บทถอดความฉบับเต็มของ How Most Companies Ignore Their Leads? (Easy Fix)

00:05:22.206 I really see it as adding life and interaction versus just a dead site that doesn't. 00:05:22.206 --> 00:05:23.728 It's just out there. 00:05:25.737 --> 00:05:41.903 Coming to the salesman analogy, a salesman is one man can only handle one person, but as a handling a person, you might have another curious customer who might be more interested in purchase or buyer surveys. 00:05:43.074 --> 00:05:44.358 You cannot attend that person. 00:05:44.358 --> 00:05:45.803 You have to keep them waiting. 00:05:45.803 --> 00:05:47.257 Customers do not like waiting. 00:05:47.257 --> 00:05:48.543 They do not like delays. 00:05:48.543 --> 00:05:51.081 With a chatbot it's all automated. 00:05:51.081 --> 00:05:57.846 But the thing is you need to keep the conversation as human-friendly as possible. 00:05:57.846 --> 00:06:02.425 Don't make it like give me all the information I need. 00:06:02.425 --> 00:06:13.702 No, keep it very simple so that the human at the other end can easily assist in an organized manner and attend to all these different humans later and make them happy. 00:06:16.696 --> 00:06:23.045 And you said it's not just one person, and I see that, because you can have different bots on different pages. 00:06:23.045 --> 00:06:35.101 But if you have a thousand people on a page, they can all be serviced by their own bot simultaneously, so you're not limited in any way, and really a big purpose of these bots is. 00:06:35.101 --> 00:06:44.944 There's other purposes, but one of the biggest is lead generation right Like it's collecting leads for you from people who are on your site and interested in what you do. 00:06:45.987 --> 00:06:51.127 Exactly, lead generation is one of the primary use cases of our chatbots. 00:06:51.127 --> 00:06:55.223 That's something that we have seen over and over with customers using collect chats. 00:06:55.223 --> 00:07:00.062 Chatbots fold and it's pretty easy to create a lead generation bot. 00:07:00.062 --> 00:07:17.764 And also, once the lead data is collected, we have very good set of integrations to send the data from the chatbot to perhaps a CRM that they're using, so they can do all those integrations within a single link in our dashboard. 00:07:19.088 --> 00:07:25.016 Right, or you can use the scheduling bot that you guys have to have them book right into your calendar. 00:07:25.016 --> 00:07:30.644 So the other, oh, go ahead, aslam. 00:07:31.697 --> 00:07:36.937 I was just saying appointment booking is another use case that also people use the chatbot for. 00:07:38.302 --> 00:07:44.439 Right, and then maybe objections, like if you have sales objections, they can handle a list of a few of those. 00:07:44.439 --> 00:07:53.358 You also have the what do you call it, your customer support type pages where they can collect that data. 00:07:56.283 --> 00:08:03.773 Yes, yes, you can actually send data to tools like FreshDisk, zoho, to create a ticket. 00:08:03.773 --> 00:08:07.764 In those tools, support tools and all those conversations become a ticket. 00:08:07.764 --> 00:08:09.257 That is also possible. 00:08:11.014 --> 00:08:12.045 What are the? 00:08:12.045 --> 00:08:20.184 For everybody who hasn't been in the system, I just said we've been through a demo and it was the simplest, shortest demo I've ever seen in my life. 00:08:20.184 --> 00:08:24.964 That was, I think that anybody could walk in there and build one. 00:08:24.964 --> 00:08:34.258 It just takes seconds and then you just grab that code and paste it in your header, header or footer, whatever, and you're done Exactly. 00:08:34.258 --> 00:08:37.741 I was shocked at how simple it was. 00:08:37.741 --> 00:08:39.960 Thank you. 00:08:40.934 --> 00:08:48.677 One thing we have focused on always is people who the business people who are signing up on Collector Chat. 00:08:48.677 --> 00:09:06.688 They know the output they want and they don't really want to spend a lot of time in creating it, because if they spend a lot of time trying to learn the product or figuring out XYZ features, that's going to create additional friction and they're going to drop off. 00:09:06.688 --> 00:09:10.946 They may hires or maybe pass on the task to someone else. 00:09:10.946 --> 00:09:20.004 Whenever we design the product, we made sure that they got the output they needed in a matter of minutes, which is why we created over 50 templates. 