บทถอดความฉบับเต็มของ What Happens When Data Becomes The Product Strategy

a voice, actually. 00:05:06.000 --> 00:05:17.199 It was not the real video, the voice, and uh Ray was good actually, even uh listening to him from the V uh, you know, the just uh uh voice record. 00:05:17.360 --> 00:05:27.040 And uh then we completed TIL CM29, and we we all became the CM2 professional as a team, and we started a project for that company. 00:05:27.120 --> 00:05:32.000 It it took three years actually to complete the trainings and to put a project together. 00:05:32.240 --> 00:05:38.319 And during that journey, I learned CM2 because I I I got the trainings and I applied. 00:05:38.560 --> 00:05:42.160 Actually, I was lucky, I had the chance to apply it. 00:05:42.560 --> 00:05:53.279 Then uh when I decided to leave the company, I talked to Vince Ges, he was the founder of the uh IPX, ICM, and the CM2. 00:05:53.519 --> 00:05:57.279 Actually, I said, okay, I like to teach CM2 in Turkey. 00:05:57.839 --> 00:06:02.879 Actually, it was a surprise, nobody asked them to teach CM2 in Turkey. 00:06:03.040 --> 00:06:05.680 And he said, Oh, that's good, let's start the journey. 00:06:05.759 --> 00:06:06.959 And we are ready to support you. 00:06:07.040 --> 00:06:10.959 Actually, I like to thank all IPX team in the past, actually. 00:06:11.199 --> 00:06:15.839 From the past and today, they we got all kinds of support from IPX team. 00:06:16.000 --> 00:06:22.879 They came to Turkey, they started the training with me, and in time I learned how to teach CM2 together with them. 00:06:22.959 --> 00:06:31.120 And it took three, four years actually, to put that uh, you know, the startup and start to teach people in Turkey. 00:06:32.399 --> 00:06:32.720 Okay. 00:06:33.279 --> 00:06:35.680 All right, yeah, that that's quite the journey. 00:06:35.839 --> 00:06:50.240 And so so when we look at let's think about your client base now at SEMPRO, and I'd love to talk about which industries in Turkey are most active in reaching out to you for help. 00:06:51.279 --> 00:07:05.439 Yeah, actually, mostly the the since I I am living at the capital, and at the capital that I have interaction with the defense companies, and the defense companies are uh I think it is the same everywhere. 00:07:05.600 --> 00:07:21.279 Defense companies are really uh you know, the during the production and during the development, the every project is a new development, actually, and they have to start new development and they have to uh develop a uh manufacturing process in parallel. 00:07:21.360 --> 00:07:27.759 It is not like the serial production of the you know, like the refrigerator or the cars, you know. 00:07:28.079 --> 00:07:34.000 Uh the the the all new projects requires the uh update of the processes. 00:07:34.240 --> 00:07:44.160 This is why our main customers are customers are from defense, but it doesn't mean that we are not uh giving service to the other uh industries. 00:07:44.399 --> 00:07:52.160 Uh like the we have a customer uh called Archerik in Turkey, they are the one

of the largest companies in the world. 00:07:52.319 --> 00:08:00.399 Uh they are manufacturing uh refrigerators, washing machines, and they are applying CM2 for their change process, for example. 00:08:00.959 --> 00:08:07.279 Uh, we have other customers, but uh mostly I can say 80% of our customers are from defense. 00:08:07.519 --> 00:08:14.879 Okay, and they are happy to apply CM2 in their processes because the in the defense sector they have lots of changes, you know. 00:08:15.040 --> 00:08:17.759 They need the change process fast and efficient. 00:08:17.920 --> 00:08:19.439 This is their priority. 00:08:19.759 --> 00:08:25.360 Yeah, that makes sense, especially with highly regulated industries, and uh that's it's it's most important. 00:08:25.600 --> 00:08:28.160 So that makes a lot of sense to me. 00:08:28.399 --> 00:08:34.720 And you know, every every region has some unique set of business challenges. 00:08:34.960 --> 00:08:44.159 And from your perspective, are there any specific or common obstacles that Turkish manufacturers and organizations face today? 00:08:45.200 --> 00:08:48.960 Actually, the the economy is you know uh changing everywhere. 00:08:49.039 --> 00:08:54.720 There is a sinusoidal uh uh you know the wave that you have to manage all the time. 00:08:54.879 --> 00:09:03.519 Uh but the Turkey is uh in Turkey there are lots of improvements in the defense sector, and Turkey is manufacturing their own products. 