range. 400 00:21:46,274 --> 00:21:51,154 So I think when it comes down to digital signs, we're displaying content as a mechanism or a 401 00:21:51,154 --> 00:21:52,994 portal to a secondary way. 402 00:21:52,994 --> 00:21:55,950 And when you're talking about XR, that XR is just... 403 00:21:55,950 --> 00:22:00,589 It it acts as a phone that allows someone to interact at a deeper level, but the digital 404 00:22:00,589 --> 00:22:06,269 signs provides that mechanism or that door to get to that portal more than necessarily the 405 00:22:06,269 --> 00:22:10,190 actual interactiveness of digital signs within that XR system. 406 00:22:11,015 --> 00:22:11,335 Yeah. 407 00:22:11,335 --> 00:22:15,815 The the digital signage is just a delivery mechanism for that. 408 00:22:16,054 --> 00:22:20,854 And I think in the example you gave, right experience, wrong delivery. 409 00:22:21,015 --> 00:22:21,414 Exactly. 410 00:22:21,414 --> 00:22:27,359 To be thinking it, how how do you, you know, make that the deliveries great if you can get 411 00:22:27,359 --> 00:22:28,799 people to that point. 412 00:22:28,880 --> 00:22:34,319 But, yeah, the the point is to have a 100 people all with their glasses on having unique 413 00:22:34,319 --> 00:22:36,240 experiences from one display. 414 00:22:36,744 --> 00:22:37,304 Right. 415 00:22:37,304 --> 00:22:37,625 Right. 416 00:22:37,625 --> 00:22:40,345 And I think that, like, a lot of the things that I've seen at the... 417 00:22:40,345 --> 00:22:44,825 At info comedies, other digital sign conferences, there's another example. 418 00:22:44,825 --> 00:22:48,265 Like, they had this thing where you where you have a display case. 419 00:22:48,919 --> 00:22:54,599 And if you lift something up on a display case, a video plays about that particular product. 420 00:22:54,599 --> 00:22:55,559 Sounds really cool. 421 00:22:55,559 --> 00:22:56,039 Right? 422 00:22:56,119 --> 00:22:58,599 Except for if you have more than one shopper at a time. 423 00:22:58,599 --> 00:23:03,954 So the problem with these things is the usability, not the technology, but is it really 424 00:23:03,954 --> 00:23:06,355 practical for a real world experience? 425 00:23:06,355 --> 00:23:10,835 You hope that as a retail place that has the money to spend in digital signs and that 426 00:23:10,835 --> 00:23:12,434 digital experience inside. 427 00:23:12,515 --> 00:23:17,269 Like, think about, like, a a Nike or an Onshoes or, you know, the... 428 00:23:17,269 --> 00:23:18,630 These these big brands. 429 00:23:18,630 --> 00:23:18,869 Right? 430 00:23:18,869 --> 00:23:23,829 Like Puma or Adidas opens up a huge store, three story store in in Vegas. 431 00:23:23,829 --> 00:23:24,069 Right? 432 00:23:24,069 --> 00:23:26,149 These these showcase locations. 433 00:23:26,149 --> 00:23:26,629 Right? 434 00:23:26,789 --> 00:23:30,390 And they bring in thousands of people on a daily basis. 435 00:23:30,390 --> 00:23:30,549 Just... 436 00:23:30,549 --> 00:23:31,509 I mean, they're they're mobbed. 437 00:23:31,474 --> 00:23:33,315 I was just in Vegas a couple weeks ago. 438 00:23:33,315 --> 00:23:36,755 And they're mobbed with people all day every day in three stores of these buildings. 439 00:23:36,755 --> 00:23:36,994 Right? 440 00:23:36,994 --> 00:23:37,875 They're showcases. 441 00:23:37,875 --> 00:23:41,875 The odds of them ever making a revenue on that to to cover the cost of the space is 442 00:23:41,875 --> 00:23:42,434 negligible. 443 00:23:42,434 --> 00:23:42,674 Right? 444 00:23:42,674 --> 00:23:43,795 They're probably not going to. 445 00:23:43,950 --> 00:23:46,589 So they wanna have interactive components of it. 446 00:23:46,589 --> 00:23:50,509 Well, how good is an interactive component if only one person can play at a time? 447 00:23:50,909 --> 00:23:53,630 It just doesn't make any sense on the grand scale things. 