บทถอดความฉบับเต็มของ 089. Challenge Launch BTS: $52k & 100 NEW Memberships

there is truth to that adage that when we support our audience and we build a connection with them, they're more likely to want to buy from us. 00:04:25.297 --> 00:04:27.975 Which leads me to my second point, which is conversion. 00:04:27.975 --> 00:04:33.483 We just get such incredible conversion on our challenges. 00:04:33.483 --> 00:04:54.754 I mean, I'm always impressed when we get our final numbers, but, for example, our most recent challenge that we did, we converted over 17% 17.66 to the exact percent of people that signed up for our five day challenge went on to buy our membership, and so the proof is in the numbers. 00:04:54.754 --> 00:05:01.336 We know that when we do these we get really incredible results, and we've had challenges convert as high as 19%. 00:05:01.336 --> 00:05:08.295 So we have the data to back up that this is a really high conversion launch methodology. 00:05:09.197 --> 00:05:15.312 And the last C that continuity is that we kind of call it the aftershock of a challenge. 00:05:15.312 --> 00:05:29.343 So after I run a challenge especially my Facebook and Instagram ads for list building bootcamp there is like a shockwave that kind of goes throughout a number of different places sort of on the internet where people talk about our challenge. 00:05:29.343 --> 00:05:34.834 Right, because if we're building a real connection with people and they're so excited that they're buying our products, guess what? 00:05:34.834 --> 00:05:49.920 They also talk, and so after your challenge, people will continue to talk about you, and so we call it like launch fallout, where, for two to four weeks after we finish our challenge, we see an increase in sales of our bootcamp recordings. 00:05:49.920 --> 00:05:51.144 We see an increase in sales of our bootcamp recordings. 00:05:51.144 --> 00:05:52.268 We see an increase in sales of our membership. 00:05:52.268 --> 00:05:59.816 We see an increase in people inquiring to work with us in our agency side of things, and we just continue to see that. 00:05:59.816 --> 00:06:10.310 So I think there's so much value in connection, conversion and continuity, which we call launch fallout, that I'm such a fan of running a five day challenge. 00:06:10.451 --> 00:06:15.483 And you know you might be wondering like okay, zach, this all sounds great, but how does this break down, right? 00:06:15.483 --> 00:06:27.242 So our challenge that we just ran in January was the Facebook and Instagram ads for list building bootcamp, and it's literally how to run Facebook ads to grow your email list consistently. 00:06:27.242 --> 00:06:31.720 Okay, and so the way it works is we charge $25 to join our challenge. 00:06:31.720 --> 00:06:36.828 Free and paid challenges both have pros and cons, but for this one, I've been doing them long enough. 00:06:36.828 --> 00:06:37.771 I've really built it up. 00:06:37.771 --> 00:06:41.523 I've got the ads budget to spend, so we charge $25 to join. 00:06:42.485 --> 00:06:47.156 Once you join

our challenge, you can pay another $55 to go VIP. 00:06:47.156 --> 00:06:52.105 Vips get extra live calls with me that are done Zoom style so they can ask questions. 00:06:52.105 --> 00:06:53.492 We have a contest. 00:06:53.492 --> 00:06:54.334 This is really cool. 00:06:54.334 --> 00:07:06.353 When you join our bootcamp, if you go VIP, you get entered into a raffle and one of our raffle winners actually gets me to run their ads for them for the week of the bootcamp. 00:07:06.353 --> 00:07:12.139 So the week of the bootcamp I'm actually running ads for someone as the training. 00:07:12.139 --> 00:07:18.720 So it's kind of like putting my marketing chops to the test and it's really fun incentive for our VIPs. 00:07:18.720 --> 00:07:23.641 And then at the end of the challenge we have our membership, which is $67 a month. 00:07:23.641 --> 00:07:39.218 Yes, we have an annual option which people do take, but it's cool to kind of say that, like you know, we did $52,000 in sales on a $25 bootcamp, a $55 upsell and a $67 a month membership where some people go annual. 