00:09:03.759 --> 00:09:07.600 This is why, if you have your own products, you have to develop your processes, you know. 00:09:07.759 --> 00:09:10.159 You cannot get the processes from somebody else. 00:09:10.320 --> 00:09:16.720 You have to start from the concept of a product, then you have to have the processes to develop the concept. 00:09:16.879 --> 00:09:28.159 You have to have the processes toward the uh development, you have to have the processes for the manufacturing, you have to develop all these processes, and it should be it should fit all your products, actually. 00:09:28.320 --> 00:09:46.480 This is why the Turkish uh environment is improving a lot, and we are uh having not only the uh RND projects, we have the cereal production for all kinds of industries, automotive, defense, uh space, you know, uh aerial space. 00:09:46.639 --> 00:10:05.759 Uh, you can see lots of examples uh from if you look at the companies in Turkey, and most of them are really uh enthusiastic about improving their processes, digitalization, applying AI to their processes, you know, the young generation, they like they are ready to learn and apply. 00:10:05.840 --> 00:10:25.360 It is not only the learning, everybody likes to apply what they learned, and this is why the Turkish industry is, you know, there are lots of uh initiation for the improvements for new uh challenges, and the CM2 is one of the uh key processes for them to apply for their uh you know the processes. 00:10:25.519 --> 00:10:27.679 This is what I can say on the subject. 00:10:28.080 --> 00:10:28.960 Okay, okay. 00:10:29.120 --> 00:10:30.240 Now I understand. 00:10:30.480 --> 00:10:45.519 And you know, I think that that's it's important because you know, I at least I know here in the US, and we talk about this a lot because we're repeatedly reminded that in colleges or university, this topic is not often covered. 00:10:45.759 --> 00:10:49.600 So people entering the workforce don't always have that experience. 00:10:49.840 --> 00:11:00.000 So I think it's it's really interesting how people go to industry and they live, and just like yourself and myself, they find issues and then they're searching. 00:11:00.080 --> 00:11:02.639 They're like, well, this is something that everyone does. 00:11:02.799 --> 00:11:05.440 There's gotta be some best practices around that. 00:11:05.519 --> 00:11:08.080 And so that's when they start to learn about that. 00:11:08.159 --> 00:11:13.440 There are standards out there that have been around for 40 years to help businesses with these problems. 00:11:14.159 --> 00:11:16.639 So actually, this process is improving too. 00:11:16.720 --> 00:11:20.720 CM2 is not the same as the first time released, you know. 00:11:21.200 --> 00:11:33.759 Yeah, there are lots of changing uh changes according to the technology, according to the new processes, and CM2 is adapting itself for the new challenges, actually, which is good. 00:11:34.159 --> 00:11:52.879 Yes, it is good, and I think so many people you know who are are trained maybe in the past, you know, their their minds are very, I guess they have they have guardrails where they're thinking about it as just change and configuration management, but it's so much more than just the closed loop change process, right? 00:11:52.960 --> 00:11:54.960 Like it really truly is end. 00:11:55.039 --> 00:12:02.320 It's your data all the way from concept all the way through to to service and even decommissioned sometimes. 00:12:02.639 --> 00:12:12.320 So to me, it's it's truly more of a master data management as well, thinking about your tools being connected and those single sources of truth. 00:12:12.480 --> 00:12:14.480 So it's so much more than just PLM. 00:12:14.720 --> 00:12:15.679 Yes, that's true. 00:12:16.159 --> 00:12:20.720 Actually, most of the companies they are talking about the digital threat, for example. 00:12:21.440 --> 00:12:25.759 How you are gonna have a digital threat if you don't have the single source of truth? 00:12:26.080 --> 00:12:26.799 That's right. 00:12:27.200 --> 00:12:32.159 They have to answer lots of questions, and this is the answer of these questions are not easy. 00:12:32.480 --> 00:12:47.840 Yeah, it is not just saying, you know, when you try to accomplish something, you have to look at your processes, you have to look at your technology, your tools, your people, how you are gonna train your people to apply all these to the uh products and the processes. 00:12:48.000 --> 00:12:50.320 This is why ECM2 is getting more and