00:09:20.004 --> 00:09:26.700 No matter from which domain you're coming from business domain we will have a template that you can use out of the box. 00:09:26.700 --> 00:09:33.357 You just need to edit out some notes and you will have a ready made chatbot for you to use on your website. 00:09:35.414 --> 00:09:41.947 I think anybody that has a lead page or an opt-in page or is paying for paid traffic. 00:09:41.947 --> 00:09:53.518 You should really have a lead generating chatbot on those pages, because if you're going to pay to have a bunch of people go to a sign up page or something, you should have a secondary backup that will engage them. 00:09:53.518 --> 00:10:03.426 If they're going to wait on making that decision because they have questions, you could add a chatbot as some sort of communication tool to grab those leads. 00:10:03.426 --> 00:10:12.950 So what are the? 00:10:12.950 --> 00:10:14.153 How many can they do at once? 00:10:14.153 --> 00:10:15.119 It's unlimited, right. 00:10:16.274 --> 00:10:18.984 Yeah, there are no limits on the number of bots they can create. 00:10:18.984 --> 00:10:34.205 In fact, we encourage our customers to create different chat bots for different pages, because people visit your homepage for one reason, but people might be visiting a feature page, or maybe a particular product page, for another purpose. 00:10:34.205 --> 00:10:42.865 So the conversation that should be on that page should be different, and we don't have any limits on the number of chat bots you can create. 00:10:44.735 --> 00:11:01.120 You guys, are there some ways that people can,

things that people can do to increase conversion or improve the how their chat box work by either changing the words or changing backgrounds, anything that you guys have learned that will increase engagement or conversion. 00:11:02.979 --> 00:11:05.405 Yes, so some pretty basic rules. 00:11:05.405 --> 00:11:13.044 So the best converting chat bots do not have more than 10 to 12 questions. 00:11:13.044 --> 00:11:20.519 So 10 to 12 questions are 10 to 12 pieces of data points that you're collecting from the customer. 00:11:20.519 --> 00:11:32.162 So if you have a website and you need to capture data, try to capture the most essential data points in these 10 questions. 00:11:32.162 --> 00:11:44.941 But also, you should try your best to make them very simple and, instead of providing text-based questions, make them option-based questions so that the user does not have to even type. 00:11:44.941 --> 00:11:47.903 You can just click, click and then next one. 00:11:47.903 --> 00:11:51.438 Make it easy for the end customer and you'll get your data. 00:11:51.438 --> 00:11:52.957 So that's one thing. 00:11:52.957 --> 00:11:56.238 Keeping the questions brief is another point. 00:11:56.238 --> 00:11:59.118 To not opt for very large number of data questions. 00:11:59.118 --> 00:12:04.120 Yeah, that's pretty much what I have to say. 00:12:05.174 --> 00:12:11.880 Okay, and then, so are there what I want to ask you a few questions. 00:12:11.880 --> 00:12:21.042 As a business owner, what have you noticed about companies that they all have in common, for companies who are really succeeding in doing well? 00:12:23.674 --> 00:12:25.682 So okay, good question. 00:12:25.875 --> 00:12:34.761 So all the companies that are doing well from what I have observed, they're only solving one problem and they're solving that problem perfectly well. 00:12:34.761 --> 00:12:40.166 So, if you take our example, we are creating chatbots. 00:12:40.166 --> 00:12:54.821 We could have done, maybe, a customer support thing what to do with the data that comes from the conversation we could have built a CRM or we could have done a lot of other features, but we don't focus on those. 00:12:54.821 --> 00:13:02.519 We focus on solving one single problem and that is to help customers create chatbots in the most easy way. 00:13:02.519 --> 00:13:05.923 So focusing on a one single problem is important. 00:13:05.923 --> 00:13:12.903 Finding product market fit is important and communicating with your customers. 00:13:12.903 --> 00:13:25.582 In our early days, with almost all our first customers, we tried to have a video call, tried to go through how they use the product. 00:13:26.514 --> 00:13:29.303 Even their minor mouse actions will give us an idea. 00:13:29.303 --> 00:13:32.484 Okay, is this working or is this not working? 00:13:32.484 --> 00:13:34.120 Is this feature clear to them? 00:13:34.120 --> 00:13:35.024 Not clear to them? 00:13:35.024 --> 00:13:39.979 So just by observing, without them even

