บทถอดความฉบับเต็มของ How to Find Clients without Feeling Salesy with Mackenzie Stewart

like? 00:03:49.120 --> 00:03:51.199 And moving forward in that direction, starting 00:03:51.199 --> 00:03:53.979 within, instead of looking to the external world 00:03:53.979 --> 00:03:56.939 to show me my answers. So I think that goes as 00:03:56.939 --> 00:03:59.219 far as building out things such as, are you focused 00:03:59.219 --> 00:04:00.960 with individuals, groups? Do you really want 00:04:00.960 --> 00:04:04.419 to do online? And also your marketing of, it 00:04:04.419 --> 00:04:06.219 doesn't only have to be social media. It doesn't 00:04:06.219 --> 00:04:08.199 only have to be public speaking. Let's find what 00:04:08.199 --> 00:04:10.719 feels really good and aligned for you and move 00:04:10.719 --> 00:04:13.280 forward with that direction, even if you're getting 00:04:13.280 --> 00:04:18.310 all of this external noise from. Exactly. So 00:04:18.310 --> 00:04:21.550 really like, you know, not trying to copy what 00:04:21.550 --> 00:04:25.790 someone, someone else's idea of success is for 00:04:25.790 --> 00:04:30.410 them or their path is to success. And it kind 00:04:30.410 --> 00:04:34.129 of brings you back to a client of mine who one 00:04:34.129 --> 00:04:36.410 day was like, Hey, so, you know, are you going 00:04:36.410 --> 00:04:40.029 to like, Wear a nice blouse and like do your 00:04:40.029 --> 00:04:42.629 hair and makeup and stuff on them like no I got 00:04:42.629 --> 00:04:44.769 it a corporate so I could like wear my hair in 00:04:44.769 --> 00:04:50.310 a bun and wear yoga pants Like let's not forget 00:04:50.310 --> 00:04:53.730 why we did this we don't want to be like that 00:04:53.730 --> 00:04:56.290 Exactly. So that's you know what you mean by 00:04:56.290 --> 00:05:00.029 like, okay, I'm doing my business my way, right? 00:05:00.389 --> 00:05:04.050 Um So what does it mean to you to attract clients 00:05:04.050 --> 00:05:07.350 in a way that really feels good? Yeah, I think 00:05:07.350 --> 00:05:10.269 I would bring it back to I think that that fits 00:05:10.269 --> 00:05:12.790 as far as the structure of your business and 00:05:12.790 --> 00:05:15.050 what you're building as far as people being like 00:05:15.050 --> 00:05:16.689 you have to structure it this way and it has 00:05:16.689 --> 00:05:18.970 to be your signature package and then you know 00:05:18.970 --> 00:05:20.970 have these funnels and set up all of these steps 00:05:20.970 --> 00:05:23.720 and things like that and I have Like I work for 00:05:23.720 --> 00:05:26.000 an internet marketing department. I did all of 00:05:26.000 --> 00:05:29.019 those things. And I think I know that people 00:05:29.019 --> 00:05:31.639 often get distracted by spending so much time 00:05:31.639 --> 00:05:34.819 setting those things up. So from that perspective 00:05:34.819 --> 00:05:37.920 of like, um, what do you want your business to 00:05:37.920 --> 00:05:40.399 look like individuals, groups, online marketing, 00:05:40.800 --> 00:05:42.300 what fits your lifestyle that you're trying to 00:05:42.300 --> 00:05:44.100 create, that sort of thing. And then also from 00:05:44.100 --> 00:05:47.060 the marketing perspective back to Do you hate 00:05:47.060 --> 00:05:48.839 social media marketing? That's OK. That's not 00:05:48.839 --> 00:05:50.560 what you have to spend your time doing. I have 00:05:50.560 --> 00:05:55.500 a student who she loved orchestrating journal 00:05:55.500 --> 00:05:58.680 sessions. And that felt so good to her to have 00:05:58.680 --> 00:06:01.839 journaling and talk through what's coming up 00:06:01.839 --> 00:06:04.560 for people. And she hated social media. She hated 00:06:04.560 --> 00:06:06.720 online visibility. And so what she did was she 00:06:06.720 --> 00:06:09.439 went into a local bookstore. And she proposed 00:06:09.439 --> 00:06:12.720 to have a journaling class. That's excellent. 