more important. 00:12:50.399 --> 00:12:51.200 This is what I think. 00:12:51.279 --> 00:12:52.399 This is my view. 00:12:52.720 --> 00:13:01.200 Yeah, I I I agree 100%, 100%, especially with the age of AI and machine learning coming, we need to have a solid foundation. 00:13:01.279 --> 00:13:09.840 So if we're gonna feed data to AI, we have to be certain that the data is good and that we have the right data. 00:13:10.000 --> 00:13:15.120 So the single source of truth becomes even more important today than than ever before. 00:13:15.919 --> 00:13:16.799 That's true. 00:13:17.840 --> 00:13:29.440 You know, I think um, you know, are there any specific type of companies that you work with that you feel are maybe more hungry or more eager to adopt CM2 or or these processes? 00:13:29.519 --> 00:13:32.399 Is it is it more of the bigger, larger enterprises? 00:13:32.559 --> 00:13:42.879 And I know government is obviously a big one, but do you see also maybe some of the smaller, more agile, maybe mid-market companies that are also pushing for this level of maturity in Turkey? 00:13:43.279 --> 00:13:45.679 Yeah, actually it um it differs. 00:13:45.919 --> 00:13:55.840 For example, when we first started to trainings, maybe seven, eight years ago, they they the three people came for the training from the same company. 00:13:56.000 --> 00:13:57.919 I didn't heard anything about it. 00:13:58.159 --> 00:13:59.679 I asked, who are you? 00:13:59.840 --> 00:14:01.039 Which what are your company? 00:14:01.200 --> 00:14:06.559 They said only total total number of people working for this company is seven. 00:14:08.159 --> 00:14:14.399 Seven people they have a company, they work for the company, three people they came to the CM2 trainings. 00:14:14.480 --> 00:14:15.440 This is unbelievable. 00:14:16.559 --> 00:14:25.120 Because the owner of the company, he he heard about CM2 and he said then since we are starting for new processes, we have to learn the best practices. 00:14:26.559 --> 00:14:28.240 We have examples like that. 00:14:28.480 --> 00:14:38.559 And today, uh this week we have a training session, and one of these uh the the one of the guys from that company, he started journal, he will become this became the CM2 professional next week. 00:14:38.960 --> 00:14:45.039 Okay, completing it it takes time, but they started with CM2 and we work them as a consultant. 00:14:45.200 --> 00:14:55.120 They ask us to help them for their processes, and actually the the the large companies, uh defense companies in Turkey, they are large, you know, more than 10,000 people. 00:14:55.279 --> 00:15:03.519 For some of the companies, there are more than 10,000 people, they usually get the training and they like to apply their processes by themselves. 00:15:03.840 --> 00:15:10.720 Yeah, yeah, because they have enough people to learn and you know uh revise the processes accordingly. 00:15:10.879 --> 00:15:19.440 And because of their, you know, the the defense companies they have the

uh security uh requirements, they don't they don't want to share everything. 00:15:19.600 --> 00:15:29.120 Uh it is I understand that, you know, but they are support they are supporting their people to learn the best practices, which is important, you know. 00:15:29.279 --> 00:15:37.919 They don't ask people just just do it, they say, okay, if you don't know, just just just learn it and then come and uh you know improve our processes. 00:15:38.000 --> 00:15:45.919 They are giving the opportunity to the people working in this company, and which is very important, and these people are this is motivating people. 00:15:46.480 --> 00:15:51.679 If you learn something and if you believe in something, then they are ready to you are ready to apply. 00:15:53.279 --> 00:16:05.759 Uh the for the large companies we may have training, but for the SMEs and the smaller companies, we are giving the training and we are supporting them with consultancy to apply the processes. 00:16:05.840 --> 00:16:13.679 Actually, there are different kinds of uh companies, and we are till now we have we gave the training maybe more than 150 companies. 00:16:14.320 --> 00:16:22.799 Uh thousands of people got the training from SEMPRO, and some of them they got from IPX and SEMPRO together. 00:16:23.440 --> 00:16:26.960 Uh but you know, people are trying to apply. 00:16:27.039 --> 00:16:28.879 This is not just learning, you know. 00:16:29.519 --> 00:16:31.919 They they are changing their process accordingly. 