00:07:39.379 --> 00:07:53.593 And so I'm going to talk about the profit and the numbers a little bit here, but I want to first explain that the reason I think this bootcamp does so well is, first and foremost, we've really refined our content. 00:07:53.593 --> 00:08:10.215 I've been running this bootcamp for a couple of years now and I've gotten really clear on how the content works and how to get people results I think the biggest thing that we hear with webinars or challenges or any launch really is like oh, don't give people too much results, or then they won't feel like they need you. 00:08:10.215 --> 00:08:12.881 And I found the opposite to be true. 00:08:12.881 --> 00:08:24.132 When done correctly, getting people intentional results can lead to really incredible transformational experiences that make people want to buy your next offer. 00:08:24.132 --> 00:08:30.415 But it has to be done through the lens of what I call the PSP model, which stands for problem solution, problem. 00:08:30.415 --> 00:08:31.519 Full disclosure. 00:08:31.519 --> 00:08:33.475 I've heard this from a coach who heard it from a coach. 00:08:33.556 --> 00:08:41.682 I don't know where it originates, but the PSP model problem solution problem is your audience has a problem that they're aware of. 00:08:41.682 --> 00:08:49.872 You need to solve that problem before you introduce a deeper problem that your core offer solves. 00:08:49.872 --> 00:09:00.470 So, for example, my audience says all the time like, oh, I just want to grow my list, I want to grow my list and I like to say, well, facebook ads should be part of, like, a launch strategy, or you should want to generate sales. 00:09:00.470 --> 00:09:08.232 But I know, because I've studied my audience, that they say, my problem is I don't have an audience, my problem is I don't have a list, my problem is I don't have anyone to sell to. 00:09:08.232 --> 00:09:11.037 And

so I say, okay, great, let me solve that problem. 00:09:11.037 --> 00:09:15.241 Sps problem I don't have a list. 00:09:15.241 --> 00:09:16.884 Solve it with Facebook ads. 00:09:17.125 --> 00:09:19.274 New problem what do I do with all these new leads? 00:09:19.274 --> 00:09:20.460 How do I nurture them? 00:09:20.460 --> 00:09:21.806 How do I sell my products? 00:09:21.806 --> 00:09:42.771 That's where our membership comes in, and our membership is all about how to not only consistently grow your email list with ads, but how to market to those leads, how to sell to those leads, how to create automations for those leads, and so what you end up with is this PSP problem solution problem, and then my membership becomes the back-end solution. 00:09:42.771 --> 00:09:46.800 So, in terms of our challenge, here's kind of what we do. 00:09:47.000 --> 00:09:52.376 On day one, we talk about how to write copy and create it for your ads, and this is really important. 00:09:52.376 --> 00:10:00.735 On day two, we are actually setting up Facebook ads because by day three, four and five, you will start to lose retention. 00:10:00.735 --> 00:10:04.591 People will stop showing up posting in the group doing the work. 00:10:04.591 --> 00:10:05.733 That's normal. 00:10:05.733 --> 00:10:16.860 But we know if we can get people with their Facebook ads up or at least know how to set them up in the first 48 hours, they are more likely to continue engaging in the process. 00:10:16.860 --> 00:10:24.481 And so day three once we kind of have them do the heavy lifting of writing copy and designing images for their ads. 00:10:24.481 --> 00:10:36.221 And then we have like a lighter day and it's just a day where we're talking about our advertising philosophy, which I've talked about on the podcast in the past, is like this holistic view of how advertising works. 00:10:36.221 --> 00:10:49.076 Then on the fourth day we walk through the results that they should be starting to get in their ads manager and in this case I go into the VIP winners ad account and I'm like here's the ads we set up Tuesday, here's the results we have on Thursday. 