00:06:13.050 --> 00:06:15.149 Yes. And so then she got to make connections. 00:06:15.209 --> 00:06:17.430 The bookstore was the ones that promoted it for 00:06:17.430 --> 00:06:19.389 her. And then she got to be in a space where 00:06:19.389 --> 00:06:21.810 she was a coach. She was doing exactly what felt 00:06:21.810 --> 00:06:24.129 aligned for her. She was able to make those connections 00:06:24.129 --> 00:06:26.829 that eventually turn into, you know, potential 00:06:26.829 --> 00:06:29.129 clients, clients down the road. So, you know, 00:06:29.209 --> 00:06:31.250 looking at it from the facet of marketing and 00:06:31.250 --> 00:06:33.250 making sure that the things you're doing are 00:06:33.250 --> 00:06:35.230 aligned with you. Because the other thing is 00:06:35.230 --> 00:06:37.509 if you're trying to do social media and it feels 00:06:37.509 --> 00:06:40.829 really misaligned, then you are going to burn 00:06:40.829 --> 00:06:43.490 out so easily, right? Like you can't. Sustained 00:06:43.490 --> 00:06:46.509 that for years on on end and it's not even like 00:06:46.509 --> 00:06:48.069 what you want to be doing So finding something 00:06:48.069 --> 00:06:50.209 that feels good for you in marketing and getting 00:06:50.209 --> 00:06:52.189 yourself out there attracting clients But then 00:06:52.189 --> 00:06:54.990 also with your like quote -unquote offer suite, 00:06:55.029 --> 00:06:56.910 right? Like what you're doing what you're putting 00:06:56.910 --> 00:06:59.889 out there that side of things and then once you're 00:06:59.889 --> 00:07:02.069 in alignment with like, okay This is what I want 00:07:02.069 --> 00:07:03.790 my business to look like this is how I want to 00:07:03.790 --> 00:07:06.870 get out there Then when you feel so confident 00:07:06.870 --> 00:07:10.040 in that then you're gonna start expressing yourself 00:07:10.040 --> 00:07:11.680 more and you're going to feel really good about 00:07:11.680 --> 00:07:13.879 putting yourself out there in the ways that do 00:07:13.879 --> 00:07:16.019 feel aligned so that you're not hiding behind 00:07:16.019 -->

00:07:17.980 the screen or those sort of things. And then 00:07:17.980 --> 00:07:19.699 with that, you can start throwing things at the 00:07:19.699 --> 00:07:21.980 wall. You can start being like, okay, you know, 00:07:22.060 --> 00:07:24.360 for me, I had one of the very first programs 00:07:24.360 --> 00:07:27.060 I did was self care for the selfless. So it was 00:07:27.060 --> 00:07:30.819 this small group where it was nurses and caregivers 00:07:30.819 --> 00:07:33.220 and people that give so much to other people 00:07:33.220 --> 00:07:34.980 and it was a space for them to start giving to 00:07:34.980 --> 00:07:37.379 themselves and I got real clear on I wanted to 00:07:37.379 --> 00:07:39.920 help that specific demographic and then once 00:07:39.920 --> 00:07:42.600 I knew that then I could start throwing all of 00:07:42.600 --> 00:07:44.300 these different methods for getting people into 00:07:44.300 --> 00:07:47.519 that. with confidence, right? So I was doing 00:07:47.519 --> 00:07:49.579 like informational interviews and starting to 00:07:49.579 --> 00:07:52.100 gather information on that specific demographic 