00:16:32.159 --> 00:16:34.320 I think this helped the companies a lot. 00:16:34.480 --> 00:16:43.120 And in parallel to that, I like to uh mention about the the process, configuration management process is the core, actually, it's a core process. 00:16:43.279 --> 00:16:53.360 CM2 is not only the configuration management, but the configuration management in the past, it was not um companies didn't think that it is a core process, actually. 00:16:53.600 --> 00:16:58.720 They were thinking that this is just uh paperwork, you know, administrative process. 00:16:59.039 --> 00:17:02.399 And even they didn't want to the companies they don't want to hire engineers. 00:17:02.559 --> 00:17:08.240 They say, oh, engineers, this is not a good uh uh uh career for the engineers, you know. 00:17:08.400 --> 00:17:23.680 They have to go to RD, they have to go to the other department, not for the uh configuration management, but nowadays in Turkey, everybody is asking for the uh configuration management people because they are short of it, short of the configuration managers. 00:17:24.000 --> 00:17:25.920 This is where we are today. 00:17:26.319 --> 00:17:31.359 That's interesting, Samia, because I think I think that that's that is slowly happening here too. 00:17:31.519 --> 00:17:37.920 I think people are slowly, you know, it used to be an engineering clerk that would manage engineering data. 00:17:38.160 --> 00:17:42.880 And it was just more of someone who's you know, data entry and maybe checking. 00:17:43.039 --> 00:18:00.319 Um, and it's changing because now the more and more we need the enterprise data for AI or for all sorts of things, you know, we're doing model-based where you're expanding that to the enterprise and the consumption of that data, the configuration management piece becomes so much bigger. 00:18:00.480 --> 00:18:07.279 It be it truly people are starting now more than ever to see that this is an enterprise opportunity. 00:18:07.680 --> 00:18:24.240 And so you need people that are experienced in doing this and people who are, you know, there it's kind of like a program manager in a way, because you're managing a lot of people that don't report to you and you have to hold them accountable. 00:18:24.799 --> 00:18:29.680 And so it's it's interesting that you know these people become very important. 00:18:29.759 --> 00:18:38.000 And when companies start to have the right configuration management people in place, they don't understand how they lived without it. 00:18:38.240 --> 00:18:47.039 And so it's it starts, it's it changes companies where they start to be seen as more of an elevated role, um, and they're more valued in that way. 00:18:47.279 --> 00:18:51.440 So the more tied it is to you know, data is a company's gold. 00:18:51.839 --> 00:18:55.200 So the more we can help make sure our data is good. 00:18:55.359 --> 00:19:06.799 I think businesses are starting to recognize that this is how that they can make sure that they're protecting their margins and they're not losing money, you know, that managing the data right is is straight to the bottom line. 00:19:06.960 --> 00:19:10.559 So I think it's and that's that's the most important thing is the profitability. 00:19:10.720 --> 00:19:18.880 So it took time to convince people for that, but the requirements, you know, they learned with the requirements, yeah. 00:19:19.039 --> 00:19:21.440 And they learned from the corrective action. 00:19:21.599 --> 00:19:23.839 This is another motivation, you know. 00:19:23.920 --> 00:19:32.799 The the companies they are spending money for the corrective instead of spending money for the corrective action, uh, spend money for the good processes and for the good people, you know. 00:19:33.359 --> 00:19:35.200 Uh, this is more important. 00:19:35.759 --> 00:19:36.240 Agreed. 00:19:36.319 --> 00:19:43.119 I love that your small companies are are, you know, maybe because they're needing help, they don't have they're busy doing what they need to be doing day to day. 00:19:43.200 --> 00:19:47.839 They need some support in doing the right thing from the start, they can't make that mistake. 00:19:48.319 --> 00:19:58.720 Um, the bigger companies, like you said, you know, they're proud, they're proud in in where they've been and they want to do it themselves, um, which is which is okay. 00:19:58.880 --> 00:20:04.880 But I think sometimes we see big companies, you know, that they struggle because they are successful and they're profitable.