00:10:49.076 --> 00:10:52.197 So I'm kind of like proving this system works right. 00:10:52.197 --> 00:10:58.052 And then the last day is kind of like wrap up next steps and really promoting the membership. 00:10:58.052 --> 00:11:00.427 But here's the nuance here. 00:11:01.701 --> 00:11:04.029 On day one I talk about my offer. 00:11:04.029 --> 00:11:06.500 I say, hey, I've got this offer for a membership. 00:11:06.500 --> 00:11:08.006 It's at the end of the challenge. 00:11:08.006 --> 00:11:12.071 I'll talk more about it throughout, but you don't have to worry about that today. 00:11:12.071 --> 00:11:13.865 Let's get into the content. 00:11:13.865 --> 00:11:18.591 And then on day three I actually talk more in depth about the membership. 00:11:18.591 --> 00:11:22.110 On the third day I really sell the opportunity. 00:11:22.110 --> 00:11:25.381 I spend

about five to seven minutes telling people about the membership. 00:11:25.381 --> 00:11:32.868 I spend a little more time on day four and by day five, I'm doing a full 12 to 15 minute pitch for the membership. 00:11:32.868 --> 00:11:33.650 Why? 00:11:33.650 --> 00:11:37.932 Because if I consistently talk about the membership day over day. 00:11:38.355 --> 00:11:40.003 One, there's always different people attending. 00:11:40.003 --> 00:11:53.568 But two, I can kind of build on what I'm able to sell about the membership, what I'm able to talk about the membership, what I'm able to pass along that there's value in the membership by building that up over time. 00:11:53.568 --> 00:11:58.288 Right, but people know the offer is coming from day one, so no one feels blindsided. 00:11:58.288 --> 00:12:09.291 And because in those first 48 hours I have gotten them copy creative and they potentially already have ads running, everything now feels like gravy, right? 00:12:09.291 --> 00:12:14.451 Everything that I'm doing at this point is just here's the continued benefit of going through the challenge, right? 00:12:14.451 --> 00:12:26.525 So the way that we position that, I love that so much because people are already getting results before they even hear about the membership or they already see the potential to get results. 00:12:26.525 --> 00:12:28.871 And if they're not getting results, guess what? 00:12:28.871 --> 00:12:31.746 We have a Facebook community where other people are posting. 00:12:31.746 --> 00:12:42.528 My ads are live, I'm getting results, I'm getting leads, and so as we're selling our offer, we're actually getting bootcamp challenge wins posted in our community. 00:12:42.528 --> 00:12:46.262 That's amplifying the value of everything we offer going forward. 00:12:46.262 --> 00:12:54.203 So that's kind of the structure of our five day challenge in terms of like content, in terms of price points. 00:12:54.303 --> 00:12:56.927 But here's what you probably want to know, right? 00:12:56.927 --> 00:13:00.113 Like, what is what is this actually shake out to Zach? 00:13:00.113 --> 00:13:03.903 Like how, what, what, what, what are you, what are you really getting at here, right? 00:13:03.903 --> 00:13:06.389 So first things first. 00:13:06.389 --> 00:13:13.365 Our top line revenue for the bootcamp is $52,251. 00:13:13.365 --> 00:13:20.216 And that includes bootcamp sales, vip sales and membership sales, including annual. 00:13:20.216 --> 00:13:22.287 That's cash collected. 00:13:22.567 --> 00:13:36.721 Okay, advertising, we spent about $21,000, $21,048.79 to be exact, but I'm going to round some of these numbers so as not to make you go cross-eyed with the dollars and cents. 00:13:36.721 --> 00:13:42.351 But in total, our profit was $21,021.05. 00:13:42.351 --> 00:13:46.826 Okay, because we had some miscellaneous expenses. 00:13:46.826 --> 00:13:55.134 I'm going to talk about some of those but in total, we ended up adding $4,000 a month in recurring revenue to our membership. 