00:07:52.100 --> 00:07:55.699 and their struggles and how I can help. And I 00:07:55.699 --> 00:07:58.699 started now my signature September self -care 00:07:58.699 --> 00:08:01.000 challenge. That was just a free seven -day challenge 00:08:01.000 --> 00:08:03.139 for people to participate in. So it was like 00:08:03.139 --> 00:08:06.480 these other forms of support for people that 00:08:06.480 --> 00:08:08.899 were free and getting into conversations around 00:08:08.899 --> 00:08:12.019 that because I was so confident in the direction 00:08:12.019 --> 00:08:15.339 that I was going. I was you know, in a non -attached 00:08:15.339 --> 00:08:17.060 way, just throwing different things at the wall 00:08:17.060 --> 00:08:21.079 to start bringing that specific demographic into 00:08:21.079 --> 00:08:24.920 the group. To figure out exactly who, you know, 00:08:25.180 --> 00:08:27.660 who's right for it, exactly what you really want 00:08:27.660 --> 00:08:34.649 to be focusing on. With that, once you know what 00:08:34.649 --> 00:08:38.970 is the foundational stuff, like how you want 00:08:38.970 --> 00:08:41.590 to run your business, what type of business model 00:08:41.590 --> 00:08:44.909 you want that is in alignment for you, and then 00:08:44.909 --> 00:08:47.070 what is the type of way that you get yourself 00:08:47.070 --> 00:08:50.279 in front of your ideal client. What's like one 00:08:50.279 --> 00:08:52.860 simple thing that a coach can do this week to 00:08:52.860 --> 00:08:56.000 start attracting more clients? Yes. Well, I don't 00:08:56.000 --> 00:08:57.580 know if it's been recommended on the podcast 00:08:57.580 --> 00:08:59.679 already, but I always recommend prosperous coach, 00:09:00.000 --> 00:09:03.179 which is very much based on, you know, some things 00:09:03.179 --> 00:09:05.240 will resonate, some things might not,

but very 00:09:05.240 --> 00:09:08.539 much based on conversations and relationships 00:09:08.539 --> 00:09:11.879 being what leads to a prosperous coaching business. 00:09:11.899 --> 00:09:14.539 So one of the techniques that I tell my clients 00:09:14.539 --> 00:09:16.480 and a lot of coaches is when I first started, 00:09:16.480 --> 00:09:20.500 I would track the amount of conversations I had 00:09:20.500 --> 00:09:22.440 where I mentioned that I was a coach, because 00:09:22.440 --> 00:09:24.440 that's so anxiety inducing when you're first 00:09:24.440 --> 00:09:27.480 starting introducing yourself as a coach. So 00:09:27.480 --> 00:09:30.659 I would track how often I was having conversations 00:09:30.659 --> 00:09:33.039 related to coaching. And then I would have another 00:09:33.039 --> 00:09:35.620 column that tracked the amount of intro sessions 00:09:35.620 --> 00:09:38.929 I invited people into. The third column was how 00:09:38.929 --> 00:09:41.070 many intro sessions I actually had. And then 00:09:41.070 --> 00:09:43.230 the fourth column was how many clients that I 00:09:43.230 --> 00:09:46.370 got. So tying this back to the marketing and 00:09:46.370 --> 00:09:49.129 the business related things, everything from 00:09:49.129 --> 00:09:51.330 there, I believe, starts with a conversation. 