448 00:23:53,630 --> 00:23:55,630 Great concept, but what your com... 449 00:23:55,630 --> 00:23:58,669 Your situation and your recommendation does is like, okay. 450 00:23:58,669 --> 00:24:03,704 Well, what if you saw this and then you interacted it individually on a big screen but 451 00:24:03,704 --> 00:24:05,144 within your headset? 452 00:24:05,305 --> 00:24:07,144 You know, that that kind of provides the... 453 00:24:07,144 --> 00:24:12,825 So, again, that digital science provides a portal and to something that people can access 454 00:24:12,984 --> 00:24:19,289 and then have their own experience unique to them and then not distract others from having 455 00:24:19,289 --> 00:24:20,490 their own unique experience. 456 00:24:20,490 --> 00:24:24,970 So if you have a 100 people that are scanning at the same time, they all get that feedback 457 00:24:24,970 --> 00:24:28,474 and have a good experience versus another line to wait in in Vegas. 458 00:24:28,474 --> 00:24:28,875 Right? 459 00:24:28,875 --> 00:24:30,474 Like, they wait in the buffet line. 460 00:24:30,474 --> 00:24:31,515 They wait in the show line. 461 00:24:31,515 --> 00:24:33,194 They wait to go go places. 462 00:24:33,355 --> 00:24:37,755 Like, how do we go ahead and provide an experience to unlimited amounts of people at 463 00:24:37,755 --> 00:24:38,154 one time? 464 00:24:38,490 --> 00:24:38,970 And that... 465 00:24:38,970 --> 00:24:42,410 What you're referencing and what I'm referencing as far as providing that portal 466 00:24:42,410 --> 00:24:48,170 process, again, digital science provides the entryway, and displays the information, and 467 00:24:48,170 --> 00:24:50,170 then the individual has that experience. 468 00:24:51,544 -->

00:24:51,944 Yeah. 469 00:24:51,944 --> 00:24:56,505 And there's a a little bit of a limitation to that because it's never going to be able to 470 00:24:56,505 --> 00:24:58,424 deliver that that experience. 471 00:24:58,424 --> 00:25:02,904 Everyone's starting from the same start point, and and it's kind of the reference you made to 472 00:25:02,904 --> 00:25:04,984 the the the product and you open the case. 473 00:25:05,130 --> 00:25:09,210 But, yeah, the guy standing behind you who walked up thirty seconds after it started is 474 00:25:09,210 --> 00:25:12,329 now starting from the third step instead of step one. 475 00:25:12,490 --> 00:25:16,089 And and and probably, guys like us, we're we're very forward thinkers. 476 00:25:16,089 --> 00:25:20,664 So we're probably living somewhere twenty four to thirty six months in the future Yeah. 477 00:25:20,664 --> 00:25:24,904 With where we're at, but that's how big dreams and these things are accomplished is having 478 00:25:24,904 --> 00:25:28,664 that, and my eyes are being open to it all the time with just... 479 00:25:28,664 --> 00:25:32,750 And thank god for this podcast because I've been able to, you know, talk to people that 480 00:25:32,750 --> 00:25:38,029 otherwise I I never would have dreamed of, connecting with and woulda had no reason for 481 00:25:38,029 --> 00:25:39,549 them to wanna talk to me. 482 00:25:39,710 --> 00:25:43,470 But it's kept me like, oh, the world is changing quickly. 483 00:25:43,470 --> 00:25:50,725 And and these experiences that we're talking about are not as far off as they may have seen. 484 00:25:50,725 --> 00:25:55,205 And and, definitely, I don't think anyone would have been, you know, to think that we are where 485 00:25:55,205 --> 00:26:00,169 we're at right now on the cusp of something revolutionary ten years ago. 486 00:26:00,250 --> 00:26:05,289 And and, really, the the point that we're waiting for is the cost and the use of... 487 00:26:05,289 --> 00:26:09,930 The the cost of the materials needed, you know, mostly the opticals Right. 