speaking it out, we are able to understand. 00:13:39.979 --> 00:13:48.240 So, interacting with the customer, trying to support them over and beyond, that has actually helped them. 00:13:48.240 --> 00:13:53.395 We have customers for five years the ones who started then. 00:13:53.395 --> 00:13:58.981 They are still using Collector because it works for them, they are happy and they still continue to use it. 00:13:58.981 --> 00:14:03.125 So focus on making the products and we'll solve one problem. 00:14:03.125 --> 00:14:06.120 You know, pay attention to your customers. 00:14:06.120 --> 00:14:11.261 Understand what they really, really want to do, what customers say in an email. 00:14:11.261 --> 00:14:20.879 They might say I want to do X, but you got to ask in a PoliTrade why do you really want to do X? 00:14:20.879 --> 00:14:27.004 That will give you a lot of insight into what is your business process, what's their work, and that will give you ideas. 00:14:28.716 --> 00:14:28.956 Right. 00:14:28.956 --> 00:14:29.537 That why? 00:14:29.537 --> 00:14:38.879 Question really would be important, because you're going to learn the context behind that decision, which helps you formulate your business Exactly. 00:14:38.879 --> 00:15:00.692 And I like what you said about keeping having a single focus and keeping it simple and intuitive, because really, the more complex things get, the more we need to simplify them and make them naturally intuitive for the user so that they can do it, because not everybody wants to go out and hire someone who can do these complex things. 00:15:00.692 --> 00:15:08.947 These chatbots is something that I believe, from walking through behind the scenes, anybody can do, like you don't need to hire anybody. 00:15:10.174 --> 00:15:12.577 Exactly Now that you mentioned about hiring. 00:15:12.577 --> 00:15:25.914 I have seen on Fiverr and other upward marketplaces people are hiring chatbot experts for other products because the product by itself is not intuitive. 00:15:25.914 --> 00:15:29.221 It's powerful, but there is a learning curve to it. 00:15:29.221 --> 00:15:53.067 So you yourself are not able to make the output you want to, and very, very rarely I have seen somebody asking for an expert with a collect chat, because people are very easy for them to create a chatbot Templates are only the system is completely intuitive, so that is something we are very happy about. 00:15:54.075 --> 00:16:19.019 Well, and the thing that I like that I haven't seen other people really do, that you guys did is as you, as you click through different chatbots, or as you flip the switches and make adjustments, you get a real time preview right next to it, like you actually see it as it's changing and what you're, what you're actually going to get at this moment in time, which is very cool Was that based upon what you watch? 00:16:19.019 --> 00:16:20.023 The customers wanting? 00:16:22.134 --> 00:16:27.182 So again, this is again saving and extra click. 00:16:27.182 --> 00:16:30.386 Usually all platforms have make a change. 00:16:30.386 --> 00:16:32.250 Click on save, see the change. 00:16:32.250 --> 00:16:39.384 So we took away the save button, so everything is on auto save and that actually means people can work faster. 00:16:39.384 --> 00:16:51.743 People when you want to change, when you're working on creating the conversation script, so your brain is so focused on how should I format these sentences and then you instantly want to see the output. 00:16:51.763 --> 00:16:58.951 But in the meantime, if you're disturbed by going to click on save changes and see the changes, you're disturbed and you break the flow. 00:16:58.951 --> 00:17:00.736 So we don't want to do that. 00:17:00.736 --> 00:17:03.722 Everything runs on auto save and you get to see the instant. 00:17:14.943 --> 00:17:22.790 And then you have to go back into the process just to make the next addition, Like I mean, this is very, very smart. 00:17:24.115 --> 00:17:28.903 Yes, you don't need an extra moment to work with the same point. 00:17:32.734 --> 00:17:36.675 And then what have you seen with companies that struggle? 00:17:36.675 --> 00:17:49.039 You've probably seen people come up and they try things and they just they're struggling and trying to get off the ground or stay in business or they tend to get pushed out by the new people that have it more organized. 