บทถอดความฉบับเต็มของ Camera-Ready Credibility: The New Rules for On-Screen Presence

[0:01] Welcome to Style by Estelle. [0:03] Hey, Estelle Winsett, [0:09] attorney-turned-personal stylist for FEMA Lawyers, [0:11] and in today's episode, I'm going to be talking to you [0:14] about being camera ready and how the rules of style [0:18] have changed since we've emerged into a more virtual world. [0:20] And I'm going to share with you some tips and tricks [0:22] on how to navigate this new legal landscape. [0:25] One of the biggest shifts that I've seen in today's [0:28] changing landscape into a more virtual world [0:31] is that we're no longer going into the courtroom [0:32] as much as we used to. [0:34] And what that means is your entire presence [0:38] is being evaluated by the confines of your computer screen. [0:43] When you're going into the courtroom, [0:44] you were able to use your wide gestures. [0:47] You were able to walk and talk. [0:49] And the judge and jury were able to make an impression of you [0:53] from their entire experience of you, [0:55] which you had a lot bigger states to make that impression. [0:58] Now that we're all in more Zoom courtroom hearings, [1:02] then what you need to do is work with the screen [1:05] that you have, which is just your computer screen. [1:07] And because of that, you need to really pay attention [1:10] to details. [1:10] They matter a lot more than it used to [1:13] when you would walk into a room [1:15] and people could fill your presence. [1:16] In this virtual world, the question [1:18] is no longer do I look professional? [1:21] It's how am I going to be perceived on camera? [1:23] And that's a lot different from how you would be perceived [1:26] in the mirror. [1:27] And that's why it's really important [1:29] to practice on your Zoom calls. [1:32] You could do your own Zoom call at home [1:34] before you get on a courtroom proceeding call [1:37] and see how you look, see what the screen sees. [1:40] Are you, is there anything distracting in your background? [1:43] Is there any part of your jewelry [1:45] that's making a loud noise? [1:46] You really want to pay attention to those details [1:48] because that is how you're making your first impression now, [1:51] is how you're showing up on the camera on this screen. [1:55] So that's something you need to consider. [1:56] The next question that I get often [1:58] is do I really have to dress up head to toe for a Zoom call [2:02] when I'm only being perceived from the shoulders up? [2:04] And my answer to that question is yes. [2:06] And what I think in that position [2:08] is that you need to be thinking of what's called includes cognition. [2:11] So there actually have been scientific studies [2:14] that have shown that what you wear impacts how you show up [2:18] and how you perform. [2:20] So it's less about what others are thinking [2:21] but how you're thinking. [2:23] So if you know you're sitting at the desk [2:25] and you have pajamas on the bottom and a blazer on top, [2:28] your brain knows you're not completely there. [2:30] You're not showing up fully. [2:32] But when you actually dress head to toe [2:34] and you have your shoes on, [2:35] even though no one's looking at your feet [2:36] and you have a complete outfit on, [2:38] it's almost like a signal to your brain [2:40] that game on, we are now here to perform. [2:44] And you're able to actually perform at your highest level [2:46] when you show up fully and a head to toe outfit. [2:49] Another thing to think about when you're on these Zoom appearances [2:52] is to think about color [2:54] because when you're on the camera everything is flattened. [2:56] And I get asked the question a lot, [2:58] what color should I wear when I'm showing up for a Zoom meeting? [3:02] And my best recommendation is actually a jewel tone [3:04] because those are gonna be universally flattering. [3:07] It's more of a mid-tone saturation [3:10] and so it's gonna play nicely with the screen. [3:12] Typically if you wear black or a dark color [3:16] it can come across more harshly on the screen. [3:19] Conversely if you wear white or a light color [3:22] then it may end up messing with the lighting [3:24] and you actually get blown up. [3:26] So in one case you get washed out [3:28] and in the other case you get blown up on the screen. [3:31] So what you wanna be doing is coming up with a color [3:33] that is gonna be pleasing, that is going to be confident [3:37] and it's not distracting. [3:39] And one tip that I always hope people is make sure [3:41] that whatever you're wearing is a contrast to your background. [3:45] So if you have a white wall behind you [3:47] and you're wearing a white top [3:48] then you're basically gonna look like a floating head [3:50] and that is not what we're going for. [3:52] You wanna have the appropriate amount of contrast [3:54] and so really as a good rule of thumb [3:55] I suggest wearing dual tone colors [3:58] and take a look at it on the screen [4:00] and make sure on your own Zoom recording [4:02] that everything looks right before you go. [4:04] When you have a virtual mediation [4:06] you wanna think not only about the closure wearing [4:08] but also the colors. [4:10] There's a psychology of color that shows [4:13] that what you wear invokes an emotional response [4:17] and someone else for something like a mediation [4:19] where you're really trying to evoke a feeling of trust. [4:22] Then I highly recommend going with the blue. [4:24] You can go with a cobalt blue or a saturated blue color [4:29] and that actually is going to evoke emotions of trust [4:32] from your audience. [4:34] You want to avoid going with say a red [4:36] which is more of a powerhouse color [4:38] but it can also be seen as aggressive. [4:40] So you wanna be thinking through the psychology of color [4:43] when you're coming up not only with the clothes to wear [4:46] but also which color. [4:47] A question that I get asked often [4:49] is can I wear patterns or prints on a camera? [4:53] And my answer