00:20:05.119 --> 00:20:10.720 And, you know, they think that the way that they've done things to now is is good because they're profitable. 00:20:10.799 --> 00:20:17.839 And so I don't think they always recognize the impact of of maybe even changing things that they think are working. 00:20:18.000 --> 00:20:19.440 So that's that's true. 00:20:19.519 --> 00:20:21.279 That's true, brandy. 00:20:22.400 --> 00:20:35.440 So, you know, I think as we watch Turkey continue to evolve as this manufacturing and engineering hub, where do you see maybe there's a biggest opportunity for SEMPRO in the future? 00:20:36.319 --> 00:20:41.519 Actually, we are um till now we spent our time main for the training. 00:20:41.759 --> 00:20:42.079 Okay. 00:20:42.319 --> 00:20:46.480 Uh, you know, it takes time, you know, having the training takes time. 00:20:46.640 --> 00:20:55.279 And we are happy to do that actually, because you know, teaching people and then getting feedback that they are applying it. 00:20:55.519 --> 00:21:06.559 For example, we had a uh CM today uh at the one of the largest companies, defense and air and space company actually, defense air and space, it's a large company. 00:21:06.640 --> 00:21:17.599 We had a CM today, and they we closed the registrations because uh people uh we got uh request more than the uh available space. 00:21:19.359 --> 00:21:20.000 It's amazing. 00:21:20.400 --> 00:21:30.559 It means you know the people are interested in CM2 and they like to share their experience all together, and this is a motivating uh situation for SEMPRO. 00:21:31.119 --> 00:21:32.559 Yeah, it's very good. 00:21:32.720 --> 00:21:56.640 But in parallel to that, we are trying to improve our consultancy services because we are not uh only a training company, we are the consultancy company in parallel, and we like to get developed new processes for the consultancy, and we like to introduce AI in our consultancy services to CM2 processes, and we are getting cooperating with a uh company uh experience in AI. 00:21:56.960 --> 00:21:59.759 But we are at the learning stage right now. 00:22:00.400 --> 00:22:04.720 We will have a pilot project with a company and then we will see whether how we are gonna apply it. 00:22:04.799 --> 00:22:10.640 You know, we have to have the prototype prototype and pilot before we go to the customers that it works. 00:22:10.880 --> 00:22:13.039 Otherwise, we cannot go to the customers. 00:22:13.119 --> 00:22:20.799 And in as the for the sustainability, we as a TEMPRO team we are supporting a foundation. 00:22:22.079 --> 00:22:28.240 You know, we we are having the we use CM2 to develop processes of that foundation. 00:22:28.400 --> 00:22:44.400 This is a uh you know the uh how charity foundation, I can say I don't know how to say in English, but this is like a helping kids going to school in the villages, and they are supporting these kids and their teachers. 00:22:44.480 --> 00:22:58.240 Uh, this is the foundation that we we are supporting them by using CM2, we are creating an enterprise baseline for them, and we are trying to create their single source of truth through the data they have. 00:22:58.319 --> 00:23:02.640 They have the silute systems and we are trying to integrate them. 00:23:02.880 --> 00:23:08.480 But first of all, we have to talk in the same language, you know, we have to explain them how we are gonna do it. 00:23:08.720 --> 00:23:14.160 And this is the this is the first time we are applying CM2 to a foundation, actually. 00:23:15.839 --> 00:23:17.440 This is just for the sustainability. 00:23:17.519 --> 00:23:18.880 We are learning from that. 00:23:19.039 --> 00:23:28.960 As a sample team, as a sample team, we are learning too, you know, how we can use CM2 as a best practice and the foundation, how we can improve our services. 00:23:29.119 --> 00:23:31.279 This is what we are gonna do right now. 00:23:31.519 --> 00:23:43.359 We will see in time how we are gonna react and how we'll get input from our customers, but we are improving and increasing our customers every year. 00:23:43.519 --> 00:23:45.039 This is what I can say. 00:23:45.279 --> 00:23:47.440 We will we have new customers every year. 00:23:47.519 --> 00:23:50.720 For every training, we have a new customer, which is good. 00:23:51.119 --> 00:23:53.920 It means people are hearing about us. 00:23:54.559 --> 00:23:55.599 Yes, yep. 00:23:55.680 --> 00:23:59.839 The good word is sharing, it's getting around, which is a which is a positive. 00:23:59.920 --> 00:24:01.759 That's a that's a great yeah. 00:24:01.839 --> 00:24:03.759 This is this is what we are doing right now. 00:24:04.559 --> 00:24:06.000 Okay, all right, excellent. 