00:17:52.482 --> 00:17:54.005 So that's a very broad question. 00:17:54.005 --> 00:17:58.009 I will write in my perspective. 00:17:58.009 --> 00:18:00.753 So one is lack of focus. 00:18:00.753 --> 00:18:18.101 You are spending your money probably in ads or in getting leads, paying influencers to feature your product and all those activities, but you forget about improving the product itself. 00:18:18.101 --> 00:18:33.722 Your time is spent in trying to talk to customers to evaluate the idea, but you do not have a ready made product to showcase and see if you get a live feedback about, on the product that you make. 00:18:34.944 --> 00:18:37.730 That is something that we have tried to avoid. 00:18:37.730 --> 00:18:45.510 We always try to make a product that has set out to solve that single problem. 00:18:45.510 --> 00:18:55.410 Now, if you do that, one advantage is, whenever you are having a call with a customer to validate the idea, you have a live product which you can pitch them. 00:18:55.410 --> 00:18:57.941 Hey, remember the idea I spoke to you about. 00:18:57.941 --> 00:19:00.692 I have this idea and I have this product ready made. 00:19:00.692 --> 00:19:03.262 Maybe can you spend five minutes to just test it out. 00:19:03.262 --> 00:19:16.683 So there you get a very active and strong feedback which helps you improve, and that's a cycle process which you have invested a lot of time to help us create a good product. 00:19:16.683 --> 00:19:20.718 Many companies that I know they try to skip this. 00:19:20.738 --> 00:19:26.942 They try to save it for later when they

have a lot of customers, or maybe when they have a lot of investors and money. 00:19:26.942 --> 00:19:30.651 But that should be something they should focus on from day one. 00:19:32.603 --> 00:19:45.112 Well, I agree, and one of the things that you said is they focus on marketing or getting new customers, versus improving the product, and I've mentioned that in this series. 00:19:45.112 --> 00:20:10.272 A lot is that if you don't continuously improve and simplify and make your product or your service better, then you're going to spend a lot more money on marketing to try to get it out there, because it's not going to naturally take off, because it's okay, it's just not as good as it could be, and then you're going to have to deal with the customers or the people who buy into the product that aren't as happy as they could be. 00:20:10.272 --> 00:20:20.374 So you're adding friction to the process by forcing yourself to grow with it, not as an optimized business. 00:20:22.564 --> 00:20:28.798 Yeah, you're just simply eroding yourself away with time and even the money. 00:20:28.798 --> 00:20:31.403 You're burning it too fast in marketing. 00:20:31.403 --> 00:20:33.086 So don't do that. 00:20:33.086 --> 00:20:35.230 Do not let that be your first focus. 00:20:35.230 --> 00:20:45.042 Make sure you have created a product or a service which is so good that people will not refuse it. 00:20:46.501 --> 00:21:10.028 Right, and if you have too high of a burn rate of capital, like the money to pay for your staff and all your expenses is high then it forces you to be driven to focus on new sales to pay and cover your monthly burn rate versus have a profit, and so sometimes you might have to trim that back while you're focusing on polishing your product. 00:21:10.028 --> 00:21:15.928 Otherwise you're really not able to focus on being excellent. 00:21:15.928 --> 00:21:18.613 You're forced to focus on the next sale. 00:21:21.564 --> 00:21:43.432 Also, they just don't focus on sales to get more cash, you might be tempted to go after investors to bring people on board and then all your time as a founder will be to create a pitch deck to pitch before a lot of people give out. 00:21:43.554 --> 00:21:47.625 share your metrics and everything and then only to bring investors. 00:21:47.625 --> 00:21:54.305 Sometimes it will backfire very badly and might even let you to close down the company. 00:21:54.305 --> 00:21:58.240 I've seen that happening, so it's a pretty good escape place. 00:21:58.240 --> 00:22:06.846 So get your product or service correct not to the very best in the market, but it should do what it promises. 00:22:06.846 --> 00:22:11.381 If it says you can create a chatbot, it should do that in a very simple way. 00:22:11.381 --> 00:22:17.592 So if you're able to solve that problem, others should take care of itself. 