488 00:26:10,009 --> 00:26:14,154 To come down to a point where they can be universally accepted and adopted. 489 00:26:14,154 --> 00:26:15,755 It's no different than cell phones. 490 00:26:15,835 --> 00:26:16,315 Right? 491 00:26:16,474 --> 00:26:22,714 You know, twenty five, thirty years ago, to to have a cell phone was a a bit of a privilege. 492 00:26:22,795 --> 00:26:28,049 Now anyone can get one, at least an entry level, and then, you know, levels up to that. 493 00:26:28,049 --> 00:26:32,369 And and it just continues to evolve so rapidly. 494 00:26:32,609 --> 00:26:34,450 It's it's sometimes hard to keep up. 495 00:26:34,450 --> 00:26:39,164 Todd, do you feel like you get a little bit of whiplash being someone who is constantly in 496 00:26:39,164 --> 00:26:42,365 the, in the system and in the industry? 497 00:26:42,845 --> 00:26:43,725 Well, it's it's... 498 00:26:43,725 --> 00:26:44,444 I'm... 499 00:26:44,525 --> 00:26:47,164 I watch so many videos on a daily basis. 500 00:26:47,164 --> 00:26:48,845 Like, some people scroll social media. 501 00:26:48,845 --> 00:26:51,644 I mean, my social media daily time is under an hour. 502 00:26:52,170 --> 00:26:57,369 And I know some people spend hours on, eight hours a day on social media, I think, a average 503 00:26:57,369 --> 00:26:59,450 stat, which I spend on... 504 00:26:59,450 --> 00:27:01,690 Like, when I'm driving, I'm listening to videos. 505 00:27:02,650 --> 00:27:03,210 I wouldn't... 506 00:27:03,210 --> 00:27:05,049 I'm a safe driver, I'm not watching the videos. 507 00:27:05,394 --> 00:27:10,994 But all throughout the day, any any break that I have, I'm reading, I'm learning, I'm growing. 508 00:27:11,315 --> 00:27:16,434 It's constant, but it is overwhelming where, you know, OpenAI just had their conference last 509 00:27:16,434 --> 00:27:19,730 week, and and Facebook had their conference this week. 510 00:27:19,730 --> 00:27:23,809 So it's like, can I sponge up everything in a fifteen, twenty minute video? 511 00:27:23,809 --> 00:27:27,089 And then if I'm interested, dig in a little bit deeper. 512 00:27:27,329 --> 00:27:30,930 And then what's actually relevant to me now because a lot of these guys have these tech 513 00:27:30,930 --> 00:27:32,974 conferences about stuff that's come... 514 00:27:32,974 --> 00:27:33,934 Not even out yet. 515 00:27:33,934 --> 00:27:34,734 So you're like, okay. 516 00:27:34,734 --> 00:27:36,014 What's relevant today? 517 00:27:36,174 --> 00:27:37,375 What can be done today? 518 00:27:37,375 --> 00:27:42,414 And then when it rolls out again and there's more tutorials or more videos about it, a 519 00:27:42,414 --> 00:27:42,815 lot... 520 00:27:42,815 --> 00:27:48,309 I do follow a lot of people through YouTube primarily as my source, and then I'll watch 521 00:27:48,309 --> 00:27:49,509 videos that they put out. 522 00:27:49,509 --> 00:27:54,869 So weekly roundup videos are really helpful to stay in touch, but then these deep dives into 523 00:27:54,869 --> 00:27:57,830 certain technologies is something that I do regularly. 524 00:27:57,830 --> 00:27:58,950 So I... 525 00:27:58,950 --> 00:28:05,085 Even though I'm in it several hours, I think my YouTube time is several hours a day on average, 526 00:28:05,325 --> 00:28:07,005 of watching real videos. 527 00:28:07,644 --> 00:28:11,005 I think, in general, I still feel like I'm behind. 528 00:28:11,005 --> 00:28:16,570 But when I start speaking to the the average person on the street, if you will, I know that 529 00:28:16,570 --> 00:28:21,049 I'm more advanced, but I I feel like I always have more to learn when it comes to this 530 00:28:21,049 --> 00:28:24,890 technology and more to share with others like yourself or colleagues. 531 00:28:24,890 --> 00:28:25,369 I wanna... 532 00:28:25,369 --> 00:28:30,754 We're doing a training on Monday with our team here at the office for how how to use AI 533 00:28:30,754 -->