00:24:06.079 --> 00:24:13.839 Well, I'll I'll love to continue that journey with you and talk again and and get some updates on some of those initiatives that we're working on. 00:24:14.000 --> 00:24:15.440 So we can share those. 00:24:15.680 --> 00:24:27.680 You know, I I would love if you have any kind of a specific example of a success story with a client, um, any kind of you know, specific transformation that you've seen that you like to share. 00:24:27.839 --> 00:24:32.240 I'd love to you know hear, give give me a specific example of something that you're proud of. 00:24:32.559 --> 00:24:37.359 Actually, one of the companies uh one of our customers, I cannot give their name actually. 00:24:37.440 --> 00:24:54.960 It's a large company too, and they had a presentation in CM today, and they put the CM2 as a day, they they said, okay, we have initiatives for the improvement of the company, and they put CM2 one of the major foundations. 00:24:57.599 --> 00:24:58.240 That's amazing. 00:24:59.039 --> 00:25:08.640 This is uh you know, it is really good that they this company say, okay, CM2 is one of the important foundations for our company to improve our processes. 00:25:10.480 --> 00:25:33.279 It means they understood CM2 and they are applying CM2, they are getting benefit

of CM2, which is a success story on their side and on our side too, because they are uh you know they they understood and they spend time and energy and money on the applying CM2 to their processes and they tailor it to their processes. 00:25:33.359 --> 00:25:42.720 You know, you cannot use everything just learning, you know, that you have to uh um match with your processes, and this is a success story, I can say. 00:25:42.960 --> 00:25:48.240 And most of the companies that we are working together, we are getting good inputs. 00:25:48.480 --> 00:25:52.319 Actually, in Turkey, people they don't like to uh write the comments. 00:25:53.119 --> 00:25:57.119 Uh, it is very difficult to get comments from the people after the training. 00:25:57.200 --> 00:26:01.440 I say I will not give your uh you know the certificate if you don't write the comments. 00:26:02.720 --> 00:26:03.920 This is what I am doing. 00:26:04.079 --> 00:26:06.480 Please write comments for bad or good comments. 00:26:06.640 --> 00:26:09.359 Please write comments because the comments are important for us. 00:26:09.440 --> 00:26:24.960 We have the survey after the training, but we cannot uh you know uh put uh the results of the survey to our website, but we like to get we need to get their permission, you know, and we ask them to have the on Google Drive and on our website. 00:26:25.200 --> 00:26:28.720 We need to get your customer comments, which is very important for us. 00:26:29.440 --> 00:26:30.799 Yes, absolutely. 00:26:30.960 --> 00:26:32.559 The feedback is important, and you need to know. 00:26:34.079 --> 00:26:35.759 I personally write everywhere. 00:26:35.839 --> 00:26:45.680 Uh Brenda, sorry, I personally write to Google, and I can see that people are uh you know reviewing, they are looking at my reviews. 00:26:46.640 --> 00:26:48.559 I understand the reviews are important. 00:26:49.599 --> 00:26:54.079 They are the customers should support us by giving the reviews. 00:26:54.160 --> 00:26:55.359 This is what I think. 00:26:55.599 --> 00:26:58.480 Yes, you give them time to do it in class. 00:26:58.799 --> 00:27:04.720 No, after that, we we don't we say okay, if you don't send the if you don't write the comments, we will not send your certificate. 00:27:04.880 --> 00:27:07.279 This is this is what we are this is what we can do. 00:27:07.359 --> 00:27:11.680 More than that, we cannot have any tool to force them, actually. 00:27:12.000 --> 00:27:19.279 Yeah, you know, if people believe in it and they're finding value, then the best way to spread that news is to be able to give those comments. 00:27:19.440 --> 00:27:20.400 So I agree with that. 00:27:20.640 --> 00:27:21.440 Yes, that's good. 00:27:21.519 --> 00:27:23.279 The same for IPX, actually. 00:27:24.160 --> 00:27:26.559 Which is we need to be asking for that. 00:27:26.640 --> 00:27:27.920 So yes, yes. 00:27:28.079 --> 00:27:41.200 Actually, I actually I uh I always uh like to say I learned a lot from IPX in my professional journey because I have been working for more than 40 years actually. 00:27:41.519 --> 00:27:45.519 Then you can see my gray hair, it took years, you know. 00:27:45.839 --> 00:27:50.240 Uh, but uh I learned from IPX, I learned from Ray a lot. 00:27:50.480 --> 00:27:56.000 I would like to thank the IPX for their support to SEMPRO during this journey. 