00:13:55.134 --> 00:14:03.110 Every month in monthly subscriptions, we ended up adding about $2,700 in six-month semi-annual subscriptions. 00:14:03.110 --> 00:14:09.865 And we also had an incredible take rate on our annual membership. 00:14:09.865 --> 00:14:17.975 We have 36 of 107 people who joined the membership go annual, which was just over 33%. 00:14:17.975 --> 00:14:21.909 So essentially one in three people also opted to go annual. 00:14:21.909 --> 00:14:27.788 Now I want to point out that the reason I think that happened is that we do a small annual incentive in our launch. 00:14:27.788 --> 00:14:32.445 It's like if you go annual, you get a bonus and people were really excited about that bonus. 00:14:34.106 --> 00:14:42.989 The other thing that people always wonder is, like, okay, so you spent 21,000 on ads, you made 21,000 in profit. 00:14:42.989 --> 00:14:44.052 Where's that missing? 00:14:44.052 --> 00:14:46.017 Kind of like $10,000. 00:14:46.017 --> 00:14:48.962 And there's a few different places that that went, to be honest. 00:14:48.962 --> 00:14:51.347 Number one is we have affiliates. 00:14:51.347 --> 00:15:11.212 So part of this over time not from the jump, but over time evolved to where our bootcamp like people want to share it right, and so we incentivize our affiliates to share the bootcamp by giving them 100% of the $25 sale, which I think is really fun, because we don't make money on the $25. 00:15:11.212 --> 00:15:13.789 We make money on the membership and the recurring subscriptions. 00:15:13.890 --> 00:15:18.046 So why not just give my affiliates a hundred percent of the front end revenue? 00:15:18.046 --> 00:15:22.067 We also send out physical mailers to people who join our bootcamp. 00:15:22.067 --> 00:15:26.467 We send out like a little postcard, and so we spent around $500 on postcards. 00:15:26.467 --> 00:15:29.918 We spent a decent amount on affiliates. 00:15:29.918 --> 00:15:32.182 I'm pulling that exact number for you. 00:15:32.182 --> 00:15:40.835 For the bootcamp alone, we did over $4,600 in affiliate sales. 00:15:40.835 --> 00:15:42.625 And then we do other things. 00:15:42.625 --> 00:15:45.308 We have transcriptions for every day that we pay for. 00:15:45.308 --> 00:15:49.191 We give away prizes in our challenge, which I'm going to talk about in a little bit. 00:15:49.191 --> 00:15:55.779 We have support staff that we hire exclusively to help us maintain the Facebook community and do reviews of copywriting. 00:15:55.779 --> 00:15:58.203 We also give away prizes to our affiliates. 00:15:58.203 --> 00:16:04.621 So there definitely are costs associated with this, but we now have new recurring revenue. 00:16:04.682 --> 00:16:10.965 People geeked up about us, talking about us and, like I said, we also see an influx in sales after this, right. 00:16:10.965 --> 00:16:20.224 So this 52,000 does not include that, that launch shock wave, that that launch fallout, that continuity of people who

have bought two or three weeks. 00:16:20.224 --> 00:16:26.413 After, for two to four weeks, we see a bump in all of our sales, and that's not even accounted for in these numbers, right. 00:16:26.413 --> 00:16:29.264 So there's just some really cool stuff happening. 00:16:29.264 --> 00:16:40.072 In terms of the total affiliate commissions, we did pay just over 5,600 in total affiliate commissions, and we just love doing that. 00:16:40.072 --> 00:16:52.206 It's so fun, and so we estimate that in about six months, our profit will actually be over $42,000 as a result of everything we've done, which is really, really cool. 00:16:52.480 --> 00:17:05.461 So I think it's important to talk about what I call like the bits and bobs of the challenge, like the little nuanced things that we don't necessarily like to think about, but they're really, really powerful. 00:17:05.461 --> 00:17:13.965 And the first one is that when we do our challenges, we do a theme, and y'all, when I do a theme, I do a theme. 00:17:13.965 --> 00:17:23.858 So our theme, this bootcamp, was in our list growth era because the Taylor Swift era's tour has just ended, at the end of 2024. 