00:22:19.760 --> 00:22:22.652 And then, another thing that you mentioned was clarity. 00:22:22.652 --> 00:22:35.501 And I think that's true, because when I look at businesses and I'm evaluating franchises or stuff there's so much time that I'm like, when I just look at their marketing materials, I don't know what they do. 00:22:35.501 --> 00:22:41.623 They're like we're the best, we save time, we do this, we lower your, raise your bottom line. 00:22:41.623 --> 00:22:43.230 But I'm like, but what do you do? 00:22:43.230 --> 00:22:46.102 Because they're selling their franchise business. 00:22:46.102 --> 00:22:53.202 But I'm like I see this name, but nothing in the logo tells me what you do and nothing in the thing. 00:22:53.202 --> 00:23:01.394 I wish that they would take the time to distill down the essence and core of what they do into one or two single sentences. 00:23:01.394 --> 00:23:10.501 And that is the very first sentence they say, because that is the context of all the other stuff they're going to teach you is based upon the clear statement of what they do. 00:23:10.501 --> 00:23:12.820 And the next one is how are you different? 00:23:15.359 --> 00:23:16.682 That is very important. 00:23:16.682 --> 00:23:25.404 Even our product is named collect chat, so that means collecting data via chat. 00:23:25.404 --> 00:23:27.650 So that's how we name the product. 00:23:27.650 --> 00:23:28.853 It is very. 00:23:28.853 --> 00:23:31.299 You use the word clarity. 00:23:31.299 --> 00:23:33.685 I'm going to use a word value. 00:23:33.685 --> 00:23:40.603 It is important for customers to understand the value of using your product or service. 00:23:40.603 --> 00:23:46.521 The marketing copy that you're creating should highlight the value. 00:23:46.521 --> 00:23:48.526 Why should people use collect or chat? 00:23:48.526 --> 00:23:52.192 Because it helps you collect data on autopilot. 00:23:52.192 --> 00:23:55.546 It saves you time and money, a lot of time and money. 00:23:55.546 --> 00:24:01.986 That simple statement hits on the right code with the right customer. 00:24:01.986 --> 00:24:18.176 So that is something that you should focus on whenever you're pitching your product to anybody your customer, to your friends or to investors, whatever you have to focus on your marketing copy and bring in a use value based statements. 00:24:19.922 --> 00:24:20.624 What do you think? 00:24:20.624 --> 00:24:24.634 Times are always changing. 00:24:24.634 --> 00:24:27.781 We always have to stay on what we're doing but kind of adapt. 00:24:27.781 --> 00:24:29.566 People are different, times are different. 00:24:29.566 --> 00:24:32.712 How do you guys stay relevant? 00:24:34.619 --> 00:24:38.250 So we always look out for how the market is changing. 00:24:38.250 --> 00:24:42.279 What's the new, latest product out there? 00:24:42.279 --> 00:24:57.576 For example, a couple of years back, Webflow was not in the picture, but now everybody uses Webflow to create a website and very recently, chat GPT has become a storm. 00:24:57.576 --> 00:25:02.048 Everybody is creating new products, trying to discover new use cases.

00:25:02.048 --> 00:25:10.028 Always keep an eye out, Always have this mindset of being able to learn. 00:25:10.028 --> 00:25:16.464 Even if your product was successful any year back doesn't mean your product is going to be successful today. 00:25:16.464 --> 00:25:22.320 You need to be able to learn to adapt to new marketing conditions. 00:25:22.320 --> 00:25:30.709 So the reason I brought Webflow is you need it is important for products like ours to make sure we have a presence in those platforms. 00:25:31.371 --> 00:25:37.286 To be able to tell the customer hey, you can use this product on Webflow also or on WordPress also. 00:25:37.286 --> 00:25:48.211 So when something new comes up, embrace it, understand it, research it and then figure out how to penetrate it. 00:25:50.941 --> 00:25:58.984 And one of the strategies I've seen people that are really good way as a stick strategy is for us to stay in business. 00:25:58.984 --> 00:25:59.666 A lot of things. 00:25:59.666 --> 00:26:06.586 Collaboration is a very good tool and I've seen companies do things where they integrate together. 00:26:06.586 --> 00:26:18.997 I mean people understand that with software and web based things, well, we'll just have an integration between the companies and so customers of this company will see that we exist or it's easy to use us if you use them and vice versa. 