00:09:51.490 --> 00:09:53.509 I don't think people will find me online and 00:09:53.509 --> 00:09:55.929 then pay thousands of dollars to work with me 00:09:55.929 --> 00:09:57.830 without ever having a conversation and knowing 00:09:57.830 --> 00:10:00.929 for a good fit. So the value of that initial 00:10:00.929 --> 00:10:02.970 conversation and building the relationship is 00:10:02.970 --> 00:10:05.809 huge and foundational for your business. And 00:10:05.809 --> 00:10:09.970 so with that, there's a direct correlation between 00:10:09.970 --> 00:10:12.649 having conversations between inviting people 00:10:12.649 --> 00:10:14.730 to intro sessions between intro sessions and 00:10:14.730 --> 00:10:16.870 paid clients. So it's almost, it should be like 00:10:16.870 --> 00:10:19.669 a direct correlation. So when I was first starting 00:10:19.669 --> 00:10:23.090 out, I would. track and just see the buildup 00:10:23.090 --> 00:10:26.549 of that. And that's honestly something when I'm 00:10:26.549 --> 00:10:28.789 seeing, you know, where am I? How many clients 00:10:28.789 --> 00:10:30.570 can I onboard this month? It's like, how many 00:10:30.570 --> 00:10:34.490 intro sessions am I having? So that is just starting 00:10:34.490 --> 00:10:37.710 to track how often not you will see a direct 00:10:37.710 --> 00:10:39.470 correlation in the amount of clients that you're 00:10:39.470 --> 00:10:43.110 having from those conversations. I love that. 00:10:43.149 --> 00:10:45.169 I love the tracking of that because that keeps 00:10:45.169 --> 00:10:48.600 you. you know, focused on what's really important, 00:10:48.779 --> 00:10:51.100 right? Which is having conversations and maybe 00:10:51.100 --> 00:10:53.559 not spending hours on Canva, doing the thing 00:10:53.559 --> 00:10:56.419 that is most comfortable to you. It's really 00:10:56.419 --> 00:10:59.500 the conversations. Yes, exactly. Right? Like 00:10:59.500 --> 00:11:02.019 not getting distracted by all the shiny things. 00:11:02.480 --> 00:11:05.720 Yeah. Yeah. The fun, easy things to do, right? 00:11:06.159 --> 00:11:10.629 Right. Yes. So can you share with us? I know, 00:11:10.669 --> 00:11:13.370 Mackenzie, that you have some treats to share 00:11:13.370 --> 00:11:15.669 with us, and we're going to have all the links 00:11:15.669 --> 00:11:17.889 in there. But can you share with us? I know you 00:11:17.889 --> 00:11:20.269 have a goodie that you're going to be giving 00:11:20.269 --> 00:11:22.450 to everyone. Can you tell them about it, please? 00:11:23.269 --> 00:11:27.129 Yes. So I have a free From Fear to Freedom guide 00:11:27.129 --> 00:11:29.950 that's a downloadable workbook just to help you 00:11:29.950 --> 00:11:32.769 navigate and work with fear as you're moving 00:11:32.769 --> 00:11:36.000 through whatever it is that you are. in. I also 00:11:36.000 --> 00:11:38.360 work with non -coaches. So it fits both the coaches 00:11:38.360 --> 00:11:40.879 and the entrepreneurs and then also just regular 00:11:40.879 --> 00:11:42.799 people working through fear. So I have that going 00:11:42.799 --> 00:11:46.600 on. I also have a bi -monthly free workshop that's 00:11:46.600 --> 00:11:48.500 aligned with that. So if you go to my website, 00:11:48.559 --> 00:11:50.440 you'll be able to see when the next one of that 00:11:50.440 --> 00:11:55.159 is. And I also have obviously complimentary sessions 00:11:55.159 --> 00:11:57.100 at all times. So if you ever want to dive deep, 00:11:57.659 --> 00:12:01.179 we have that available. And then I have my Amplify 00:12:01.179 --> 00:12:04.809 retreat coming up in October in San Diego. So 00:12:04.809 --> 00:12:07.129 this is a women's retreat where women are coming 00:12:07.129 --> 00:12:11.149 all across the country to really clear away all 00:12:11.149 --> 00:12:12.909 the distractions and all the pieces that are 00:12:12.909 --> 00:12:15.509 pulling at them so they can tap into their inner 00:12:15.509 --> 00:12:18.789 fire and amplify that. It's called Amplify to 00:12:18.789 --> 00:12:21.370 be able to bring that fire back into the world. 