00:28:33,875 efficiently because they don't know because I'm in it. 534 00:28:33,875 --> 00:28:34,595 I'm like, okay. 535 00:28:34,595 --> 00:28:35,315 Dial this in. 536 00:28:35,315 --> 00:28:37,634 And I go from from desk to desk and say, hey. 537 00:28:37,634 --> 00:28:39,154 How are you using AI today? 538 00:28:39,234 --> 00:28:43,554 And we need to create some parameters internally to go ahead and and adjust that as a 539 00:28:43,289 --> 00:28:43,769 company. 540 00:28:43,769 --> 00:28:48,970 And as an owner, we have 10 staff members here, and our bill can go exponential if they're 541 00:28:48,970 --> 00:28:49,690 using it wrong. 542 00:28:49,690 --> 00:28:55,289 So that's a conscious concept on my side to go ahead and make sure to keep their costs down, 543 00:28:55,450 --> 00:28:58,835 but also to go ahead and make sure they're using it correctly to get the best results out 544 00:28:58,835 --> 00:28:59,714 of it as well. 545 00:29:00,674 --> 00:29:06,115 Todd, you're someone who has constantly evolved with your industry and with the technology 546 00:29:06,115 --> 00:29:10,275 around you, but you've always been someone who's very focused on helping others. 547 00:29:10,275 --> 00:29:13,960 And and I really wanna get into what you've created. 548 00:29:14,200 --> 00:29:20,200 You're obviously a huge animal lover and now using the the technology and things that you've 549 00:29:20,200 --> 00:29:22,679 built to help animal shelters around the country. 550 00:29:22,679 --> 00:29:23,240 I'd love for you... 551 00:29:23,240 --> 00:29:24,759 To give you a little bit of time to talk about that. 552 00:29:25,085 --> 00:29:26,125 I appreciate that. 553 00:29:26,125 --> 00:29:27,964 So, one of my passion projects... 554 00:29:27,964 --> 00:29:32,444 So we have about 10 different companies under our umbrella now, and some of them are passion 555 00:29:32,444 --> 00:29:32,924 projects. 556 00:29:32,924 --> 00:29:36,525 Some of them are projects that actually go ahead and solve problems internally that then 557 00:29:36,525 --> 00:29:37,724 we pushed out to the market. 558 00:29:38,349 --> 00:29:40,909 And then we have our core business like we mentioned before. 559 00:29:41,470 --> 00:29:47,549 Matching paws, I started with animal rescues about twenty something years ago, and donating 560 00:29:47,549 --> 00:29:52,909 my time and, meeting the owners of one of the largest rescues in the country down here called 561 00:29:52,909 --> 00:29:53,789 Big Dog Ranch. 562 00:29:54,164 --> 00:29:59,285 And, what I did recently was creating a company called Matching Paws. 563 00:29:59,285 --> 00:30:02,005 When I learned more about the rescue or some... 564 00:30:02,005 --> 00:30:07,690 In some areas kinda like, shoes versus sneakers versus tennis, you know, Different people use 565 00:30:07,690 --> 00:30:08,569 different terms. 566 00:30:08,730 --> 00:30:12,889 So rescues or animal shelters, a very similar terminology. 567 00:30:13,450 --> 00:30:17,529 The idea is that they're trying to go ahead and save animals' lives. 568 00:30:17,769 --> 00:30:19,529 Most of them are no kill shelters. 569 00:30:20,089 --> 00:30:25,605 And, basically, they go ahead and take these animals, either through foster or through their 570 00:30:25,605 --> 00:30:28,804 facilities and then adopt them out, or have... 571 00:30:28,804 --> 00:30:29,365 Or they... 572 00:30:29,365 --> 00:30:32,325 They've used community organizations, and they usually raise money. 