00:17:23.858 --> 00:17:29.429 And if you don't know now, you know I am a Swifty to my core. 00:17:29.429 --> 00:17:33.121 Let that sink in to my core. 00:17:33.121 --> 00:17:36.633 And so I just I'm always listening to Taylor Swift. 00:17:36.633 --> 00:17:43.998 I love Taylor Swift and with it being the end of the era, I was like, oh, it'd be so fun to just lean into that for our, our bootcamp. 00:17:43.998 --> 00:17:46.061 And so I did all. 00:17:46.061 --> 00:18:02.078 I did all kinds of crazy stuff, but the one thing I want to talk about a couple things I want to talk about One is that I bought like Taylor Swift is big on friendship bracelets from the heirs tour and I bought friendship bracelets and put them up in the background like these giant friendship bracelets. 00:18:02.099 --> 00:18:11.197 That said, in our list growth era I got a giant cutout of, like a life-size cutout, five foot tall cutout of Taylor Swift. 00:18:11.197 --> 00:18:21.505 That sat next to me on the Zoom calls and this is so unhinged, but I did it and I have no regrets In the opening of the concert that she did. 00:18:21.505 --> 00:18:39.242 There's like a movie version of the concert and I took the first like 90 seconds to two minutes of the concert intro and I had a video editor transpose my face onto Taylor Swift and it was like, really it wasn't, it was bad on purpose, like this is not the video editor's fault. 00:18:39.242 --> 00:18:40.246 They were amazing. 00:18:40.246 --> 00:18:41.559 They did exactly what I wanted. 00:18:41.559 --> 00:18:50.744 If you guys remember jib jab from like the early 2000s, where you would literally paste your face, like just paste a static version of your face on someone else's body. 00:18:50.744 --> 00:18:57.125 We did that for the first two minutes of the tour and that's how I started our first live training. 00:18:57.125 --> 00:19:03.887 I was like the training will be starting soon and I, you know Taylor Swift comes out of the stage and it's my face on her head. 00:19:03.887 --> 00:19:11.789 I turn off the video, turn on my camera, the life size cutout is there, the friendship bracelets are in the back and y'all people just loved it. 00:19:12.090 --> 00:19:20.360 Not because it was Taylor Swift, though that maybe had something to do with it, but I really want to get down to the core of this, which is like I was showcasing who I am. 00:19:20.360 --> 00:19:32.666 I was having fun, I was keeping it entertaining, I was having a good time and so I think people really like you know there's nothing how do I say this? 00:19:32.666 --> 00:19:37.161 There's nothing, there's nothing special about Facebook and Instagram ads like as a topic anymore. 00:19:37.161 --> 00:19:37.742 You know what I mean. 00:19:37.742 --> 00:19:41.322 Like you can go learn them anywhere, you can Google it, you can YouTube it. 00:19:41.322 --> 00:19:59.088 But like we kind of put on a little show and we make it unique and fun and I showcase my personality and the Swifties in the audience have fun and the non Swifties there's always one or two who by the end of the week, are like I'm a Swifty now, like this is great, you know, and the goal is not to become a Swifty convert. 00:19:59.195 --> 00:20:08.264 The goal is that you get to showcase your personality, and so it's not always Taylor Swift themed, though when we did before, this was actually the theme was just you guys. 00:20:08.264 --> 00:20:24.202 The theme was just cats like literally like cats, right, and so we had like paw prints on a lot of our images that we put in the Facebook group and I bought cat clip art and we gave away cat themed prizes, because we do prizes on days two, three, four and five. 00:20:24.202 --> 00:20:27.920 If you show up and do the work, you're entered to win a prize on days two, three, four and five. 00:20:27.920 --> 00:20:29.384 If you show up and do the work, you're entered to win a prize. 