00:27:56.480 --> 00:28:05.839 Uh and even today, during the training, I said, you know, we are using uh uh the knowledge, and using knowledge is very important, you know. 00:28:05.920 --> 00:28:16.400 We are using somebody else's knowledge, uh, and uh we you know we'd like to thank you for that to all IPX team for supporting us. 00:28:16.480 --> 00:28:20.960 And any new any improvement on your site, you are sharing with us. 00:28:21.839 --> 00:28:23.519 We're trying, yep, we're trying. 00:28:23.680 --> 00:28:26.160 I I'd love to say thank you on behalf of my team. 00:28:26.240 --> 00:28:31.279 I know a lot of this was well before my time, but I'll say thank you on behalf of Ray and Ken for sure. 00:28:31.359 --> 00:28:33.039 So yes, thank you very much. 00:28:33.119 --> 00:28:34.319 Thank you, Brandy. 00:28:35.119 --> 00:28:40.160 So I think just here I got maybe two more questions for you, and we can kind of close it up for today. 00:28:40.400 --> 00:28:54.720 But you know, I'm thinking about you know, when it with your clients, do you have any maybe metrics that you could share that people are looking to improve and that they have seen, you know, financial or or or just just numerical improvement? 00:28:54.960 --> 00:28:55.279 Yeah. 00:28:55.599 --> 00:29:12.960 Actually, first of all, we have the operating standards, CM2 operating standards, to uh, you know, the review and assess the processes of the companies according to CM2, and we can show them where they are according to the CM2 operating standard. 00:29:13.039 --> 00:29:21.440 We already started for that, and I think the companies will get lots of benefit from applying CM2 operating standards. 00:29:21.599 --> 00:29:38.799 And as uh I am uh talking about it during the training sessions, and IPX is improving their operating standards with the best practices, and if the companies uh uh use those CM2 operating standards, it will help them to create processes. 00:29:39.839 --> 00:29:44.160 Uh and then based on that, they can create metrics actually. 00:29:44.640 --> 00:29:55.359 Yeah, they can measure, and they uh we don't have the chance to go to companies and see their metrics if they don't share it, actually. 00:29:55.519 --> 00:30:00.880 This is another uh subject, but we can talk about the metrics during these training sessions. 00:30:01.279 --> 00:30:03.680 Yeah, they have the metrics actually. 00:30:03.759 --> 00:30:13.119 I am I know that they have the good metrics, but there are lots of reasons that the results are sometimes sometimes the results are not good. 00:30:14.079 --> 00:30:34.079 They don't want to share it, uh,

because you know there are lots of uh you know the for the projects that projects have high schedule, there are decisions that uh uh you know changing some of the processes for the shortcuts. 00:30:34.319 --> 00:30:39.279 Company, you know, it is not easy for the people to manage everything all together. 00:30:39.440 --> 00:30:45.119 We understand that, but that is a fact together with that fact. 00:30:45.200 --> 00:30:55.599 I I see that they are trying to do their best and they are measuring their processes, they are getting the results, and it it takes time, you know. 00:30:55.920 --> 00:30:59.359 As we say during the training, think big, act small. 00:30:59.599 --> 00:31:06.960 They are they know how to correct it, but it will take some they have to take their time to make it correct. 00:31:07.039 --> 00:31:08.720 I this is what I understand. 00:31:08.960 --> 00:31:10.000 Yeah, I agree with you. 00:31:11.920 --> 00:31:13.920 If they don't show it, I how can I see? 00:31:14.000 --> 00:31:21.599 You know, this is not it's you know it takes time, and people, you know, it's not like everyone, it's not like you implement CM2 and then now you measure. 00:31:21.759 --> 00:31:29.279 It's it's a journey because there's there's a lot to change, and I I'm not sure I know anyone who's done it 100%, right? 00:31:29.359 --> 00:31:32.240 So and it it and it doesn't make sense for every business to do it. 00:31:32.319 --> 00:31:35.119 You got to focus on the problems that you have and solve those. 00:31:35.680 --> 00:31:48.400 And so, and and like you said, I think there's lots of reasons why you know the the metrics are hard to communicate because sometimes we find people are just doing a release process, right? 00:31:48.480 --> 00:31:53.359 They're just using the tool and the metrics they're capturing are just releasing drawings, and that's it. 00:31:53.599 --> 00:31:55.200 And they say that's too slow. 00:31:55.359 --> 00:31:57.759 Well, you're not measuring the right thing to start. 