00:26:18.997 --> 00:26:21.663 But I mean that can happen with any businesses. 00:26:21.663 --> 00:26:42.508 There could be a franchise company right now that could integrate or have a strategic partnership with somebody who would be an ideal pairing of the businesses, which then just gives them more interconnectedness and keeps them as part of the conversation without spending money on marketing. 00:26:44.451 --> 00:26:45.996 Yes, collaboration. 00:26:45.996 --> 00:26:50.808 You have to be very smart when you're collaborating. 00:26:50.808 --> 00:26:53.960 You have to go, walk in the shoes of your customer. 00:26:53.960 --> 00:27:02.196 Try to understand where the customer is getting their information from. 00:27:02.196 --> 00:27:17.568 Now, I'm not trying to talk about using influencers, perhaps if Starbucks Coffee wanted to collaborate with to get more customers. 00:27:17.568 --> 00:27:25.648 People are riding the metro all the time, which means having a metro ad, or maybe in the metro tickets that are issued back behind it. 00:27:25.729 --> 00:27:30.567 If you give a Starbucks coupon, that would be a great collaboration. 00:27:30.567 --> 00:27:32.217 It's very pretty cheap. 00:27:32.217 --> 00:27:34.884 You already have the ticket being issued. 00:27:34.884 --> 00:27:37.070 You just need to have the Starbucks logo in the back. 00:27:37.070 --> 00:28:00.214 So that's one great easy way to just collaborate with brands that you don't even think for the first time, but a great easy way to navigate through the customer's eyes, see where you can make an impact, where you can make yourself visible, and then make such collaborations and it will have an impact. 00:28:00.214 --> 00:28:06.209 Excellent, I think it works. 00:28:06.368 --> 00:28:12.942 Any other thing, aslam, that you think that we should discuss today, that you'd like to share with people? 00:28:12.942 --> 00:28:18.573 Any thoughts or ideas, or just one last thing about collector chat. 00:28:21.060 --> 00:28:25.833 In collector chat, we say that anybody can make a channel, and that is true. 00:28:25.833 --> 00:28:37.423 The product that we have is so simple to use and so simple to integrate with any website that you have running on any web framework. 00:28:37.423 --> 00:28:47.862 You can also share this chatbot as links, so this is one feature that we also highlight. 00:28:47.862 --> 00:28:58.107 Most people talk about the pre-sales aspect of the chatbot, which is interact with potential customers or visitors. 00:28:58.107 --> 00:29:08.529 However, I'm talking right now about what to do after the customer has used the product or service the post operations. 00:29:08.529 --> 00:29:30.842 Our chatbots can be shortened and used as a link, which means if you're sending out surveys in email or SMS campaign, you can include the chatbot in this particular message and there also with very less friction you'll be able to collect data from the customers, so that is one thing that you can use collector chat for. 00:29:31.083 --> 00:29:33.230 Just keep doing what I should share. 00:29:34.032 --> 00:29:34.374 Right? 00:29:34.374 --> 00:29:51.423 No, I was thinking about that because it's actually like, when they click on the link, it goes to almost like a web page dedicated to that chatbot and you can ask, post sales questions how did you like the product, how was the service, you know, or how was it like working with a person that helped you or anything like that. 00:29:51.423 --> 00:29:53.251 It's a very simple way to pass it. 00:29:53.251 --> 00:29:59.709 It's not really just attached to your specific website and that is a great tool. 00:29:59.709 --> 00:30:02.252 The link right here next to the video. 00:30:02.252 --> 00:30:03.362 Go there, check it out. 00:30:03.362 --> 00:30:05.008 Check out collectchat. 00:30:05.008 --> 00:30:06.593 It's a great company. 00:30:06.593 --> 00:30:07.717 It's simple product. 00:30:07.717 --> 00:30:16.027 I mean, I really like how it renders it in real time, because you guys were smart enough to hit auto save and eliminate all that stuff. 00:30:16.027 --> 00:30:22.045 So in real time, every single change you make, you can see it rendered on your screen. 00:30:22.045 --> 00:30:30.468 So very cool, very easy, unlimited chatbots to collect leads, customers, schedule appointments and everything. 00:30:30.468 --> 00:30:32.700 Thank you, aslam, I really appreciate it. 00:30:33.642 --> 00:30:36.890 Yes, thank you Lambs, and we'll talk soon, I hope.