00:20:29.384 --> 00:20:32.949 And then, at the end of 2023, we did the iconic things of 2023. 00:20:32.949 --> 00:20:39.523 We gave away Barbie themed because Barbie was big that year, stanley cups because Stanley was really big that year. 00:20:40.315 --> 00:20:44.123 The thing is it doesn't have to be this elaborate show. 00:20:44.123 --> 00:20:52.324 That's what it's grown into for us, because I've really like leaned into this like fun side of it. 00:20:52.324 --> 00:21:12.001 But the thing is it should just be like showcasing your personality, and I think that having a theme in your challenge is so underutilized, underrated and creates such a good time for everybody, right, because if you're having fun, guess what Other people are going to have fun too, right? 00:21:12.001 --> 00:21:20.456 So that's one thing that I just think we haven't talked enough about that publicly is that the theme

has made a world of difference in our challenges. 00:21:20.456 --> 00:21:28.143 The other thing I wanted to talk about was that we get help, and I also think that this is something that not enough people talk about. 00:21:28.396 --> 00:21:36.677 On day one of our challenge, we have everyone can submit their copy to go with their Facebook ads and we like review it. 00:21:36.677 --> 00:21:42.608 But after I did the first challenge with like like 300 people in there. 00:21:42.608 --> 00:21:43.818 I was like this is intense. 00:21:43.818 --> 00:21:49.998 Editing 100 hundred pieces of copy is intense and don't get me wrong, it's intense no matter what. 00:21:49.998 --> 00:21:54.186 But we now kind of not kind of we do. 00:21:54.186 --> 00:21:55.528 We solicit help. 00:21:55.528 --> 00:22:07.344 I hire a copywriter for the week of the challenge to come in and review all the copy with me, and I have a operations manager, jessica Shout out to Jessica if you're listening. 00:22:07.344 --> 00:22:10.829 She is because she edits some of these notes for me. 00:22:10.829 --> 00:22:20.574 But you know we have our ops manager on the calls and they are watching the room and answering questions and dropping support links and responding to support inquiries. 00:22:20.574 --> 00:22:26.702 And then you know there's me running the content and the trainings and posting in the group and engaging with people. 00:22:28.376 --> 00:22:41.425 I you don't have to start there, you don't need to start with a team of multiple people to run your challenge, but as your challenges and webinars and boot camps and whatever you use to launch I know this is a challenge podcast, but I don't care how you're launching. 00:22:41.425 --> 00:22:45.862 As you grow, you need support and I think that was something that worked really well for us. 00:22:45.862 --> 00:22:48.548 The other thing is we doubled down on ad spend. 00:22:48.548 --> 00:22:55.739 I mean, we spent almost, not almost. 00:22:55.739 --> 00:22:58.715 We spent over $20,000 on Facebook ads to get people into not only the challenge but also into our membership. 00:22:58.715 --> 00:23:03.126 And I think this is the other thing that I know people know but they don't do enough. 00:23:03.126 --> 00:23:05.717 And I know that because we have our membership and I see people do it. 00:23:05.717 --> 00:23:12.427 They're like I'm just going to run ads to get people to my challenge, but then after the challenge, you have all these engaged people. 00:23:12.427 --> 00:23:22.675 Because you have that three C's the connection, the conversion, the continuity. 00:23:22.675 --> 00:23:23.898 Don't miss the opportunity to retarget those people. 00:23:23.898 --> 00:23:25.583 We see massive success by retargeting people in our challenges. 00:23:25.583 --> 00:23:35.447 And then the last thing is we really use email and live and Facebook group to create this kind of trifecta of connection engagement. 00:23:35.876 --> 00:23:46.800 I think when I do my challenges, to be honest and I'm not somebody who really stresses about sending too many emails I always find myself being like ah, is this too many emails, because we do a morning and afternoon and an evening email. 