573 00:30:32,325 --> 00:30:33,845 Most of them are nonprofits. 574 00:30:34,244 --> 00:30:35,470 And then they... It 575 00:30:35,309 --> 00:30:39,629 It cost them a lot of money on the back end to run these services. 576 00:30:39,869 --> 00:30:42,349 So matching pause is us... 577 00:30:42,349 --> 00:30:44,909 Is a dual, focused program. 578 00:30:44,909 --> 00:30:46,509 One is the consumer side. 579 00:30:46,589 --> 00:30:50,914 So from the consumer like you or myself, we go ahead and and look for animals. 580 00:30:51,154 --> 00:30:52,994 There's there's donkeys on there. 581 00:30:52,994 --> 00:30:58,835 There's horses, but primarily dogs and cats are available on there from, rescues all over the 582 00:30:58,835 --> 00:30:59,394 country. 583 00:30:59,795 --> 00:31:06,750 And we also have links to places to shop, for, like, Chewy and places to get dog food and and 584 00:31:06,750 --> 00:31:09,789 supplies and things like that and also, insurance. 585 00:31:09,789 --> 00:31:11,789 So if you wanna get pet insurance and things like that. 586 00:31:11,789 --> 00:31:14,029 So we offer an ecosystem there. 587 00:31:14,029 --> 00:31:18,509 There's also training tools and videos and stuff like that to learn about how to take care 588 00:31:18,509 --> 00:31:22,625 of your animals and what's involved in raising an animal and all that type of stuff. 589 00:31:22,625 --> 00:31:30,225 And then the back end of the portal, we provide services or software to the rescues to actually 590 00:31:30,225 --> 00:31:31,825 allow them to run their businesses. 591 00:31:31,825 --> 00:31:33,099 So they could set up... 592 00:31:33,099 --> 00:31:38,700 If you ever go to our animal rescue website, they're normally not good, and they're normally 593 00:31:38,700 --> 00:31:40,859 very text based web one point o. 594 00:31:40,859 --> 00:31:46,059 And so we created about 20 templates in our system and allow them to have a custom domain 595 00:31:46,345 --> 00:31:50,904 to create their own websites and to manage their business at no cost to them. 596 00:31:51,384 --> 00:31:53,065 We go ahead and this... 597 00:31:53,065 --> 00:31:53,305 The... 598 00:31:53,305 --> 00:31:59,384 When they go ahead and get donations, we charge the person who's giving a donation a fee for 599 00:31:59,384 --> 00:32:00,025 that donation. 600 00:32:00,789 --> 00:32:06,070 And then if they go ahead and adopt an animal and use our platform, then they they go 601 00:32:06,070 --> 00:32:06,390 ahead... 602 00:32:06,390

--> 00:32:09,349 We we charge the person who's adopting a small fee. 603 00:32:09,349 --> 00:32:10,549 It's like a dollar or 2. 604 00:32:10,549 --> 00:32:11,269 So we're not... 605 00:32:11,269 --> 00:32:15,585 This isn't like we're overcharging outrageous amounts of money for that, but we're... 606 00:32:15,585 --> 00:32:22,065 It's a dollar or 2 per donation or a dollar or 2 per per per adoption, and it allows them to 607 00:32:22,065 --> 00:32:24,544 go ahead and get the maximum amount of money with... 608 00:32:24,544 --> 00:32:28,065 And have a portal that they could go ahead and run their business on. 609 00:32:28,065 --> 00:32:30,224 So we have a CRM in the back end of our system. 610 00:32:30,559 --> 00:32:35,759 We have a management tool that allows them to, send out applications and manage that 611 00:32:35,759 --> 00:32:39,759 application process for fostering or for adoption. 