00:12:21.809 --> 00:12:23.629 And then the last thing that I have going on 00:12:23.629 --> 00:12:26.610 is my illuminate mantra and oracle deck, which 00:12:26.610 --> 00:12:29.929 I'm so grateful for your compliment on. But this 00:12:29.929 --> 00:12:33.039 really follows my theme of We know our answers. 00:12:34.519 --> 00:12:37.500 And tuning into your intuition, your true self, 00:12:37.600 --> 00:12:40.460 whatever you want to identify as, to be able 00:12:40.460 --> 00:12:43.659 to take that information and be able to move 00:12:43.659 --> 00:12:46.899 forward with that insight. Excellent. Guys, you 00:12:46.899 --> 00:12:49.320 have to check it out. It is absolutely gorgeous. 00:12:49.720 --> 00:12:52.080 Beautifully. Beautiful and beautifully done. 00:12:52.440 --> 00:12:56.580 Thank you. Mackenzie, can you share one nugget 00:12:56.580 --> 00:12:58.659 that you want everyone to take away from this 00:12:58.659 --> 00:13:03.440 conversation? Okay, one nugget, seriously above 00:13:03.440 --> 00:13:06.879 all else, get into conversations. Get into conversations. 00:13:07.299 --> 00:13:10.980 I often get the pushback of, I'm an introvert, 00:13:11.080 --> 00:13:13.639 I just stay in my house all day. But no matter 00:13:13.639 --> 00:13:15.440 where you are, there are spaces that you can 00:13:15.440 --> 00:13:19.220 start to create relationships. If you like books, 00:13:19.620 --> 00:13:21.879 join a book club. If you are a mountain biker, 00:13:22.159 --> 00:13:24.980 join a mountain biking. Get into conversations, 00:13:25.159 --> 00:13:28.000 start making those connections and be... Be brave 00:13:28.000 --> 00:13:31.960 in sharing who you are and what you do. Excellent. 00:13:32.039 --> 00:13:34.460 Thank you so much. I would love to have you back. 00:13:34.779 --> 00:13:38.340 Thank you, Sandra. I appreciate you. Bye, everyone. 00:13:39.740 --> 00:13:43.299 Thank you so much for joining us on another episode 00:13:43.299 --> 00:13:47.320 of Simple Client Attraction for Coaches. Want 00:13:47.320 --> 00:13:50.379 to launch your own interview style podcast? Grab 00:13:50.379 --> 00:13:53.460 the free Launch an Interview Style Podcast Guide 00:13:53.460 --> 00:13:57.860 at sandrafidelis .com. forward slash podcast 00:13:57.860 --> 00:14:01.200 guide, or point your camera at the QR code on 00:14:01.200 --> 00:14:04.740 the video to download. I hope today's bite -sized 00:14:04.740 --> 00:14:07.399 strategies have given you practical ideas you 00:14:07.399 --> 00:14:10.200 can implement right away in your coaching business. 00:14:10.700 --> 00:14:13.580 If you'd like to watch the video of our interview, 00:14:14.019 --> 00:14:17.279 then head on over to simple client attraction 00:14:17.279 --> 00:14:21.419 for coaches .com. Did you find value in today's 00:14:21.419 --> 00:14:24.539 episode? If so, please share it with other coaches 00:14:24.539 --> 00:14:27.139 in your network. who could benefit from these 00:14:27.139 --> 00:14:30.179 straightforward, bite -sized strategies. And 00:14:30.179 --> 00:14:33.399 don't forget to subscribe, rate, and review us. 00:14:33.799 --> 00:14:36.659 Until next time, remember, client attraction 00:14:36.659 --> 00:14:40.080 doesn't have to be complicated. Small, consistent 00:14:40.080 --> 00:14:43.259 actions can lead to remarkable results. I'll 00:14:43.259 --> 00:14:45.879 see you in our next episode with more simple 00:14:45.879 --> 00:14:48.700 strategies to help your coaching business thrive.