00:23:46.800 --> 00:23:51.148 And by day three I'm like, ah, is this too many emails, cause we do a morning and afternoon and an evening email. 00:23:51.148 --> 00:24:01.215 And, you know, by day three I'm like, ah, I feel like we're sending so many emails and I'm someone who's always like send another email, but I know that those emails, combined with the Facebook group posts, combined with the live calls that we're doing, get people to show up. 00:24:01.215 --> 00:24:10.978 And I know they get people to show up because we track inside of our challenges our retention, get people to show up because we track inside of our challenges our retention. 00:24:10.978 --> 00:24:12.661 And you know we retain from day one to day five. 00:24:12.661 --> 00:24:17.155 Over 50% of people who were on day one will make it to day five. 00:24:17.155 --> 00:24:18.219 We retain. 00:24:18.820 --> 00:24:29.240 Just to clarify, from day one we had in this particular challenge we had 278 people on on the first day, 144 on the last day, which means over five days. 00:24:29.240 --> 00:24:35.505 One out of two people will continue with us, which is really phenomenal for five day challenge retention. 00:24:35.505 --> 00:24:44.304 So again, I just think there's so much value to send the email, post in the group, engage with your community and stay connected to your people. 00:24:44.304 --> 00:24:48.246 So, yeah, I hope you've gotten value from this episode. 00:24:48.246 --> 00:24:58.614 I'm just such a fan of like giving you the numbers, giving you the intel, telling you what happened, how much we spent, where the money goes, what it looks like, what's involved in running a five-day challenge. 00:24:58.735 --> 00:25:11.963 Now I do wanna tell you that we are gonna be very soon promoting the Challenge Launch Engine, which is our signature program on how to run your own profitable five-day challenge bootcamp style launch. 00:25:11.963 --> 00:25:24.934 Now, if you want to be the first to know when we open the doors to that, you're going to want to go to thechallengelaunchenginecom Again, that's thechallengelaunchenginecom and get your name on the wait list. 00:25:24.934 --> 00:25:27.099 We're going to be sure to let you know as soon as it opens. 00:25:27.099 --> 00:25:29.302 We want you to get first dibs. 00:25:29.302 --> 00:25:37.597 We want to support you in getting incredible results with your challenge and, yeah, we would love to see you on that list and we'd love to see you in the training. 00:25:38.137 --> 00:25:44.217 Now, if you enjoyed this episode, as always, don't hesitate to hop over to Instagram and DM me at Zach Spuckler. 00:25:44.217 --> 00:25:48.862 We'll also have that linked up with the show notes over at heartsoulhustlecom. 00:25:48.862 --> 00:25:53.628 Forward slashN Y A P 0 8, 9. 00:25:53.628 --> 00:25:56.030 Again, that's heartsoulhustlecom. 00:25:56.030 --> 00:26:04.027 Forward slash N Y A P 0 8 9 for not your average podcast episode number 89. 00:26:04.027 --> 00:26:05.628 We'll link up that wait list. 00:26:05.628 --> 00:26:12.644 We'll link up my Instagram, we'll link up all the good stuff that we always link up and I just hope you got value from this. 00:26:12.704 --> 00:26:27.545 I think transparency in the industry is more important than ever and I hope that you know sharing that like yeah, we had this massive you know subjective, massive 50k launch as a low ticket offer, but we created continuity and there were costs. 00:26:27.545 --> 00:26:30.003 Right, there's continuity and that's where our revenue comes from. 00:26:30.003 --> 00:26:31.420 And there's definitely costs. 00:26:31.420 --> 00:26:43.181 You know we're around 50 to 60% expenses on this launch, but we'll see and continue to reap the benefits of it ongoing and so I just think there's so much value in this conversation I'm going to stop rambling. 00:26:43.181 --> 00:26:49.384 I hope you have an incredible rest of your day, week, month, year and until next time, stay not.