612 00:32:40,079 --> 00:32:40,880 And so we're... 613 00:32:40,880 --> 00:32:45,765 And allow them to really run their business and have a portal within our site that's branded 614 00:32:45,765 --> 00:32:48,565 specifically for their rescue at no cost at all. 615 00:32:48,644 --> 00:32:49,845 Because one of the things that we... 616 00:32:49,845 --> 00:32:54,804 Anytime that they have to spend any money on their own, that's money that's not going to the 617 00:32:54,804 --> 00:32:55,444 animals. 618 00:32:55,444 --> 00:33:00,619 And so as a passion project, didn't I wanna get into a situation where they had to spend more 619 00:33:00,619 --> 00:33:03,580 money to manage, their good cause. 620 00:33:03,580 --> 00:33:05,579 And so that's what Matching Paws is all about. 621 00:33:06,460 --> 00:33:07,820 Fantastic stuff. 622 00:33:08,059 --> 00:33:13,144 We are massive animal lovers here in our home and have some connection to some people who are 623 00:33:13,144 --> 00:33:14,585 doing some really incredible things. 624 00:33:14,585 --> 00:33:20,025 So I have some introductions to make, Todd, for you, and I'm really looking forward to seeing 625 00:33:20,025 --> 00:33:20,505 what you can 626 00:33:20,505 --> 00:33:26,789 do to help our friends that are in this, you know, rescue and and shelter, you know, 627 00:33:26,789 --> 00:33:30,950 industry is probably the wrong term, but in that space and operating. 628 00:33:30,950 --> 00:33:35,669 So I really appreciate what you're doing to to give back with all the things that you've 629 00:33:35,669 --> 00:33:37,429 learned and and what you've built. 630 00:33:37,429 --> 00:33:41,785 And I think that's so important in, you know, just in general. 631 00:33:42,025 --> 00:33:48,424 For me, I was very lucky, to find operation combating veteran suicide, to be welcomed into 632 00:33:48,424 --> 00:33:54,660 the foundation and to use my skills for a greater cause even though we weren't, you know, 633 00:33:54,660 --> 00:33:56,420 we really weren't anything at that point. 634 00:33:56,420 --> 00:34:01,460 This was over a year, year and a half ago, that we kinda found each other and I got a chance to 635 00:34:01,460 --> 00:34:02,500 meet the founders. 636 00:34:02,660 --> 00:34:07,365 But they identified something in me and I and them that this is what I want to do. 637 00:34:07,365 --> 00:34:13,285 And having that purpose now, allows me to wake up maybe on the days where I don't want to and 638 00:34:13,285 --> 00:34:18,739 understand that that my cause and my purpose are are greater than just for myself. 639 00:34:18,739 --> 00:34:19,219 So Yep. 640 00:34:19,300 --> 00:34:20,659 Really appreciate that, Todd. 641 00:34:20,659 --> 00:34:22,340 Appreciate your work in the space. 642 00:34:23,940 --> 00:34:25,300 Great conversation, Todd. 643 00:34:25,300 --> 00:34:30,099 Absolutely love any chance I I get to talk to someone who's been such a high achiever like 644 00:34:30,099 --> 00:34:31,460 you and such a hard worker. 645 00:34:31,460 --> 00:34:35,704 And I think that's probably something that a lot of people might overlook, when they see 646 00:34:35,704 --> 00:34:41,305 someone, like you in the world, but it it doesn't get there without being able to adapt 647 00:34:41,305 --> 00:34:45,065 and to overcome continually inside of this space. 648 00:34:45,065 --> 00:34:46,905 So really appreciate your time today. 649 00:34:46,905 --> 00:34:51,369 Highly recommend everyone find you at your website, toddkacher. 650 00:34:51,369 --> 00:34:55,210 It's katcher.com. 651 00:34:55,210 --> 00:34:56,329 Find him on LinkedIn. 652 00:34:56,329 --> 00:34:59,130 That's where I found him and his team as well. 653 00:34:59,130 --> 00:35:03,130 Really appreciate your time today, Todd, and appreciate you being a part of the scene. 654 00:35:03,605 --> 00:35:04,404 Thanks, Bob. 655 00:35:04,404 --> 00:35:07,045 I appreciate the conversation and the time that you shared with me today.