00:31:57.839 --> 00:32:10.960 So sometimes you want to measure the whole process, and so sometimes timing gets larger because you need to measure the right thing first before you can truly assess bottlenecks and you need to standardize that. 00:32:11.119 --> 00:32:19.519 So it's it's in it, every company is different, and so it's it's uh it's it's an interesting, it's an interesting topic to talk about metrics. 00:32:19.599 --> 00:32:20.720 So it's that could be a whole topic. 00:32:21.599 --> 00:32:24.319 Yes, this this can be a different subject to discuss. 00:32:24.799 --> 00:32:27.039 Yes, yeah, we can do that a different day. 00:32:27.200 --> 00:32:41.680 So, you know, I guess if you could give maybe just one piece of advice to someone who's listening, maybe it's an organizational leader or a process owner who thinks that their processes are good enough because they're, you know, maybe they're successful. 00:32:41.839 --> 00:32:49.119 Um, but they're secretly struggling

with maybe operational complexity or we work or scrap or whatever that may be. 00:32:49.279 --> 00:32:51.920 Do you have any any advice to give? 00:32:52.400 --> 00:33:10.960 The the advice that I can give them, they have to define their uh reason for change on their change forms or change objects in a correct way, which is achievable for the company. 00:33:11.039 --> 00:33:14.240 I I am asking them what do you write for the reason for change? 00:33:14.319 --> 00:33:17.759 How what give me some examples? 00:33:18.480 --> 00:33:20.319 Most of the examples are wrong. 00:33:21.039 --> 00:33:24.319 They cannot get data from the reason for change. 00:33:24.559 --> 00:33:25.920 Is it uh improvement? 00:33:26.079 --> 00:33:27.359 Is it a corrective action? 00:33:27.519 --> 00:33:29.119 Is it a customer request? 00:33:30.559 --> 00:33:30.720 Yeah. 00:33:31.440 --> 00:33:43.119 If the if you start with for the change process, if you don't start with the correct reason, you cannot measure it and you cannot get the uh correct message from your change process. 00:33:43.680 --> 00:33:43.839 Yes. 00:33:44.160 --> 00:33:45.599 I always start with this. 00:33:45.759 --> 00:33:59.839 I say, okay, just look at just uh uh go and check your change objects for different projects for different subjects, and look at what the people are writing for the reason for change. 00:34:00.559 --> 00:34:10.079 Yes, review it and you will see lots of problems, and just by improving reason for change, you will get lots of improvements in your processes. 00:34:11.039 --> 00:34:14.159 Easy to fix, but you have to train people. 00:34:14.239 --> 00:34:23.599 It takes six months for us in the past to train people to write correct uh IR forms, investigation request forms. 00:34:23.760 --> 00:34:29.199 It took six month months to uh train people to write the correct reasoning. 00:34:29.599 --> 00:34:42.400 Yeah, it's challenging to get it right for an experienced person, and so when they task that with you know someone else who is maybe less experienced because they don't want engineering to do their administrative work, then it's true. 00:34:46.800 --> 00:34:56.880 It's a great advice because most people think of change as the cost of doing business, and it's a just one big fat overhead, right? 00:34:57.039 --> 00:35:03.280 And there's you can manage changes like your financial portfolio, and you need to understand where they're coming from. 00:35:03.360 --> 00:35:06.639 And are you are your resources spending the right time on the right things? 00:35:06.800 --> 00:35:08.719 That's the best value to the business. 00:35:08.880 --> 00:35:12.719 So that's a that's a huge, huge advice. 00:35:12.880 --> 00:35:14.079 So thank you. 00:35:15.519 --> 00:35:16.400 Thank you, Samia. 00:35:16.639 --> 00:35:24.639 This has been great speaking with you and sharing with everyone, and and I just really appreciate you being a huge part of achieving the IPX mission. 00:35:24.719 --> 00:35:25.840 So thank you for that. 00:35:26.239 --> 00:35:26.639 Thank you. 00:35:26.800 --> 00:35:29.440 Thank you for your support again, and thank you for the podcast. 00:35:29.599 --> 00:35:35.280 I hope this uh the people who are going to listen to this podcast, they will learn from that. 00:35:36.000 --> 00:35:37.679 Uh, thank you very much. 00:35:37.920 --> 00:35:38.719 Thank you. 00:35:39.039 --> 00:35:39.840 Thanks. 00:35:40.639 --> 00:35:42.320 Thank you for tuning in today. 00:35:42.480 --> 00:35:45.119 Don't forget to subscribe and review the show. 00:35:45.280 --> 00:35:50.639 And for more information on IPX, visit ipxhq.com.